ashray bb liluah (1)

8/6/2019 ashray bb liluah (1)

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RESEARCH OBJECTIVE:

The aim of the research is to understand the customer

dynamics with regard to

their time they take to reach the store ,

their frequency of shopping ,

Location Analysisthe Community mix in Big Bazaar Family Centre Sealdah.

Also, the project seeks to study what the people of the various

communities find in Big Bazaar Family Centre-Sealdah -which

are the things they buy from outside ,what things they would

love to see in BBFC ,what things they never buy from BBFC etc..


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RESEARCH METHODOLOGY:

SOURCE OF DATA:

Primary Data: Data collected and utilized for the purpose of project under

study. This data was collected by way of personal interview through

Questionnaire during the course of work at Big Bazaar Family Centre LILUAHfrom the 23 april to 27 april

SAMPLE SIZE:

A sample size of 286 was considered. A random sampling of the customers of

various age-groups were done during the projecttenure.


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Community Wise Segregation Of The

Respondents

UP/BIHAR, 87

BENGALI, 58

MARWARI, 97

OTHERS, 48


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Age

0

5

10

15

20

25

30

15 to 25 26 to 35 36 to 45 46 to 56 56 and

above

age


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Male Female Ratio

male, 4

9

female,

42


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Distance

47

14

9

less than 2 2km to 4km 4km & aboveSeries 1


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Number OfCompanions

zero one two three f our five

8

7

17

3


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Number Of Bags

1 23

45

67

9

6

21

19

14

6

14

0 1


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Mode Of Transport

17 17

10

8

19

4 wheeler 2 wheeler walking public transport rickshaw


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frequency

once in 2-3

days

once in

week

2-3 times in

a month

once in

month

once in few

6

18

22

14

11


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Favorite Offers

mnthly

bzrwknd

bazaar

wdnsday

bzr

1212

31

category offer nothing

5

11


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How Did You Come To Know About The

Offers

7

24

10

6

18

5


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Newspaper

TOI

TELEGRAPH

HINDUSTAN TIMES

BARTAMANN

ABP

SANMAARG

PRABHAT KHABAR

OTHERS

NOT APPLICABLE

1114

6

0

118

14

4

4


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TV Channels Viewed

23

30

5

13


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Radio Stations

92.7 93.5 98.3 107.8 94.3 others na

5 4

17

3

16

11

15


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Cable scrollers

yes no

22

50


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Reason for not purchasing

Di not get hat

I ante

Long ueue Came f or

rowsing

nything else


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Study Of Bengali

Customers


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Age

15 to 25 26 to 35 36 to 45 46 to 56 56 and above

15

22

12

5

3


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Male Female Ratio

male, 29female, 2


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Distance

23

9

13



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Number OfCompanions


4

19

25

6

21


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Number Of Bags

12 3 4

56

78

9

3

17

129

22

00 0


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Mode Of Transport

4

13

65

17



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Frequency

once in 2-

3 days

once in

week

2-3 times

in a month

once in

month

once in

few

1

6

1516

7


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Favorite Offers

mnthly

bzrwknd

bazaarwdnsday

bzr

8

14

11


6 6


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Offers

experince newspaper radio / tv outdoor stores word of

mouth

3

17

6 6

12

1


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Newspaper

TOI

TELEGRAPH

HINDUSTAN TIMES

BARTAMANN

ABPSANMAARG

PRABHAT KHABAR

OTHERS

NOT APPLICABLE

5

8

3

8

15

2

0

1

3


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TV Channels Viewed

11

15

5

13


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Radio Stations

92.7 93.5 98.3 107.8 94.3 others na

10

6

8 8

4 3

6


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Cable Scrollers

yes no

14

31


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Did not get

what I wanted

Long queue Came for

browsing

Anything else

4

2

5

1


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Study Of Marwari

Customers


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Age

15 to 25 26 to 35 36 to 45 46 to 56 56 and above

12

39

28

11

6


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Male Female Ratio

male, 41

female, 55


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Distance

65

10

5



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Number OfCompanions


6

40

1

5


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Number Of Bags

23

45

67

89

4

2423

8

6

3


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Mode Of Transport

24

19

76

25



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Frequency

once in 2-3

days

once in

week

2-3 times in

a month

once in

month

once in few

4

10

31

26

8


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Favorite Offers

mnthly

bzrwknd

bazaarwdnsday

bzr

1621

25


12

8


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Offers

experince newspaper radio / tv outdoor stores word of

mouth

9

27

11

8

21

4


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Newspaper

TOI

TELEGRAPH

HINDUSTAN TIMES

BARTAMANN

ABPSANMAARG

PRABHAT KHABAR

OTHERS

NOT APPLICABLE

1519

3

0

022

12

3

6


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TV Channels Viewed

19

33

3

24


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Radio Stations

92.7 93.5 98.3 107.8 94.3 others na

85

1512

10

3

27


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Cable Scrollers

yes no

27

53


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Did not get

what I wanted

Long queue Came for

browsing

Anything else

5

3

7

1


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Study Of Other

Customers


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Age

15 to

25

26 to

35

36 to

45

46 to

56

56 and

above

8

1615

54


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Male Female Ratio

male, 24female, 2


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Distance

17

10

5



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Number OfCompanions


6

13

16

4

6

2


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Number Of Bags

13

4

5 78

9

8 8

3 4

1

00


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Mode Of Transport

12

7

1

4

8



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Favorite Offers

mnthly

bzrwknd

bazaarwdnsday

bzr

6

14


4

6


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Offers

2

13

2

6

8

2


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Newspaper

TOI

TELEGRAPH

HINDUSTAN TIMES

BARTAMANN

ABPSANMAARG

PRABHAT KHABAR

OTHERS

NOT APPLICABLE

9

7

5

0

07

2

1

0


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TV Channels Viewed

9

14

4

6


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Radio Stations

92.7 93.5 98.3 107.8 94.3 others na

2

56

4

8

34


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Cable Scrollers

15

18

yes no


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Did not get

what I wanted

Long queue Came for

browsing

Anything else

5

4

5

1

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ashray bb liluah (1)