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AS
LA&
YO
UFour w
ays to connect with
landscape architecture professionals
For more details visit advertise.asla.org
ASLA AT A GLANCEFounded in 1899, the American Society of Landscape Architects (ASLA) is the national professional association representing landscape architecture professionals and students. The Society’s members provide for the careful stewardship, wise planning, and artful design of our cultural and natural environments. They plan, design, and often build a broad array of projects.
Academic campuses
Conservation areas
Corporate campuses
Gardens and arboreta
Green infrastructure
Historic preservation/restoration
Hospitality and resorts
Institutions
Interior landscapes
Land planning
Landscape art
Monuments
Parks and recreation
Reclamation
Residential
Security design
Stormwater management
Streetscapes and public spaces
Therapeutic gardens
Transportation corridors
Urban design
Products specified most frequently
1. Plants, soils, planting materials
2. Paving, masonry, and stone
3. Furniture
4. Fences, gates, and walls
5. Water management, drainage, erosion
6. Recreational materials and play equipment
7. Lighting
8. Irrigation
9. Planters, sculptures, garden accessories
10. Lumber, decking, edging
11. Structures
12. Green roofs and living walls
13. Green energy
Top 10 project types on which ASLA members work most frequently
1. Parks and recreation
2. Urban design, streetscapes
3. Planning
4. Residential design
5. Water (ranging from stormwater management to pools and fountains)
6. Commercial/industrial design
7. Transportation
8. Sports facilities
9. Healthcare/therapeutic
10. Hospitality
• Direct access to 25,000 members and magazine subscribers through use of the ASLA mailing list four times each year ($8,000 value).
• Use of ASLA Corporate Member logo in advertising and marketing materials.
• Recognition at the ASLA Annual Meeting and EXPO for Corporate Members who exhibit, including acknowledgement in printed materials, special booth signage, and badge ribbons for booth staff.
• Complimentary subscriptions to Landscape Architecture Magazine, LAND, (ASLA’s bi-weekly member e-newsletter), and The Field (ASLA’s Professional Practice Network e-newsletter).
• Timely economic outlook information through the ASLA Business Quarterly.
• Recognition twice each year in a full-page ad in Landscape Architecture Magazine (60,000+ monthly readers).
Become an ASLA Corporate Member to reach more than 25,000 landscape architecture professionals worldwide. The program provides executives with networking opportunities, brand exposure through prominent advertising and marketing, and access to members-only professional resources.
CORPORATE MEMBERSHIP
For more details visit advertise.asla.org
Benefits for corporate members:
BECOME A MEMBERCurrently more than 100 companies contribute to the success of ASLA and the landscape architecture profession. Executives and employees are connecting with ASLA nationally and locally within their local communities.
Acker-Stone Industries
Amereq, Inc.
American Granite Curb Producer
ANOVA
AquaMaster Fountain and Aerators
Architectural Ceramics
Artistic Pavers Manufacturing
Associated Energy Systems
Auroralight, Inc.
Ball Horticultural Company
Berry Plastics
Bluestar Landscape
Braen Supply Inc
Brandon Industries
Brentwood Industries
Butterfield Color, Inc.
Campania International
Canaan Site Furnishings
Carl Stahl DecorCable
Cast Lighting, LLC
Chicago Botanic Garden
ChromaScape, Inc.
Coldspring
Collier Metal Speacilities
Country Casual Teak
CPG Building Products
Danver Outdoor Kitchens
Dasso
DuMor, Inc.
EJ
enumericas, LLC
Enduris
Equiparc
ESRI
Fairweather/ Leader Manufacturing
Fisher & Paykel—DCS Appliances
Gardecor, Inc
Genesis 3 Design Group
Goric Marketing Group, Inc.
Greenblue Solutions
Gunn Sales, Inc
Gutierrez Studios
Hearth Products Controls
HessAmerica
Hunter Industries
id metalco inc.
Indiana Limestone Co
Infratech
Interlocking Concrete Pavement
Invisible Structures, Inc.
Iron Age Design
Ironsmith, Inc.
Isabella Stewart Gardner Museum
Kalamazoo Outdoor Gourmet
Key Soft Solutions
Kichler Lighting
KOMPAN Playgrounds
Kornegay Design, LLC
L. M. Scofield Company
Landscape Forms
Landscape Structures, Inc.
Leatzow Insurance
Leedcape Planning and Design
Live Earth Products, Inc.
Liveroof, LLC
Living Earth
MacLean Power, LLC
Madrax/Thomas Steele
Maglin Site Furniture, Inc.
McGuire and Hester
Mirimichi Green Express, LLC
Moon Visions Lighting
Most Dependable Fountains Inc.
Musco Lighting
Mycorrhizal Applications, Inc.
Netafirm USA
NiteLites Outdoor Lighting
O&G Industries, Inc.
Oasis Landscape Architects
Oceanside Glasstile
Ohio Gratings, Inc.
Oldcastle, Inc.
Outdoor Craftsmen
Outdoor Environments Group, LLC
Permaloc Aluminum Edging
Pine Hall Brick Company, Inc.
PlayCore
Playworld Midstates
Playworld Systems, Inc.
QCP
Rain Bird Corporation
Read Custom Soils
Roman Fountains
SALUDA HILL INC.
SED Landscape Architects Ltd.
Shanghai Xian Dai Architectural
Sierra Outdoor Designs/Cardinal
Systems, Inc
Signature Control Systems, Inc
SiteOne Landscape Supply
Skyland USA, LLC
Solomon Colors
SOPREMA
Southern Living Plant Collection/Plant Development Services, Inc.
Sternberg Lighting Inc.
Streetlife BV
Sub-Zero Group Inc.
Summerhill Landscapes Inc.
Sunbrella
Sure-Loc Edging, Inc.
SYNLawn
Stresscrete Group/King Luminaire
Thornton Tomsasetti
Tri-State & Building Supply/Carderock Stone
Unilock
ValleyCrest—Santa Ana
Vectorworks by Nemetschek
Victor Stanley
Village Nurseries Wholesale, LLC
Vortex Aquatic Structures
WAC Lighting
Walpole Outdoors LLC
Waterplay Solutions Corporation
WATERTRONICS
Wausau Tile, Inc.
Whitacre Greer
Williams Stone Co. Inc.
JOIN. EXHIBIT. SPONSOR. ADVERTISE.
1JO
IN
The largest landscape architecture trade show in the world is held annually by ASLA in various cities throughout the United States. The ASLA Annual Meeting and EXPO draws more than 6,000 attendees and 500 exhibitors each year. Attendees consistently rate the EXPO as the “most valuable event” at the meeting each year.
Join ASLA at the 2017 Annual Meeting and EXPO in Los Angeles, October 20–23.
About Attendees
65% of attendees say the ASLA EXPO is the only national tradeshow they will attend each year.
68% of attendees are seasoned professionals with 10 or more years of experience.
86% say they have purchased products they viewed at the EXPO.
70% Private Design
10% Design/ Build Firm
10% Public Practitioner
5% Corporate/ Institutional/ Non-Profit
5% Educator
80% Landscape Architects/Designers
9% Service/Product Manufacturers
7% Landscape Architecture Students
3% Planners
1% Architects
Within the Landscape Architects/ Designers category, top practices represented
ASLA ANNUAL MEETING & EXPO
Top categories represented by attendees
For more details visit advertise.asla.org
Attendees buy
$5 MILLION to over
$50 MILLION in products each year.
The average attendee spends
4–6 HOURS on the EXPO floor.
Why Exhibit?
Attract new customers. Meet current customers. Introduce new products.
2017 Exhibitors receive:
• One complimentary full meeting registration and two booth personnel registrations per 10' x 10' booth (value $850).
• Complimentary, and customizable guest passes, so you may personally invite your top customers and prospects to the show ($85 value per pass).
• The official annual meeting logo to use for advertising in print, online, and social media.
• Free mailing lists: pre-registered attendee list before the show and a final registered attendee list after the show.
• Participation in meetings, receptions, and special events before and after the show hours to maximize the opportunity to socialize and network with attendees.
• Access to the Exhibitor Lounge, featuring free internet access and refreshments throughout the day.
• An opportunity to participate in Learning Lab space to make product presentations and offer professional development hours for continuing education credit.
Pricing
Booth Size
10' x 10'
10' x 20'
20' x 20' Island
20' x 30' Island
By Oct. 24, 2016
$3,600
$7,200
$16,400
$23,600
After Oct. 24, 2016
$3,700
$7,400
$16,800
$24,200
2E
XHIB
IT
A $500 premium will be added to all end cap, corner, and island booths.
JOIN. EXHIBIT. SPONSOR. ADVERTISE.
60% of show hours are exclusive with no competing events
allowed
79% of exhibitors return
each year
More than
92% of exhibitors from the past four years say the EXPO meets or
exceeds their goals and expectations
For more details visit http://advertise.asla.org
Maximize your company’s participation at the 2017 ASLA Annual Meeting and EXPO, October 20–23 in Los Angeles. ASLA offers you many exclusive promotional opportunities that will align with your company’s marketing plan and strategy to your exhibit at the ASLA EXPO. Expand your company’s visibility by using one of these influential communication tools to reach your target market.
SPONSORSHIP
3SP
ON
SO
R
SIGNAGE AND BRANDING
Name Badge Lanyards—$25,000Every attendee will receive an eye-catching name badge lanyard: the most fashionable sponsorship available!
“Your Name Here” Professional Portrait Lounge—$25,000The “Your Name Here” Professional Portrait Lounge offers sponsors one-on-one face time with attendees while they wait for their complimentary make-up (optional) and head-shot by ASLA’s professional make-up artists and photographers. ASLA provides the space, make-up counters, photography studio, lounge furniture, and graphics on the EXPO floor. Sponsor provides staff for networking with attendees and optional refreshments.
“Your Name Here” Wellness Lounge—$25,000In the “Your Name Here” Wellness Lounge attendees will enjoy a quick respite from the rigors of a busy convention so they can emerge refreshed, re-focused, and ready to engage with exhibitors on the show floor. In the lounge attendees will find mini yoga classes, de-stressing deskercises, massages, healthy energy-boosting snacks, and more all on the show floor.
Official Meeting Bag—$15,000Your branding in the hands of every meeting and EXPO attendee! Official meeting bags to be distributed at ASLA Central.
Official ASLA Meeting Plant Provider—$5,000Perfect for area nurseries or growers! Working with ASLA staff and the show decorator, the official plant provider will provide live plant material for use in the stage sets, the registration area, and throughout the convention center and headquarters hotel.
EXPO Overhead Signage—$500Exhibitors with island booths (20' x 20' or larger) may arrange for special signage to hang above their booths so attendees may see them from across the hall. Larger-than-life, high-traffic signage placed for maximum visibility sends a powerful message for your brand!
JOIN. EXHIBIT. SPONSOR. ADVERTISE.
SPONSORSHIPNETWORKING
ASLA Council of Fellows Investiture Dinner and Video—$20,000Among the most prestigious honors a landscape architect may attain is to be named a Fellow of the ASLA. The annual Council of Fellows Investiture Dinner on Saturday evening is a formal event recognizing the new class of inductees and highlighting their lifetime achievements in a video presentation.
The President's Dinner: Presentation of ASLA Honors and Installation of Officers—$20,000ASLA presents its highest honors each year at the President’s Dinner. The program includes presentation of the Landscape Architecture Firm Award, the ASLA Design Medal, the ASLA Medal, the LaGasse Medals, the Olmsted Medal, the Community Service Award, the Medal of Excellence, the Jot D. Carpenter Teaching Medal, and the President’s Medal.
The "Your Name Here" Welcome Reception—$15,000Welcome the national ASLA Board of Trustees and Chapter Presidents to Los Angeles! They will arrive from all over the country to kick off the meeting with a casual reception the evening before scheduled events.
ASLA Honorary Members and National Leaders Reception—$12,500Join members of the ASLA elected leaders from across the country as they gather to bestow honorary membership upon friends of the landscape architecture profession. Honorary membership in ASLA is among the highest honors the Society may bestow upon non-landscape architects.
ASLA Awards Presentation and Video—$15,000Each year, the ASLA Professional Awards honor the best in landscape architecture from around the globe, while the ASLA Student Awards give us a glimpse into the future of the profession. Sponsor this prestigious event along with the presentation of some of the most talented professionals today.
ASLA National Leadership Luncheon—$10,000Host the ASLA Board of Trustees and Chapter Presidents Council to lunch and kick off an exciting panel discussion by leaders of allied design organizations.
For more details visit advertise.asla.org JOIN. EXHIBIT. SPONSOR. ADVERTISE.
ASLA EXPO EVENTS
EXPO Reception featuring the Alumni Tailgate—$15,000Attendees have always ranked the Alumni Reunion as one of their favorite events of the ASLA annual meeting. Alumni Reunion schools and exhibitors visit with old friends and make new ones, all in the ASLA EXPO Hall.
EXPO Reception featuring the PPN Live—$10,000 The Professional Practice Networking Reception takes place right on the show floor on Networking doesn’t just happen online! PPN members make connections with friends and colleagues and discuss how they are contributing to the landscape architecture profession.
ASLA EXPO Coffee Station (two available)—$10,000 each Welcome all attendees to the EXPO by sponsoring coffee/tea each morning of the show. Coffee/tea stations will be set up throughout the halls. Start our attendees’ day right!
ASLA Learning Labs—$1,000Launch new products, build better brand awareness, and generate additional sales by demonstrating your products in ASLA’s Learning Lab theaters, live in the EXPO. The Learning Labs may be reserved in hour-long blocks during EXPO hours. The hard-walled presentation areas will be equipped with theater seating for 50, screen, and projector.
EDUCATION
Education Program Sponsor—$20,000ASLA offers more than 130 Education Sessions giving attendees the opportunity to earn up to 21 Professional Development Hours (PDH). Education program sponsors receive recognition in session rooms and general sessions.
Professional Practice Networks Live—$20,000There will be many opportunities to learn, network, and celebrate during the ASLA Annual Meeting and EXPO. Through PPN Live, attendees will network with colleagues from all 20 Professional Practice Networks throughout the annual meeting weekend as well as experience the PPN Live Stage session—PPN meetings take place on the EXPO floor throughout the day on Saturday and Sunday. This special exhibit is an exciting venue to advertise your brand.
General Sessions (two available) $15,000 eachMore than 3,600 attendees gather for educational presentations and to earn Professional Development Hours (PDH) at each general session on Saturday and Sunday. The ASLA president will introduce the sponsor to say a few words and introduce the featured speaker(s).
For more details visit advertise.asla.org
SPONSORSHIPTECHNOLOGY
Mobile App—$20,000ASLA annual meeting and EXPO mobile app is the ultimate attendee guide. Sponsorship provides your company with maximum exposure on the event's mobile application before, during and after the event. Includes premier placement on the app welcome screen.
Cyber Lounge—$10,000Provide attendees with access to the latest technology at the meeting: the two Cyber Cafes with computer stations will be strategically located in the registration area and near the education session rooms, providing an Internet business center for attendees.
Social Media Boards—$10,000Instagram, Twitter, Facebook: social media outlets are the fastest growing way to reach your audience. Trend big with the ASLA annual meeting attendees and followers: Live feed boards featuring our hashtag will be displayed at registration and on the EXPO floor with your branding.
STUDENTS/YOUNG PROFESSIONALS
ASLA Student/"Your Name Here" Student Award Travel Sponsorships—$15,000Scholarships provide travel, hotel, and incidental expenses for the official entrant of the student Award of Excellence recipients in each of the seven categories, as well as the three ASLA Council of Fellows scholarship recipients. The future of the profession is here.
JOIN. EXHIBIT. SPONSOR. ADVERTISE.
SPONSOR BENEFITSPremium Sponsors ($10,000 and above) receive exclusive benefits:
• A 300-word feature article on your company and your products and services—including photos, hyperlinks, and your booth number—in LAND, ASLA’s bi-weekly e-newsletter (circulation 20,000+).
• One full-page, 4-color ad in the on-site print program—exclusive advertising for sponsors only!
• Your choice of two complimentary tickets to the Council of Fellows Dinner or the President’s Dinner.
• Special signage recognition at the convention center (and other venues as appropriate).
• All of the benefits listed below.
General Sponsors ($5,000 level and above) receive:
• Recognition in the print registration brochure (circulation 55,000+) and on ASLA’s annual meeting website featuring your logo, booth number, and hyperlink to your company website.
• Your logo and booth number in Landscape Architecture Magazine (circulation 21,500+), in the onsite program provided to all attendees, and on prominent signage at the meeting.
• Special reserved seating and recognition at the two general sessions.
• Invitations to VIP and leadership-only events during the annual meeting.
• Sponsor ribbons for name badges for all company representatives.
• Right of first refusal on sponsored events for the 2018 annual meeting and EXPO.
For more details about each opportunity, visit advertise.asla.org/sponsorships.
Readership
Print 60,000+Digital 4,000+Newsstands 500+
Audience Demographics
31–60 core age group $50,000+ annual income 73% are landscape architects or designers
Our readers are devoted
• 62% have read LAM for more than 10 years
• 40% begin reading each issue within the first week
• 57% spend one to three hours reading each issue thoroughly
• 65% keep each issue for more than one year
LAM is the top publication in the industry. It is the source landscape architecture professionals go to for new ideas and to stay current in the field.
ADVERTISINGFounded in 1910, Landscape Architecture Magazine (LAM) is the monthly magazine of the ASLA. LAM is the only paid subscription, AAM-audited magazine in the landscape architecture industry, connecting you with over 60,000 readers.
Our readers are decision-makers
• 83% analyze, plan, design, and specify products and services
• 57% select consultants or contractors
• 34% purchase technology (computers, software, printers, phone systems, etc.)
• 36% purchase business services (credit cards, accounting, banks, insurance, etc.)
• 70% specify more than $500,000 in products each year
Advertising in LAM is beneficial for you. Our readers want the best products and services available for their projects. Our readers take action and want to work with you.
As a result of advertising in LAM
• 65% visited the advertiser’s website
• 67% requested information about the products and services
• 82% used ads for ideas of products for projects or specified the advertiser’s product in a project
For more details visit advertise.asla.org
4A
DVER
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Display Ads: 4-Color BLEED WIDTH X DEPTH 1X 3X 6X 9X 12X 24X
Back Cover 9.25" x 10.75" 9" x 10.5" $6,690 $6,490 $6,290 $6,020 $5,685 $5,350
Inside Front Cover 9.25" x 10.75" 9" x 10.5" 6,175 5,990 5,805 5,555 5,250 4,940
Inside Back Cover 9.25" x 10.75" 9" x 10.5" 5,660 5,490 5,320 5,095 4,810 4,530
Two-Page Spread 18.25" x 10.75" 18" x 10.5" 10,290 9,980 9,675 9,260 8,745 8,230
Full page* 9.25" x 10.75" 9" x 10.5" 5,145 4,990 4,835 4,630 4,375 4,115
2/3 Page Vertical 5.3" x 9.25" 4,375 4,245 4,110 3,935 3,715 3,500
1/2 Page Horizontal 8" x 4.5" 3,430 3,330 3,225 3,090 2,915 2,745
1/3 Page Vertical 5.3" x 4.5" 2,570 2,495 2,415 2,315 2,185 2,060
1/3 Page Square 2.6" x 9.25" 2,570 2,495 2,415 2,315 2,185 2,060
1/4 Page 4" x 4.5" 1,715 1,665 1,610 1,540 1,455 1,370
Buyer’s Guide Ads: 4-Color WIDTH X DEPTH 1X 3X 6X 9X 12X 24X
1/4 Page 4" x 4.5" $1,500 $1,455 $1,410 $1,350 $1,275 $1,200
1/8 Page 2" x 4.5" 800 775 750 720 680 640
2017 ADVERTISING RATESAgency Discounts: Agencies of record are eligible to receive a 15 percent discount on rates. Complete specifications and submission information are available online at advertise.asla.org/rates-and-specifications.
*suggested Live Area: 8.75" x 10.25" Trim Size: 9" x 10.5"
10% premium for guaranteed positioning
For more details visit advertise.asla.org JOIN. EXHIBIT. SPONSOR. ADVERTISE.
THE LAM PRODUCT DIRECTORY
Want more exposure of your best products? Advertise in the LAM Product Directory to receive:
• One full-page, color customizable ad, put together by our designers.
• Detailed contact information for your business.
• You supply us with:
· Up to four images of your choice, in addition to your logo.
· Full descriptions of your company, products, performance, and sustainability.
Ads are featured in the December 2017 print and digital edition of LAM and available to landscape architecture professionals year-round. The digital version gives readers direct access to your website through search optimization and hyperlinks available throughout the ad.
Sign a 12-month display ad contract by January 30, 2017, and we will give you a free page in the directory as a bonus!
MONTH FEATURES SPACE/MATERIAL DATES
January Public sector designFirm developmentInterviewUrban habitat
Technology frontiersUrban landscapesGoods: Fences & Walls
Reserve space by Nov. 21Materials due by Nov. 28
February Transportation designSustainable design strategies Stormwater management Public engagement
Residential Firm growthInterviewGoods: Fire & Heat
Reserve space by Dec. 23 Materials due by Dec. 30
March Urban neighborhood landscape revitalizationShoreline restorationResource management
Technology trendsCivic infrastructureInterviewGoods: Security
Reserve space by Jan. 23 Materials due by Jan. 27
April World Landscape Architecture MonthUrban waterfront redevelopmentGrowing your businessRecreation and playClimate adaptation
Preservation and developmentUrban forestryHabitatResidential featureGoods: Public Furnishings
Reserve space by Feb. 21 Materials due by Feb. 24
May The New Public SectorProfessional developmentShoreline restorationsBotanical parks
ResidentialInterviewGoods: Lighting
Reserve space by Mar. 20Materials due by Mar. 24
2017 EDITORIAL CALENDAR(subject to change)
Please visit advertise.asla.org/editorial-calendar for Events & Bonus Distribution
For more details visit advertise.asla.org
MONTH FEATURES SPACE/MATERIAL DATES
June Public plazas and parksPractice profileStormwater designPark redevelopment
Construction insightsInterviewGoods: Shade Structures
Reserve space by Apr. 24Materials due by Apr. 28
July Redevelopment designParks and recreationPlayground designMaterial detailing
Public practice InterviewGoods: Residential Furnishings
Reserve space by May 22Materials due by May 26
August Streetscape designLarge parksNew tech toolsPlaygrounds
Urban plantingHabitatGoods: Transit
Reserve space by June 26Materials due by June 30
September ASLA Awards Annual IssueThe 2017 Professional AwardsThe 2017 Student Awards
The Landmark AwardASLA HonorsGoods: Playgrounds & Parks
Reserve space by July 24Materials due by July 28
October ASLA Annual Meeting and EXPO October 20–23, Los Angeles Transit landscapesWatershed protection
Historic resource preservation Residential featureGoods: EXPO Exhibitors
Reserve space by Aug. 21 Materials due by Aug. 25
November Research in practiceCultural landscape design Urban treesRiver restoration
Residential featureInterviewGoods: Water & Irrigation
Reserve space by Sept. 25 Materials due by Sept. 29
December 2018 LAM Product DirectoryWater conservationMajor urban parkUrban design practice
HabitatResidentialGoods: Surfaces
Reserve space by Oct. 24 Materials due by Oct. 27
JOIN. EXHIBIT. SPONSOR. ADVERTISE.
For more details visit advertise.asla.org
Cover photo: ASLA 2016 Residential Design Honor Award, Chilmark: Embracing a Glacial Moraine, Stephen Stimson Associates (Photo by Peter Vanderwarker). Page 1: ASLA 2016 Professional General Design Honor Award, Eco-Corridor Resurrects Former Brownfield, SWA (Photo by David Lloyd). Page 2: ASLA 2016 Professional Residential Design Honor Award, Kronish House, Marmol Radziner (Photo by Roger Davies). Page 3: ASLA 2016 Professional General Design Award of Excellence, Underpass Park, PFS Studio (Photo by Tom Arban). Page 6: ASLA 2016 Professional General Design Honor Award, The Metro-Forest Project, Landscape Architects of Bangkok (LAB) (Photo by Rungkit Charoenwat). Page 7: ASLA 2016 Professional General Design Honor Award, Framing Terrain and Water: Quzhou Luming Park, Turenscape (Photo by Turenscape). Page 9: ASLA 2016 Professional Residential Design Honor Award, Water Calculation and Poetic Interpretation, Arterra Landscape Architects. Page 11: ASLA 2016 Professional Residential Design Honor Award, The Rivermark, Fletcher Studio (Photo by Mariko Reed). Page 13: ASLA 2016 Professional Residential Design Honor Award, Water Calculation and Poetic Interpretation, Arterra Landscape Architects. Page 15: ASLA 2016 Professional General Design Honor Award, The Power Station, Hocker Design Group (Photo by Cantu-Villareal).
Daryl BrachSr. Sales [email protected]
Gregg BoersmaSales [email protected]
Kathleen ThomasSales Manager [email protected]
