Upload
ashu-rajdor
View
215
Download
0
Embed Size (px)
Citation preview
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
1/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 1
150 Smart Stats
Online MarketingTrends Every Business
Needs to Know
reachlocal.com |866.822.73582012ReachLocal,Inc.AllRightsReserved.ReachLocalisaregisteredtrademark.Allothermarksarethepropertyotheirrespectiveowners.
http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
2/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 2
Online marketing is a powerful toolfor building your brand, connectingto consumers, and getting leads.Thats because now more than ever,
consumers rely on the Web to findinformation about your products andservices. This collection of statisticsexplores the latest in digital trends,
giving you valuable insight into howconsumers behavior today can affectyour business and how to capitalizeon it. Stats gathered through July 2012.
150 Smart Stats: Online Marketing Trends Every Business Needs to Know
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
3/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 3
LOCAL
SEARCH
SOCIAL
VIDEO
MOBILE
ADVERTISING
Table of Contents
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
4/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 4
Local Businesses Need an Online Presence85% o consumers are searching or local businesses online.1 But,theresabignumberosmallbusinessesthatmightnotshowuponline.Approximately63%osmallbusinessesdonothaveawebsite,andanother25%dontshowupinsearchresults.2
Plus,60%aremissingaphonenumberontheirhomepage,andalmost75%donthaveanemailaddresslisted.3
Consumers are searching for local businesses like yours online.
Without an optimized Web presence, you will miss the opportunityto attract them.
63%85% 25%
Small Businesses
Without a Website
Consumers Searching for
Local Businesses Online
Small Businesses
That Dont Show Up in
Search Results
{
LOCAL
{
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
5/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 5
Consumers SpendA Lot of TimeOnlineToday, most Americans have access to and
are using the Internet.IntheU.S.alone,82%oadultsusetheInternet,4withthetypicaluserspendinganaverageo38.8
hourspermonthonline.5Thatsalittleoveranhouraday.And
theyspendalotothattimeonsocialnetworking,searching,and
readingcontent.
LOCALYour potential customers are spending more of their time online. Is your
business marketing to people on the types of places they are spendingmost of their time?
Percentageotimespentonline6
5% Shopping
20% ReadingContent
21%Searching
19% Emailing
22% SocialNetworking
13% ViewingEntertainment
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
6/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 6
What Consumers Do OnlineInternet users report perorming a wide variety o activities when they are online. In somecases, these online activities replace the tasks they used to do oine.
Sent orRead Email
Used SearchEngines
Checked Weather Read NewsWatchedVideos
PurchasedProducts
Used SocialNetworking
Made TravelReservations
Used OnlineBanking
Rated Productsor Services
92% 71%76%
This is what your potential customers are doing online.Are you reaching them?
71%
65%
92%
65%
61%
37%
Typesoactivitiesconsumersreportedperormingonline7
81%
LOCAL
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
7/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 7
Consumers Use Search EnginesThere are over 17.5 billion explicit searches conducted each month in the U.S. among various searchengines.8Othese,Googleleadswiththemajorityoprimarysearches.Andin2011,BingsurpassedYahoo!toclaimthenumber2spot.
SEARCHConsumers rely on Google, Yahoo!, and Bing to help them find
information, making these search engines important tools in youronline marketing strategy.
{googleverbgoogled | googling:tousetheGooglesearchenginetoobtain
inormationaboutsomeoneorsomethingon
theWorldWideWeb
Coresearchenginemarketshare9
GoogleasaverbaddedtoEnglish-languagedictionaries10
3.0% Ask.com
13.4% Yahoo!
1.5% AOL
15.4% Bing
66.7% Google
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
8/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 8
Consumers Value SearchTodays consumers rely on search engines, with 91% using search to fnd inormation on the Web and59% doing so on a daily basis.11Plus,searchengineusersndsearchengineresultstobereliable,educational,andunbiased.
Consumers regularly rely on search engines to find information theyneed. Can they find information about your business via search?
Percentageosearchengineusersreportingtheseexperienceswithsearchengineresults12
91%
LearnedSomething New
or Important
Found WhatThey Were
Looking For
BelievedInformation was
Accurate andTrustworthy
Said SearchEngines are Fair
and Unbiased
Found InfoThey DidntThink They
Could
86% 73% 50%66%
SEARCH
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
9/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 9
Search Engine Rank MattersHow well you rank in search engine results signifcantly aects whether or not consumers fnd yourbusiness, products, and services. And,consumerstendtoocusontherstpageoresults,makingitincrediblyimportanttoshowupthereorimportantkeywords.
Both paid search advertising and organic search engine optimization areessential tools to help you show up in search engine results. SEARCH
93%Of consumers beginon a search engine.13
75%Of searchers never
scroll past the first
page of search results.14
50%Paid search ads provide
50% incremental clicks even
when a business ranks #1 for
a keyword in organic search.15
PlumberinAtlanta,GAPaid SearchAds
Page 1
OrganicListing
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
10/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 10
Social Media Use is on the RiseSince 2005, social networking has been the astest-growing online activity. 66%oadultInternetusersaccesssocialmedia.16Thishasgrownsignicantlyromonly8%oonlineadultsusingsocialmediain2005.Inact,
todayInternetusersspend1outo6onlineminutesusingsocialmedia.17
SOCIALAs the use of social media continues to grow, its becoming moreimportant for your business to be active in this space.
2005
712%
Growthin 7 Years
zombiesattacked
2006 2007 2008 2009 2010 2011
Growthinnumberoadultsusingsocialmedia18
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
11/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 11
Consumers Socialize OnlineSocial networking is one o the most popular activities online. Forsomeconsumers,postingupdatestotheirsocialmediaproleshasbecomepartotheirdailyroutines.
People are engaging on social media. So as a business, using social
media frequently and consistently gives you an opportunity to interactwith more consumers.
{ { { { { {
35%Post at leastonce perweek.
18%Post nearlyeveryday.
17%Post atleast onceper month.
16%Post manytimesper day.
10%Post lessthan onceper month.
4%Neverpost anupdate.
Percentageopeoplepostingsocialmediaupdates19
SOCIAL
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
12/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 12
Consumers Like FacebookThere are 155 million Facebook users in the U.S.20 and over 955 million active monthlyusers in the world.21Chancesare,manypeopleinyourtargetmarketingaudienceareusingFacebook.
No matter who your target audience is, Facebook is a good place totarget your messages and connect with consumers.
155 MillionFacebook Usersin the U.S.
}
PercentageoU.S.Facebookuserbasebyage22
SOCIAL
24% Ages 18-24
14% Ages 55+13% Ages 45-54
17% Ages 35-449% Ages 13-17
23% Ages 25-34
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
13/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 13
Consumers Socialize on Many Platforms
In addition to Facebook, there are a variety of social media platforms
with large user bases that are important to consider for your onlinemarketing efforts.
TwitterThereareover107million
TwitteraccountsintheU.S.
alone,accountingor28%oworldwideusage.23Thereare
morethan175milliontweetsa
dayworldwide.24Consumers
spendanaverageo36minutes
permonthonTwitter.25*
LinkedInLinkedInhasalmost63million
membersintheU.S.26Users
spendanaverageo17minutesonLinkedInpermonth.27*
PinterestPinterestiscurrentlytheastest-
growingsocialnetworkingsite
intheU.S.31
Uniquevisitshavereached21.5million,a30x
increaseinjust6months.32The
averagetimespentonPinterestis
1hourand17minutesamonth.33
InstagramInstagrammadeheadlinesin
2012whenFacebookpurchased
itor$1billion.28
Currently,thereareover50millionInstagram
usersworldwide29uploadingand
sharingatotalomorethan
5millionphotosaday.30
*Notincludingmobile
SOCIAL
107MillionAccounts
63MillionMembers
21.5MillionVisits
50MillionUsers
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
14/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 14
Online Reputation AffectsConsumer DecisionsOnline reviews and recommendations are playing an important role in how consumers
make their purchasing decisions. Inact,76%oconsumersreportedconsideringonlinereviewswhendeterminingwhichlocalbusinesstouse.72%oconsumerssurveyedsaidtheytrustonlinereviewsasmuchastheytrustpersonal
recommendations.And52%oconsumerssaidtheyweremorelikelytousealocalbusinessthathasapositivereputation.34
Your offline reputation isnt the only one that matters. Now, what people
are saying about your business online and how you react and respond tothose mentions can affect a consumers decision to buy from you. SOCIAL
7 out of 10Consumers said they trust onlinereviews as much as personalrecommendations.
5 out of 10Consumers said they weremore likely to use a localbusiness that has a positivereputation.
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
15/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 15
Local Businesses are on Social Media83% o small businesses using social media believe it is important to their business.35 In act,more than 9 million small businesses are now using Facebook.36However,manysmallbusinesseshavenotyetinvestednanciallyinsocialmediamarketing:42%osmallbusinessesallocate$0tosocialmediamarketingand17%spend
lessthan$100.37
Percentage of Small Business Owners Who Consider These Sites Valuable
Now that most small businesses value social media, consider hiring
someone to help manage your presence on the social media platformsthat make the most sense for your business.
PercentageoSMBswhoreportedvaluebyplatorm38
SOCIAL
86% 71% 60%
http://youtube.com/reachlocal7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
16/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 16
Consumers Watch Videos OnlineGlobally, consumers watch over 200 billion videos online per month.39MostothesevideosareromYouTube.In2011,therewere3billionhoursovideowatchedpermonth, 40over4billionvideoviewsperday,andabout60
hoursovideouploadedeveryminute.41Plus,withmoreconsumerslookingorvideocontentonline,YouTubeisnowthesecond-
largestsearchengine,with3billionuniquesearchespermonth.42
VIDEOConsumers are spending more time online watching and looking for videos.Your business should be investing more time creating them.
There are 7 Billion...
People on the Planet Video ViewsEvery 1.5 days
Hours WatchedEvery 2.3 Days
Unique SearchesEvery 70 Days
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
17/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 17
Consumers Engage with BusinessVideos OnlineBecause online videos are becoming more mainstream, consumers are becoming more
willing to watch them to get the inormation they want.
VIDEOBecause consumers now use videos as a way to get information about
businesses, you can use this tool to build credibility and influencepurchasing decisions.
8.5 out of 10People may watch a video if itcontains product information.
8.7 out of 10People reported they may watchdemonstrations of a product.
Percentageorespondentslikelytowatchtypesobusinessvideos43
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
18/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 18
Consumers are
Always ConnectedThe typical mobile user spends an average o2 hours a day using their mobile phone.44Communicatingwithothersisoneothemainreasonspeopleuse
mobiledevices,buttheyarealsospendingasubstantialamounto
timeonthemobileWeb.
Consumers Have UsedTheir Phones To...
MOBILEThe rise of mobile gives you a chance to stay connected toconsumers wherever they go.
Percentageomobilephoneownersreportingusingtheirphonesortheseactivities45
74%Send TextMessages
36%Access Blogs
or SocialNetworks
50%Download
Apps
33%Play
Games
49%Use a
Browser
25%Listen toMusic
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
19/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 19
Consumers Love MobileApproximately 234 million Americans use mobile devices regularly.46Andorsome,useactuallymeanscantlivewithout.OnesurveyintheU.K.oundthat66%orespondentssueredromnomophobia,theearo
beingwithoutamobilephone.47Almost66%osmartphonesubscribersevenadmittosleepingwiththeirphonesclosetothem.48
70%Alcohol
63%Chocolate
33%Sex
22%Toothbrush
I would rather give up than my phone for a week.
Since consumers dont want to be disconnected from their phones,
you shouldnt ignore the importance of mobile marketing as a wayto reach them.
nomophobia
Whatrespondentsreportedtheywouldrathergiveupthantheirphonebypercentage49
TermcoinedduringstudybyU.K.PostOce50
:istheearobeingoutomobilephonecontact
MOBILE
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
20/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 20
The Rise of the SmartphoneThe growth o mobile Internet usage is made possible by the rise in smartphone ownership.Inact,almosthal(49.7%)oU.S.mobilesubscribersownasmartphone.51Thatsmorethan106millionpeople.52Andby2016,192millionpeople
intheU.S.areprojectedtoownasmartphone.53Oallsmartphoneoperatingsystems,AndroidhasthemostsharesintheU.S.market.54
Smartphones are empowering consumers to communicate, searchfor businesses, and even purchase, no matter where they are.
To date, approximately
175 MillioniPhones have been sold
around the globe.55
CurrentmarketshareosmartphoneoperatingsystemsintheU.S.54
6%Blackberry
59% Android
23% Apple
8% Other
7% Symbian
MOBILE
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
21/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 21
Tablet Ownership is on the RiseNot only are consumers using smartphones to access the mobile Web, but they are nowusing tablets as well. Studiespredictthatby2015,overhalthepopulationoInternetuserswillownatablet.56
Tablets are powerful devices that give consumers a robust mobile
Web experience. As more consumers use tablets, having a mobilemarketing strategy is essential to reach them.
Tablet Ownership in the U.S.
2012 2013* 2014*
51.9%
2015*
47.5%40.4%
29.1%
14.5%
2011
5.8%
2010
Recentandprojected*growthotabletownershipintheU.S.57
MOBILE
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
22/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 22
Consumers are MultitaskingConsumers arent always replacing one screen with another. Many people use multiplescreens at the same time.58
Consumers are juggling many types of devices. So your marketing
should not only reach them on all of these platforms, but youshould also have one clear and consistent marketing message.
Percentageorespondentsusingmultipledevicessimultaneously58
85% 66%
MOBILE
Use a tablet or a phonewhile watching TV.
Use a tablet or phone while ona computer and watching TV.
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
23/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 23
Consumers Search on MobileStudies show that by the year 2016, mobile searches will overtake PC searches or local search.59Withinthepast2years,thenumberoGooglesearchesonmobiledeviceshasgrownby500%,makingGoogletheleaderinmobile
search.60Likewise,Googlealsoownsthemajorityolocalmobilesearches.61Bytheendo2011,61%osmartphoneownershadsearched
oralocalbusinessontheirphone.62
Consumers are searching for local businesses via mobile. Having
a mobile website and claiming and optimizing your Google+ Localpage can help them find yours.
Smartphoneownerswhousetheirphonetosearchorlocalbusinesses62
MOBILE
3 out of 5Consumers search forlocal businesses on theirsmartphone.
CarRepair
ItalianFood
Spa
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
24/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 24
Consumers Rely on Mobile MapsNot only are consumers searching on Googles mobile browser and app, but they are
also fnding places directly in Google Maps on mobile devices.
Now, consumers can find any business when they are on the go.Make sure they can find you.
}200+ MillionUsers per Monthon Mobile Google
Maps. Thats 40% of All Usage.63
MOBILE
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
25/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 25
People Socialize via MobileConsumers spend a growing amount o time on social media sites via mobile devices.Insomeinstances,theaveragemobileuserspendsmoreotheirsocialmediatimeusingamobiledevicethantheydousingacomputer.
Because mobile access allows consumers to constantly stay
connected to social media sites, its important to frequently addnew, fresh content to your social media pages.
Averageminutesspentbyamobileuserviamobilebrowserandmobileappcombined64
114Minutespermonth
13Minutespermonth
53Minutespermonth
441Minutespermonth
MOBILE
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
26/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 26
Consumers Shop via MobileConsumers are now using mobile devices to make purchasing decisions. 47.5%oU.S.consumershaveusedmobiledevicestosearchorproductsandservicesonline,65andthisonlyincreaseswithsmartphoneowners.66
Consumers can now decide what to buy when at the store or even
while standing in front of the product, making a mobile presenceeven more critical than ever.
66% 38% 44%To MakePurchasingDecisions
While ata Store
While in the AisleWhere Product isSold
Smartphoneownersreportingusingamobiledeviceorrespectiveshoppingactivities67
Smartphone Owners Use Phones to Aid in Shopping...
MOBILE
}
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
27/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 27
The Shift to OnlineMarketingLocal businesses are now spending more otheir advertising budgets on online, interactive,
and digital advertising, with a predicted
growth rom $21.2 billion in 2011 to $35 billion
by 2015.68Thispredictedgrowthissignicantlyhigherthanwhatisprojectedortraditionaladspending.
Because consumers are searching locally, online advertising is
an essential tool for even the smallest businesses to reach morelocal consumers.
Predictedpercentchangeyearoveryearinonlinevs.traditionaladspend68
2012
Traditional AdGrowth
Online AdGrowth
2013
2014
2015
13%
14%
14%
13%
1%
-1%
1%
-1%
ADVERTISING
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
28/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 28
$39Billion
20122011
$32BillionInvestment in
Online Advertising
is GrowingIn 2012, the spend on online advertising
is predicted to surpass the spend on print
advertising.69
ADVERTISINGMore advertisers are adapting their marketing budgets to
include online advertising. This shows how essential onlineadvertising has become to reach consumers.
$33Billion
$36Billion
PastandexpectedannualU.S.spendontraditionalprintandonlineadvertising69
OnlineAdvertising
OnlineAdvertising
PrintAdvertising
PrintAdvertising
}}
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
29/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 29
All Online Advertising is Growing
As online advertising continues to grow, its more important thanever to invest in a variety of ways to reach consumers online.
$4.2 BillionProjected Spend
Mobile
Ad
$15 BillionProjected Spend
$4.8 BillionProjected Spend
$19.5 BillionProjected Spend
Display Mobile SocialSearch
ADVERTISING
PlumberinTampa,FL
28%Growth
24%Growth
128%Growth
In2012,searchadvertising
spendingisexpectedtorise
by28%to$19.5billionintheU.S.70
In2012,thespendondisplay
advertisingisestimatedtogrow
by24.1%to$15.4billionintheU.S.alone.71
Mobileadspendinginthe
U.S.issettoreach$4.2billion
bytheendo2012,a128%growthromearly2012.72
Thespendonsocialmedia
advertisingisestimatedtoreach
$4.8billionin2012.Thisisup23.6%rom2011.73
23.6%Growth
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
30/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 30
How Does the Web AffectYour Business?The Web is dramatically influencing
consumer behavior and changing how your
business connects with potential customers
online. The information available online today
gives consumers power that they havent had
before, and this will only continue to grow.
Thats why you need a Web presence that
allows consumers to find you, connect with
you, support you, and do business with you
online. This isnt just a trend. Its a new way of
doing business.
150 Smart Stats: Online Marketing Trends Every Business Needs to Know
7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
31/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 31
Like our stats?There are many ways to learn more...
reachlocal.com |866.822.73582012ReachLocal,Inc.AllRightsReserved.ReachLocalisaregisteredtrademark.Allothermarksarethepropertyotheirrespectiveowners.
twitter.com/reachlocal
youtube.com/reachlocalacebook.com/reachlocal
blog.reachlocal.com
ReachLocal Newsletterreachlocal.com/newsletter
ReachLocal Learning Centerresource.reachlocal.com
866.822.7358
Follow Us
Call Us
http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/http://twitter.com/reachlocalhttp://youtube.com/reachlocalhttp://facebook.com/reachlocalhttp://blog.reachlocal.com/http://reachlocal.com/newsletterhttp://reachlocal.com/newsletterhttp://resource.reachlocal.com/http://resource.reachlocal.com/http://resource.reachlocal.com/http://reachlocal.com/newsletterhttp://resource.reachlocal.com/http://resource.reachlocal.com/http://reachlocal.com/newsletterhttp://reachlocal.com/newsletterhttp://blog.reachlocal.com/http://blog.reachlocal.com/http://blog.reachlocal.com/http://facebook.com/reachlocalhttp://facebook.com/reachlocalhttp://facebook.com/reachlocalhttp://youtube.com/reachlocalhttp://youtube.com/reachlocalhttp://youtube.com/reachlocalhttp://twitter.com/reachlocal.comhttp://twitter.com/reachlocalhttp://twitter.com/reachlocalhttp://reachlocal.com/http://reachlocal.com/7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
32/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 32
1 LocalConsumerReviewSurvey(2012) http://searchengineland.com/study-72-o-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152
2 BusinessNewsDaily http://www.businessnewsdaily.com/1973-google-places-adwords-small-busines s- tools .html
3 BIA/Kelsey h ttp://www.biakelsey.com/Company/Press-Releases/120416-Less-Than-20-Percent-o -SMB-Websites -Link- to -Social-Presence,-According-to-SMB-DigitalScape.asp
4 PewInternet http://www.pewinternet.org/Static-Pages/Trend-Data-(Adults)/Whos-Online.aspx
5 comScore http://www.comscore. com/Press_Events/Presentations_Whitepapers/2012/Sta te_o_US_Internet_in_Q1_2012
6 SocialMediaToday http://socialmediatoday.com/node/504064
7 PewInternet http://www.fowtown.com/blog/what-are-people-doing-online
8 comScore http://www.comscore. com/Press_Events/Press_Releases/2012/6/comScore_Releases_May_2012_U.S._Search_Engine_Rankings
9 comScore http://www.comscore. com/Press_Events/Press_Releases/2012/4/comScore_Releases_March_2012_U.S._Search_Engine_Rankings
10 CNET http://news.cnet.com/2100-1025_3-6091289.html
11 PewInternet http://www.pewinternet.org/Press-Releases/2012/Search-Engine-Use-2012.aspx
12 PewInternet http://www.pewinternet.org/Press-Releases/2012/Search-Engine-Use-2012.aspx
13 Forrester http://www.searchenginejournal.com/10-stats-to-justiy-seo/36762/
14 SearchEngine Journal ht tp ://www.searchenginejourna l.com/24-eye -popping- seo- stat is tic s/42665/
15 GoogleResearchBlog h ttp://googleresearch.blogspot.com/2012/03/impact -o-organic-ranking-on -ad-cl ick.html
16 PewI nternet http://pewinternet.org/Commentary/2012/March/Pew -Internet-Social-Networking-les s- detail. aspx
17 comScore http://www.comscore. com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus
18 PewI nternet http://pewinternet.org/Commentary/2012/March/Pew -Internet-Social-Networking-les s- detail. aspx
19 Ed ison Research ht tp ://www.edi sonresearch.com/wp-content/uploads/2012/06/The-Soc ial -Habit -2012-by-Ed ison-Research.pd
20 Socialbakers http://www.socialbakers.com/acebook-statistics/united-states
21 FacebookQ2EarningsReport(2012) http://investor.b.com/releasedetail.cm?ReleaseID=695976
22 CheckFacebook http://www.checkacebook.com/
23 Semiocast http://semiocast.com/publications/2012_01_31_Brazil_becomes_2nd_country_on_Twitter_superseds_Japan
24 Mediabistro http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914
25 Mediabistro http://www.mediabistro.com/alltwitter/usa-social-network-use_b18798
26 LinkedInPressCenter http://press.linkedin.com/about
27 Mediabistro http://www.mediabistro.com/alltwitter/usa-social-network-use_b18798
28 CNET http://news.cnet.com/8301-1023_3-57419349-93/acebooks-$1b-instagram-deal-$300m-in-cash-rest-in-stock/
29 ZDNet http://www.zdnet.com/blog/acebook/instagram-passes-50-million-users/12250
30 Instagram http://allthingsd.com/20120403/instagram-by-the-numbers-1-billion-photos-uploaded/
31 comScore http://www.comscore. com/Press_Events/Presentations_Whitepapers/2012/Sta te_o_US_Internet_in_Q1_2012
32 ExperianMarketingServices http://go.experian.com/orms/experian-digital -marketer-2012?WT.srch=PR_EMS_DigitalMarketer2012_040412_Download
33 Mediabistro http://www.mediabistro.com/alltwitter/usa-social-network-use_b18798
34 LocalConsumerReviewSurvey(2012) http://searchengineland.com/study-72-o-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152
35 SocialMediaMarketingIndustryReport http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/
36 Intuit http://www.intuit.com/websites/small-business-social-media-inographic/
37 Intuit http://www.intuit.com/websites/small-business-social-media-inographic/
Sources
reachlocal.com |866.822.73582012ReachLocal,Inc.AllRightsReserved.ReachLocalisaregisteredtrademark.Allothermarksarethepropertyotheirrespectiveowners.
http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/7/29/2019 Ashu Rajdor - Online Marketing Trends Every Business Needs to Know
33/33
150 Smart Stats:Online Marketing Trends Every Business Needs to Know 33
Sources
reachlocal.com |866.822.73582012ReachLocal,Inc.AllRightsReserved.ReachLocalisaregisteredtrademark.Allothermarksarethepropertyotheirrespectiveowners.
38 Intuit http://www.intuit.com/websites/small-business-social-media-inographic/
39 comScore ht tp ://www.comscore.com/Press_Event s/Press_Re leases/2011/12/More_than_200_Bill ion_Onli ne_Videos_V iewed_Global ly_in_October
40 YouTubePressRoom http://www.youtube.com/t/press_statistics
41 YouTubeBlog http://you tube-global.blogspot.com/2012/01/holy-nyans-60- hours-per-minute-and-4.html
42 YellLimited http://marketing.yell.com/web-design/youtube-as-a-search-engine/
43 eMarketer http://www.emarketer.com/Article.aspx?R=1008959
44 InMobi http://www.simplyzesty.com/mobile/people-now-spend-more-time-daily-on-mobile-than-t v-or-computers/
45 comScore ht tp ://www.comscore.com/Press_Event s/Press_Re leases/2012/5/comScore_Repor ts_March_2012_U.S._Mobile_Subscr iber_Marke t_Share
46 comScore ht tp ://www.comscore.com/Press_Event s/Press_Re leases/2012/5/comScore_Repor ts_March_2012_U.S._Mobile_Subscr iber_Marke t_Share
47 SecurEnvoy http://www. secu renvoy. com/blog/2012/04/19/so-is-a-token-weaker-than- tokenless-au thentication
48 Telenav http://www.telenav.com/about/pr-summer-travel/2011/inographic_phonewars_lrg.jpg
49 Telenav http://www.telenav.com/about/pr-summer-travel/2011/inographic_phonewars_lrg.jpg
50 Wikipedia http://en.wikipedia.org/wiki/Nomophobia
51 Nie lsen ht tp ://b log.nie lsen.com/nie lsenwire/onl ine_mobil e/smar tphones-account -or-ha l -o -al l-mobil e-phones-dominate-new-phone -purchases- in- the-us/
52 comScore ht tp ://www.comscore.com/Press_Event s/Press_Re leases/2012/5/comScore_Repor ts_March_2012_U.S._Mobile_Subscr iber_Marke t_Share
53 eMarketer http://www.idc.com/getdoc.jsp?containerId=prUS23503312
54 IDCWorldwideMobilePhoneTracker http://www.idc.com/getdoc.jsp?containerId=prUS23503312
55 ZDNet http://www.zdnet.com/blog/btl/apple-sold-more-ios-devices-in-2011-than-it-sold-macs-in-28-years/69717
56 eMarketer http://www.emarketer.com/Article.aspx?R=1009120
57 PewInternet http://pewinternet.org/Inographics/2012/A -Closer-Look-at-Gadget-Ownership.aspx
58 OnlinePublishersAssociation http://onlinepubs.ehclients.com/images/pd/MMF-OPA_--_Portrait_o_Tablet_User-Wave_2_--_Jun12_%28Public%29.pd
59 BIA/Kelsey http://blog. kelseygroup. com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/
60 TheMobilePlaybook http://www.themobileplaybook.com/#/4_1
61 BIA/Kelsey http://blog. kelseygroup. com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/
62 Localeze/comScore http://www. localsearchstudy.com/Local%20Search%20Study%202012.pd
63 BIA/Kelsey http://blog. kelseygroup. com/index.php/2011/05/25/20-o-google-searches-are-local-40-on-mobile/
64 comScore ht tp ://www.comscore.com/Press_Event s/Press_Re leases/2012/5/Introducing_Mobi le_Metri x_2_Ins ight_in to_Mobil e_Behavior
65 Oracle http://www.oracle.com/us/industries/communications/oracle-atg-mobile-wp-345770.pd
66 eMarketer http://www.emarketer.com/Article.aspx?R=1008971
67 eMarketer http://www.emarketer.com/Article.aspx?R=1008971
68 eMarketer http://www.emarketer.com/Article.aspx?R=1008935
69 eMarketer http://www.emarketer.com/Article.aspx?id=1008783&R=1008783
70 eMarketer http://www.emarketer.com/article.aspx?R=1008804
71 eMarketer http://www.emarketer.com/Article.aspx?R=1008926
72 MobileMarketingWatch http://www.mobilemarketingwatch.com/strategy-analytics-says-u-s-mobile-ad-spend-wil l-double-this-year-22542
73 BIA/Kelsey ht tp ://www.biake lsey .com/Company/Press -Releases/120515-U.S. -Socia l-Media-Ad -Spending- to-Reach-$9.8 -B ill ion-by-2016.asp
http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/http://reachlocal.com/