Har Ghar Kuch Kehta Hai !!!

Asian Paints

CONTENTS

History

Board of directors

Product Lines

Company Competitors

Product Competitors

Market Segment

4 P’s for 4 C’s

BCG Matrix

SWOT Analysis

Promotional Campaigns

Future of the Company

Webliography

HISTORY

 

  

On 1st Feb. 1942, a partnership was started by four entrepreneurs.

In 1945, the firm was turned into a company.

In 1957, a plant was set up at Bhandup, Mumbai.

In 1973, APIL became a public ltd company.

In 2002. APIL was a market leader of Indian Decorative Paints with market share of 44%.

Present in 22 countries with 27 manufacturing locations, over 2500 SKU's, Integrated SAP - ERP & i2 - SCM solution

BOARD OF DIRECTORS

Mr. Ashwin Choksi

Non Executive Chairman

Mr. Ashwin Dani

Non Executive

Wise Chairman

Mr. Mahendra Choksi

Director

Mr. Abhay Vakil

Director

Mr. P M Murty

MD and CEO

PRODUCT LINES

COMPANY COMPETITORS

PRODUCT COMPETITORS

Decorative Products

Industrial Products

MARKET SEGMENTS

Decorative segmentFresh coatsNew wall finishes

Industrial segmentAutomotivePowder coatingProtective coating

4 P’s for 4 C’s

PRODUCTS•Basic Product•Expected Product•Augmented Product•Potential Product

PRICES•Royale Play (Rs 505/lt)•Royale Shyne (Rs 305/lt)•Royale luxury emulsion-Rs 315 - Rs 345 per lt.

PLACE•4 Manufacturing units

•6 Regional distribution

centres•55 Depots

•15,000 Dealers (both Urban &

Rural)•90,000 Sub dealers

PROMOTION•Sales Promotion•External Public Relations•Communication•Events and

Exhibition

BCG MATRIX

1. Water Based Colors1. Metal/Industrial paints

2. Wood Finishes(Varnish, Polish)

1. Wall Paints (Interior &

Exterior Paints)

2. Decorative paints

1. Marine Paints

2. Black board PaintsL

OW

HIG

HLOWHIGH

Market Share

Bu

sin

ess G

row

th

Rate

SWOT ANALYSIS

STRENGTH:NO.1 Player in decorative paints and 2nd in industrial paint segment.

Market leaders with 51% market shares.

Wide distribution network i.e. 19,000 dealers in India.

Strong in inventory control.

The pricing strategy is oriented to middle and lower end consumers.

Widest product range in terms of products, shades, pack sizes.

Comprehensive nation wide coverage of the market.

WEAKNESS:

Seasonal demand and hence in off seasons it can lead to cash flow problems.

Innovation in developing new product is inadequate.

Weakness on the technology front in industrial paints.

OPPORTUNITIES:

The automobile industry accounted for 50% of the industrial markets.

THREATS:

Growing industry and low capital intensive nature of business will attract competition.

The external environment saw an entry of a lot of multinationals trying to attack us on various segments

Competition is catching up fast, hi-tech facilities gives abundant choices.

PROMOTIONAL CAMPAIGNS

AAN DO(Apex Ultima)

2007

Choosing Colours Made Easy!

(Asian Paints) 2008

Faded Memories

(Apex Ultima) 2008

Musicians(Royale Play)

2008

Har Ghar Kuch Kehta Hai

(Asian Paints) 2008

OTHER CAMPAIGNS……

• Public Relations– Marketing Public Relations– Corporate Public Relation

• Sales Promotion– Dealer meeting(Quarterly)– Painters meeting(Annually)

OTHER CAMPAIGNS……

• External Communication– Home Solutions – Online Consultancy– Helpline

• Events and Exhibition – Sponsored Star Screen Awards from year

2000-2004

COMPANY’s FUTURE PLANS

• Setting up a new manufacturing plant in North India, to keep pace with

future demand. 

• Building a auto paints plant in South India, in partnership with US-based PPG

Industries. 

WEBLIOGRAPHY

www.asainpaints.com

www.bergerpaints.com

www.nerolac.com

www.wikipedia.com

www.manipalace.com

Thank you...!!