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Asian International Journal

of

Social Sciences

ISSN 2539-6102

Volume 14 Issue 2 April – june 2014

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Produced by the Department of Industrial Education, Faculty of Industrial Education, at the King

Mongkut’s Institute of Technology Ladkrabang (KMITL), Bangkok, Thailand.

http://www.aijss.org © Asian International Journal of Social Sciences (ISSN 2539-6102) 2014.

This journal is open-access and users may read, download, copy, distribute, print, search, or link

to the full texts, crawl them for indexing, pass them as data to software, or use them for any other

lawful purpose, without financial, legal, or technical barriers other than those inseparable from

gaining access to the internet itself. The only constraint on reproduction and distribution, and the

only role for copyright in this domain, should be to give authors control over the integrity of their

work and the right to be properly acknowledged and cited.

Editor: Assistant Professor Dr. Paitoon Pimdee - [email protected]

Journal Submission Coordinator: Ms. Montana Srisaisong - [email protected]

The Asian International Journal of Social Sciences (ISSN 2539-6102) is published four times a

year.

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TABLE OF CONTENTS – VOLUME 14 ISSUE 2

Papers/Authors Page

Development of innovation learning center in higher education institution

Narissara Kitipat, Natcha Thawesaengskulthai, and Achara Chandrachai

4 - 23

Computer games improve learning Chinese

Yan Liu, G. Scott Owen, and Rajshekhar Sunderraman

24 - 34

Development of EFL industrial management business related reading

materials for first-year students at the Thai-Nichi Institute of Technology

Bundit Anuyahong

35 - 55

Integrating a sustainable learning culture through English-medium programs

of Thai universities: Reflection from a classroom practice

Supaporn Chalapati and Siriporn Peters

56 - 76

Thai hard-disk drive industry knowledge management: The application of

failure mode and effect analysis

Nuttawut Rojniruttikul and Panuwat Rodchom

77 - 83

A SWOT analysis of Indonesian Teacher Learning Centers

Martinse Constantina Nabu Bois

84 - 103

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Development of innovation learning center in higher education institution

Narissara Kitipat

M.Sc. Candidate

Technopreneurship and Innovation Management Program, Graduate School

Chulalongkorn University, Bangkok, Thailand

Natcha Thawesaengskulthai

Assistant Professor

Department of Industrial Engineering, Faculty of Engineering

Chulalongkorn University, Bangkok, Thailand

Achara Chandrachai

Professor Emeritus

Technopreneurship and Innovation Management Program, Graduate School

Chulalongkorn University, Bangkok, Thailand

Reference to this paper should be made as:

Narissara Kitipat, Natcha Thawesaengskulthai, and Achara Chandrachai

Kitipat, N., Thawesaengskulthai, N., & Chandrachai, A. (2014). Development of innovation

learning center in higher education institution. Asian International Journal of Social Sciences,

14(2), 4 – 23. Retrieved from http://aijss.org/index.php/aijss20140201/

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Abstract

The purposes of this study are to study the requirements of teachers and students toward the

innovation learning center in higher education institution and to study, develop and improve an

innovation learning center model. In this research, innovation development process was used to

specify customers’ requirements, appropriate technology in order to set up a model of innovation

learning center. QFD technique is adopted to translate customers’ need into technical functions

for developed learning center. After that, the model was tested its acceptance level by

questionnaires. The result of the study shows that the model of the innovation learning center

should consist of e-learning system, library system, mobile learning system, database

management system, distance learning and video conference system, service management

system, learning activity management, vote, chat, library, security system, and information

notification. Result from 50 respondents shows 92.6% acceptance level and that the system

would support students’ self-learning. All systems are easily managed; moreover, they are user

friendly, convenient and fast.

Keywords: Innovation, Learning Center, Higher Education Institution, Development, QFD

Introduction

Learning center is an important place because it is a place where the students are allowed to learn

by themselves by joining various kinds of activities and using materials (Kuarnhavej, 1999). At

present, Learning centers have been established prevailingly by the government and private

sector. For the former case, example is learning center established by the government (Ministry

of Information and Communication Technology) whose policy is to spread the knowledge and

information throughout the country for the purpose of reducing the difficulty in order to access

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the information and communication technology. Currently, ICT Community Learning centers

have more than 500 centers nationwide.

There are also learning centers established by private sector such as SE-ED learning center, Live

and learn Learning centers (established by Toshiba (Thailand Co., Ltd.) and K SME Care

knowledge center (SME Learning center for entrepreneur established by Thai Farmer Bank).

For the example outside Thailand, Switzerland Lausanne École polytechnique fédérale de

Lausanne (EPFL) has established Rolex Learning center which is a large learning center with

library, conference room, class room and etc. Setting up a learning center plays an important

role to help students access learning resources on their own and to study whatever according to

their interests. It complies with the guideline of Education Reform Act, National Education year

1999.

The way to create new innovation comes from human development in order to become a person

with complete physical, mentality, morals, intelligence, knowledge and virtue ethics in his life.

This is consistent with the vision of Chulalongkorn University “Morale brings knowledge”. The

research aims to develop a model for innovation learning center with standards and enhancement

for students to learn and develop their skills. Focusing on learners as the center and utilizing

technology in learning process will help envision students and enhance critical thinking. These

are the roots of our idea for developing the innovation learning center; to advance the students’

education by developing their skill levels and; consequently, their quality of life. Moreover, this

can also enhance the society to learn about new innovation which is responded to the

government policy.

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Objectives

1. to study the needs of the teachers and students toward the innovation learning center in higher

education institution

2. to study models of innovation learning center in university in Thailand

3. to develop and adjust the model of innovation learning center

4. to study customers’ acceptance level of the developed innovation learning center

Literature Review

Learning center can be divided into several categories depending on the purpose of establishment

of such learning center. For example, learning center can be divided into 3 groups which are

learning resource center, discipline-based support center, stand–alone learning center (Prager,

1991) Learning center is a place that collects and exhibits learning experience. They also provide

activities and learning material for learners to learn by themselves. (Kuarnhavej, 1999) The

learning center can be inside or outside the classroom but mostly they always set up the learning

center inside the library (Malitong, 1997).

Inside the learning center, there are various learning resources from which students can learn.

They can be divided into the followings

(1) People; individuals who are in the education system

(2) Material; such as books, slides, film, map etc.

(3) Building; such as schoolhouse, classroom, library, auditorium

(4) Tools and equipment; such as computer, copy machine, or even a hammer, nails etc. and

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(5) activities; such as teaching through games, field trips etc. (Ely, 1972).

In addition, there are also activities such as regularly inviting guest speakers to educate students.

(Watthanakuljaroen, 2004) All of these support the learners to learn by themselves or they can

learn together as a group. Activity also can be divided into general activities, individual

activities, group activities, and special activities (Wongladarom, 2008). In addition, the area

inside the learning center needs to be well organized for both learning purpose and service

purpose in order to manage and allocate resources appropriately.

Research Method

The innovation development process conducted in the research is adapted from Ulrich and

Eppinger (2008) together with one of Palumbo, Waggener, Major and Piersol (1997) and the

other of Thannapattiwirot, Promtee and Akatimagool (2010) which can be divided into six stages

as the followings.

Identify the requirement of teachers and students

In this step, we used the questionnaires which contain multiple choices question using likert

scale (1-5) and opened-ended questions that respondents can express their attitudes. The

questionnaire is divided into two parts, one is about respondent’s general information, and the

other part is about the needs in learning and teaching process. Sample group and size is 50

teachers and 50 students from technopreneurship and innovation management program of

Chulalongkorn University by using multistage sampling to select the sample.

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Identify technical requirements for learning center

We used QFD to convert the need of teachers and students into a technical format to identify the

techniques in order to create the innovation learning center. The techniques of quality function

deployment(QFD) (Creative industries research institute, 2008) consists of 10 stages (1)

customer requirement (2) customer importance ratings (3) technical descriptors (4) relationship

matrix (5) absolute importance (6) improvement direction (7) correlation matrix (8) customer

rating of competition (9) technical analysis of the competitor products and (10) target values for

technical descriptors.

Generate the concept of learning center concepts

We used literature reviews, the observation of existing learning centers, In-depth interviews of

15 experts involving in learning centers such as teachers, students who constantly use

technology. Moreover “Black Box Function Diagram and Combination table is used to illustrate

concepts of innovation learning center.

Select the concept of learning center concept

We used Pugh Matrix (Ulrich & Eppinger, 2008) to evaluate the feasibility of operation and

using Weight Sum Method (Ulrich & Eppinger, 2008) to compare the features of each

characteristic and to select the best idea with the most possibility.

Design the prototype

We used sketch pictures and flowchart to describe the process.

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The concept testing and level of acceptance

We used the questionnaires to ask 50 samples, which are the teachers, students, executives, and

directors of the Technopreneurship and Innovation Management program at Chulalongkorn

University by using purposive sampling in selecting samples. Questionnaires are divided into

two parts, the first part is about general information, and the second one is about the level of

acceptance of the innovation learning center.

Research Results

Identify the requirement of teachers and students

We used questionnaires as a tool to ask about the target group’s attitude and the needs towards

the innovation learning center. About the needs, we divided them into 7 areas which are the

needs of:

1) the security control at the entrance door,

2) the attendance checking,

3) sending information through the SMS systems,

4) photocopy service,

5) library service,

6) voting system (in order for teachers to answer questions for students) and

7) other systems for learning and teaching purposes.

From 100 questionnaires, we found out that the need for E-book, E-journal has the highest mean

score of 4.54. The second is the need for reference book about innovation, document, textbooks,

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and textbook about innovation with mean of 4.42. The third is magazine about innovation,

having E-learning with mean of 4.38. And the last one is the need of Mobile learning (M-

Learning) which has the least mean of 2.47.

Identify technical requirements for learning center

QFD results prioritized technical function of innovation learning center as

1) the permission to access information,

2) data searching

3) library service,

4) information notification

5) joint-activities with other universities or other companies or guest speakers,

6) internet service and

7) computer service.

Generate the concept of learning center

We can define Black Box from literature reviews and in-depth interviews as shown in Figure 1

and Figure 2. We can determine the characteristics as follows; the format of self-learning, the

format of communication, the format of other services and the format of activities. In total, there

are 180 possible concept generated as shown in Table 1 and we can design concept of learning

center as shown in Table 2.

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Select the concept of learning center

In this step, we used Pugh Matrix and Weight Sum Method to select the concept as shown in

Table 3 and Table 4.

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From the result of Concept Screening by using Pugh Matrix, we found that concept C has ranked

the 1st, followed by concept B and D, which are ranked the 2nd, and then concept A and E,

which are ranked as the 3rd. Within the same characteristics, we can combine them. So we can

combine concept A and E, and combine concept B and D. And then, we can use Weight Sum

Method to select the concept as shown in Table 4.

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Table 4 Concept Scoring by using Weight Sum Method

From the result of Concept Scoring by using Weight Sum Method, we found that concept BD

has ranked the 1st, followed by concept C and then concept AE. Since each concept has around

the same score, so we would combine 3 concepts together for higher efficiency in learning and

for further developing learning center model.

Design the prototype

This is to design the working characteristics of the system and to create the prototype by

applying the idea we got from the previous process. The design processes are as follows;

Database is a function system which can be used as an intranet within the center and also

outside. There is a specific database system for innovations such as IT, popular innovations such

as NANO Technology. There is also a database for innovations which are the strength of

curriculum such as IPM, type of information including document file, video file and audio file

which can display any object in 360 degree perspective. There is a database for Power point

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slides and video recording any subjects, as well as the edited Videos which summarize only

important parts from the lessons.

E-learning system is the most functional system which students can learn through internet as a

real time, or learn from the history records. There is a channel of communication between

instructors and students where they can chat or exchange their ideas through the web board.

There are power point slides together with video and document which can be downloaded. They

can express opinion, vote, try e-learning online and assess the teaching and learning process as

you can see the example in the website like http://blackboard.it.chula.ac.th/

webapps/portal/frameset.jsp

Library system provides students books related to innovations in the society nowadays such as

Nano technology and other innovations which are the strength of curriculum such as IPM,

Database for E-book and E-journal, up-to-date innovation related document. There is database of

innovation from other universities or other organizations that we have connection with. The

system allows students to find information easily and specifically. General users who are not in

the curriculum can also access the database through VPN, and permission to use can also be set.

The format of classroom and meeting room has the following characteristics; participants can

teach or have meeting as real time without attending the classroom. There are display screens in

front of instructors and participants to present the power point and webcam capturing the

students and instructor’s faces.

Connection with other organizations or other universities can be in the form of joint activities

with other universities, organizations, companies’ entrepreneurs or individuals. There are

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organized short courses for interested individuals. There is also innovation specialist to provide

consulting for individuals or organizations.

The security system functions work such as scanning–in and out at the entrance. There is time

and image recording when people come in and go out. There is time and image recording for

those who attend classes. Students can contact staff easily and quickly.

Activities are for sharing knowledge among teachers and students. Guest speakers can be various

or can be students who have knowledge and experience to share.

Communication has various kinds of forms; sending E-mail to inform the information, or SMS to

release the emergency information, posting on social network to announce information, using

website to display information, or using Chat system to help answer questions instantly.

Counseling service has the characteristics as follows; there is the schedule showing the free time

for each instructor to give advice to the students. There is a teacher assistant in each subject.

Teacher assistants are allowed to answer questions instead of professor. Questions that are

frequently asked in each subject are stored as a database for further use. E-mail can be sent to ask

questions and they would be answered within 7 days.

Learning through mobile has worked as follows; there are choices of “video on demand” and

“Live Broadcast” via mobile, students can download power point file, and view the daily

schedule. The most practical ideas are to develop the format of communication, such as using

MLearning system, sending information via SMS and via the social network, as well as to

develop the format of information such as making the video summarizing the lessons or

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visualizing any picture to be seen 360 degree as shown in the flowchart.

Figure 3 Sending SMS through a web page to inform information

The staff logs in at SMS Alert System in the web page and then, chooses the desired topic (to

confirm classes, to cancel classes, to inform date or plan change, or to confirm the classroom)

and then, send a message.

Figure 4 Using M-Learning in classes Students can access to the website via iPhone, choose to

view “Video on Demand” or “Live Broadcast” and also download the class material as well.

Figure 5 Development of data format

By editing the video to summarize the main idea of the lesson and collecting photograph of

innovation product in order to make 360-degree images.

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The concept testing and level of acceptance

To test the concept of the developed innovation learning center, we used the questionnaire in

which the working process of each system was explained. We also asked for level of acceptance

for each system. The level of acceptance for each system was tested through questionnaire by

asking 50 respondents including 7 teachers and 25 students and 18 general individuals. From the

test, the level of acceptance has shown in Table 5.

From the testing, we found that database and library system have the highest level of acceptance

with the percentage of 100, followed by 98% of having connections with other organizations or

other universities in the form of joint activities and communication. Teaching and learning via

mobile phone has the least level of acceptance of 62% because the respondents think that mobile

screen is too small, so it is not suitable for school use. Conclusion

The developed learning center consists of database system, e-learning system, library system,

and M-learning system. These encourage students to learn by themselves which is consistent

with Nipol Sukpredee (2003) who said that learning center is a place of which atmosphere

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attracts students to come to learn by themselves. A mix of teaching materials and media are

provided to students under the supervision of the instructors.

In addition, learning center composes of classrooms, meeting room, security system, counseling

service, activities and communication, and connection with other universities or other

organizations. The development of innovation learning center has brought the implementation

of SMS system for sending learning information to prevent students and instructors from missing

the important information.

Moreover, the development of data format such as editing the video to summarize the main idea

of the lesson will enable students to understand the lessons quickly and to easily review the

lessons. The development of the product display in 360-degree perspective allows users to see

the product in all aspects. Limitation

This research was conducted only for the Technopreneurship and Innovation Management

program at Chulalongkorn University. It is the program for master degree and doctoral degree,

not for undergraduate. Therefore, the needs may be different from those of the undergraduate and

probably may not be able to be applied in other colleges or other courses. For the application,

further study may be required.

Acknowledgement

We would like to thank you Assistant Professor Dr. Natcha Thawesaengskulthai, our main

advisor and Professor Emeritus Dr. Achara Chandrachai, advisor of joint thesis who has kindly

provided advices, knowledge and idea that are important to researchers. I also respectfully feel

thankful to Assistant Professor Dr. Pongpun Anuntavoranich, the Chairman of thesis

examination, Dr. Jen Sriwattanathamma and Dr. Prakob Koraneekij, Committee of thesis

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examination who kindly gave us suggestions and helped verify the research until this thesis was

successfully finished and has completed its goals.

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References

Creative Industries Research Institute. (2008). Quality Function Deployment. AUT University,

:1-11. Ely, D. P. (1972). The field of educational technology: A statement of definition.

Audiovisual Instruction. 17(8), 36–43.

Kuarnhavej, B. (1999). Innovation Education. Bangkok: Chulalongkorn University

ICT Community Learning center by Ministry of information and communication technology.

Malitong, K. (1997). Technology study and innovation. Bangkok: Chulalongkorn University

Press.

Palumbo, A., Waggoner, T., Major, J., & Piersol, B. (1997). Electric and Hybrid

Electric Vehicles: New Product Development through University / Industry Collaboration. IEEE

Xplore.

Prager, C. (1991). Learning Centers for the 1990’s. ERIC Didest. Retrieved from

http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/23/3e/ad.

pdf Rolex Learning Center. Rolex Learning Center Documents English Press Release. Retrieved

from http://www.rolexlearningcenter.ch/documents/ENGLISH_PRESS_RELEASE.pdf

Sukkapreedee, N. (2003). Innovation Technology education. Bangkok: Nealnara printing.

Thanaputtiwirot, S., Promtee, A., & Akatimagool, S.. (2010). Development of

PESDEEP Learning Model in the Teaching of Engineering Laboratory of Microwave

Passive Circuits. e-Journal: International Conference on Technical Education (ICTE2009). The

number of learning center list ICT community by Ministry of ICT. Retrieved from

http://www.thaitelecentre.org/main/index.php/2010-08-30-10-08-19

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Ulrich, K. T., & Eppinger, S. D. (2000). Product Design and Development. Singapore: McGraw

Hill. Watthanakuljaroen, T. (2004). A proposed model of learning resource center for Buddhist

Sunday Educational Centers. Ph.d. thesis. Field of study in Education Communications and

Technology, Department of Curriculum, Instruction and Education Technology, Faculty of

Education, Chulalongkorn University.

Wongladarom, V. (2008). A Proposed Model of Music Learning Centers In Higher Education

Institutions. Master thesis. Field of study in Audio-Visual Communications, Department of

Curriculum, Instruction and Education Technology, Faculty of Education, Chulalongkorn

University.

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Computer games improve learning Chinese

Yan Liu, G. Scott Owen, and Rajshekhar Sunderraman

Lecturers

Department of Computer Science

Georgia State University, Atlanta, GA 30302-3994

Reference to this paper should be made as:

Yan Liu, G. Scott Owen, and Rajshekhar Sunderraman

Liu, Y., Owen, G. S., & Sunderraman, R. (2014). Computer games improve learning Chinese.

Asian International Journal of Social Sciences, 14(2), 24 – 34. Retrieved

from http://aijss.org/index.php/aijss20140202/

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Abstract

Due to the differences between Chinese character system and alphabetic writing system, learning

Chinese character has always been considered difficult for non-native Chinese speakers. This

paper introduces a few computer games developed for research on how computer games can help

instructors and students in Chinese classes. Beginner-students participated in this study are

divided in two groups with one group using computer games and the other without. The results

of the study indicate that the teaching materials with the computer games improved not only

short-term learning results but also long-term learning interests.

Introduction

Along with the development of internet and economics globalization, a second language skill is

necessary in today’s business. In the United States, there has been a burgeoning interest in

learning Chinese in recent years (Sung, & Padilla, 1998). According to a new report, there are

264 K-12 schools offer Chinese class in the United States, and 185 colleges and universities in

the United States now have programs in China (Chinahourly, 2010). Based on a most recent

enrollment survey of “Foreign Language Enrollments in K–12 Public Schools” (ACTFL, 2011)

provided by American Council on The Teaching of Foreign Languages, from school year 2004-

05 to school year 2007-08, more K–12 public school students enrolled in foreign language

courses, the enrollment of Chinese language was the largest increased enrollment by 195 percent

(ACTFL, 2011).

As more and more students in K-12 public schools and western colleges have chosen to learn

Chinese as a foreign Language, “research that focuses on how learners deal with different

orthographic system will be of critical importance”. In our study as part of research for a

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Computer-Assisted Chinese Learning System (CACLS), a computer-game-based Chinese

learning environment is developed to help instructors and students in learning Chinese

efficiently. This environment includes different types of games. The purpose of each game is to

improve one or two capabilities of Listening, Speaking, Reading or recognizing, and Writing in

Chinese. In this paper, one game will be discussed in detail: Treasure Island Game. Other games

will be introduced briefly.

Treasure Island Game Design

The beautiful island is in the middle of the sea. Pirates come to the island from boat in the bay.

Pirates stored uncountable treasures on the Treasure Island. The treasures are protected by secret

codes. Pirates are cautious and change their secret code often. Pirates whisper the code to other

pirates. The adventurer overhears the code and has limited time to use each code to get the

treasure. Pirates are smart and can always find the adventurer if the adventurer does not move.

The pirates follow the foot prints of the adventurer. Therefore, anywhere the adventurer goes, the

pirates can find the trace and follow up.

The pirates always use the shortest path (Dijkstra, 1959) to approaching the adventurer. Objects

such as hill, trees, even treasures can be obstacles, preventing adventurer from moving. Multiple

levels are used for the game. Advanced players can use higher level with more challenge due to

more and smarter pirates and more treasures. Each treasure is marked by a secret code, a Chinese

character. The pirate can use multiple characters to form a meaningful phrase or sentence as the

secret code. The whisper is actually pronouncing the Chinese character.

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The player based on what is heard to move quickly to the treasures, the Chinese characters and

fetch them and in the mean time to avoid from being captured by the pirates.

The design goal of this game is to improve user’s ability of reading and listening of Chinese

characters leaned in Chinese class. Playing the game can be homework. Once the score reaches

certain number, the player is considered finish the homework. In the above Figure 1, the

interface is for one version of the game for one lesson. The adventurer is a panda.

Algorithm Design

There are two characters in the game, the adventurer and the pirate(s). The main algorithm is the

one used for pirate. For the pirates, a modified shortest path algorithm is used. Because the road

has width, the pirate has to follow one side of the road in order to experience the entire path if

necessary to reach the target in shortest path. The direction is adjusted at any point based on the

adventurer’s current location so that the shortest path can be used.

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Step 1: Initialize speed = 2;

Step 2: Compute initial direction based on adventure and pirate locations dx = (xm-x1) / len; dy

= (ym-y1) / len; where xm and ym are adventure current location. xl and yl are pirate current

location. Len is line distance from pirate to adventurer.

Step 3: Keep moving until reach the target For(;;) { Pirate.x += dx*speed; Pirate.y += dy*speed;

If (len < = pirate.width) found the adventurer and break; else find new direction since both pirate

and adventurer may have moved ndx = (xm-x1) / len; ndy = (ym-y1) / len; Check if this direction

can reach target by If yes then use this direction {dx=ndx; dy=ndy} Else { Compute new

direction searching in 180 degrees theta = Math.atan(dy/dx); dTheta = Math.PI / 6.0; var r =

speed; ii=0; for(var i=1; i < 7; i++){ var tx = r*Math.cos(theta + dTheta * i); var ty =

r*Math.sin(theta + dTheta * i); if adventurer is reachable{ ii = I; break; } } if adventurer is

reachable, use this new direction incremental { dx = Math.cos(theta + dTheta * ii); dy =

Math.sin(theta + dTheta * ii); } } else use the other compensation direction incremental { dx =

Math.cos(theta – dTheta*(ii-1)); dy = Math.sin(theta – dTheta*(ii-1)); } } } The Adobe Flash

script implementation of this algorithm is attached in Appendix A. The adventurer is controlled

by the game player. There are no particular algorithms used for it except checking if adventurer

gets treasure or is caught by prates.

Implementation

The Treasure Island game is eventually implemented in Adobe Flash as a 2D animation game.

The treasure as shown in Figure 2 is marked by Chinese characters as secret code and

implemented as a flash movie clip object. The Adobe Flash script implementation of this

algorithm is attached in appendix A. The adventurer is controlled by the game player.

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There are no particular algorithms used for it except checking if adventurer gets treasure or is

caught by prates.

These Chinese characters are entered by Chinese instructors for different excises. For each

session of a game, Chinese characters used are randomly selected from the instructor’s inputs.

The treasure locations are also randomly arranged on the island by the program for each session.

This makes sure that the student player really learns the Chinese character when his or her player

score is high enough. Other objects such as trees, hills, and waterfalls, etc. are also implemented

as movie clips.

Each movie clip is controlled by its own procedure and their behaviors are event-driven by

actions of the player or the pirate. Pre-built movie clips are stored on the web server. Chinese

characters input by the instructor are stored in a database for each class. When a game session

starts, the framework of the game loads the objects and Chinese characters from the web server

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and stores them in local object arrays. The Chinese characters and their pronunciations are made

in sync by naming convention so that appropriate pronunciation is used for each Chinese

character.

Other Games

In order to help student improve listening, speaking, reading, and writing skill, other games are

developed as well, such as Stroke Fighting game and Word Connection games. Stroke fighting

game is developed to help students to learn how to write Chinese characters by practicing the

stroke orders in the game. Since Chinese characters have 2D structures, writing Web Service

Data Base Web Server a Chinese character needs to follow proper order to form a character

properly and efficiently. In the game, a Chinese character is disassembled into strokes.

These strokes are arranged in one line horizontally in random order. They fall down at constant

speed. The player or student will choose a weapon to shoot down the strokes. In order to get

points and shoot down the strokes and win the game, proper order has to follow. The game also

provides the Chinese character writing animation movie clips (Liu, Liu, Owen, & Sunderraman,

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2007) at the beginning menu part if the student wants to look at how to write first.

Word Connection game is designed to help student on how to connect Chinese characters in

proper order to form a valid sentence.

Student usage experiences

In order to test if the computer games help instructors and students to improve in teaching and

learning Chinese, the computer-game-based Chinese learning environment has been applied into

a Chinese classroom in Kid Chinese program of China-America Language and Culture Exchange

Center. Fourteen students between 6-9 years old have been divided into two groups with seven

students in each group: group G and group N. Group G was taught within computer game based

learning environment; and group N was taught within Noncomputer game environment. They are

all beginners in learning Chinese.

The textbook was used is ‘Chinese Paradise – the Fun Way to Learn Chinese’ for both groups.

Ninety-two new Chinese characters cross twelve chapters were taught in thirty-eight lessons by

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the same instructor in group G and group N. The only difference was that the group G was taught

within the computer game based environment while the group N was taught in traditional

environment.

During the experiment of teaching thirty-eight lessons in the two groups, each lesson lasts one

hour and each chapter was finished in three lessons. In the first lesson of each chapter, the

instructor taught new Chinese characters, and in the following two lessons of each chapter,

students were tested with the Chinese characters learned in the first lesson, and also did other

class practices with the instructor.

The instructor gave the two groups the same class practices material, the same homework for

them to do within different learning environments: computer game based environment and non-

computer game based environment. And at the end of each chapter, the instructor gave a chapter

test to group G and group N. After finishing six chapters, the two groups were given a middle

term exam. Test results for all the tests are summarized as shown below.

Test Results for Each Chapters, Midterm Exam, and Final Exam

From above data, it is found out that the group G with computer-game-based Chinese learning

environment shows better performance consistently than the group N with noncomputer game

based learning Chinese environment.

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Future work

Since the student feedback and test result are encouraging, more computer games will be

developed in this Computer-Assisted Chinese Learning System (CACLS). The focus will be put

on the following areas. 1. Computer games that will help students to improve reading

comprehension skills. More story contents will be introduced. 2. Computer games that will help

students to improve speaking skills.

Conclusion

This paper presented the research result that the computer games can help instructors and

students to improve performance in learning Chinese. The preliminary survey results show that

students in computer-game-based learning environment receive better grade than students in

traditional learning environment.

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References

ACTFL (2011). Foreign Language Enrollments in K–12 Public Schools: Are Students Prepared

for a Global Society? American Council on the Teaching of Foreign Languages

(ACTFL)Retrieved from http://tinyurl.com/j2zqkxz

Chinahourly (2010). More schools in the United States, universities offer Chinese courses.

Retrieved from http://www. chinahourly.com

Dijkstra, E. W. (1959). A note on two problems in connexion with graphs. Numerische

Mathematik 1, 269–271.

Liu, Y., Liu, K., Owen, G. S., & Sunderraman, R. (2007). Design and Development of an E-

learning Tool for Children to Learn How to Write the Chinese Words. Innovations in E-learning,

Instruction Technology, Assessment, and Engineering Education, 401-404, DOI: 10.1007/978-1-

4020-6262-9_69

Sung, H., & Padilla, A. (1998). Student motivation, parental attitudes, and involvement in the

learning of Asian languages in elementary and secondary schools. The Modern Language

Journal, 82(2), 205–216.

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Development of EFL industrial management business related reading materials for first-

year students at the Thai-Nichi Institute of Technology

Bundit Anuyahong

Ph.D. Candidate

College of General Education and Languages

Thai-Nichi Institute of Technology

1771/1 Pattanakarn Road, Suanluang, Suanluang, Bangkok, 10250,

Reference to this paper should be made as:

Bundit Anuyahong

Anuyahong, B. (2014). Development of EFL industrial management business related reading

materials for first-year students at the Thai-Nichi Institute of Technology. Asian International

Journal of Social Sciences, 14(2), 35 – 55. Retrieved

from http://aijss.org/index.php/aijss20140203/

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Abstract

The purposes of this research were 1) to develop and test efficiency of EFL supplementary

reading materials based on business for the first year industrial management students of Thai-

Nichi Institute of Technology 2) to compare the students’ English reading achievement before

and after using EFL supplementary reading materials based on business for the first year

industrial management students of Thai-Nichi Institute of Technology and 3) to survey the

students’ satisfaction towards the EFL supplementary reading material in 8 units. The subject

consisted of 30 first year Industrial Management students of Thai-Nichi Institute of Technology,

Bangkok, during second academic year 2010. The instruments used for this experiment were 8

units of the EFL supplementary reading materials, the English reading achievement test, and a

questionnaire was used for surveying the subjects’ satisfaction on the efficiency of the

constructed materials. The experimental process and data collection were conducted as follows.

The subjects were given a 30 item English reading achievement pretest. Then, the 8 units of

EFL supplementary reading materials based on business were used for 16 class sessions in 16

weeks. After the completion of each unit, the English reading formative test was administered to

measure the subjects’ English reading achievement and a questionnaire was used for surveying

the subjects’ satisfaction on EFL supplementary reading materials based on business. The t-test

was used to compare the subjects’ English reading achievement before and after using EFL

supplementary reading materials based on business. The average of the eight English reading

formative test scores was compared with the posttest scores in order to determine the efficiency

of the constructed materials. The mean and standard deviation of the questionnaire scores were

used to measure the students’ satisfaction towards the constructed materials. The results of the

study were as follows: 1. The efficiency of the materials was 79.91 for the English reading

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formative tests and 79.77 for the posttest. Therefore, English reading lessons constructed were

highly effective. 2. The students’ English reading achievement after using the eight English

reading lessons was significantly higher than that before using the eight English reading lessons

constructed at 0.05 level. 3. The students’ satisfaction towards the eight English reading lessons

was highly positive.

Keywords: EFL supplementary reading materials, Industrial Management, TNI

Introduction

In the recent time, Instructional curriculum of foreign language is based on National Education

Act of B.E.2542 section 22 as it stipulated that education shall be based on the principle that all

learners are capable of learning and self-development, and are regarded as being most important.

The teaching-learning process shall aim at enabling the learners to develop themselves at their

own pace and to the best of their potentiality.

Moreover, section 24 in organizing the learning process, educational institutions and agencies

concerned shall provide substance and arrange activities in line with the learners’ interests and

aptitudes, bearing in mind individual differences, provide training in thinking process,

management, how to face various situations and application of knowledge for obviating and

solving problems, organize activities for learners to draw from authentic experience; drill in

practical work for complete mastery; enable learners to think critically and acquire the reading

habit and continuous thirst for knowledge, achieve, in all subjects, a balanced integration of

subject matter, integrity, values, and desirable attributes, enable instructors to create the

ambiance, environment, instructional media, and facilities for learners to learn and be all-round

persons, able to benefit from research as part of the learning process. In so doing, both learners

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and teachers may learn together from different types of teaching-learning media and other

sources of knowledge, enable individuals to learn at all times and in all places.

Co-operation with parents, guardians, and all parties concerned in the community shall be sought

to develop jointly the learners in accord with their potentiality. Thai-Nichi Institute of

Technology has been operated under the philosophy of “disseminating knowledge and building

economic base”. One of the TNI objectives is to generate human resources who have abilities in

technological advancement and industrial management.

Moreover, TNI concept of program administration is to focus on the students’ language skills-

the students will be able to communicate in Japanese and English. In order to achieve in the TNI

objectives, TNI has provided English for Communication course which are divided into 3 core

courses for students from all faculties as well as provided elective courses for students from

each faculty to enroll (TNI Student Handbook: 2010: 24).

Reading plays a crucial role in our lives. It is so much a part of everyday living that one can

hardly imagine life without it. Reading is also uniquely individual and flexible. In the age of the

Internet and information revolution, reading retains its importance as an essential skill for

learners of any language. For most of them, it is the most important skill to master in order to

ensure success in learning (Alderson, 1984).

However, the interactive model appears to be the most promising in helping to explain the

reading process. It encompasses different types of first-language and second language reading; it

incorporates both bottom-up and top-down processes and recognizes the contribution of both the

reader and the text (Grabe, 1991).

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The interactive model description recognizes other language factors, which are either taken for

granted in the top-down model or are over emphasized in the bottom-up model. The interactive

model also recognizes reader variables such as background knowledge, prediction, and other

global reading processes which are either unaccounted for in bottom-up models or accounted for

in top-down models for everything about reading. In the past decades, there has been sustained

interest in promoting reading as a significant and viable means of language development for

foreign language (FL) learners (Susser & Robb, 1990).

Reading in English as a foreign language

(EFL) has been greatly emphasized in traditional FL teaching, and until today EFL reading is

the core of instruction in many countries (Susser & Robb, 1990). Today, this instruction focuses

on teaching readers rather than teaching texts (Hass & Flower, 1988). To be more specific, we

now teach reading skills and strategies to understand some elements related to the process like

content, textual features, rhetorical elements, and cultural background (Susser & Robb, 1990).

Teaching-learning English language of TNI students has problem in reading and they also lack of

motivation in reading because instructional contents are not interesting. The contents are not

suitable to culture and to using in daily life of TNI students. Moreover, the problem in teaching

reading was instructional contents because difficulty of content and it was not suitable to recent

situation and the learners were not interested and did not understand culture of language.

Thus, instructional management must depend on learner’s interesting and ability that make

motivation in reading of the learner. The suitable media in teaching-learning English for

industrial management students of TNI is EFL supplementary reading materials. The use of

supplementary material in teaching-learning English is necessary especially when readers face

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reading texts as it helps avoid the tendency to rely on personal background and situational cues

for interpretation of the text, (Bransford & Johnson, 1972; Oxford, 1990; Grabe, 2004).

In conclusion, the researcher created EFL supplementary reading materials based on business

which passed checking from experts for study improvement in reading of TNI students in second

semester, academic year 2010 and the results derived from research will be guideline in

improvement and development instruction and instructional materials next occasions.

Research Purposes

1. To develop and find effectiveness of EFL supplementary reading materials based on business

for the first year industrial management students of Thai-Nichi Institute of Technology.

2. To compare the ability in English reading of the students before and after using EFL

supplementary reading materials based on business for the first-year industrial management

students of Thai-Nichi Institute of Technology.

3. To study satisfaction in EFL supplementary reading materials based on business for the first-

year industrial management students of Thai-Nichi Institute of Technology.

Research Design

This study was to develop and experiment EFL supplementary reading materials based business

for the first year industrial management students of Thai-Nichi Institute of Technology. It

consisted of both qualitative and quantitative research which had the steps of research processing

as follows.

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Population and sampling

1. Population is first year Industrial Management students, Thai-Nichi Institute of Technology,

Bangkok in the second semester, academic year 2010, 120 students from 4 classes.

2. Sampling is 30 first year TNI Industrial Management students in the second semester in

academic year 2010 derived from simple random sampling technique.

Variables

Variables in this study were as follows:

1. The ability in English reading of first year Industrial Management students before and after

using EFL supplementary reading materials based on business.

2. The Satisfaction of first year Industrial Management students towards EFL supplementary

reading materials based on business.

Research Instruments

1. Eight lessons of EFL supplementary reading materials based on business for first year

Industrial Management students of Thai-Nichi Institute of Technology.

2. Proficiency test in EFL supplementary reading materials based on business (30 items: 30

scores). The duration of the test was 1 hour.

3. Questionnaire constructed by researcher towards satisfaction on EFL supplementary reading

materials based on business for first year Industrial Management students of Thai- Nichi

Institute of Technology.

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Construction and Development of Research Instruments

The researcher developed EFL supplementary reading materials based on business and then

constructed the proficiency test in English reading before and after learning EFL supplementary

reading materials based on business as following principles.

Firstly, the researcher studied the objectives of English reading lessons focused on English

reading skills and strategies, especially in reading for main idea, reading for topic sentences,

reading for pronoun reference, reading for fact and opinion, reading for sequencing events,

reading for author’s purposes, reading for preference, and reading for inference.

Secondly, the researcher derived eight topics from the survey of needs questionnaire and

interview the participants about required topics from first year Industrial Management students.

The topics are demonstrated as follows:

Table 1 Mean scores and standard Deviation of the required topics.

Thirdly, these eight topics were modified to suit with first year Industrial Management students

by giving the students vocabulary guideline and meaning, simplifying structures of language,

finding pictures, and applying the contents with EFL supplementary reading materials based on

business. Then, table of content specification was designed by determining the objectives,

contents, topics, reading skill, reading activities, and evaluation.

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Lastly, the constructed table was examined to test IOC by experts and write script of lesson plans

for all 8 lessons. Each lesson plan composed of learning objectives, topic and contents, reading

activities consisted of Pre-reading activity, While-reading activity and Post-reading

activity. Pre-reading activity emphasized on presenting picture and answering the questions in

order to lead the students to lessons and matching vocabulary with pictures. While-reading was

categorized into 5 groups: True/False; Yes/No Question; Information gap; Matching; and

Sequencing events. Post- reading activity was divided into various types which were Semantic

map, Information table. Lesson test consisted of multiple choice test, sequencing event,

information gap, and question answering.

Proficiency test

Proficiency test was used before and after EFL supplementary reading materials based on

business for first year Industrial Management students. The test was the same set which

consisted of 30 items (30 scores). Time duration for the test was 60 minutes. The researcher

determined the approach of the test as

1) to study the way of constructing proficiency test on EFL supplementary reading materials

based on business for first year Industrial Management students based on textbook, journal and

related research as an outline to create the test,

2) to create table of test specification included the contents of reading skills to achieve the goals

in each lesson,

3) to create one set of proficiency test in English reading followed the table of test specification.

The researcher selected difficulty and discrimination of test (P-R value) derived from standard

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criteria which consisted of 30 items. Five experts examined corrected and improved accuracy,

validity and reliability of language and contents of the test,

4) to select the test that had the difficulty between 0.20-0.80 and rank of discrimination at 0.20 or

over. The calculation of the test reliability was used K-R 20 by Kuder-Richardson (Khajonsil

2000: 165). Then, proficiency test was used to sampling of the research.

The Satisfaction Questionnaire

The researcher created satisfaction questionnaire in order to investigate satisfaction towards EFL

supplementary reading materials based on business for first year Industrial Management

students from sampling students as 1) to study the outline of constructing questionnaire both

closed-end and opened-end based on Best (1981: 168-183). The questionnaire was separated into

five rating scales as demonstrated by Likert (cited Best 1981: 181). The result of the scores under

0.5 from the experts had to be considered and improved. The data obtained from small group

experiment was analyzed to find reliability by using α-Coefficient formula stated by Cronbach

(1974: 161). Coefficient of reliability was 0.85.

Data Collection

The process of try out

There were three phases of the data collection process on EFL supplementary reading materials

based on business for first year Industrial Management students of Thai-Nichi Institute of

Technology, Bangkok.

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Phase 1

To apply with one TNI student who was not included in sample in second semester, academic

year 2010. The student had to study EFL supplementary reading materials based on business for

first year Industrial Management students and did the 30 multiple choice test items after that. In

this phase, the researcher enabled to investigate behavior, listen to the student’s point of view as

well as question about the problems during try out both 8 units and the proficiency test.

The result found that the student who involved in try out process of EFL supplementary reading

materials based on business for first year Industrial Management students of Thai-Nichi Institute

of Technology, Bangkok got 65 scores out of 80 from 8 lesson tests which was equal to 81.25%.

For the posttest, the student got 24 scores out of 30 which equal to 80.00%.

Hence, the effectiveness of EFL supplementary reading materials based on business for first year

Industrial Management students was equivalent to 81.25/80.00. The highest scores were from

lesson 1 (Buying and Selling) (89%). On the other hand, the lowest scores were from lesson 8

(Money and Finance) (72 %).

Phase 2

To apply with a small group of 9 students, the students had to study EFL supplementary reading

materials based on business for first year Industrial Management students and did the 30 multiple

choice test items after that. In this phase, the researcher recorded the problems and suggestions in

order to improve lessons to be more effective. The students had to do ability posttest which was

the same set of ability pretest. The scores derived from each lesson and scores from ability

posttest were calculated as 79.44/80.37. It was found that these nine students were able to get

572 scores out of 720 (79.44 %) from lesson tests. For the posttest, the students got 217 scores

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out of 270 which equal to 80.37%. Hence, the effectiveness of EFL supplementary reading

materials based on business for first year Industrial Management students was equivalent to

79.44/80.37. The highest scores were from lesson 1 (Buying and Selling) (83.55%). On the other

hand, the lowest scores were from lesson 5 (Making Contacts) (71 %).

Phase 3

To apply with sampling of 30 students, the students had to study EFL supplementary reading

materials based on business for first year Industrial Management students and did the 30

multiple choice test items after that. In this phase, the students had to do ability posttest which

was the same set of ability pretest. The time duration was 60 minutes. The researcher, then,

analyzed the scores to find out the lesson effectiveness. The scores derived from each lesson and

scores from ability posttest were calculated as 79.91/79.77. It was found that these30 students

were able to get 1,918 scores out of 2,400 (79.91 %) from lesson tests. For the posttest, the

students got 718 scores out of 900 which equal to 79.77%. Hence, the effectiveness of EFL

supplementary reading materials based on business for first year Industrial Management

students was equivalent to 79.91/79.77. The highest scores were from lesson 1 (Buying and

Selling) (82.00%). On the other hand, the lowest scores were from lesson 8 (Money and Finance)

(69 %).

Data Analysis

1. Analysis to find out lesson effectiveness by using E1/E2 formula followed 75/75 criteria.

2. Comparison the ability in English reading of sampling students between pretest and posttest

by using t-test which was conveyed by SPSS/PC for window XP.

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3. Data analysis from questionnaire both single item and whole questionnaire which presented a

form of rating scale. These rating scales were calculated to find out mean and standard deviation

and then translated based on criteria developed by Best (1981).

Results

Phase 1: The result of data analysis for finding efficiency of EFL supplementary reading

materials based on business for first year Industrial Management students in order to determined

criteria by experiment with 30 samplings. The processes of this phase were as follows:

The 30 samplings made lesson tests after learning of each unit in 8 units. Then, statistic used in

data analysis consisted of mean (x¯), standard deviation (S.D), percentage and rank order of

scores in each unit. The results found out that lesson tests of EFL supplementary reading

materials based on business for first year Industrial Management students used with the 30

samplings got a high mean score which was over 69% in each unit. The highest score came from

unit 1, Buying and Selling (82%).

However, unit 8, Money and Finance, got the lowest score.

Phase 2: The result of data analysis for comparison the ability in reading English of the 30

samplings before and after learning EFL supplementary reading materials based on business for

first year Industrial Management students.

Table 2 Score comparison between pretest and posttest, standard deviation, difference and t-test

of the 30 samplings.

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This table highlighted that the posttest scores were higher than pretest scores at Statistical

significance at 0.05 level (Sig = 0.000 < 0.05). The mean score of posttest equaled to 21.63

which was higher than pretest score (9.75 out of 30). The difference score between pretest and

posttest was 11.88 and t-test was 24.620. It indicated that the ability in English reading after

learning EFL supplementary reading materials based on business for first year Industrial

Management students was more effective than before learning which followed hypothesis 2.

Phase 3: The result of data analysis for satisfaction level of the 30 samplings from questionnaire

to EFL supplementary reading materials based on business for first year Industrial Management

students.

The mean scores of all eight units was 4.43 (S.D. =0.58). Consequently, it was summarized that

the highest mean score was on unit 1 (x¯ = 4.59, S.D. =0.46). The second highest mean score

was on unit 3 (x¯ = 4.52, S.D. =0.63). The lowest mean score was on unit 7 (x¯ = 4.19, S.D.

=0.72). In conclusion, the overall mean score of eight units was 4.43 (S.D.= 0.58). It meant that

the point of view of the samplings towards EFL supplementary reading materials based on

business for first year Industrial Management students was ranked as a high satisfaction which

followed hypothesis

Conclusion

According to the study and data analysis, the results of this study were concluded as follows.

1. The efficiency of EFL supplementary reading materials based on business for first year

Industrial Management students in this experiment was 79.91/79.77 which was higher than

determined criteria (75/75). It was demonstrated that EFL supplementary reading materials

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based on business for first year Industrial Management students of Thai-Nichi Institute of

Technology, Bangkok presented very high effectiveness-that followed hypothesis 1.

2. The ability in English reading after learning EFL supplementary reading materials based on

business for first year Industrial Management students was more effective than before learning

at statistical significance at 0.05 level which followed hypothesis 2.

3. The point of view of the samplings towards EFL supplementary reading materials based on

business for first year Industrial Management students was ranked as a high satisfaction which

followed hypothesis

Discussion

According to the study and data analysis, the results of this study could be discussed as follows.

The result of hypothesis 1 presented the efficiency of EFL supplementary reading materials

based on business for first year Industrial Management students was higher than the determined

criteria. In this way, it might concern with reasons as follows.

The contents of EFL supplementary reading materials based on business for first year Industrial

Management students in 8 units consisted of contents about Business English which the TNI

students was able to analyze the view of knowledge and its background knowledge to

understand the contents. Moreover, the process of reading involves the interaction of some

complex linguistic processes and knowledge bases which can be divided into print decoding and

comprehension processes (Norris & Hoffman, 2002). The decoding processes are informed by

the comprehension processes, which include knowledge of how syntactic structure informs

meaning, knowledge of how different discourse structures organize information, and an ability to

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relate the propositions derived from print to the reader’s current knowledge and beliefs (Norris &

Hoffman, 2002; Blachowicz & Ogle, 2001).

In addition, the TNI information technology students were familiar with contents of the

instruction because they had background knowledge about it which might cause them to be easy

to understand (Goodman, 1994).

The teaching-learning activity in each unit constructed according to English reading theory from

the view of the experts such as, Williams (1994); Harris and Sipay (1979); Freebody and Luke

(1999) who anticipated that teaching-learning activity consisted of opening the chance of the

learners to study from easy activity to difficult activity in prereading activity and asking the

question in while- reading activity to checking understanding of the learners.

Furthermore, in post- reading stage, the researcher created semantic maps and information chart

to help the learners in filling information in the correct way. Moreover, the learner used

interactive model in reading to complete their reading comprehension. The interactive model is

the interaction between the reader and the text, with which he interacts to create meaning as his

mental processes function together at different levels (Upton, 1997; Carrell, 1987). Furthermore,

reading in a second language is not a monolingual event; second language readers have access to

their first language as they read, and many use it as a strategy to help comprehend a second

language text (Upton, 1997)

Instructional design and development of EFL supplementary reading materials based on business

for first year Industrial Management students conducted in order to experts’ views by determined

objective learning and pre-reading, while-reading and post-reading activity and the contents

about business English. The learners were able to use a reading strategy in learning because

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comprehending textual discourse structures is an important attribute to the reader’s overall

reading abilities (Trabasso & Bouchard, 2002; Grabe, 2003; Kintsch & Rawson, 2005).

Furthermore, EFL supplementary reading materials based on business in reading comprehension

were developed in order to three types of knowledge that are required for understanding any

reading text. These are: the language knowledge of grammatical structures and rhetorical

convention; background knowledge, which enables readers to fit the new information presented

in the text into their already established framework of knowledge; procedural knowledge that

enables readers to proceed with the reading task. In other words, procedural knowledge is the

awareness of the purpose, the demands and the steps of performing the task and knowing how to

proceed on a task (Vann and Abraham, 1990).

The result of hypothesis 2 presented the ability in English reading after learning EFL

supplementary reading materials based on business for first year Industrial Management students

was more effective than before learning at statistical significance at 0.05 level which might

concern with satisfaction of the learners in learning about interesting topics and required

contents. EFL supplementary reading materials based on business for first year Industrial

Management students integrated teaching English reading with topics about business, which

were familiar by TNI students and the use of EFL supplementary reading materials based on

business has increased students’ comprehension, retention and retrieval of knowledge such as

encoding and note-taking (Kulhavy, Stock, Woodard, & Haygood, 1993; Sadiski, Paivio &

Goetz, 1991; Williams, 1994).

The point of view of the first year TNI Industrial Management students towards EFL

supplementary reading materials based on business for first year Industrial Management students

was ranked as a high satisfaction which followed hypothesis 3. The samplings had a high

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satisfaction towards English reading instruction because they understood how to use reading

strategies. This was also caused a high reading ability in learning English reading instruction

which related with the statement of the educational theorist, Garner (1987), who reported that a

high reading ability tended to keep the meaning of the passage in mind, read in broad phrases,

skip words, and possess a positive self-concept. Moreover, the knowledge of business can

enhance comprehension and that students can be trained to improve their reading ability (Carrell,

1987; Taylor, 1992; Grabe, 2004; Williams, 1994; Threster, 2004; Pearson & Fielding, 1991).

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Integrating a sustainable learning culture through English-medium programs of Thai

universities: Reflection from a classroom practice

Supaporn Chalapati

Lecturer

School of Global Studies

Social Science and Planning, RMIT University, Melbourne

Siriporn Peters

Assistant Professor

Department of Architectural Education and Design

Faculty of Industrial Education

King Mongkut’s Institute of Technology Ladkrabang, Bangkok

Reference to this paper should be made as:

Supaporn Chalapati and Siriporn Peters

Chalapati, C., & Peters, S. (2014). Integrating a sustainable learning culture through English-

medium programs of Thai universities: Reflection from a classroom practice. Asian International

Journal of Social Sciences, 14(2), 56 – 76. Retrieved

from http://aijss.org/index.php/aijss20140204

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Abstract

Internationalising university curricula has become a major priority for many universities in

Thailand. There are different motives for developing English-medium programs among Thai

universities. The emphasis on English language competence of students supersedes concerns

about cultural challenges in a classroom. This paper aims to share and discuss experiences and

evidence of classroom practices. The methodology of this research is qualitative research.

Participatory Action Research was employed as a research approach by using a case study of a

postgraduate program of the Department of Industrial Architectural Education and Design in the

Faculty of Industrial Education at King Mongkut’s Institute of Technology Ladkrabang,

Bangkok, Thailand. The participants were postgraduate students who studied an Advanced

Graphic Design course between 2011-2012. There are three main research outcomes. Firstly,

English language skill is not a significant barrier to the learning processes; however, the

students’ learning attitude towards English-Medium classroom is found to be the major concern.

Secondly, the unique feature of the program is enabling sustainable life-long learners,

independent problem solvers and international professionals in the region. It is recommended

that students should be enabled as sustainable change agents because they are the most

significant stakeholders in the learning process. Finally, there is a need to shift the role of

lecturers to facilitators in order to further students’ learning at each step they have taken both

inside and outside the classroom.

Keywords: Internationalization, learning culture, English-Medium Program, sustainable change

agents, Thai value

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Introduction

The 21st century is the century of learners; the focus is on learners rather than lecturers. Building

a sustainable learning culture through the current popular English-medium degree programs in

Thailand requires new attitudes of all stakeholders in education. It is about shifts in ways of what

students learn, the way they learn it and how they are taught. Since the aftermath of the 1997

economic crisis, knowledge and skills are recognized as vital to the future of Thai economy.

Internationalisation has integrated in Thai government policy since 1990 in an effort to improve

educational standard and English competency of Thai students.

It also includes the nation’s need to build the nation’s competitiveness in the pace of economic

globalisation challenges. Driven by Thai and international employers from both public and

private sector increasingly seek proof of English ability of university graduates and employees

for their organisations. Thai higher education institutions are currently having more active roles

and working closely with industries in terms of matching demands and supplies of knowledge-

workers (degree qualifications), skilled workers and English-speaking workers as Marginson &

Considine (2000: p5) suggested ‘universities must mirror markets in order to serve

markets’(Marginson & Considine, 2000).

Internationalized curriculum, according to Bremer and van de Wende (1995: p.10), should have

‘an international orientation in content, aimed at preparing students for performing

(professionally and socially) in an international and multicultural context and designed for

domestic students and/or foreign students’(Bremer & van der Wende, 1995). Thus, a university’s

curriculum needs to embrace and sustain national or local values and knowledge systems while

at the same time incorporating the best and most appropriate international ‘bodies of knowledge.’

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Internationalising university curricula has become a major priority for many Thai universities

and a powerful English language as the lingua franca in higher education is one of significant

factors in an internationalisation process of Thailand. Much research has been done on

curriculum contents, but there have been limited research on how students go about learning in

English-medium degree programs offered by local Thai universities.

In addition, most universities assume that students have learned how to learn when they access to

higher education. The popularity of the establishment of English-medium programs signifies

greater attention being given to the economic dimension of globalization while cultural

dimensions and social development are given less emphasis or even ignored. Therefore, this

paper aims to share experiences and evidence of classroom practices as well as guide teaching

staff in Thai higher education institutions who intend to implement a sustainable learning culture

through English-medium programs in their (program, faculty, department too much use of

program).

This paper draws from a case study of an Advanced Graphic Design course which was offered

between December 2011 and March 2012. This course is a part of the current Master of Science

in Industrial Education (Industrial Design Technology). This paper presents findings of the first

cyclical process. Reflections from classroom practices and observations are also included as

suggestions for further research.

Perceiving a sustainable learning culture in a Thai culture

Most traditional curriculum focused on how the lecturer teaches rather than how students learn.

There has been a paradigm shift taking place, moving the emphasis from teaching to learning and

a more student-centered curriculum. Consequently, the recent change has impacted on the

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curriculum design process with a greater emphasis on student learning, particularly knowledge,

skills and competencies. The focus is on how learners learn.

The Delors’s Report (1996) is still a significant guide for educators to rethink towards the

concept of lifelong learning. Learning is a process and the process of learning to think is a

lifelong learning. There is a need for greater self-knowledge; it requires learners to exercise

greater independence and a stronger sense of personal responsibility. Essentially, learners need to

have freedom to think, judge, feel and imagine in order to participate effectively in a changing

world. Learners’ personal qualities and skills are important to sustain this development.

Consequently, there are increasing global pressures for universities in Asian- Pacific region to

revise academic curriculum contents, especially to priorities English medium education in

science, technology, economic and business management disciplines (Delors, 1996).

Traditionally, teaching staff in universities have focused their efforts on the acquisition and

transmission of knowledge rather than on the processes by which students come to understand

the subject matter being transmitted. It is important to change this emphasis in order to assist

teaching staff to understand how they might involve in the internationalisation of the curriculum,

it is necessary to challenge the way they think about teaching and assisting students’ learning.

The best approach to improving teaching is by studying students’ learning. (Ramsden, 1992).

The improvement of teaching is related to the extent to which teaching staff are prepared to

conceptualise teaching as a process of helping students to ‘change their understanding’ of the

subject matter they are taught. Building a sustainable learning culture from collectivist society

like Thailand requires a ‘new attitude’ of educators to challenge and create an ‘individualistic

learner’ who is prepared to think critically in relation to global, political, economic and social

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issues and trends. Significantly, most ‘individualistic learners’ in the Thai context would have a

sense of their cultural origins and the cultural foundations of their society.

They should be able to conceive the educational and career aspiration from a uniquely Thai

cultural perspective. Culturally defined behaviours of Thai students such as krengjai, choei or jai

yen are however based on status, seniority, power and rank are moulded by these social

relationships (Klausner, 2000). Core concepts of Thai cultural values, perspectives and

behaviours affect teaching and learning practices in the set international scenario within the

(Thai) local context.

One of the most difficult Thai concepts for westerners to understand is the behavioural pattern

defined as ‘krengjai’. Krengjai attitude, one of significant Thai core values often plays a

significant role in a community especially, instructor/lecturer and student relationship. The

students’ relationship to the lecturer is also expressed in the word ‘bun khun’ which means

‘gratitude’, the correct and natural response of the student to the lecturers’ kreng jai (Caiger,

Davies, Leigh, Orton, & Rice, 1994).

It is notable that krengjai is a displayed attitude towards one higher in the rank, social status and

age scale. Klausner explained it as ‘diffidence, deference and consideration merged with respect’

(p.258). Accordingly, students from a collectivist culture tend to avoid confrontation/criticism

with their lecturers. Students also try (every effort) not to cause lecturers to lose face at any

circumstance at school. Thai students’ behaviour of ‘choei’ (uninvolved) and seldom ask

questions in a classroom is very likely to be observed in a Thai classroom.

Different perceptions of lecture-based class of Thai students significantly appear in the behaviour

expected of student towards their lecturers and learning. Thai students have ‘the expectation that

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university classes will be taught in a lecture format and their expected “response set” is to sit

quietly and listen. Students expect that lecturers/professors’ notes will be written on handouts or

overhead projections, but they expect also to take cursory notes during class’ (George, 1987).

Sanuk (fun, enjoyable) interaction in a classroom setting is another unique Thai attitude towards

both work and play.

This view is often observable in a Thai classroom as ‘sanuk’ implies absorbing and interesting. It

is important for lecturers to conduct their teaching styles in an enjoyable or a fun way in order to

encourage students’ learning and make an interesting classroom atmosphere (Chalapati, 2007).

Methods

This study explored both personal experiences of internationalisation across a wide range of

stakeholder groups. Questions were asked about how English-medium degree programs were

experienced and interpreted by educational policy makers, senior university executives, teaching

staff, and students. Significantly, this study offered scope for authors to reflect upon the research

process and in particular the significance of cultural values in conducting crosscultural research.

While both authors are Thai and many of our research subjects were also Thai, we still

encountered cultural obstacles throughout the research process. This study employed a case

study research methodology using qualitative techniques and emphasizing on the qualitative

approach.

Participatory Action Research (PAR) was a research approach of this study because PAR allows

researchers to actively involve in real-life situations and able to collect the data of a ‘reality’ in

real time. PAR also enables the active participants both academic researchers and participants to

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investigate and examine a problematic situation or action to change it for the better (Kindon,

Pain, & Kesby, 2007; Peters, 2011).

Finally, PAR has empowerment effects on the participants through the process of constructing

and using their own knowledge (Walter, 2009), so that they become life-long learners and

independent problem solvers. The ethnographic data included observation, focus group

interviews and physical artefacts such as photographs and written reports which were created by

the participants. They were used in order to enable the researchers to have a better understanding

of how students’ learn, plan, think and transform their ideas to actions while they were working

outside classroom without the researchers’ supervision.

A Case Study

A case study, which was the principle qualitative research strategy employed in this study,

allows the authors as researchers to gather data on the same subject from a variety of sources to

better reflect the social context in which the research takes place (Merriam, 1998). The Master of

Science in Industrial Education (M.S.I.Ed. in Industrial Design Technology) was chosen as a

case study because it is one of the most well-established postgraduate programs of King

Mongkut’s Institute of Technology Ladkrabang (KMITL), Bangkok, Thailand.

It is a postgraduate program in the Department of Architectural Education and Design, the

Faculty of Industrial Education at KMITL. Significantly this program has been considered to be

offered as a full English-medium program initiative (using English as a sole medium of teaching

and learning). There is an increasing demand by local Thai students and students across the

region, particularly students from Laos.

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The Advanced Graphic Design course was selected as the key course of this study because it

introduced English as the medium of teaching and learning. This course consisted of both

theories and practices. The class activities were composed of a two-hour lecture about graphic

design principles and theoretical frameworks, two- hours for design practices in classroom under

supervision of the lecturers, and three-hours for self-learning outside the classroom.

This course also required the students to create their own design project; however, the evaluation

was based on group assessments. The students also needed to read from primary sources. The

students of this program are expected to have English proficiency because KMITL requires

prospective students to have GPA above 2.50 when applying for the program. Significantly they

must possess GPA of English courses above 2.75 or a TOEFL (Test of English as a Foreign

Language) score of 61 (Internet Based), or TU-GET (Thammasat University Graduate English

Test) score of 550, or CU-TEP (Chulalongkorn University Test of English Proficiency) score of

500, or IELTS (International English Language Testing System) score of 5.5.

Research Objectives

This case study is a part of KMITL's initiatives for English-medium program establishment. The

main goal of the case study is to investigate how Thai students learn through the English medium

program, so that the teaching staff could have a better understanding of their students learning

approaches, attitudes and behaviors. The study also intends to promote a sustainable learning

culture through English-medium programs of Thai universities.

Research Design

The research procedures had three main phases. The first phase was participant recruitment and

data collection because there are different students studying Advanced Graphic Design each

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semester. The second phase was class activities which were lecturing and group activities. The

group activities were multiple cyclical processes which consisted of a group discussion for

reflection and planning an action, taking action and observation, and then a group discussion for

reflection and planning an action. The final phase was evaluation. The following presents

activities and findings of each phase.

The first phase: Participants Recruitment and Data Collection

The participants were recruited through the Advanced Graphic Design class. As the course is

offered for the first-year students in the second semester, the participants were required to

undertake this course before submitting their thesis proposal. This course offered two sessions.

The first session was in the morning. It had twenty-five students. The other session was in the

afternoon. It had twenty-four students. As a result, forty-nine participants took part in this

research. Focus group interview in class revealed important information as follows.

Firstly, the participants had different knowledge and skills as they graduated from different

disciplines, such as industrial design education, fine art, and engineering. Some of the

participants had prior knowledge and work experience in graphic design principles and practices.

Almost all of them had work experience in government organizations and the private sector

because they were aged between 25-45 years old. Only a few had no work experience as they

entered the program immediately after they graduated with a bachelor’s degree.

Secondly, the expectation of the participants from the Advanced Graphic Design class was not

very high because not all of them wanted to study this course. However, they had to undertake

the course as it was needed in order to fulfill the requirement of the program.

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Thirdly, the participants confessed that only a few of them passed the English requirement of

KMITL before they entered the program. However, they could enter the program because

KMITL allowed them to do so conditionally. They were required to pass the English test before

they submitted the proposal of their thesis.

Only students under MOU (Memorandum of understanding) between KMITL and other

academic institutions allowed undertaking two English courses for postgraduate students while

they were studying instead of taking the English tests. After they passed these English courses,

they could submit the proposal of their research project.

Finally, throughout the program the participants were required to read from primary sources such

as journals and books as well as write 300 word abstracts of their thesis. There were no

assessments of their English proficiency. As a result, they did not make any effort to improve

their English skills. The focus group interview enabled the investigator to realize that the

participants had limited prior knowledge, skills, and work experience involving graphic design.

Their expectation from studying this course was not very high. In an attempt to change this

expectation, the following phase was designed to facilitate a learning environment in order to

enable the participants to become long-life learners and independent problem solvers by using

graphic design elements.

The second phase: Class activities

The second phase was class activities which were lecturing and group activities. The group

activities were multiple cyclical processes which consisted of a group discussion for reflection

and planning an action, taking action and observation, and then a group discussion for reflection

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and planning an action. The main goal was to facilitate the students becoming long-life learners

and independent problem solvers through their own experience.

Based on observation during lecturing in class, the participants were quiet or ‘choei’. There was

no interrupting or asking any questions after the lecturing. They would interact only if the

lecturer asked them questions. When the lecturer worked as a facilitator and used a mind map on

the white broad, the participants had more responses and interaction. This class activity revealed

that the participants did not understand a lot of keywords or technical terms in English, such as

‘design brief’ ‘artwork’, ‘vector’ or ‘bitmap’.

Thus, the participants were assigned to read from recommended books in order to have a better

understanding of keywords or technical terms in graphic design principles and practices.

However, there was no assessment whether the participants studied outside the class or not. The

participants did not make any effort to study extra outside the classroom.

The participant observation during the practice sessions exposed that the participants’

responsibility was very low. The lecturer introduced a new concept in class, such as ‘sustainable

graphic design’ because the participants were expected to use this new concept as a theoretical

framework of their design project. To help them to have a greater understanding, the participants

were assigned to read recommended books and journals as supplementary materials. Their

written report revealed that they did not read the recommended books and journals. They also

were assigned to download Endnote software from the website of the university into their

computer notebook and then brought their notebook to the following class.

Endnote is the software for citation the references in the written report. It is available for KMITL

students. However, they did not download the software into their computer. The focus group

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interview during the group activities in class also revealed that the participants’ English

proficiency was not sufficient. The lecturer demonstrated how to use Adobe Creative Suite:

Illustrator, Photoshop, and InDesign in class. This is the western software for creating visual

communication and artwork, which is widely used in the printing industries both in Thailand and

other regions. However, they did not continue to learn how to use the software. As they

explained, they did not use this software because they did not understand the meaning of each

word on each panel.

The group activities were composed of a design project and presenting their final design to

external experts in the graphic design field. The participants were assigned to write a proposal

and complete a graphic design project as a group. They were also required to use ‘sustainable

graphic design’ as the theoretical framework. At the end of the semester, they needed to submit a

written report and present their final design through PowerPoint in class. They were encouraged

to select their own group members. Each group should have 4 or 5 members. Each week, the

participants would work together as a group to create ideas and potential solutions. They also

needed to present the progress of their project (see Figure 1).

Figure 1 Environment in class activities

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The participant observation during the group activities exposed that the participants had a lot of

fun or ‘Sanuk’ working together as a team. They had opportunities to share their experience and

exchange their ideas within the group. They were very pleased with themselves when they could

see the progress of their project.

In the final stage of their project, the participants did not have an opportunity to make their own

decision because the teaching staff made a decision for them. According to the teaching staff,

they would select the final solution as they wanted to show the best work to the external

professors who they invited to do the final evaluation. Even though the participants disagreed

with the teaching staff, they did not argue. They just accepted the final decision without

discussion because they were ‘krengjai’ the teaching staff and would like to pass this course.

The final phase: Evaluation

The final phase is evaluation. This activity was set up as a workshop. The external professors

from different universities were invited to evaluate the participants’ design projects. The

teaching staff were only observers. The observation revealed that the external professors did not

understand that the participants created their new design by using ‘sustainable graphic design’ as

theoretical framework because the participants did not provide this information in their written

report. During the presentation, the participants could not explain why they selected the final

solution because the teaching staff had selected the solution for them. However, they did not

explain that to the external professors either. As a result, most of them felt really frustrated, but

they did not say anything because they were ‘Krengjai’ the teaching staff (see Figure 2).

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Figure2 Evaluation activities

This evaluation activity made the teaching staff realized that this teaching approach could not

enable the participants to become long-life learners and independent problem solutions because

the participants were not given an opportunity to create their own solutions and make their own

decisions. The participants were not able to be international professionals in the region because

they were not able to access primary sources of knowledge or use western software.

Results and Discussion

The research findings of this study reflected students’ belief and attitude towards the programs

based on their traditions of social, cultural and educational values. These cultural challenges as

Mulder(1997, p.25) highlighted ‘the tendency to shy away from the critical analysis of things’ is

a Thai weakness (Mulder, 1997) and it is commonly agreed by many western scholars.

Significantly, the results reflected the institution’s strategic management and plan for future

English-medium degree program establishments. The first theme of research findings was levels

of English proficiency of the students. English proficiency has become one of the necessary

criterions for university graduates in Thailand and among Thailand’s neighboring countries in

the region.

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However, having a variation in English language proficiency of university entry standards was

problematic. The students felt that they could not effectively read academic articles written in

English which were provided for their additional reading resources due to their lack of English

reading skills. In addition, students felt reluctant to access international research articles which

are relevant to their subjects of studies and most of which are written in English.

However, it was also found that English language skills is not the only significant barrier of

students’ learning processes, but students’ learning attitude towards English-medium classroom

is found to be the major concern.

The second theme of research findings was the students’ responsibility of learning. Students did

not perceive that they should take the ownership of their own learning processes. It is

recommended that students should be enabled as sustainable change agents because they are the

most significant stakeholders in the learning process. They should be given an opportunity to

create their own ideas and make their own decisions, so that they could become more self-reliant.

Students will be able to sustain and assure both current and future learning performances.

In order to achieve this, there is a need to shift the role of lecturers to facilitators in order to

further students’ learning at each step they have taken both inside and outside the classroom. It is

important that teachers enable students to experience changes in order to increase the students’

abilities to manage future changes. This learning culture is sustainable when students are able to

take ownership of their own learning rather than rely entirely on teachers’ assistance.

The lack of the University’s on-going English language support was the final theme of research

findings. Currently, KMITL does not have an English language learning center where students

can access English language assistance and improve their English proficiency. Moreover, the

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learning environment in the University does not encourage the students to use English language

both inside and outside the classroom.

Conclusion

Producing quality graduates and raising Thai students’ English proficiency are integral parts of

the policy. It is a challenge faced during the process of bringing practice into the classroom. It

requires teaching staff to not only focus on the content but also the teaching and learning

processes. The teaching staff needs to be more outward looking and internationally and cross-

culturally aware if they are to develop international perspectives in their students.

The emergence of English-medium degree programs in Thailand can be seen as a positive step

towards educating a more globally literate managerial class in Thailand. English language degree

programs in Thailand have however been developed within a Thai speaking environment.

Institutions’ social environments have made it difficult for Thai students and especially for those

future targeted students from Thailand’s neighboring countries such as China, Laos and Vietnam

to express themselves in a regular English-speaking environment, particularly outside the

classroom.

It appears that educational institutions have neither ongoing English language support for

learners nor a compulsory program as a part of their curriculum. This lack of English language

support programs discourages students from using English. Enabling Thai students to be life-

long learners and independent problem solvers is a longterm process. Thai students rarely engage

in critical thinking. They only do what they are told and do not challenge the lecturers or

authorities both inside and outside classroom.

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In order to improve this, teaching staff should provide an environment, opportunity and

encouragement for them to engage in critical thinking through their learning processes both

inside and outside their classroom.

Suggestions for Further Research

To determine student approaches to learning, students will need to be interviewed further in

order to gain a greater level understanding of their approaches and their perceptions to learning.

Acknowledgements

The authors would like to thank the postgraduate students who undertook Advanced Graphic

Design course between 2011 and 2012 for their participation and photographs. The authors also

thank to the anonymous reviewers for their useful suggestions in order to improve this paper.

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References

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education: Experiences in the Netherlands. The Hague: The Netherlands Organisation for

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Education for the Twenty-first Century, the United Nations Educational, Scientific and Cultural

Organization (UNESCO).

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Southeast Asia and their colleagues in Thailand. Thailand: United States Information Service.

Kindon, S. L., Pain, R., & Kesby, M. (2007). Participatory Action Research Approaches and

methods: connecting people, participation, and place. Abingdon, Oxon: Routledge. Klausner,

W. J. (2000). Reflections on Thai culture: Collected writings of William J. Klausner.

Marginson, S., & Considine, M. (2000). The enterprise university: Power, governance and

reinvention in Australia. Cambridge: Cambridge University Press.

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Merriam, S. B. (1998). Qualitative research and case study applications in education: Revised

and expanded from case study research in education (2nd ed.). San Francisco: Jossey-Bass Inc.,

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Mulder, N. (1997). Thai images: The culture of the public world. Chiang Mai: Silkworm Books.

Peters, S. (2011). Design for enabling sustainable livelihoods in communities. Iridescent:

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Thai hard-disk drive industry knowledge management: The application of failure mode

and effect analysis

Nuttawut Rojniruttikul

Assistant Professor

Department of Management Science, Administration and Management College

King Mongkut’s Institute of Technology Ladkrabang, Bangkok, Thailand

Panuwat Rodchom

Engineer

HSA Tooling & NPL Development

Western Digital (Thailand) Company limited

This paper should be referenced as:

Nuttawut Rojniruttikul and Panuwat Rodchom

Rojniruttikul, N., & Rodchom, P. (2014). Thai hard-disk drive industry knowledge management:

The application of failure mode and effect analysis. Asian International Journal of Social

Sciences, 14(2), 77 – 83. Retrieved from http://aijss.org/index.php/aijss20140205/

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Abstract

The objectives of this study were to study level of knowledge toward Failure Mode and Effect

Analysis of Engineer in Hard Disk Drive Industry in Thailand and to compare the level of

knowledge and attitude toward Failure Mode and Effect Analysis of Engineer in Hard Disk

Drive Industry in Thailand classified by the difference in organization factors. A simple random

sampling with a sample size of 347 was conducted. Questionnaire was used as research

instrument to collect data. Statistics used for data analysis were percentage, arithmetic mean,

standard deviation, t-test, One-way ANOVA. The findings were as follow: 1) The engineer’s

knowledge towards Failure Mode and Effect Analysis was considered as high. 2) The engineers

from different departments shown statistically significant difference in the level of knowledge

towards Failure Mode and Effect Analysis at the 0.05 level while the difference in organization

factors shown no statistically significant difference.

Keywords: Failure Mode and Effect Analysis, Hard Disk Drive Industry, Knowledge, Attitude,

Organization factors

Introduction

A failure modes and effects analysis (FMEA), is a procedure in product development and

operations management for analysis of potential failure modes within a system for classification

by the severity and likelihood of the failures. A successful FMEA activity helps a team to

identify potential failure modes based on past experience with similar products or processes,

enabling the team to design those failures out of the system with the minimum of effort and

resource expenditure, thereby reducing development time and costs. It is widely used in

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manufacturing industries in various phases of the product life cycle and is now increasingly

finding use in the service industry.

Failure modes are any errors or defects in a process, design, or item, especially those that affect

the customer, and can be potential or actual.

Effects analysis refers to studying the consequences of those failures. Therefore, the knowledge

of FMEA plays a crucial role in creating and sustaining competitive advantage especially in hard

disk drive industry. Therefore, the understanding in knowledge management level would provide

the benefit for all organization to effectively manage knowledge.

Research Objective

1. To study the level of knowledge toward Failure Mode and Effect Analysis (FMEA) of

engineer within Hard Disk Drive Industry in Thailand.

2. To compare the knowledge toward Failure Mode and Effect Analysis (FMEA) of engineer

classified by organizational factors.

Conceptual Framework

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Methods

The data for this study were drawn from a random sample of engineer within Hard Disk Drive

Industry in Thailand by using questionnaire as research instruments. The reliability test was

conducted to ensure reliable questionnaire exists before data collection. The results from

reliability test shows the scale have acceptable internal consistency reliability (all Cronbach’s

alpha coefficients more than 0.70).

Results

Table 1 reports percentage among organizational characteristics (communication, training,

organizational culture and reward). The results shown most respondents perceived their

organization had effective communication, effective training, and organic structure. Most of the

respondents belong to engineering and maintenance department.

Table 1 Organizational Characteristics

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Table 2 reports means, standard deviation, number of sample. The results shown most

respondents have high knowledge of Failure Mode and Effect Analysis (FMEA), approximately

15 score from 20 score.

Table 3 reports Communication, Training, and Organizational Culture. The results shown no

difference in knowledge of engineer regarding Failure Mode and Effect Analysis (FMEA)

associated with communication, training and organizational culture by using t-test. However,

there was statistically significant difference in knowledge of engineer regarding Failure Mode

and Effect Analysis (FMEA) associated with department at the 0.05 level by using One-way

ANOVA test.

Table 3 Communication, Training and Organizational Culture

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Table 4 reports Knowledge Management, Administrative Factor, Technological Factor and

Personal Factor. The results show statistical significant difference in administrative factor,

technological factor and personal factor toward knowledge management at the 0.01 level by

using One-way ANOVA test. All three factors are considered as the important factors to deliver

knowledge management within this institution.

Conclusion

This study has sought to provide answers to research question regarding how knowledge

management work well in hard disk drive industry in Thailand. To answer this question, this

research focused on two aspects: (1) to study the level of knowledge Failure Mode and Effect

Analysis (FMEA) of engineer within Hard Disk Drive Industry in Thailand and (2) to compare

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the knowledge Failure Mode and Effect Analysis (FMEA) of engineer classified by

organizational factors. The research was conducted by using quantitative analysis techniques (t-

test and One-way ANOVA).

Analysis of data from questionnaires strongly indicated that the level of knowledge Failure

Mode and Effect Analysis (FMEA) was considered as high. Therefore, the organization is

recommended to maintain knowledge management activities in order to sustain the level of

knowledge management. In addition, the evidence in this study suggests the generalization of

knowledge management concept as there is no difference in knowledge management with

respect to the difference in communication, training and organizational culture.

This finding is consistent with most of literature that indicates that knowledge management is

treated as a universal practice. Moreover, the study contributes to the body of knowledge

surrounding knowledge management by revealing the extent to which difference in department is

associated with knowledge management. Therefore, the organization should value the difference

of department and implement internal system to ensure essential knowledge embodies into the

right workforce within each department in the organization.

Future Research

This study used the perceptions of engineer who work in the company on as the data source.

Therefore, the future research should consider other careers in the organization and incorporate

other explicit and tacit knowledge into the study. Finally, the combination of quantitative and

qualitative approach is also recommended in order to provide in-depth understanding of the

interaction among variables in the conceptual framework.

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References

Blumentritt, R., & Johnston, R. (1999). Towards a strategy for knowledge

management. Technology, Analysis and Strategic Management, 11(3), 287-300.

Davenport, T., & Prusak, L. (1998). Working Knowledge: How Organizations Manage What

They Know. Boston: Harvard Business School Press.

Gherardi, S. (2006). Organizational Knowledge: The Texture of Workplace Learning. Oxford.

Blackwell Publishing. Marquardt, M. (1996). Building the Learning Organization. New York:

Mc.Graw-Hill.

Marquardt, M., & Reynolds. (1994). The Global Learning Organization. New York: IRWIN.

Rojniruttikul, N., & Sangmanee, W. (2010). The Factors Affecting Knowledge

Management: Evidence from King Mongkut’s Institute of Technology Ladkrabang. The

8th International Conference on Developing Real-Life Learning Experiences: Innovation and

Technology Education.

Senge, P. F. (1990). The Fifth Discipline. New Work: Double Day.

Wikesmann, U., Fischer, H., & Wikesmann, M. (2009). Cultural characteristics of

knowledge transfer. Journal of Knowledge Management, 13(6), 464-477.

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A SWOT analysis of Indonesian Teacher Learning Centers

Martinse Constantina Nabu Bois

Education Studies Lecturer

Education Studies and ICT

Department Sampoerna School of Education, Jakarta, Indonesia

Reference to this paper should be made as:

Martinse Constantina Nabu Bois

Bois, M. C. N. (2014). A SWOT analysis of Indonesian Teacher Learning Centers. Asian

International Journal of Social Sciences, 14(2), 84 - 103. Retrieved

from http://aijss.org/index.php/aijss20140206/

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Abstract

This study was designed to investigate the extent to which the building and the facilities of TLC

Pasuruan are being utilized by teachers in Pasuruan, a city and district of East Java of Indonesia,

and to generate a SWOT analysis of how the TLC works. Perceptions of the TLC administrators,

who lead and manage the TLC, were obtained as the sources of data. Of eighteen potential

administrators, twelve were involved as the respondents for data collection. The data collection

was carried out using quantitative and qualitative research methods. A questionnaire survey was

used for the former to trace how teachers make use of the building and the facilities of the TLC.

The latter was carried out using interviews and focus group discussions to clarify the former and

to conduct a SWOT analysis on how the TLC has been operated. The findings show that the

teachers have been aware of the benefits they can get from the TLC and have, therefore, utilized

the TLC’s building as well as ICT and library facilities for their professional development. It is

also found from the study that a SWOT analysis on the works of the TLC has already been

generated as a result of a workshop recently held before the study. Yet interviews and

discussions on items of the developed SWOT analysis were conducted to provide a more in-

depth description of the items. It is reasonable to conclude, based on the findings, that even

though there are some areas for improvement, the TLC needs to be maintained as an ongoing

professional learning community for teacher professional development and sustainable

development of education in Pasuruan.

Keywords: TLC Pasuruan, the TLC administrators, perceptions, teacher professional

development, sustainable development of education

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Introduction

Student achievement and teaching quality are inseparable and have become significantly

important in preparing contemporary students for the 21st century, which have, then, put a greater

challenge on teaching profession (Carroll, 2009; Cesarone, 2000; King et al., 2011; Milone,

1996). Contemporary teachers should, therefore, be supported and should not be left alone doing

their job since quality teaching is no longer an individual accomplishment (Carroll, 2009;

Easton, 2008; Servage, 2008; Servage, 2009).

These are the reasons behind the importance of providing teachers with ongoing professional

development activities and enabling them to access and exchange information, skills and

knowledge on an ongoing basis for the betterment of quality teaching practices leading to

improved student achievement (Colbert et al., 2008; Easton, 2008; Fullan, 2006; Garret, 2010;

Gonzales and Vodicka, 2008; Holloway, 2006; Servage, 2008; Servage, 2009).

In Indonesia, there have been a wide range of efforts given on providing best ways to support

ongoing teacher professional development and teaching quality improvement ever since the

implementation of decentralized education service provision. The efforts are not only initiated by

the Indonesian government but also private and donor communities through cascading models of

training and cluster and school-based support, focusing on different aspects of teaching quality

improvement. One of the efforts is initiated by PT HM Sampoerna TBK that offers a model

named Teacher Learning Center (TLC) in Pasuruan, Surabaya and Karawang Districts. The

model has been implemented through a 3-year Memorandum of Understanding (MoU) signed by

the consecutive District/City Education Offices and School Development Outreach (SDO) as the

work unit of Putra Sampoerna Foundation (PSF) in March 2010.

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The three TLCs are designed to be teacher professional learning centers for public and private

primary education (that also include early childhood education and kindergarten) and secondary

education teachers and educators, school principles, and superintendents as the target groups.

The TLCs provide physical spaces for the groups to meet regularly to develop lesson plans and

teaching aids, share teaching resources and methodologies, access online and offline

development materials and tools such as books, educational journals, audio visual materials,

scientific magazines, encyclopedias, instructional materials, and curriculum materials. The TLCs

also provide professional development workshops, offering various topics on school subjects and

pedagogies, and their current related issues. The main purpose of the TLCs is to equip the target

groups as the front liners of education who will make a difference in the schools and education

of the districts.

Given the fact that the three-year funding of the TLCs is coming to an end, a TLC Model

Viability Assessment funded by PT HM Sampoerna TBK was recently conducted in the three

districts to assess the sustainability of the model in the districts, the viability of the model being

adopted in other areas of Indonesia, a comparison to other similarly designed teaching learning

centers that have attempted in the past, as well as a survey of key stakeholders on the perceived

value-added of the existence of the TLCs. Adding to the Assessment were some individual

studies undertaken independently to investigate various aspects of the TLCs. This particular

study is among the studies, investigating the extent to which TLC Pasuruan as one of the TLCs

has been utilized and generating a SWOT analysis of the TLC from the perceptions of its

administrators who oversee management and operational aspects of the TLC.

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Context, methodology, and respondents

The Company Profile of TLC Pasuruan provides the structures of what and how the TLC is

being operated and heading to. It is stated on the Profile that the vision of the TLC is to enhance

teachers’ professionalism and global thinking. The vision is further elaborated in the missions,

which are to provide teachers with access to various learning resources to be more creative and

ready to become teaching and learning facilitators; to provide the access for teachers/educators to

share knowledge to enhance their professionalism; to facilitate teachers to develop their

instructional media; to develop teachers’ skills to apply the appropriate strategies in facilitating

their students to learn; and to create opportunities and challenges for teachers to be more

innovative, creative, and professional. This study was to find out the extent to which the teachers

have utilized the TLC structures and how the works of the TLC are kept in line with the

structures.

The research methods adopted for this study were quantitative and qualitative methods. A

quantitative method enables data collection to be obtained by using instruments with preset

questions and responses to obtain measurable and observable data on variables of a study

(Creswell, 2008). The method was employed in this study by using a questionnaire survey of

such characteristics distributed to 18 administrators as potential respondents. The questionnaire

was used to obtain perceptions of the respondents on how teachers make use of the existence and

the facilities of TLC Pasuruan for their professional development. Attached to every

questionnaire was a letter inviting the respective respondents to attend a particular seminar for

their professional development, which would then be followed by a focus group discussion of the

TLC, where at the same time they could submit the completed questionnaires.

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A qualitative method is used to explore unknown variables of a study by providing a

nonsystematic structure of general questions for participants to generate their responses

(Creswell, 2008). In this study, the method was employed by using interviews and focus group

discussions to clarify unclear information on the completed questionnaires and to do a SWOT

analysis of the works of the TLC. Of 18 possible respondents, 11 at the level of Chairs and 7 at

the level of Units, 12 participated in and contributed their perceptions to this study. The mix

method design was used in this study to build on the strengths of both methods and to create a

powerful mix to analyze any complex phenomenon.

The utilization of building and facilities of TLC Pasuruan by teachers

The utilization of building and facilities of TLC Pasuruan was traced by using a questionnaire of

eight questions. The eight questions are put into three groups for data presentation and

discussions, first being the utilization of the TLC building and facilities for teacher professional

development meetings; second being the utilization of internet access facilities at the TLC; and

third being the utilization of the library at the TLC. Of 18 distributed questionnaires, 12 were

completed and returned.

The Utilization of Building and Facilities of TLC Pasuruan by Teachers for Their

Professional Development Meetings

Eight respondents answered “twice” and the other 4 “more than three times” when responding to

the question being “How often per month do teachers make use of the TLC building and

facilities for professional development meetings?” This indicates quite frequent meetings being

held at the TLC. When the information was further explored through interviews, it was found out

that the teachers of three different groups being kindergarten and early childhood education

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groups, Kelompok Kerja Guru/KKG (primary teachers working groups) and Musyawarah Guru

Mata Pelajaran/MGMP (secondary school subjects teachers’ working group) have their regular

timetables already set for them to meet at the TLC.

The agenda of these meetings varies from planning and developing lessons, teaching methods

and resources to sharing best practices, lessons learned, and recommendations of delivered

lessons. Some evidence/products of these meetings such as developed lesson plans and teaching

resources are displayed in the TLC once a month on a regular basis.

The Utilization of ICT Facilities of TLC Pasuruan by Teachers

All respondents indicated personal e-mail – Yahoo, Google, Hotmail, etc as the most

favorite/most frequently used type of website that teachers use when accessing the internet in the

TLC. The response to the second most was divided into three answers, one being Social Network

– Facebook, Twitter, etc. as indicated by 7 respondents; two being Search Engines – Google as

indicated by 3 respondents; and three being News Online – detik.com, kompas.com, etc. as

indicated by 2 respondents.

Even though no further information was explored on whether the personal email is accessed for

personal or work-related matters, there is a clear indication that the teachers are already aware of

the internet access provided at the TLC and, therefore, make it useful to satisfy their social and

professional needs. Some interviews indicated a rationale behind this that is a letter released by

District and City Education Offices of Pasuruan, two government offices as the partners of the

TLC, early this year.

The letter requires all principals of all secondary schools within the two areas to make it

mandatory for their teachers to become the TLC members to make use of the provided facilities

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and resources. As indicated on the completed questionnaires and later confirmed in the

interviews, all respondents agreed that ICT facilities in the TLC have already met technology

needs of teachers. However, when asked whether the teachers have any difficulty in using the

facilities or in accessing the TLC website portal for information sharing, there were 4 “yes” and

8 “no” answers. Further interviews of the latter answers indicated that the difficulties are

encountered by some teachers who have just become members of the TLC and, therefore, need a

catch up on how to use the facilities.

The Utilization of Library of TLC Pasuruan by Teachers

The rest of the questions were to identify the utilization of the TLC’s library by teachers. In

response to the question being “How often per week do teachers visit the TLC’s library?”, 6

respondents answered “more than three times”, 4 “once”, and 2 “twice”. To the next question on

the length of time spent by teachers in the library, 8 respondents answered “1-2 hours”, 3 “30

minutes to 1 hour”, and 1 “more than 2 hours”. All respondents answered “yes” to the question

whether books on teaching and learning are the books mostly read by the teachers. The relatively

frequent visit to and the sufficient amount of time spent in the library, and the books on teaching

and learning being indicated as the books mostly read by teachers can lead to an assumption that

they have best utilized the existence of the library and its resources for their professional

development. One last question was to identify whether there are types of books teachers need

but have not been provided by the TLC. Six respondents answered “yes” and the other six “no”.

An equal balance between the two answers indicates that half the respondents believed that there

is no need to provide additional books at the TLC since the available ones are already sufficient.

Yet the other half came up with the opposite statement that the TLC still needs to provide

additional Encyclopedias of more various topics and more books on leadership and management,

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technology and IT, scientific writing, statistics, education journals, scientific dictionaries,

scientific articles, and vocational education.

A SWOT Analysis of how TLC Pasuruan works

A focus group study is defined as one of the best methods to collect information about a topic

from a group of people of common characteristics (Krueger and Casey, 2000 cited in Flanigan,

2007). There has been an increasing movement on the use of focus groups in program

assessment to provide a feedback system as a guideline for the program and a basis for ongoing

improvement (Ansay et al., 2004).

These were the rationale behind the original design of the study to apply a focus group

discussion (FGD) to generate a SWOT analysis of how TLC Pasuruan works. It was expected

that an overall picture of the TLC could be generated through the SWOT analysis. However, it

was unknown prior to the FGD session that the intended SWOT analysis has been recently

developed at a stakeholders workshop.

The session was, therefore, conducted differently from the original plan. Some FGDs of different

groups of respondents were carried out to get an agreement that all items on the developed

SWOT analysis are still valid in representing the present picture of the works of the TLC, and to

obtain more in-depth understanding of each item. Results from the discussions shared the same

voice that the SWOT Analysis still represents the overall picture of the TLC. Followings are the

items of the SWOT analysis, each followed by some discussions as obtained from the

respondents.

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Strengths (Internal Positive) Sufficient number of capable, professional, full-time staff

The TLC has 11 administrators at the Chairs level and 7 at Units level (Boards of Founders,

Supervisors, and Advisers are not included). For the Chairs level, there are 1 Chair, 2 TLC

Coordinators, 4 Deputy Chairs, 2 Secretaries, and 2 Treasurers. For the Units level, there are 2

administrators each for Quality and Human Resources Improvement Unit, Research and

Development Unit and Collaboration and Community Relations Unit, and 1 for Media/Structure

and Infrastructure Unit. Of all administrators, only TLC Coordinators that are employed as full-

timers and receive monthly payment from SDO – PSF. They are based at the TLC and have a

full control on the TLC operational activities on a daily basis.

The other administrators are government officers and work for the TLC on a need basis. The

present full-times are identified as capable and professional in doing their job. They are strong

assets of the TLC.

Available internet access

Internet can be accessed from 5 personal computer units that are available at the TLC. The

access is only granted for the members that have membership cards. Becoming a member of the

TLC is quite easy.

One prospective member is only required to complete a provided form and get it submitted along

with 3 colored photos, a copy of ID card, a recommendation letter from principal/head of office,

and administration fee of IDR 10,000. It is free of charge for the membership card holders to

access the personal computers and internet; yet, they are charged a reasonable/cheaper amount of

money when using other ICT facilities such as facsimile, printer, scanner and photocopy

machines. The membership card holders also have free access (with some technical rules) to

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collections of books and non-book materials in the library. Detailed information on these is

documented as a file on Rules for TLC Pasuruan Members that is provided at the TLC for

everyone to know.

Sufficient professional books as reading references

Sixty books in English and 175 in Indonesian are currently housed in the library; encyclopedias

and dictionaries are included in the number. The books are on different fields of study. To name

a few, there are books on educational research, teacher and teaching, curriculum, finance in

education, mathematics, and special education. Other 60 English books are on delivery. Besides

collections of books, the library also has collections of magazines, newspapers and journals as

well as non-book materials such as DVDs, VCDs, CD-ROM, and audio cassettes of different

topics.

Available instructional media

The instructional media here refers to materials that help teachers teach and students learn. It

includes traditional media such as board markers, markers, papers, charts, and pictures. It also

includes newer materials such as computer programs and/or softwares, DVDs, VCDs, CDROM

and audio cassettes. These materials are made available for teachers to access at the TLC.

Sufficient support, including funding, from the stakeholders

The TLC is financially funded by PT HMS ever since the signing of the MoU in March 2010.

The funding covers operation and maintenance costs of the TLC. They include monthly

operational costs to cover telephone, internet/speedy and office supplies bills, and monthly

payment for the two TLC Coordinators. The electricity and water bills are excluded. The former

is covered by the District Education Office and the latter is unnecessary as the Office has

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provided a well as the source of water for the TLC. The TLC and the two Education Offices of

Pasuruan also provide financial support when hosting workshops to cover food, beverage and

transportation allowances for the participants.

High enthusiasm of the educators, principals and supervisors to participate and support

There is a strong indication among all respondents that the educators, principals, and supervisors

are very enthusiastic to get involved and contribute to the works of the TLC. It is not only

because of the letter released by the two Education Offices of Pasuruan but also because they

have seen the good works the TLC has provided for teachers and educators within the areas.

Strategic location of the TLC makes it easier for everybody to visit

The TLC is strategically located at the District Education Office of Pasuruan as it is accessible. It

is also strategic when it comes to the term sustainability as it is a way of maintaining the Office’s

commitment to support the TLC. Besides, teachers can double the value of their visit to either the

TLC or the Education Office. If they intend to visit the Education Office, for example, they can

also drop in to the TLC, or vice versa.

Weaknesses (Internal Negative) The full-timers are still needed

As already discussed on the strength section, there are only two full-timers at the TLC. It is

believed that the TLC requires more, considering the normal workload at the TLC especially

when hosting workshops and the needs to enhance teacher professional development in

Pasuruan. More full-timers are needed to enhance the work performance of Units Level since

teacher professional development begins at this very level that requires more attention. There is

still a gap on this at the TLC.

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There is no other TLC in other regencies to look up to as references or models

The TLC is referred to as the first center in Indonesia that embraces teachers and educators of all

educational levels to meet and work together to improve their professional competencies. Being

the first makes it difficult for the TLC to have a role model of how to best manage and operate

the TLC.

Lack of competences/skills to use or operate the ICT media

Even though the availability of instructional media is identified as one of the strengths, a

weakness still remains. Teachers are identified as less competent in utilizing the available media.

More professional development on this aspect is required.

Available books/references are in English – not many people can make use of them

Almost half of the collections of books in the TLC’s library are in English and many teachers are

not at the English proficiency level that enables them to utilize the books.

The management system has just been started

The TLC was officially established in April 2010 and the management system has been

established ever since. It is still in the process of attempting to accommodate the needs of the

members and contribute to the improvement of its organizational needs and directions as

outlined on the vision and missions.

Opportunities (External Positive) Many teachers have been trained by Sampoerna School of

Education (SSE)

The TLC has a huge numbers of teachers as members and it is indicated that many of them have

been trained by SSE through the TLC programs. It is a positive indication, meaning that the

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teachers are the potential assets for the TLC to help provide assistance in developing and/or

delivering future teacher professional development. It is also indicated that the teachers can be

agents of change of improved teaching and learning practices in their schools and networks.

Another indication is that the TLC can maintain collaborative work with SSE for its ongoing

teacher professional development.

Real support is provided by the Pasuruan local goverments at district and city levels A

real support is obviously shown by the local governments through the two Education Offices of

Pasuruan when both releasing a letter to all secondary school principals, obligating them to

obligate their teachers to be members of the TLC. Another real support is proven through the

shared bills for the monthly operational costs of the TLC. Support in terms of motivation is also

given by the offices by showing their good will to work collaboratively with the TLC

coordinators in organizing workshops or other professional development events for teachers.

Support from Sampoerna School of Education (SSE) professionals and academics

SSE is a teacher education institution run by PSF that provides assistance to the TLC by sending

its professionals and academics to support and/or deliver workshops and academic or

professional sharing sessions for teachers. The researchers of the TLC Model Viability

Assessment, which includes the writer of this paper, are from SSE.

Support from many educators

The TLC is not only a place and a forum for knowledge sharing among teachers but also

between teachers and educators, namely principals, superintendents, lecturers, education staff,

and education practitioners from government and non-government organizations. They get

involved in the TLC activities as workshop facilitators of different topics on education.

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Career enhancement through Classroom Action Research (CAR) facilitated by TLC

CAR workshops have been carried out by the TLC for teachers, aiming at assisting them to do

action research in their classroom and produce scientific reports. The reports can be used to

obtain credits for certification to get their academic rank promoted to move forward on their

career enhancement pathway.

Increasing demand from the society on education quality improvement

Nowadays, there is a common agreement worldwide that education quality improvement,

especially in teaching and learning, has become significantly important (Brooks-Young, 2005;

Carroll, 2009; Cesarone, 2000; King, Williams, & Warren, 2011; Milone, 1996). This has

increased the demand on teachers and educators to improve their work performance and have

opened opportunities for the TLC in providing professional development activities to help its

teachers and educators meet the demands.

Threats (External Negative) The use of TLC facilities is free of charge – ongoing costs for the

maintenance of the facilities?

Besides facsimile, printer, scanner and photocopy machines, the other TLC facilities are free of

charge. There is a concern on the ongoing costs for the maintenance of the facilities when the

TLC is not fully funded as it is now. Will the TLC survive and be able to carry on with the

activities it is now doing and is planning to do? There is no definite answer to the question.

Teachers being unfamiliar with independent learning

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Teaching and learning methods of the 21st century require teachers to be facilitators for their

students to learn independently. Teachers of the TLC have acknowledged their lack of skills and

knowledge to be the teachers of this type.

Political change in the local governments and its impact on the sustainability of the TLC

Some TLC administrators who are the staff of the two Education Offices of Pasuruan have

confirmed the readiness of the offices to take on the TLC activities. However, there is still a

slight concern if the officials at the offices that currently support the TLC activities will someday

be replaced with the new ones. They might be unfamiliar with the TLC and might develop new

policies that do not support the TLC as expected. This might, then, impact on the sustainability

of the TLC.

Lack of entrepreneur skills among the members

There is an indication that teachers of the TLC require more knowledge and skills on

entrepreneurship. Entrepreneurship education has been included in the education curriculum but

the materials are limited only on the basic level of introducing norms or values of

entrepreneurship and have not yet got to the level of relating the norms or values to the real daily

life.

Teachers teaching hours versus TLC working hours

Most teachers of the TLC have long teaching hours per day that limit their time availability to

get involved in the TLC activities. Their teaching schedules and those of the TLC activities often

crash, leaving them with difficult situation to choose either one to prioritize.

Only 3 year-financial supports from 2010 to 2012

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The TLC is only funded for three years from 2010 to 2012 and, even though there is a strong

indication that the two offices will take on the TLC activities after 2012, there is still some

uncertainty about this.

Conclusion

This paper has presented the perceptions of TLC Pasuruan administrators, who play the leading

and managing roles of the existence and the operational aspects of the TLC, on how the TLC’s

building and facilities are being utilized by its teachers and how the TLC has performed its work.

It is identified that the teachers have well utilized the TLC’s building and facilities for their

professional development as they have set regular meetings at the TLC for that purpose. It is also

identified that the ICT facilities have been well utilized by the teachers as indicated from the

frequent use of internet access at the TLC for their personal and professional matters.

Even though the administrators believe that the ICT facilities have met the technology needs of

the teachers, a need of workshops on using the ICT facilities especially for those who have just

become the TLC members is identified.

There is another indication that the teachers have well utilized the TLC’s library and its

resources, which is indicated from their frequent visit to and the length of time spent in the

library. It is also indicated that the collections of books being mostly on teaching and learning

have met the teachers’ needs of professional books.

Yet, a number of topics for future provision of books are listed by the administrators, assuming

that the books are potentially needed by its teachers and educators. This paper has also presented

a descriptive SWOT analysis of how the TLC works, outlining the strengths, weaknesses,

opportunities and threats of the TLC.

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Based on the findings, a final conclusion can be made that the TLC has benefited its teachers and

its existence is, therefore, required for ongoing teacher professional development towards

sustainable development of education in Pasuruan.

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