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8/8/2019 Asian Paints(GANGULY)
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HAR RANG KUCHH KEHTA HAI
8/8/2019 Asian Paints(GANGULY)
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Ad
Exposure
High Awareness/ Familiarity of the
Brand in the prospective/ current
market.
Customers are well aware about the
benefits / attributes of the brand
Highly creative brand image.
Customers associate themselves with
the brand ambassadors.
Link themselves with global sports
personalities / competitors.
Brand
attitude
Purchase
behavior
r
ADEXPOSURE
High Awareness/ Familiarityof the Brand in theprospective/ current market.
Customers are well awareabout the benefits /attributes of the brand
LIVELY, YOUNG
AND ATTRACTIVE
PERSONALITY
Link themselves with globalsports personalities /competitors.
Brand
attitude
Purchase
behavior
ADVERTISING / BRANDAMBASSADORS.
CUSTOMERS ASSOCIATE
THEMSELVES WITH
THE BRAND
8/8/2019 Asian Paints(GANGULY)
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Awareness/Familiarity with Brand In 1983, the first corporate communcation
Objectives
(i) establishing Asian Paints as the leader in the
paint category (ii) presenting it as a manufacturer of premiumpaints
(iii) establishing high salience for Asian Paints inwhat was inherently a low interest category
Top of the mind recall. (Gattu, Badhiya hai, Merawala green..). Had 47 percent share in TV ad spendsby paint companies
8/8/2019 Asian Paints(GANGULY)
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Launched a campaign Spectrum Of Excellencea series of Press Advertisements talking of excellence
in AP products
Asian Paints Helpline,a service to fulfill theinformation needs of any person planning to paint
Call Asian Paints Home Solutions on 1 - 600 - 22- 5678
Awareness/Familiarity with Brand
8/8/2019 Asian Paints(GANGULY)
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Attributes/Benefits Asian Paints as a paint for all surfaces, a paint
that delivers lasting beauty through itsdurability and good quality
Color world
Color concepts, Sampler, Light effects, Screentest , Shade palette, Colour Consultants
8/8/2019 Asian Paints(GANGULY)
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Sample laaney ki kya
zaroorat hai?
Jahaan milen world ke saare colours .
If you have a shade of pink in
mind you'll definitely find it atAsian Paints Colour World. Aunique paint shop where theexact shade is generated withthe help of a computer. Foryour nearest Colour World, call
9622-0-21212. back
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Creation Brand Image /Personality
Har ghar chup chap se ye kehat hai, ki andar usmein kaun rehta hai.
Chhat Battati hai., ye kiskaa aasman hai,
Rang kehte hain , kiska ye jahaan hai,kamron mein kiski kalpanaa jhalaktihai?Is farsh par nange pair kiske bachche chalte hain?
Kaun chun chun ke ise pyaar se sajaata hai?Kaun is makkan mein
apna ghar basaata hai?
Har ghar chup chap se ye kehat hai, ki andar usmein kaun rehta hai.
8/8/2019 Asian Paints(GANGULY)
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Some things in life deserve a Royale wall
Life's most treasured possessions deserve an equally treasured wall.Royale Luxury Emulsion. A wall-paint with a smooth coat, perfect sheenand richest colours that last as long as your memories.
8/8/2019 Asian Paints(GANGULY)
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Association of Feelings with BrandPainting signifies festivity, life and plenitude
Celebrate with Asian Paints
Peela rang khushi kaa
Laal rang pyaar kaaFamily values
With young vibrant people trying to
decorate their dream houseAsian Paints to be a part of this highvoltage emotion of home dcor creation
8/8/2019 Asian Paints(GANGULY)
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Jhoom jhoom jag sara sara,..." "Khila hai rangkhushi ka, har rang kuch kehta hai...back
Peela Rang Khushi Ka..
8/8/2019 Asian Paints(GANGULY)
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Har rang kuch kehta hai
Har ghar kuch kehta hai
8/8/2019 Asian Paints(GANGULY)
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Linkage of brand
Celebrities endorsing brands
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The paints business
has got to besupported by a largenumber of othermarketing and salesactivities. The designand intensity of theseactivities vary tosupport brands
belonging to variousproduct segments."
8/8/2019 Asian Paints(GANGULY)
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Linkages with peers/ experts,
group norms
Asian Paints is India's largest paint company and ranked among thetop 10 Decorative Coatings Companies in the World with a groupturnover of INR 20.4 billion (around US$ 430 million).
Asian Paints along with its various subsidiaries has operations in 24
countries across the world and is the market leader in elevencountries.
The new logo ofAsian Paints reflects every bit what the company intendsto be. Innovative.Friendly. With-the-times. Trend-setting. Fresh. The red
and yellow colours are warm and talk ofen international outlook. The letter
p, which is in the form of a brush stroke, symbolises thecompanysdynamic and progressive attitude.In the area of packaging, the look is set
off by the use of contemporary and international colours.
8/8/2019 Asian Paints(GANGULY)
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REMINDER OR INDUCEMENT ABOUT
BRAND TRIAL
After all the above brand building exercise
Asian Paints now only needs a smallreminder advertisement for people torepurchase it.
All the above confirms to the leading marketshare of Asian paints and purchasebehaviour of customers.
8/8/2019 Asian Paints(GANGULY)
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Brand Attitude
Asian paints is aboutpeople who investemotional energy in
creating their homes Asian Paints is about
homes which reflectthe taste and love of
their owners/residents
8/8/2019 Asian Paints(GANGULY)
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Badhiya Hai..
8/8/2019 Asian Paints(GANGULY)
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Asian Paints exterior emulsion. Time-proof beauty.back
After some years