• Content Exploration• Sentiment Scoring• Concept Extraction• Multi-lingual

• Automated Coding & Classification

• Highly Scalable• Tracking Projects• Multi-lingual

•Coding & Classification•No Volume Constraints•Human Precision•Multi-lingual

Data Visualizations – Reports, Charts, Cross Tabulation

Fully Automated Hybrid Manual

Automation Detail of Insight

High Automation High Detail

Integrated Approach

Ascribe Inspector – Text/Sentiment Analytics

Ascribe Accelerator – Automated Coding

Case Study ResultsAccelerator’s perfect combination of human training and automated coding is, in essence, a manual start with a push-button finish. The client realized dramatic reduction in human costs, while at the same time it increased productivity.

Testing revealed:

• 96% of total responses were coded through automation.• Productivity improved by nearly 400%, with Accelerator

coding• 603 responses per hour versus manual coding of only

122 responses per hour• Human costs were reduced by 80%, to 3 cents per

response from 14 cents per response.• Response categorization consistently yielded accuracy

scores of 85% to 95%.

By turning to Ascribe Accelerator, the client realized its high efficiency goal.

7

1. Prepare• Use an experienced Ascribe CoderTM

• Approve an optimized codebook

• Code responses

• Quality Review responses

2. Run Accelerator• Import training examples

• Train the model

• Run model to code responses

3. Evaluate Results• Quality check model accuracy

• Correct miscoded responses

• Manually code uncoded responses

4. Improve Model• Import Quality Reviewed

responses as training examples

• Repeat steps 3 and 4

(Quality Review Responses)

How it works … It’s an Iterative Process

Ascribe Accelerator™

In-Survey Coding

Ascribe Coder – World’s Leading Coding Tool

Case Study Results – Global CompanyIn addition to impressive productivity gains within each team, the company found that Ascribe has helped them offer better quality and faster service to customers. Working collaboratively on coding also helped this company increase accuracy of their coding efforts.

A productivity analysis showed that the Ascribe platform delivered:

• 97% increase in productivity – on average 90RPH (responses per hour) increased to 177RPH

• 50% reduction in labor costs – representing a saving of nearly $9 million per year (for processing 70 million responses)

• 95% accuracy for coded results

Resulting in an annual return on investment of more than 10 times the technology expense (1000% ROI – technology spend versus labor savings).

Ascribe Illustrator – Visualization Dashboards

Comment Intelligence Experts – High Quality, Cost-Effective

Ascribe Solutions

Our multilingual Ascribe Solutions group undergoes cross-disciplinary training and uses innovative technology to provide more detailed coding from your customer comments and verbatim survey data. Ascribe Solutions provides even deeper insights by combining results with Ascribe Illustrator, or by delivering data for your internal reporting needs.

Global Leadership, Quality ResultsOur clients seek rapid understanding of massive amounts of data, in many languages, and expect specific, accurate results – all at a low cost. Ascribe Solutions’ client-customized teams deliver high-quality results at globally competitive prices, coding in native languages using a rigorous quality-reviewprocess to ensure accuracy and consistency.

Broad and Deep Domain KnowledgeThe Ascribe Solutions team has gained expertise across a wide range of industries, including consumer packaged goods, retail, manufacturing, financial services, entertainment and technology. Ascribe Solutions maintains a specially trained team to manage medical, healthcare and pharmaceutical coding.

Ascribe Solutions offers comprehensive outsourced coding, translation and transcription services that transform words into wisdom. Whether you require simple overflow work or complete outsourcing services, our team can manage your coding needs in a seamless manner for consistent and accurate results, regardless of industry or location.

Ascribe Solutions - Benefits

Coding• Single-source solution• Global staff• Multilingual specialty• Medical specialty• Translations,Surveys,Responses• Transcriptions• Multimedia coding• Data integration• Variable cost structure• Scalable• Language certification testing• Low translation costs• Use with self-service solutions

Industry Expertise• Agriculture• Automotive• CPG• Entertainment• Financial• Healthcare• High Tech• Hospitality• Legal• Market Research• Pharmaceutical• Restaurant• Retail• Telecom

Experienced Team Ascribe Solution's team is comprised of a highly trained and experienced staff:• 60 Coders (20 Account

Managers)• 10 Dedicated

Medical/Healthcare Coders/Account Managers

• 40+ In-language Certified specialists:

French, German, Italian, Portuguese, Mexican, Spanish, Russian, Japanese, Chinese, Korean

Translation in any language

Ascribe Solutions - Benefits

Provide an enterprise-wide solution for management of all survey response data, verbatim coding, translation, and report delivery via a robust online

interface accessible to client service staff and external Customers.

Drive inherent costs from data capture and delivery processes through automation of data transfer, text categorization and reporting. Reduced turnaround times and on-demand data access enable stakeholders to

include diagnostic information in verbatim and social network content in their business decisions.

Support the entire process with highly experienced account management staff and 24x7 technical support services making use of continuous productivity tracking measures to insure quality and efficiency on all

projects.

Ascribe Solutions – Case Study

ResultsIn its first year, Ascribe Solutions had eliminated all internal coding rework. The firm’s researchers observed increased quality in insights and expressed confidence and satisfaction with the work delivered.

The new solution:• Reduced verbatim coding costs by 65%• Generated actual savings of over $800,000 in

the first year• Transformed an error rate of 35% to accuracy

levels that exceed 95%• Provided richer insights, restoring researchers’

confidence in coded data• Reduced the time required to produce coded

data• Delivered all of this with a variable cost model

sought by the company

Rudy BublitzGlobal Business Development

rudy.bublitz@goascribe.com

+1 513 241 9112 x12

+1 513 307 4925 mobile

Office600 Vine Street, Suite 2020

Cincinnati, Ohio 45202