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NEW PATHS, NEW APPROACHES
www.iictechnologies.com
Ashwin Kumar Thumma
NEW PATHS, NEW APPROACHES
Established in 1994
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IIC Technologies - Overview
NEW PATHS, NEW APPROACHES
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Settlement Commissioner and Director of Land records, Govt. of Gujarat (SCDLR)
IIC Technologies - Major Clients
NEW PATHS, NEW APPROACHES
Customer References
NEW PATHS, NEW APPROACHES
Customer References
NEW PATHS, NEW APPROACHES
Mapping and Analysis of Post Harvesting Supply Chain Entities of Mango Using GIS
A Case Study for Krishnagiri District, Tamilnadu, India
Ashwin Kumar Thumma, IIC TechnologiesDr. M. Krishnaveni, Anna University
NEW PATHS, NEW APPROACHES
Introduction
Study Area
Approach & Methodology
Materials & Methods
GIS Processing & Analysis
Results
Summary
Conclusion
References
Agenda
NEW PATHS, NEW APPROACHES
Introduction
MANGO - Major tropical fruit of economic, social and political significance to the country
Second largest mango producing district in Tamilnadu is Krishnagiri
Contributes the annual production of 2,00,000 tonnes
Exports mango based products worth of Rs.100 crores in 2003-2004
But 15% of the overall production is lost during post harvesting
Post harvest losses in mango are caused due to the existing problems in the supply
chain network entities like processing units, cold storage units and market outlets
NEW PATHS, NEW APPROACHES
Challenges
Assess the Post Harvest Losses
Methodology to identify the existing Supply Chain Management (SCM) problems
Creation of a Scientific database for mango supply chain
Suitable measures to enhance the efficiency of the supply chain using GIS technique
Develop the Post Harvesting Supply Chain entities like,
Cold storage units
Food processing units and
Market outlets
NEW PATHS, NEW APPROACHES
Study Area
Study area for the Project is Krishnagiri district, Tamilnadu
Geographical area of 5,143 sq. km (Source: www.krishnagiri.tn.)
Largest Mango growing belt in Tamilnadu
Major entities involved in mango production are,
Mango growing fields
Mango Mandis (Godown)
Processing units, Cold Storage units
Market outlets like Uzhavar Sandhai
Local market and Export centers
NEW PATHS, NEW APPROACHES
Study Area
NEW PATHS, NEW APPROACHES
Mango Supply Chain Entities
Location Map of Krishnagiri District Showing Existing Mango Supply Chain Entities
NEW PATHS, NEW APPROACHES
Remote Sensing data of IRS P6- RESOURCESAT LISS III (23.5m resolution)
acquired on 2007 used for the delineation of Mango growing area
Administrative and road network maps of the district are collected from corresponding
government authorities
The geographical co-ordinates (Latitude & Longitude) of the physical entities were
also taken as a primary data using handheld GPS (Geographical Positioning System)
The questionnaire survey was conducted with the various stake holders
The statistical data are collected from the Department of Horticulture, Krishnagiri,
Tamilnadu
Materials & Methods
NEW PATHS, NEW APPROACHES
Mango Processing Units
42 major processing units existing in the district
Weak spatial distribution of processing units in the study area is major concern
Marketing Outlets
Nearly more than 100 mandis, 5 Uzhavar sandais and 2 major exports centre are present
Cold Storage Units
Lack of the cold storage units is the reason for the major losses of mango
Transportation
Road Connectivity Infrastructure between village and district headquarters is less adequate
than existing
Statistical Data
NEW PATHS, NEW APPROACHES
Methodology of the study in the form of Flow Chart
Methodology
NEW PATHS, NEW APPROACHES
Spatial database of physical entities like,
Processing units
Cold storage unit
Mandis
Uzhavar sandai are created using ArcGIS software
Different layers of maps like,
Road Network
Administrative boundary are created and given as input to the system for Analysis
GIS Processing
NEW PATHS, NEW APPROACHES
Overlay Analysis
Administrative boundary & land use are overlaid to find out mango growing areas in study area
Also overlaid with processing units distribution layer map for getting spatial distribution pattern
Network Analysis
To analyze the mango supply chain network from production field to the end user
To reduce the transportation losses in terms of cost as well as time
Buffer Analysis
Minimize transportation losses by finding proximity of roads to processing units, farmer fields..
From the analysis, the potential influence of existing entities is well drawn and projected to find
an optimum location for new establishment of cold storage units
Analysis
NEW PATHS, NEW APPROACHES
Average percentage of supply of mango
from producer to end user drafted
Conducted questionnaire survey to farmers,
government officials & processing units
Flowchart depicts that highest % of mango
is supplied in the form of pulp to consumers
Pulp producing and storing units are given
more importance in this study
Results: Mango Supply Chain
Supply Chain of Mango
NEW PATHS, NEW APPROACHES
Spatial distribution of processing units with the mango growing area
Processing units are
clustered in a single block
Remaining units serve
the other blocks for pulp
production
Hence impact of spatial
distribution of processing
units in the supply chain of
Mango is less
Processing Units Distribution
NEW PATHS, NEW APPROACHES
Site for New Processing Unit
Map of Krishnagiri district showing the location for new processing unit establishment
Farmers in Thally block are isolated from the existing processing units
More money & time to reach industries
Thally block is in need of
new processing units
Site has been
suggested for establishing
a new processing unit
using the buffer analysis
NEW PATHS, NEW APPROACHES
Transportation Facilities
Network analyses for finding out shortest path from mango growing field to processing unit
Transportation loss of
5% in overall production
Network analysis helps
to find out shortest path
NH 66, serves for the
transportation of over
20% of Total product
transported
District is well established with the transportation facilities in terms of National (NH)
and State Highways (SH)
NEW PATHS, NEW APPROACHES
Storage Facilities
Cold storage has very less influence on mango for two major reasons
Mango as a pulp, need no cold storage as their shelf life is around 2 years
Mango as a fruit can be preserved in cold storage but it is costlier than profit itself
Agriculture Marketing and Business Centre, Krishnagiri District, finds a scope for the
cold storage unit for Mango
This is done on trail basis in their office complex which is accompanied by a Mango
Market Complex
Incorporation of Wax coating technology can improve the shelf life of the mango fruit
thus by increasing the national market export scope
NEW PATHS, NEW APPROACHES
Expansion of Production Area
In the supply chain of agricultural commodity, the supply-demand gap is increasing as
the production area is depleted or it is being shifted to some other crops
But in Krishnagiri, even though the mango cultivable area is increasing by 20% every
decade, the productivity finds ups and downs
The shortage of irrigation water is the main factor for the mango production area
increment
Also the most favorable climate (Temperature: 24oC and 27oC, low relative humidity)
satisfies the requirements and thus mango is chosen as an alternative crop for other
field crops, paves a way for production area increment
NEW PATHS, NEW APPROACHES
Market Outlets
The higher demand in the local markets for juices, jam, pickles and candy preparation
is for Banaganapalli, Neelam Totapuri and Rumenia varieties
The National markets demand the high quality mango Fruits (table varieties:
Alfonsa, Imam pasand, Malgova) rather than Pulp
Export market more likely demand the Pulp (varieties: Totapori, Neelam, Naati)
rather than Fruits
Even though the present demand gap is filled by supply in the district, more
production will increase the demand in markets, enhancing the overall revenue in turn
NEW PATHS, NEW APPROACHES
Summary
Incorporating new technologies like GIS and Remote Sensing would pave a way for
easy analysis of supply chain study of any horticultural crops with considerable in
reduction in effort, time and resources
The supply chain network study that was conducted for Mango fruit in Krishnagiri
district of Tamilnadu is drafted and presented
The overlay analysis, buffer analysis and network analysis are done in GIS with
respective layers to obtain the expected output
NEW PATHS, NEW APPROACHES
Conclusion
The supply chain flowchart gives the brief overview of the present scenario and aids
in analyses of issues related to supply chain itself
Thus incorporation of GIS in SCM analysis clearly depicts the effectiveness and the
simplicity of the methodology
Based on these analyses, the recommendations are given which are classified as
primary and secondary recommendations upon their necessity
This study can be created as a dynamic one by incorporating the techniques using
interfaces and database
Though it involves more complexity and cost of creation, it can be utilized for
multipurpose issues related to supply chain management
The wide ability of this study at national level will explores a different perception and
unknown issues that are behind the major problems in SCM
NEW PATHS, NEW APPROACHES
References
[1] Ray S S, Dutta S( 2000), “A GIS and Remote Sensing Based Approach for Siting
Cold Storage Infrastructure for Horticultural Crops: A Case study for Potato Crop in
Bradhaman District, West Bengal”, Journal of the Indian Society of Remote Sensing,
Vol.28, No.2&3
[2] Burrough P A(1966), “Principles of Geographical Information System for Land
Resources Assessment”, Clarendon Press(1986), Vol. 12, pp. 1-3
[3] Farzana and Panhwar (May 2005), “Post Harvest Technology of Mango Fruits, Its
Development, Physiology, Pathology and Marketing in Pakistan”, Vol.13, pp.1-2
[4] Xavier Susai A(January- June 2007), “ Economics Analysis of Mango Pulp Agro
Based Industry in Krishnagiri District, Tamil Nadu”, Political Economy Journal of
India17(1-2), pp 45-5
NEW PATHS, NEW APPROACHES