Our VisionWe envision a world endowed with the wealth of knowledge and the strength of

discrimination.

We envision a system,which is a healthy breeding ground for the sprouting, culturing

and dissemination of the whole gamut of knowledge in a wholesome and holistic

manner for the well-being of humankind.

WWe envision a human being empowered with wholesome knowledge, which makes

one an enabler and facilitator in the deep search and striving of every human being for

that knowledge.

WWe envision a system wherein there is a great interplay and exchange of ideas,

thoughts, feelings and actions, which develop people empowered with noble character

and wholesome values. They go out into the fields of action to build a world of love,

harmony, peace and knowledge. They follow the path of ‘Dharma’ and give a clear

direction in every thought and human endeavor.

Our MissionTo provide value-based education and mould the character of the younger generation

through a system of wholesome learning, so that their earnest endeavour to achieve

progress and prosperity in life is matched by an ardent desire to extend selfless service

to the society, one complementing the other.

There are two types of education- education for aliving and education for life. When we study in acollege, striving to become a doctor, a lawyer, or anengineer, that is education for a living. On the otherhand, education for life requires an understandingof the essential principles of spirituality; it is aboutgaining a deeper understanding of the world, ourminds, our emotions, and ourselves. We all knowthat the real goal of education is not to create peoplewho understand only the language of technology;the main purpose of education should be to imparta culture of the heart, a culture based on spiritualvalues.

Communication through technology has made theworld a small place yet there is so much of a division.Today’s world needs people who express goodnessin their words and in action with which the darknessprevailing in today’s society will be dispelled and thelight of peace and non-violence will once againilluminate this earth. Let us work together towardsthis goal.

Excerpts from keynote address delivered byAMMA during closing plenary session of the

World Parliament of Religionsheld at Barcelona, Spain

Satguru Sri Mata Amritanandamayi DeviChancellor

Amrita Vishwa Vidyapeetham

Chancellor’s Message

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Message from Vice Chancellor 04

Message from Dean 05

About Amrita Vishwa Vidyapeetham & ASB 06

Faculty Profile 08

Learning Resources 22

Campus Life 26

Colloquia 32

Alumni Speak 34

Pedagogy 36

Curriculum 38

Doctoral Program & Research Activities 42

Global Exchange Program 44

Placements @ ASB 46

Admission Process 50

About Mata Amritanandamayi Math 54

Admissions - Dates 56

Contact Details 57

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Message from

Vice ChancellorAum Amriteswaryai Namah

Amrita Vishwa Vidyapeetham is a rapidly developing worldclass University offering degree programs in wide rangingdisciplines: Business and Management, Engineering, Medicineand Healthcare, Biotechnology, Nanotechnology, Arts and

Science, Communication, Education, etc. Recently, we have begun postgraduate, doctoral, and advanced research programs,many of which are being offered in close collaboration and interdisciplinary partnerships with some of the foremostuniversities of international repute from New York, California, Italy, Germany, Sweden, and Japan (www.amrita.edu,www.amrita.edu/indous). Already our students are much sought after all over the globe, even as they are finishing theirstudies.

Amrita is both young and immensely dynamic, with a unique holistic approach to produce the best managers, entrepreneurs,engineers, scientists, doctors, and societal contributors in all of its disciplines, under the superb guidance and chancellorshipof one of the most inspiring leaders of the world today, Sri Mata Amritanandamayi Devi (AMMA).

A very hearty welcome to you to this sacred temple of learning, wisdom, service, and leadership in AMMA’s lap.

Dr. P. Venkat RanganPh.D. (Berkeley)

Vice Chancellor, Amrita University

Board of ManagementSwami Amritaswarupananda Puri ( President)

Swami Ramakrishnananda Puri ( Treasurer, M A M)

Br. Abhayamrita Chaitanya (Pro Chancellor)

Dr. P. Venkat Rangan (Vice Chancellor)

Prof. K.R.S. Murthy (Former Director, IIMB)

Prof. C.R. Muthukrishnan ( Retd. Professor, IITM)

Dr. U. Krishna Kumar (Director, Amrita School of Arts

and Sciences, Kochi)

Shri. Sunil Kumar (Joint Secretary, Ministry of HRD)

Prof. Ashoka Chandra (Former Special Secretary,

Technical Education)

Dr. Prem Nair (Director, Health Sciences, Kochi)

Dr. Bipin Nair (Dean - School of Bio-Technology)

Dr. Shanti Nair (Dean - Research & Director – Amrita

Centre for Nano Sciences & Molecular Medicine)

Dr. S. Krishnamoorthy (Registrar and Secretary)

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Message from

DeanSalutations to beloved AMMA, our Chancellor

Amrita School of Business entered its second phase in 2009,with the launch of the MBA programme in three new campusesat Amritapuri, Bengaluru and Kochi. Our Bengaluru campusalso launched the Executive MBA programme. Both the MBA as well as the Executive MBA programmes at Bengaluru arebeing offered in collaboration with the State University of New York – University at Buffalo (SUNY - UB). In addition, ASB sawthe first batch of its students visiting Sweden, Germany and Bulgaria as EURECA exchange scholars. Another batch is rightnow in Italy under the India4EU programme.

All of this expansion and international linkages are happening in a broader global economic context. The businesscommunity is increasingly feeling the need for managers with stronger ethical and moral values.

Concerns with the global climate change are also receiving increasing attention from leaders in business and government.

India as a nation and Indian managers are expected to play a much stronger role in the global business arena.

Amrita School of Business has been emphasizing the role of managers towards the larger society as well as the environment,right from its inception. Our focus on value based management education derives strength and justification from therecent developments. We are confident to be able to respond to these global needs, and develop young managers readyto meet the emerging challenges, and contribute towards creating a more equitable and more harmonious world. Ourvision and mission, our leadership, coupled with our excellent faculty as well as state-of-the-art infrastructure are all gearedtowards fulfillment of this objective.

It is my privilege to welcome you to the portals of this unique university, particularly at this critical juncture.

May AMMA bless us all.

Amrita UniversityMata Amritanandamayi Devi [AMMA]

Chancellor

Swami Amritaswarupananda PuriPresident

Brahmachari Abhayamrita ChaitanyaPro Chancellor

Dr. P. Venkat RanganVice Chancellor

Dr. S. KrishnamoorthyRegistrar

Prof. C. ParameswaranDirector – Corporate & International Relations

Amrita School of BusinessDr. Sanjay Banerji

Dean

Prof. V.S. SomanathChairperson – Amritapuri

Prof. Sunanda MuralidharanChairperson – Kochi

Prof. Shekar BabuChairperson – Bengaluru

Prof. Shrikant KulkarniChairperson – Admissions

Mr. Srikanth PayalHead - Placement

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Amrita School of Business a Multi-campus B-schoolGenesis : Amrita Vishwa Vidyapeetham (Amrita University) was founded in 2003. In a very short span of time, itestablished itself as a world class university of international repute, rooted in rich Indian culture and heritage. Theuniversity houses various disciplines such as Arts, Biotechnology, Business, Engineering, Medicine, Pharma andSciences, offering diverse courses at graduate, post graduate and doctorate levels.Conceived, established and supervised by the Mata Amritanandamayi Math (MAM), the university, while offeringquality & world class education, provides a conducive environment to students to inculcate rich personal and humanvalues. The University’s core mission of providing value based education and attention to holistic development ofeach student’s personality, springs from its founder’s philosophy that Education is for Life and is not only for Living.

Amrita Vishwa Vidyapeetham was recently accredited with “A” grade by The National Assessment and AccreditationCouncil (NAAC), the highest possible grade under the new system of assessment of quality and standards of variousUniversities in India. Amrita University is the first multi-campus and also the youngest university in India to achievethis grading.

Of the 126 Deemed Universities assessed by the high-power committee appointed by the Ministry of Human ResourceDevelopment, Government of India, AMRITA, is one of the only two Engineering / Medical / Arts & Science DeemedUniversities in South India to be categorized in Group 1, “…those institutions which, on an aggregate of theirachievements and performance as well as potential, justify their continuation as Deemed Universities…..”Source: www.education.nic.in

Amrita School of Business : Committed to the twin pillars of quality and values, the Amrita School of Business(ASB) has carved a unique niche for itself among Indian business schools in a period of last 15 years. ASB startedoffering full-time MBA programs in the year 1996 and the batch of 2011-13 will be its 16th. The two year full-time MBAprogram has grown from 16 students, 5 faculties, and single campus in year 1996 to 300 students, 35 faculties and fourcampuses (Amritapuri, Bengaluru, Coimbatore and Kochi) today. Amrita School of Business is currently ranked 28th

nationally1 amongst top B-Schools in India (Including the IIMs).

Core strengths : One of the key strengths of ASB is its background and experience of its faculty members2 drawnfrom the finest management institutes and world class organisations from both India and abroad. ASB’s diverse andtalented faculty pool, with enviable credentials, bring an optimum blend of academics and industry experience todeliver contemporary & world class management education from both theoretical and real world perspectives. Addedto this an innovative curricula, excellent infrastructure and the blessings of Satguru Sri Sri Mata AmritanandamayiDevi (Amma), our Chancellor, ASB becomes a young and vibrant place of deep learning and character moulding.Today, academicians, entrepreneurs, executives, researchers and scientists all come under one roof to deliver value tostudents at Amrita. Amma’s compassion and love that cuts across the barriers of nationality, race, caste and religion,acts as loving glue that holds such a diverse talent together.The full-time faculty members have post graduate and doctoral degrees from Berkeley, Cornell, Kellogg, New YorkUniversity, University of Texas-Austin, BITS Pilani, IITs, IIMs, IRMA, JNU and other top schools. While more than half thefaculties are PhD holders, many of faculty members have worked in blue chip organizations such as Assam Oil, BHEL,Citicorp, ESAB, HCL Technologies, ICICI, Oracle, Philips, Ponds, Price Waterhouse, SAIL, UNDP, Wipro and WWF.

All the five streams of specialization (Finance, HR, Marketing, Operations and Systems) are offered to all studentsacross all the four locations. Students have option to take one or more streams. Apart from the regular curricula aspecial emphasis is given to inculcate corporate etiquette and personal grooming of the students. The managementprogramme at the Bengaluru campus is an international master’s dual-degree twinning programme called “MBA-MS”.This is a joint collaboration programme between Amrita School of Business and the School of Management atUniversity of Buffalo, New York. In addition to fulltime MBA programme, the Bengaluru campus also offers an

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Executive -MBA programme for working professionals. This degree is a twinning degree in collaboration withUniversity at Buffalo, New York.

Nationally representative: With every passing year, ASB has acquired a more national profile, with our studentscoming from all parts of the country. More than a third of ASB students in our newest batch came from North or Eastof India.

A high proportion of women: The percentage of girls has been consistently high at ASB, ranging over the yearsfrom around a quarter of the batch to a third of the batch.

A social mandate: The students profile at ASB is different from other B-Schools of similar rankings. Here studentscome from all strata of society, many of them from very humble back grounds. In their own words, ASB serves as thetraining ground and launch pad for their great leap up in Indian society.

Formal mentoring process: All students are assigned to faculty guides who assist, guide and support them in allmatters related to their academics and life at ASB. This aids in developing a healthy interchange between faculty andstudents ensuring the overall well being of each student.

Availability and accessibility of ASB faculty: The Dean, the ASB Student Advisor, the PGP Chair and PGPCommittee, and the Student Affairs Committee are available on campus to students for counseling - to discussacademic and personal matters. Students can also approach a faculty member of their choice. Women students arecounseled by female faculty members when women issues are involved; otherwise, all students are counseled in ageneral way. The Hostel wardens are also available for students to discuss personal matters. Grievances may beaddressed to the PGP Chair and/or the Dean.

The Future : Amrita School of Business is committed to deliver world class management education. In order to fulfillthis commitment, the top management of Amrita University has taken a strategic decision for ASB to go for AACSBInternational – (The Association to Advance Collegiate Schools of Business) accreditation. As a first step towards this,ASB has become a member of AACSB International. The global average time for getting accredited is 3-1/2 years. ASBaspires for getting accredited within this time frame.(Footnotes) 1 According to “Career 360"Survey, Feb 2010 2 http://www.amrita.edu/asb/faculty/

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Dean - Advisory

Dr. Gurumurthy Kalyanaram (GK)Professor and Management Consultant.

Ph.D. (Massachusetts Institute of Technology, 1989)

Since 1989, GK has been teaching and researching, andcontributing to academic institution building. He hasmade significant contributions to academic scholarship.His research manuscripts including his work on marketentry strategies, reference price, effect of marketinginstruments in pharmaceutical industry and globalizationhave been widely cited and well recognized. He is currentlyvisiting Kazakhstan Institute of Management, Economicsand Strategic Research as Endowed Chair and AssociateDean for Doctoral Program and Research.

GK was the Director of the Master’s Programs, Director of Research and as the Senior Faculty Liaison for External Developmentat The University of Texas. He has served as the Director of Global (Canada, China and Middle-East) and New York MBAprograms and as Faculty Research Director at New York Institute of Technology. He has also served as a consultant to manyinstitutions including Jiang Xi University of Finance and Economics in China and several major corporations including AT&T,American Airlines, Booz-Allen and Hamilton, General Foods, International Data Corporation, Iridium, Nortel, Raytheon Segaand Texas Instruments, Inc. He is a Member of the Board of Signion Systems, Inc. He has lectured on strategic and economicissues in many countries including Canada, China, India, Russia and Slovenia.

For his community service, he has been recognized by Greater Dallas Asian American Chamber of Commerce’s OutstandingEducator of the Year in 1998, and the Lion’s Extension Award. He has been listed in the Who’s Who in America. GK has beenrecognized by the American Marketing Association, the American Marketing Science Association and the INFORMS for hisinnovative doctoral dissertation and research. He has also reviewed several professional journals like the Journal ofConsumer Research, Journal of Marketing Research, Interfaces, and Marketing Science.

Interest Areas: Marketing, Innovation and Management Science, International Business and Strategy

gk_kalyanram@amrita.edu

Top honours for ASB Faculty

Dr. Sudhakar Achath receivingthe 17th Dewang Mehta Awardfor Best Teacher in Operations

Management, 2009

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Faculty profilePerhaps one of the best full-time faculty profiles among private B-schools in the country

Berkeley, Cornell, City University of Hong Kong, IIMs, IITs, IRMA, JNU, Kellogg, University of Texas-Austin, XLRI, … the ASBfaculty are truly unique with their world class backgrounds. Along with rich subject knowledge, they bring along theirexperience from a wide spectrum of organizations like Alfa-Laval, Assam Oil, BHEL, ESAB, HCL Tech, KITCO, Philips, Ponds,Price Waterhouse, SAIL, UNDP, etc… Presently, more than half of the full-time faculty are PhD qualified, while others arecurrently pursuing their doctorates.

Dr. Amalendu Jyotishi – Associate ProfessorPh.D. (Economics from Institute for Social and Economic Change, Bangalore University)Dr. Amalendu Jyotishi has a PhD degree in Economics from Institute for Social and EconomicChange, Bangalore through the Bangalore University. Prior to joining ASB, he has worked inOHIO University-Christ College Academy where he taught Financial Market Analysis and providedacademic guidance to the students in their Internship, Applied Research Projects and JointStudents Consulting Projects (JSCP). He had been to PECS University, Hungary, as a project guide

of the students who were involved in JSCP. Before that he worked in a few social sciences research institutes includingGujarat Institute of Development Research. He taught Environmental Economics at CEPT University, Ahmedabad. Hisresearch interests cover a wide range of issues relating to institutional economics aspects of agribusiness, water markets,forestry, inland fisheries and livelihood issues in varied ecosystems. He has published his research ideas in journals, editedvolumes and working papers. Besides, he has presented several papers in International and National level seminars andacted as reviewer for several journals including Journal of Ecological Economics, Fruits, Voluntas, ICFAI Journal of AppliedFinance etc. Dr. Jyotishi has collaborated in research projects supported by organizations like Swedish InternationalDevelopment Agency, World Bank, International Water Management Institute, Oxfam (GB) Trust, Aga Khan Rural SupportProgram (India). He is also the recipient of Sir Ratan Tata Trust Fellowship through Institute for Social and Economic Change,Bangalore. Presently at ASB, he is the Chairperson of the PhD Program of the School and teaches in the area of Economics.Interest Areas: Micro and Macro Economics, Environmental Economics, Business & Economic History, Research Methodology,Basic Quantitative Methodsamalendu_jyotishi@blr.amrita.edu

Avinash Shivdas - Faculty AssociateM.B.A in Marketing & Operations from Amrita School of Business, Coimbatore, B. E in Electronicsfrom Marathwada University, MaharashtraStarted his career as Manager – Sales (Small and Medium Enterprise Division) in ICICI Bank Ltd.Was responsible for the Liability Product Business for certain major branches in Hyderabad.Then moved to Reliance Consumer Finance as Manager- Sales (Small and Medium EnterpriseDivision) for the Asset Products and part of the team that set up this company in Hyderabad. Was

responsible for setting up the channels as well as motivating them to meet business goals. Worked with HDFC Bank Ltd asa Relationship Manager (Small and Medium Enterprise Division) for Working Capital Finance. Responsible for handling aportfolio of Rs 45 Crore consisting of over 30 SME clients.Currently with ASB, Amritapuri campus, as he wanted to share the experience and knowledge he gained with the buddingmanagers.Interest Areas: Sales and Distribution Management, Services Marketing, Marketing Strategyavinash_shivdas@am.amrita.edu

Dr. Balasubramanian P. - Associate ProfessorMA, M.Phil., Ph.D (JNU)Twelve years experience in teaching and research and two years of industrial experience. Workedextensively for Tsunami relief operations at Nagapattinam, Tamil Nadu.Interest Areas: Micro Economics, Macro Economics, Options, Futures and other Derivatives, andFinancial Modeling and Valuation.bala@amrita.edu

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Bhawana Jain – Assistant ProfessorB.Com (Hons) (Delhi Univ.), ACA, CPA (USA)Seven years of experience in the industry four years with Cyber Media (India) Limited andDhabriya Agglomerates (P) Limited and three years in private practice as a consultant.Interest Areas: Financial Accounting and Financial Managementj_bhawana@cb.amrita.edu

Dr. Deepak Gupta - ProfessorB. Tech. (IIT-D), PGDM (IIM-C), MS (Mktg.,California-Berkeley), MA (Econ., California- Berkeley), Ph.D(California-Berkeley)Has been teaching at the Amrita School of Business for the past six years as a core member of theMarketing faculty. Has largely taught courses that lie at the intersection of economics and marketing.Has also been involved with ASB’s University alliance with SAP and has earned a SAP BPERPcertification. Has done extensive teaching at ASB’s Management Development Programs and as

invited faculty for different external programs. Currently also teaches in ASB’s doctoral program, and facilitates the student-industry interaction. Prior to ASB has had more than 10 years of combined teaching and research experience at UC Berkeley asa graduate student, where he earned masters degrees in Economics, Marketing Science, and an interdisciplinary Ph. D inEconomics, Sociology & Education. His doctoral work was on the post-Ph.D choices and career outcomes of foreign-born USPhDs in Science & Engineering. Worked with several research projects in UC Berkeley both in the field’s higher education andtransportation research involving the econometric modeling of individual choice behavior. Publications include papers ininternational journals including “Transportation Research Record,” “International Higher Education.” Industry experience waswith Ponds India Ltd. where he worked for around three years as Area Sales Manager, planning, implementing and controllingthe sales of Pond’s products in specified geographical locations in the Southern and Eastern parts of India.Interest Areas: International Business, International Marketing, Marketing, Marketing Research, Innovation Management, SAP& Customer Relationship Management. Current research interests are in the areas of Skilled Migration, Knowledge Management,E-Learning, Innovation, Entrepreneurship, Globalization, Knowledge Economy, Online Decision Making & Learning, MarketingResearch & Customer Insights & Business Intelligence.g_deepak@cb.amrita.edu

Dr. Doreswamy AG - ProfessorBE (Mech), Master of Marketing Management (Jamnalal Institute of Management Studies -Mumbai University), Ph.D. (Karnatak University.)Thirty Five years of experience with Sundaram Fasteners Ltd., in the field of marketing. Sevenyears of teaching experience in full time MBA programmes. He has also been the corporateinterface for the students. Has submitted seven papers at International conference in Indiaduring 2004-09.ag_doreswamy@blr.amrita.edu

Dr. Hardik Vachhrajani – Assistant ProfessorPh.D. in Management (SVKM’s NMIMS University, Mumbai), MBA (Saurashtra University, Rajkot)Dr. Hardik Vachhrajani is Quality Council of India approved QMS consultant. He is Certified SixSigma Green Belt, NASSCOM Certified BPO Quality Analyst and examiner for Ramkrishna BajajNational Quality Award applicants (Indian clone of Baldrige Awards). He holds nine years ofconsulting, training and research experience in the field of quality and innovation managementacross South Asia, Middle East and East Africa. He has served more than 200 SMEs as a consultant,

and has personally trained more than 1000 SME entrepreneurs / owner managers / professionals across the hierarchies andindustries. He has experience in identifying, designing and executing various programs revolving around the needs of theSMEs. He is credited with several publications in national and international journals. He is empanelled reviewer for IBSUScientific Journal Published by International Black Sea University, Tbilisi, Georgia and holds various journal and conferenceeditorial responsibilities. He has received research grants from agencies like Swiss National Science Foundation (2008) andEuropean Commission (2010). Interest Areas : His areas of teaching, research, and consulting interest include innovation, quality management,entrepreneurship, SMEs, regional development through innovation and clusters.hardikv@am.amrita.edu

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Dr. E. Meera - Associate ProfessorM.Com., Ph.D. (Bharathiar University)Fourteen years of teaching and research experience. Served as the Chairperson of the MBAprogramme at Amritapuri campus during the first year of operations from 2009-10. Has servedas a University Nominee in the Board of Studies of the Commerce and Masters of InternationalBusiness program and as an External Examiner for M.Sc. Finance & Computer ApplicationsProgram of Bharathiar University. Currently a member of the Board of Studies in Business

Management Program of Amrita Vishwa Vidyapeetham. Has published research papers in national and internationaljournals and authored two books on Investments. Has reviewed books on Investments and Accounting for Oxford UniversityPress and Tata Mcgraw-Hill. Prior to joining Amrita, was a Consultant to Triveni Earthmovers for two years. Has thirteen yearsof teaching experience at Amrita.Interest Areas: Capital Market, Equity Investments, Mutual Funds, Commercial Bank Management, Financial Accounting andManagement Control Systems e_meera@cb.amrita.edu

S. Narayanan – ProfessorB.E (Mech), MBA(Madras University)Over thirty nine years of experience in Materials Management and I.T Project Management.Functioned in the capacities such as Manager, Senior Vice President, Director, and Consultant inIndia and abroad. 1 Year in Academia.Interest Areas: Project Management, Quality Managements_narayanan@cb.amrita.edu

Dr. Pooja Sharma - Assistant Professor, Adjunct Faculty – University at BuffaloB.Sc. (Mohanlal Sukhadia University (MLSU), Rajasthan), MBA (MLSU Rajasthan,), Ph. D. (Faculty ofManagement Studies, Rajasthan)Over seven years of experiences in teaching and retail banking sector. She has worked in ICICIBank Ltd Retail Assets (Rajasthan) before moving in teaching in the year 2006. Her doctoral thesiswas on “Patterns of Advertising on Television and Empirical Study”. The research analyzed thatevery television channel is positioned for certain segment and how the advertiser utilizes these

channel space as media vehicles to advertise their offering. The patterns of advertising vary differently across the TVchannels & how each patterns appeal to intent segment. Although this seems to be very natural proposition, but the samehas been substantiate by the research analysis and logic.Interest Areas: Advertising Management, Brand Management, Marketing Management, Marketing Communication, ConsumerBehavior, and Retail Management, Business CommunicationPublications: Published and submitted research paper, book review, articles and review study in refereed National journaland newspaper.pooja_sharma@blr.amrita.edu

S. Rajagopalan - Assistant ProfessorMBA (BITS, Pilani), CFA (ICFAI, Hyderabad)Prof Rajagopalan has fifteen plus years of work experience out of which about twelve years arein dealing with international business and markets. His work experience spans functional areassuch as Product Management & Marketing, Services Marketing, Pre-Sales, Sales & Sales Operationsand Alliances. He has worked for companies such as Bank of America, Citicorp InformationTechnologies Ltd., i-flex solutions Ltd.,(currently Oracle Financial Services Limited), Wipro-Reuters

JV, and Wipro (IT businesses) focusing on Banking & Financial Services, Manufacturing and Healthcare verticals globally. Hiscustomer / market exposure includes USA, parts of Europe, Japan, South East Asia, Africa, South Korea and India.He is currently teaching at Amrita School of Business ( for past 15 months) courses in Marketing and Business Communication.He is also a PhD scholar at Amrita School of Business pursuing his doctoral program in a multi disciplinary area spanningmarketing, innovation and value creation.s_rajagopalan@cb.amrita.edu

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Dr. Rajiv Prasad – Associate ProfessorB.A. (Hons, Patna University), MBA (IRMA, Anand), FPM (IIM C)Dr. Rajiv Prasad has over fourteen years of industry, teaching and research experience. PGDRMfrom IRMA, Anand (1996 batch). Worked in industry for 1.5 years following IRMA. Then joined theMBA program at DDIT, Nadiad, in Gujarat as a Lecturer and taught there for a little over 3 years.Joined the Fellow program at IIM Calcutta in the OB area in 2001 and submitted the doctoraldissertation in April, 2007. Joined ASB in May, 2007. Is a visiting faculty to IIM Kozhikode. Co-

teaches a course on Organizational Behaviour & Leadership at the Executive MBA Program conducted jointly by Amrita andUniversity at Buffalo at our Bangalore campus. Teaches topics related to Motivation, Leadership and Organization cultureat the MDPs conducted at ASB. Currently working on developing a theory of personality based upon the studies conductedduring doctoral work in the area of ‘happiness’ and its impact upon the workplace dynamics.Interest Areas: Humanistic psychology and Positive Organizational Behavior; Leadership and its relation to organizationculture; the role that integration of personality plays in generating happiness with life, and how such integration influencesthe quality and nature of organizational leadership.r_prasad@cb.amrita.edu

Ramu Krishnamurthi - ProfessorACA, ACSTwenty Three years work experience in industry, both in public and private sectors in India andabroad. Companies worked for are Confab Inc., Bahrain, Assam Oil Co., Assam, Hindustan PhotoFilms and Bahwans, Muscat. Two years of private practice as a Consultant. Twelve years ofteaching experience at ASB.Interest Areas: Cost Management, Working Capital Management and Taxation.rk_murthy@cb.amrita.edu

Dr. R. Rani Geetha Priyadarshini – Associate ProfessorMBA, M Phil, PhD (BSMED, Bharathiar University)Twelve years of teaching, research and consulting experience. Recipient of ‘Ramaswamy P AiyerBest Young Teacher Award’ instituted by Association of Indian Management Schools (AIMS) andis an awardee of All India Council for Technical Education (AICTE)’s Young Teacher Career Awardand CII (Confederation of Indian Industry) Industrial Fellowship Award. Publications in refereedjournals like Management and Labor Studies, South Asian Journal of Management, Journal of

Social and Management Sciences, Indian Journal of Training and Development and Journal of Organizational Behavior.Contributed a case on Conflict management in the textbook authored by Gregory Moorhead and Ricky W. Griffin, 2005edition and book chapters on “Transactional Analysis and employee performance” and “Emotional Branding” in professionalreference books. A Qualified Award assessor for the CII EXIM Bank Award for Business Excellence, a certified Psychometrician& Personality Profiling Analyst (Thomas International, UK), consulted in the areas of Competency Mapping, Training &Development, HRD Audit and Behavioral Assessment and is a trainer in the areas of Transactional Analysis and EmotionalIntelligence. Earlier to joining Amrita, had been working for PSG College of Technology and had been a visiting faculty toUniversity of Toledo and San Diego State University, USAInterest areas: Performance Management, Efficacy models, Organization Development, Emotional Intelligence, TransactionalAnalysis .rg_priyadarshini@cb.amrita.edu

Sandhya G – FacultyB.Com, PGDM (ASB)Four years of experience as customer care executive in AFL Ltd. (Logistics Division). Three yearsof experience as an administrative officer with a private concern and three years of experienceas counselor and trainer at Heromindmine Institute.Interest Areas: Consumer Behaviour, CRM, Green Marketing, Green Consumerismg_sandhya@asb.kochi.amrita.edu

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Dr. Sanjay Banerji – Dean ManagementB.Sc. (Engg.), Fellow (IIM-C), UNDP Fellow (Kellogg School of Management)Founder Director/Dean of Amrita School of Business. Earlier, worked in Hindustan Steel Ltd/SAILand Management Development Institute (MDI), Gurgaon. Founder of the Gurgaon Quality Forum.Presented and published papers in India and abroad. Authored study materials on ProjectManagement for IGNOU, and Case Studies for class room teaching. Developed a computermodel for Project Appraisal using Simulation methodology. External examiner for Ph.D at IIT

Kanpur, Sagar University and for Master Programmes of School of Planning and Architecture, New Delhi, Indira GandhiNational Open University, New Delhi. Ph.D guide for Bharathiar University. Visiting Faculty at IIM Lucknow, IIM Kozhikodeand IMI New Delhi. Guided more than 50 Projects of PGDM/MBA. Designed and conducted numerous MDPs for companieslike BEL, NTPC, TCL and ONGC. Invited to chair/speak in many forums in India. Member of Board of Studies of Universitiesand Autonomous Management Institutes, Member of Coimbatore Management Association. Senior Member, AmericanSociety for Quality (ASQ), Certified Quality Engineer-ASQ, 1993-96. Lead Assessor certification from Victoria Group, U.K.Trained by SAP Labs in BPI-1.Interest Areas: Project Management, Quality Management, Supply Chain Management and ERP & Management, BusinessEthics.s_banerji@amrita.edu

Shekar Babu – Chairperson - MBA Programme (Bangalore)Chairman, Department of INDO-US University Initiatives, Bangalore, Adjunct Faculty, School ofManagement, University at Buffalo, NY, USAB.E. (Bangalore University), M.S. and MBA (UCLA, USA)Mr. Shekar Babu is with AMRITA School of Business, at Bangalore Campus since 2009. He is alsomanaging the Department of INDO-US University Initiatives at AMRITA University since January2006.

Prior to AMRITA, Shekar has sixteen years of work experience. He worked as Director, Hewlett-Packard Co., CA, USA for elevenyears and five years as a Technology and Business Consultant in Price Waterhouse, CA, USA. Shekar is on management boardfor several start-up companies in Silicon Valley, CA, USA and India.Interest areas: Management Consulting and Business Development.sb@amrita.edu

Shobhana Madhavan - Associate ProfessorB.E.(Delhi College of Engineering), PGDM ( IIM-Ahmedabad), M.P.S (Cornell University, USA)Worked for over a decade as an international development consultant in protected areas incountries such as Madagascar, Vietnam, and Laos.Consulted for WWF-Indochina, Asian Development Bank, Cornell Institute of Food, Agriculturaland Development (CIIFAD) and GFA Terra Systems-Germany. Areas of expertise included projectdesign and implementation, monitoring and evaluation systems, impact assessment, training

and strategic planning. Worked in India with the Aga Khan Rural Support Programme, Gujarat, CASAD (Maharashtra), andUNDP-TIPS (New Delhi). Six years of teaching experience.Interest Areas: Cross-cultural Management, Non-profit Management, Business Communication, Human ResourceManagement.m_shobhana@cb.amrita.edu

Shrikant Kulkarni - ProfessorBE (Metallurgy) from VNIT Nagpur (1972), PGDBM from XLRI Jamshedpur (1979)Eight years of research and production experience in TISCO and TRF Jamshedpur, followed byeighteen years experience in sales & marketing at senior managerial positions with reputedorganisations like Philips India, ESAB India, and Advani Oerlikon Ltd in different locations inIndia. Was trained in sales & marketing in ESAB AB in Sweden and Germany. Twelve years ofteaching experience at Amrita.

He is also Adjunct Assistant Professor, School of Management at University of Buffallo, NY and Member of Board of Studiesin Business Management in Amrita Vishwa Vidyapeetham. He is currently Chairperson - Admissions and Chairperson of

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IQAC (Internal Quality Assurance Cell at Amrita School of Business). He has guided more than 200 MBA students in SummerProjects in the Marketing area.Interest Areas: B2B Marketing, Consumer Behaviour, Strategic Marketing Management, Product Policy and Brand Management,Sales & Distribution Management, and Retail Management.sg_kulkarni@cb.amrita.edu

Shweta Premanandan – Faculty AssociateBE (CS Charotar Institute of Technology, Gujarat University), MBA (Systems, ASB)Worked as Market Research Executive with YASH Technologies Pvt. Ltd. Currently working asFaculty Associate at Amritapuri campus.shwetaprem@am.amrita.edu

Dr. V. S. Somanath – Professor, Chairperson – MBA Programme, AmritapuriMBA (New York University), M. Phil (New York University), PhD (New York University)Thirty years of academic experience, including twenty three years abroad, teaching at variousuniversities such as Hong Kong University of Science & Technology, New York University, OklahomaCity University, Pace University, San Francisco State University and University of San Francisco.Also taught in academic programs in Canada, China, Japan, Malaysia and Singapore. Publishedin US academic journals such as the “Journal of International Business Studies” and the “Journal

of International Money & Finance”. Worked briefly with the United Nations (Center for Transnational Corporations) in NewYork and with Rollei Corporation in Singapore. Served as faculty member (five years) and Dean (two years) at Amrita Schoolof Business, Coimbatore. Currently Chairperson of the MBA program at Amritapuri campus.Interest Areas : International Finance, Global Investmentssomanath@amrita.edu

Sougata Ray – Assistant ProfessorB.Sc ; PGDM ( ASB) , MA ( Econ, Annamalai University)Seven and half years of industry experience with companies such as Peerless Securities Ltd,Apeejay Securities Pvt Ltd, IL&FS Investsmart Securities Ltd. Areas of work experience includeretail broking branch operations; depositary operations; branch development; franchiseedevelopment; sales and distribution of retail debt products, equity and mutual fund units; clientacquisition and deposit mobilisation, customer advisory and distribution of financial products.

Interest Areas : Economics & Finance.sougataray@am.amrita.edu

Sriram Venkatasubramanian - FacultyMBA (ECU – Aus/ISU – IL, USA), MA (University of Madras), BA (University of Delhi), PGDCA,PGDISSMTwenty plus years of work experience in progressively responsible positions with organizationsof repute; international work experience of fourteen plus years across Asia, Australia, Europeand the USA. His areas of operations included market research, scenario planning, project/strategic management and decision support. He has previously been a faculty member at

educational institutions in India and Australia. He is also an ex-Indian Army infantry officer.Interest Areas: International Business/Marketing; Market Research; Strategy; and, Ethics.v_sriram@cb.amrita.edu

Dr. Sudhakar Menon Achath – ProfessorBE (EEE, REC-Trichy), MS (Econ., Texas-Austin), MA (Math., Texas-Austin), Fellow (IIM-B)Dr. Achath has eleven years of experience in industry, and twenty-two years in teaching anddoctoral & post-doctoral research in India and abroad. He started his career as a commissioningengineer in industrial automation and process control systems in Bharat Heavy Electricals Ltd.,

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Bangalore, in collaboration with Siemens, West Germany, and then moved to an academic career with Xavier Institute ofManagement, Bhubaneswar, and the University of Texas at Austin. In 1982, Dr. Achath received two awards in commissioningof steel rolling mills while in BHEL. He has consulted with Rourkela Steel Plant and Visakhapatnam Steel Project on HRrelated issues of plant modernization. He is credited with publications in national & international journals, and conferenceproceedings. Dr. Achath is a member of the APICS, CEA, EurOMA, the Indian Econometric Society, POMS and SOM. He teachescore and elective courses in operations management, and quantitative methods in management. Dr. Achath received the17th Dewang Mehta Award for best teacher in operations management in 2009. He is a rank holder in the 1966 entranceexamination to Sainik School. His current research is in stochastic optimization, and solutions using barrier function andinterior point methods. His other interests include carnatic music and classical jazz.Interest Areas: Supply Chain Management, Computational Economics & Finance, Stochastic Programming, Applications ofGeometric Algebra, FOSS.s_achath@cb.amrita.edu

Sunanda Muralidharan - Associate Professor, Chair Person- MBA programme, KochiCampusMBA (CUSAT)Twenty four years of experience in industry and academia. Was a fulltime faculty member withICFAI Business School, Hyderabad and Chennai for seven years. Prior experience includesConsultant (Finance), Kerala Industrial & Technical Consultancy Organization Ltd., Dy. Manager(Projects) of a medical specialties group at Hyderabad, and a brief stint as Asst. Vice President

(Merchant Banking & Capital Market Operation) in Concert Capital Ltd., Kochi. Taught as part time faculty at CUSAT, NationalProductivity Council, Kochi, SBI Staff College, NISIET and a few other institutions. Currently on deputation to Kochi campusChairperson, MBA Programme.Interest Areas: Strategic Financial Management, Financial Markets, Mergers and Acquisitions, and Project Appraisal.m_sunanda@cb.amrita.edu

Sunil Puliyakot - Assistant ProfessorPGDRM (IRMA), M.Com (University of Calicut)Fifteen years of industry experience before moving into teaching in the year 2006. Was workingwith GVMMF Ltd., as Asst. Manager & Head, Branch Accounting Division and as Regional Head,Retail Banking, ICICI Bank. Broad areas of work experience include accounting and control,accounting systems development and implementation; business development for financialdistribution and investment advisory services; customer acquisition, customer service and branch

banking operations of retail banking.Articles published - Economic Slow Down: Can China Save the Global Economy; The Analyst; April 2008, Geithner – SummersPlan: Setting a Bad Precedent; The Analyst; May 2009, Asset Price Bubbles: The Why and How; The Analyst.Interest Areas: Financial Economics, Financial Crisis, Market Failure, Bank Distress, Micro finance, Ecological Economicss_puliyakot@cb.amrita.edu

C. S. Udhayakumar - Associate ProfessorM.A. (Sociology), M.Sc. (Yoga), T.C.Y. (Kaivalyadhama), P.G. Dip. (Yoga), P. G. Dip. (Guidance andCounselling), Dip. (Saiva Siddhantham), Cert. (Indian Psychology)Thirty four years of varied teaching experience. Publications include a) two-volume compilationtitled ‘Beyond Personality-Collected Works on Self Awareness and Personal Growth’ b) ‘UsefulGuidelines of Yoga Practices’; also written articles for Indian Express. Presented and read paperson topics like yoga, values, spirituality and personal growth in various international and national

conferences and seminars in the country. Presently working on two books on yoga and allied sciences and one book onspirituality. Was consultant for Yoga Education, Stress Management and Personal Growth programmes for organizationslike Madras Port Trust, National Institute of Port Management, IOB Staff College, LIC Zonal Training Centre, Tube Products ofIndia and several others. Was also closely associated with the Krishnamurti Foundation India (KFI) and was with their neweducation schools both in Varanasi and Chennai for a number of years. He started his teaching career in the art and scienceof Yoga and Yoga Therapy in the year 1976 when he joined YOGA ACADEMY, an offshoot of the Swami Sivananda Vedanta

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Yoga Centre, founded by Swami Vishnudevananda, one of the chief disciples of Swami Sivananda of the Divine Life Society,Rishikesh and under the tutelage and affectionate guidance of the late Dr.B.V.Reddy. He was the Founder-Director of‘Yogakshethram-Foundation for Yoga Studies’ in Chennai before joining the Amrita family as a full-time faculty in 1997.Interest Areas: Yoga Education, Self-Awareness and Personal Growth, Spirituality, Cultural Education etc.cs_udhay@cb.amrita.edu

Dr. S. Usha Nandhini – Assistant ProfessorB E -ECE (Government College of Technology, Coimbatore) MBA (BSMED, Bharathiar University)M.Phil. (Alagappa University) Ph.D.(National Institute of Technology, Tiruchi)Fourteen years of experience in industry, teaching and research. Worked for two years in theFinancial Services sector in the management cadre. Worked for twelve years in the academicfield that includes a ten year stint at the National Institute of Technology (NIT), Trichy in theDepartment of Management Studies. Involved in teaching a variety of subjects in the area of

Finance for the MBA programme. Researched in the areas of Microfinancing and Microenterprise development for women.Published papers in leading journals and presented papers at conferences held in India, the US and Europe. Held variousadministrative positions at NIT, been the NSS Programme Officer and acted as staff advisor for the Association for HumanValues and Cultural Heritage. Organized several Training and Development Programmes for students and staff of NIT. Wasselected for the Group Study Exchange Programme to the Philippines in 2005 by the Rotary Club of Rockcity, Tiruchirappalli.Winner of prestigious awards for merit and proficiency in case writing. Actively involved in community developmentprojects.Interest Areas : Finance, Micro-enterprise.usha_nandini@blr.amrita.edu

Dr. Vivek Menon - Assistant ProfessorB.E. (CSE, ASE-Bharathiar), PGDM (ASB-C), Ph.D. (Computer Science, AMRITA)Nine years of teaching and research experience. Visiting Research Scientist at the Center forUnified Biometrics and Sensors (CUBS), State University of New York at Buffalo, 2007-09. CiscoCertified Network Associate and Academy Instructor (CCNA, CCAI), 2002-05. Published andpresented papers at international conferences on intelligent systems and applications. JoinedAmrita in 2001. Currently on a deputation to Kochi campus.

Interest Areas : Intelligent Systems, Smart Environments, Multi-agent Systems, Business Intelligence, Object OrientedSystems, IT Strategyvivek_menon@cb.amrita.edu

Part Time Faculty

Jay MisraDirector - Alumni Relations, Amrita Vishwa VidyapeethamBS, MS (Engg., Pittsburgh), MBA (Harvard)Taught at Stanford Business School for 5 years, guest lectured at Harvard Business School, and 13 years ofteaching experience. Has held senior management positions in leading Corporates in the USA like Intel, 3Com,Capital Group and Soros Fund Management. Published two books “Business Telecommunications” and “BusinessTelematics”.

Interest Areas: Entrepreneurship, Growth Strategies, Investment Management, Entertainment Industry.jai@amrita.edu

Prashant R. NairVice-Chairman - Information Technology, Amrita School of Engineering, CoimbatoreBE (ECE), PGDM (ASB-C)Over a decade of teaching, training, consultancy, research and academic administration experience in theInformation Technology department at Amrita School of Engineering, Coimbatore. A rank holder from thethird batch of Amrita School of Business. Has taught in academic programmes in USA and Europe at Universityof California, San Diego and Sofia University, Bulgaria as an Erasmus Mundus fellow. Has about 20 publications

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in leading journals, books and conferences. Is on the program committee of several conferences including the WorldCongress in Computer Science, Computer Engineering and Applied Sciences held annually at Las Vegas and IADIS WWW/Internet in Europe.Is very active in various national professional bodies and industry associations. Positions currently held include Secretaryof Computer Society of India (CSI), Coimbatore chapter; Treasurer of Institution of Electronics and TelecommunicationEngineers (IETE)Tamil Nadu region and Member of the ICT panel of Confederation of Indian Industry (CII). Has organizedseveral events including one of the first international conferences in Cloud Computing in India along with IBM, CSI 25thNational Student Convention and regional contest of 31st ACM International Collegiate Programming Contest (ICPC) AsiaPacific region. ACM ICPC is the largest programming contest in the world. Since 2008, is serving Amrita University as theAccreditation & Quality Officer.Interest Areas: Enterprise Computing, IT tools for Supply Chain Management, MIS, Software Engineering, and StrategicManagement of Information Systemsprashant@amrita.edu

Col. P.N. KumarProfessor and Chairperson, Dept of Computer Science & Engineering, Amrita School of Engg,Ettimadai(Coimbatore)MTech(IITK), FIE, FIETEProfessor(Colonel) PN Kumar is an alumnus of National Defence Academy Pune, IIT Kanpur and DefenceServices Staff College Wellington. He has twenty five years of service in Defence with vast experience inSoftware Project Management, Technology Management in a Telecommunication & IT environment and Training.

Projects executed include a War Gaming Model for Airborne operations, Decision Support System for career managementof officers of Army and Y2K projects at Defence HQ. He was Head of Dept at Military College of Electronics & MechanicalEngg, Secunderabad and Faculty in College of Military Engg, Pune. He was a visiting professor at Army War College Mhow,Defence Services Staff College Wellington and Institute of Armament Technology Pune. Served as GM (Technical) of DefenceForces at Ladakh (J&K), Assistant Military Secretary (Automation) at Defence HQ, New Delhi and Head Technical Wing forParachute Brigade of Indian Army. Presently he is serving as Professor & Chairperson, Dept of CSE at Amrita School ofEngineering and is a Visiting Professor at Amrita School of Business at Ettimadai (Coimbatore), Bangalore and Kochi. He isan adjunct faculty of State University of New York, Buffalo. He is Chairman Board of Studies for the Undergraduate and PostGraduate Programmes in Amrita Vishwa Vidyapeetham.Interest Areas: Agent Based Modeling of Financial Marketspnkumar@cb.amrita.edu

J. Shri KrishnanSenior Faculty, ICTS, Amrita School of Engineering.B.Sc., MCA, DCPA (National Computing Centre, UK) PGDCSWork Experience : 10 years of AcademiaObject Oriented Software Engineering, Object Oriented Modeling using Design Patterns, Software ProjectManagement, Database Management Systems, Enterprise Computing, Infusing Technology in Education.j_shrikrishnan@cb.amrita.edu

M. Sreevalsan - Head - ICTS, (Amrita Vishwa Vidyapeetham)B.Com., MBA (MKU), CCNAMore than twenty years of Experience in IT field. Have designed and led the team to network the 1500 PCcampus network at Amrita Vishwa Vidyapeetham. Was instrumental in installation of the PARAM 10000 supercomputer in Amrita.Interest Areas: Computer Networks & Security, OS, Systems Administration, IT infrastructure design &implementation.sree@amrita.edu

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Prof. Subba Rao R. - Professor and Chairperson Dept. of Chemical Engineering, Amrita School of Engg,Ettimadai(Coimbatore)B.E. (HONS.) DIIPFour decades of experience in industry and academia. Industrial experience includes employment at LiptonIndia Ltd., Calcutta / Madras, International Plastics (Nigeria) Ltd, Logos, and Jay Engineering Works Limited,Calcutta. Has set up and supervised manufacturing & packaging factories, and successfully rehabilitated anInternational Plastics company from the brink of closure to a top-ranked status.

Primarily responsible for establishing B.Tech programmes in Polymer Engineering and Chemical Engineering at AmritaSchool of Engineering, he has keen interest in the Environmental management and Sustainable development and iscurrently teaching these courses to the MBA students at EttimadaiAreas of interest : Research Promotion, Faculty and Academic Development and teaching subjects like Economics, Managementand Fluid Power Controlr_subba@amrita.edu

Anju Bist -Head, Web Communications, Amrita Vishwa VidyapeethamMBA, MS (Information Systems), University of Maryland at College ParkProf. Bist has worked for PricewaterhouseCoopers in the United States, with diverse clients such as Compaq, JCPenney, US Department of Defense and North Carolina School District, designing, developing and implementinglarge-scale information technology systems. Currently, she is in charge of web communications of all constituentschools and campuses of Amrita Vishwa Vidyapeetham.Prof. Bist also leads meditation classes for Amrita students. She has a deep interest in the study of environmental

management and sustainable development and is currently teaching these subjects to MBA students at Amrita.Interest Areas: Environmental Management and Sustainable Developmentanjubist@amrita.edu

Visiting Faculty

Dr. Anil K. Sen GuptaHas fifty two years of combined teaching, research and consulting experience. After about eight years of stint as aresearcher in Planning Commission, Central Social Welfare Board and Office of the Registrar General of India and as a trainerin Ministry of Community Development, he joined IIM-Calcutta and taught and also did consulting work for nearly thirtyyears until his retirement as Professor of Personnel Management and Industrial Relations. .After this, he held the Chair inHRM in Amrita for a few years. He was in Manchester Business School for about a year for training and research underProfessor Tom Lupton. He has international research experience with ICPE ,Yugoslavia and ISS, Holland. His publicationsinclude two books and a few research monographs and a large number of papers both in national and internationaljournals and also in books published from both India and abroad. Currently he is a visiting professor in a couple ofmanagement institutes and is also associated with an on-going research project on Empowerment of Rural and Tribal Poorin Jharkhand

Adv. V.S. GaneshanMA Economics, MA Social Works, LLB, LLM (University of Madras)Seventeen plus years of experience in banking industry ( Vijaya Bank, Union Bank of India, Nedungadi Bank (currently PNB),Corporation Bank), twelve plus years of experience as a lawyer (civil, criminal and labour side) and currently doing chamberpractice. More than twenty years of teaching experience.

Dr. J. SreedharB.Tech (Electrical and Communication Engg - IIT Madras), MS (Electrical and Computer Engineering - University of Illinois),Ph.D (Electricla and Computer Engineering-University of Illinois)Seventeen years of experience in the Telecommunication Technology industry and academia.Interest Areas: Financial Management, Mathematical Finance, Investment Science,

Dr. V. PrakashMaster of Public Administration (South Gujarat University) Ph.D- HR, (South Gujarat University)Thirty three Years in Industry as Advisor, Deputy General Manager, Corporate Head, and Vice President of HR and IR, and HR

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Consultant. Nine years in academiaInterest Areas: Strategic HR, Compensation, International HR, Leadership, Industrial Relations, Labor Laws, Talent, PerformanceManagement, HR Systems, Compensation, Industrial Relations, Labor Laws, Industrial Relations

GopakumarB.EThirty Years in the Oil Refining Industry and I.T Industry (ERP)Interest Areas: Corporate Strategy, Project Management, E-Business

Gopalaswamy RameshMS (Engg Management, Stanford University, California, MS (Computer science , IIT Madras), BE(IISc Bangalore).Has thirty years of international experience. His vast industry experience covers both India and abroad. He played a keyrole in the establishment of Oracle India Development Center, built it from zero to about 500 people as a center of excellenceand was its former Senior Director. He is currently an independent consultant and Adjunct Professor at the InternationalInstitute of Information Technology Bangalore (IIIT-B), Amrita School of Business, Coimbatore and SSN School of Management,Chennai. He is the author of the National Award–winning book Managing Global Software Projects, The ACE of Soft Skills– Attitude, Communication and Etiquette for Success, Software Testing Principles and Practices and Software Maintenance.Two of these books have also been translated into Chinese. He is one of the handful of authors to be picked up worldwidefor contribution to a IEEE book on Global Software Engineering practices. He currently offers consultancy services in theareas of project management and soft skills to several top companies in India and abroad. He has been the chairperson andinvited speaker in a number of national and international conferences. He is in the Academic Advisory Board of ProjectManagement Institute, India.

Hari GoyalB.Sc. (Dairy Technolgy), PGDRM (IRMA)A rural marketing consultant. Founder Director of Rural Track, an organization in the area of Rural Marketing. Worked inDairy sector for sixteen years at various managerial positions in RCDF Ltd, Jaipur & GCMMF Ltd., Anand (AMUL).Interest Areas: Rural Marketing training, Market Research and distribution network.

L.N. KrishnanPGDBM (IIM-A)Thirty six years of experience spanning Automotive Consumer Products and Foods, Chemicals, Engineering and textileswhich include eighteen years with reputed MNCs. Currently working with Thomas Cook India Pvt. Ltd., as VP Sourcing.Interest Areas: Purchasing and Supply Management, General Operations Management and Commodity Buying.

Dr. N.R. MenonM.Com, Ph.D (Zorastrian College, Mumbai), Certificate in Councelling (St. Thomas University, Rome)Over thirty five years of teaching experience in the areas of Commerce, Accountancy and Value Education. President of SaiSamanvaya Institute of Value Education, (NGO). Offers value awareness classes at various Institutes across Kerala. Completeda Doctoral thesis on Value Education with Zorastrian College, Mumbai. Recipient of the Ambassador for Peace Awardinstituted by WFIRC (World Federation for Inter–Religious Community). Deeply involved in social service activities like freecounseling, career guidance, distribution of books and clothes to the needy, voluntary blood donation etc.Interest Areas: Education in Human Values (EHV), Personality Development, and Commerce.

Pradeep MenonB.E.(E&C), PGDBM (Systems and HRM), Certified Information Systems Auditor (CISA)More than eleven plus years of progressive and diversified experience in Information System Governance, Risk andCompliance consulting for organizations across USA, Europe, Middle East and Africa. He has worked for varied industrydomains such as Telecom, Banking, Retail, Airlines, Engineering and Construction, Manufacturing, Insurance, GovernmentAgencies, and BPOs. Some of the major organizations for whom he has consulted include the World Bank in WashingtonDC, Cigna in Hartford-Connecticut, Etihad Airways in UAE, Saudi Telecom and Mobily in Saudi Arabia, RAK BANK, First GulfBank and Dubai Bank in UAE etc., He has an outstanding record of successfully establishing and managing business unitsand practices. He is a Certified Information Systems Auditor (CISA) from Information Systems and Control Association(ISACA) USA. Prior to establishing Quadrant’s operation in Middle East, he was the General Manager for Sify - Middle East.Interest Areas: IT Governance and Strategy Development, IT Management policies and procedures development, Information

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Security Management Strategy and Governance Structures Design, Operational Risk Management policies and proceduresdesign, IT Service Management Policies and Procedures Development, Business Continuity Planning and Disaster Recovery,Information System Auditing

Dr. Raghu Iyer - ProfessorMBA (Marketing & Finance; Faculty of Management, University of Delhi); MBA (Quantitative Management University ofHouston, Texas, USA; PhD (Decision and Information Sciences; University of Houston, USA)He is currently serving as a Visiting Professor at Amrita School of Business. He was the Resident Director at OHIO UniversityChrist College (OUCC) Academy for Management Education, Bangalore (2007-2008). As a Senior Professor he taught Statisticsand Operations Management at OUCC and also directed the Placement efforts and External Corporate Relations. Dr. Iyer hasalso taught in leading US Business Schools for over ten years (Rutgers Business School, New Jersey and University ofHouston College of Business Administration, USA) and has an excellent blend of academic teaching/research experiencecombined with over fifteen years corporate experience in many Fortune 500 companies in USA (AT&T, Bell Laboratories,Lucent, Philips, Aventis and Sanofi).Interest Areas : Statistics, Quantitative Methods, Business Analytics, Project Management, Quality Management, OperationsManagement, and MIS.

Ramesh KalyanramanMA (Phil, Chennai University), three months specialization in media, Mudra institute of communication Ahmedabad (MICA)Experience - advertising and media: nineteen years. Has worked in various advertising & media firms like Media Direction– Mumbai, Ogilvy Rural – Mumbai, McCann Erickson- Bangalore, R K SWAMY / BBDO – Chennai, Mudra Communications –Chennai. Currently with Madison Communications Pvt Ltd, Bangalore, as General Manager. Guest lecturer at BIM

RaveendranB.Com, MBAHe is pursuing his doctorate in Management with ERP as the research area. He has more than three decades of experiencein the Information technology & related management disciplines.Worked in the reputed companies like Pricol, Reliance Industries and actively contributed in the initiatives like re-engineering,ERP implementation and also accomplished lot of IT projects for internal & external clients in the platforms like SAP, LotusNotes. Currently he is working in Sakthi Finance Ltd., as General Manager – Enterprise wide solutions. Is a visiting professorfor some of the reputed Management Schools in & around Coimbatore.Actively associated with the august bodies like CSI [Computer Society of India], CMA [Coimbatore Management Association]and CII [Confederation of Indian Industry].

Satheesh KrishnamurthyM.Com (University of Madras), MBA (The Temple University of Philadephia, USA)Is a Brand Consultant, based in Madras. He has had long stints in Marketing and Advertising, having served MNC and Indiancompanies viz., Cavinkare, McCann Erickson, Cricinfo, Reliance etc. Currently, he dons the role of a brand consultantproviding strategic and communication counsel to prominent companies in Tamil Nadu. Apart from consulting assignments,he teaches advanced marketing courses in prestigious B-Schools in Tamil Nadu. He also conducts marketing workshops inB-Schools, Companies, Banks and Business associations.He also runs a blog – http://www.marketingmaayaajaalam.blogspot.com – an interactive web forum for marketing andadvertising professionals.Interest Areas : Brand Management, Marketing Strategies and Brand Communications.

Adv. Sheela PrasadL.L.B. (Calicut University)Fourteen years of experience in practicing in the civil and criminal courts in the district head quarters, Palakkad. Has widerange of experience in different aspects of legal issues related to corporate management and nationalized banks. Five yearsof teaching experience in reputed educational institutions.Interested Areas: Business and corporate laws.

Vandana M.BA, PGDM(ASB)Four years of Industry experience in Human Resources Training & Development and general HRM. 1 year in academia.Interest Areas: Organizational Behaviour, HRM

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G. VenugopalBE (Mech., REC-Jaipur), PGDM (S.P. Jain)Working as Senior Consultant in Manufacturing & SCM. Started career with the ITW-Signode, handling Planning andScheduling, Vendor Development and MRP Implementation. Was Senior Executive-Manufacturing, in ITW.Interest Areas: Business Consulting, Manufacturing and Supply Chain Management.

Vijaykumar KorathPG Diploma in CAIIB (Indian Institute of Banking and Finance), B.Com. (M.G. University, Kerala)BFSI Professional. Fifteen plus years with multinational & new-gen banks in India (Standard Chartered, ICICI Bank, HSBC)Core experience in retail banking, private client investment advisory and trainingCorporate trainer for over fifteen companies in the BFSI spaceDirect consultant, Financial Planning Standards Board, IndiaCertified Associate of Indian Institute of Banking and Finance (CAIIB), Certified Financial Planner Professional (CFPCM)Currently teaching Wealth Management at Amrita School of Business, CBE

Abhijath V.B.Tech(Production and Plant Engg, Govt Engg College - Trissur), PGDM(ASB)Over Seven years of industrial experience in areas of Purchasing, Logistics, packaging and supply chain management.Involved in development of systems and procedures in purchasing and Supply chain management. Actively involved inproject management activities relating to commissioning of new facilities and introduction of new products. Attendedspecialized courses in negotiation and leadership training. Specialised in inventory control and management proceduresand systems.Actively involved in activities of Indian Institute of Materials Management.Handled large number of projects in Vendor development, Cost reduction and new packs development. Instrumental indeveloping the Supply chain for products developed and sold through retail chains overseas.Travelled extensively in India on various assignments on supply chain.Interest areas: Purchasing, Supply chain management, Logistics, Inventory management and project management.

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Learning

Resources

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Learning ResourcesThe resources provided on campus are of comparable international standards for school of its size and age. Students havemultiple options to learn, develop and explore. Some of the key highlights of knowledge delivery infrastructure at AmritaSchool of Business include a well stacked library, access to online knowledge database and Wi-Fi access to faculty andstudents with high speed internet connection. Apart from the library, the school has also got a vast online library resourcethat students can derive knowledge from. The school has got exclusive executive classrooms.

Amrita School of Business has taken many subtle strides intobecoming a truly international institution. The most significantstep towards excellence has been taken by setting up the E-learning facility, AVIEW, set up across all the campuses. The E-learning facility uses dedicated satellite bandwidths provided byISRO, unique to a deemed university in India, which facilitatesvideo-conferencing across the campuses. Amrita School ofBusiness has utilized this facility to run its first inter-campusconference this year for a Budget Discussion.

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The ASB library has a rich collection of books (19,000+books), national and international magazines andjournals (150+), databases such as EBSCO (access to 2300+journals), Proquest, Capitaline (financial database) andIBID (industry information), 650+ CD-ROMS, andsubscription to two international newspapers (FinancialTimes and International Herald Tribune). The library alsomaintains a portal providing access to a digital library.

Vidya - The Amrita E-learning Digital

Library

In Vidya, ASB shares with the rest of Amrita University an accessto what is arguably one of the finest digital libraries in thecountry. The Business Management studies section in VIDYAhas over 1.5 Terabytes of learning material (Over 225 entriesand 400 hours of Video) comprising of a choicest collection oftutorials and video lectures from some of the finestUniversities/ organizations around the world. This includesexclusive collections from MIT, Harvard, Stanford, Yale, etc. Apartfrom the tutorial collection, the Business/ Management studiessection of VIDYA also hosts videos of full length interviews/conversations and lectures of business icons, entrepreneursand leaders who played decisive

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roles in societal transformation. Thecontent is cross linked to other relatedareas all across the VIDYA archive addingan interdisciplinary flavor.

Computer Hubs and Wi-Fi Links:

ASB’s computer centre is equipped withcomputers and most recent software.Every student has his / her own laptop. Inaddition to that, the school has wellequipped IT hubs with high speed internetfacility available to staff and students. Thecampus network is connected to theInternet through multiple linksaggregating to 13 mbps. Amrita University

has an Academic partnership with CISCO. ASB students canparticipate to get additional CISCO certification.

SAP Partnership

ASB has been a University Alliance Partner of SAP since 2008. Thisfacility enables the students and faculty members direct on-lineaccess to the latest SAP version (ECC 6.0) and practice hands onexercises covering the five core modules of SAP: MM, SD, FI, PP andCO. ASB subscribes to GBI and BPI datasets of SAP.

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Campus Life andAmenities

Campus life is an exciting experience at Amrita

School of Business, be it at Amritapuri, Bengaluru,

Coimbatore or Kochi. If the day begins to the sounds

of the waves on the sea shore at Amritapuri, students

wake up to call of the chirping birds at Coimbatore. The serene

and tranquil atmosphere of ASB provides students an ideal

atmosphere for learning.

Students at Ettimadai campus enjoy a world class swimming

pool, a well equipped gymnasium and a large sports ground to

recoup and rejuvenate themselves.

At Amrita the day begins with a morning prayer, which invokes

the blessings of the divine for the well being of the entire world.

Science claims that the human brain is at its highest level of

activity at the beginning of the day. This is the ideal time to go

on a voyage for knowledge.

ASB offers a holistic education to its budding managers.

Interactive classroom sessions,

presentations, group discussions,

role plays and case analyses

coupled with innovative ways of

learning adopted by Amrita

faculty, mould the students into

able managers of tomorrow.

Students enjoy cordial

relationships with faculty

members and seek their wisdom

beyond the classroom walls, where

faculty takes on the role of friend,

philosopher, guide and foster

parent for two years and beyond.

The faculty groom students in all

aspects of life.

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Amrita School of Business pays special

attention to the personality development

of students. Students develop qualities like

leadership, team-building and

cooperation through various co-curricular

activities conducted on a regular basis in

the campus. On one hand indoor and

outdoor sports facilities help keeping

students physically fit and on the other

yoga, meditation and open discussion

sessions help students to develop their personality.

Republic Day, Independence Day and other

festivals such as Holi, Diwali, Dussera, Onam

and Gokulashtami etc., are celebrated on

campus. Students and faculty share lighter

moments and work together in creating a

truly festive atmosphere on these occasions.

Amrita, like India, believes in nurturing a

diverse culture on its campus. Every batch

comprises of students from all over India.

Our diverse backgrounds, languages, regions

and religions promote the development of positive interpersonal relationships.

The institute provides opportunity to students to go abroad and experience

various cultures in the world. To reciprocate this interaction, a few students from

other countries can be spotted in Amrita

classrooms as a part of student exchange

programs. At Amrita, every student is truly

empowered by global knowledge and

enriched by Indian values.

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A Glimpse of Campus Life at Different ASB Campuses

ASB Campuses are always abuzz with activities which are organized by a number of student’s clubs and forums which aremanaged by the budding managers at different campuses of ASB. All campuses have different subject-wise forums andstudent-clubs which provide to students a platform to showcase their knowledge and skills. The clubs conduct quizzes,colloquia sessions with subject related experts from industry and academia, and simulation games. A brief sketch of thestudent driven activities in each campus follows

Placecom

All ASB Campuses have Placement Committees - which take care of students’ summer and final placements and AlumniCommittees which interacts with alumni of ASB and keep them informed about the latest developments in the ASBfraternity. The alumni act as ‘mentors’ for the current batch of students and guide them through their career formationprocess

AmritapuriFive forums form the pillars of knowledgein Amrita School of Business. The mainintention behind creating a forum isprovide a platform for the students to shareknowledge and awareness in the field ofthe specialization. Mentioned below are theforums operational:

Fortune – The Finance Forum

Gen-M - The Marketing Forum

Relations - The Human Relations Forum

O-Zone - The Operations Forum

Technocrats - The Systems Forum

This year the forums have been responsiblefor opening up discussions on conceptspertaining to their area, providingintroduction on the fundamental topicsand conducting e-News Letters.

HANDIQUES, A Business Venture

India’s rich cultural diversity and heritageprovides a unique resource for developingcraft products. Kerala is famous for itshandicrafts created by master craftsmenwho have perfected their indigenous skillsthrough the generations. To promote andmaintain this rich cultural legacy, MBA

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students from Amrita School of Business Amritapuri formed “HANDIQUES”, an Ecommerce website to market and selltheir product. The main intention of this venture is to bridge the gap between rural quality handicraft producers and theglobal market using modern marketing strategies. This venture also helps to prevent the exploitation of the artisans by themiddle-men.

BengaluruMarcedos - The Marketing Forum conducts regular meetings and share insights on various Branding and Marketingstrategies.

Ethos - The OperationsClub conducts workshops toeducate the members aboutvarious operational conceptsaround the world. The studentmembers of the club are todaySix Sigma white belt holders.Ethos has also launched its ownmagazine containing severalarticles by students.

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Anuva - Human Resources Club

Anuva brings together the HR visionaries of tomorrow todiscuss serious issues that are plaguing the corporates

Coimbatore

Pragati – The Annual Business Fest

Pragati, the annual B-fest organized by ASB, Coimbatore has always been celebrated

among the student circles as one of the best of its kind. Attracting participation from

over 25 Business Schools across the country, Pragati is known for its innovative

themes and quality of business

games. Attractive prize money,

unbeatable hospitality of Amrita

and very scenic location of the

ASB Coimbatore campus makes

Pragati a much awaited B-fest,

year after year.

Yi Net is the initiative of CII. Yi

attempts to influence, inspire

and connect the youth in a

movement to build Brand India-

by means of conducting socially productive projects. Yi Net of ASB Coimbatore came

into being in December 2008. Since its inception it has been a great platform for MBA

students to hone their abilities and skills in organizing and managing several activities

like business conferences, skill development initiatives and social events. Awaaz –

the Clarion Call for Change is an annual event which is a national level

symposium organized by Yi Net at ASB.

Utsav

Utsav is the intra-college youth festival and it lives up to the image of the Clash of

the Titans. Playgrounds witness whoops of victory and crowd cheers sportsmen and

women. On-stage, literary events that give reasons to entertain, think and learn; the

days are filled with fun and frolic.

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Nature Club

Amrita has always had a tradition of protecting nature and

nurturing it for a healthy and sustainable human life on

planet earth. Nature Club at ASB Coimbatore adds fuel to

this endeavor and organizes trekking and tree planting to

get closer to Mother Nature.

Kochi

Cybertone - The Systems forum has created an online

collaboration platform - “LOG ASB”. This platform was

built so that the students of ASB could actively take part

in the network and communicate.

Dhanam - The Finance forum was inaugurated by C.J

Mathew, Development Commissioner, Kochi Special

Economic Zone. The forum helps students gain

knowledge through mock share trading, colloquiums,

case studies, group discussions etc.

Students Social Responsibility forum works

towards creating awareness among the student

community of their social responsibilities. It provides the

students, faculty and the staff an opportunity to

participate in various social service activities.

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Name of the person Topic Date

Amritapuri Campus 2009-2010

Shri. V. Raghunandan Building Private and Public Partnership as Managers July 27, 2009Director, Indian Telecom ServiceMinistry of Communication and ITGovernment of India

Padma Bhushan Prof. M. S. Ramaswamy Valuable Knowledge Regarding Marketing and Dec 04, 2009Founder, Director of IIM Bangalore Marketing Research

Dr. Srikant Kulkarni Valuable Knowledge Regarding Marketing and Dec 04, 2009 Marketing Research

Mr. Bardo Fraunholz Research in Information Systems, International Dec 18, 2009

Senior Lecturer, Keakin University Opportunities, Interface between Business andSchool of Information Systems IT Profession

Mr. Gopi Kallayil Google Innovation in Google Search Engine and Dec 31, 2009Google Your Organization

Mr. Pratyush Prasanna Innovation in Product Management, Marketing, Mar 20, 2010Open Innovation Manager Sales and About the Ample of Opportunity in theXerox Corporation, Chennai Field of Product Management

Mr. Santhosh Bhargava IT industry in India - Achievements & Challenges July 16, 2009Vice PresidentCapgemini Consulting India Pvt Ltd

Mr. Gopinathan Global delivery Applications Services - A primer July 22, 2009President - Applications, Mphasis

Mr. Kalyan Banerjee Entrepreneurship August 28, 2009Co-Founder & Senior VP, MindTree

Dr. Ananad Anandhkumar Trends in India for Gen-X Nov 25, 2009Chairman & MDCellworks Research India Private Ltd

Mr. Deepak Bhatnagar Knowledge network in action-New paradigms Feb 01, 2010Head - CIIT, IIFT from TIFACMinistry of Commerce & Industry

Mr. Mallesh Tigali Dare to Dream Big March 18, 2010CEO, Purna Organics Pvt Ltd

ColloquiaOver the years, Amrita School of Business has undertaken an extensive continuum of Industry Interface activities likeManagement Colloquia and specialized workshops. We have industry experts coming to ASB every year not only fromIndia, but also from all over the world, bringing with them immense valuable information in the form of their experiencefrom the industry they worked in, the culture of their country and their rich experience which give our students an edge

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Name of the person Topic Date

Mr. Naveen Kulkarni The Entrepreneur Gene August 5, 2009Director-Business DevelopmentPhilips Research Asia

Mr. T. R. Vasu Distribution Network of Wrigleys Sept 9, 2009Regional Manager, South, Wrigleys India

Mr. V. P. Sajeevan Brand Activation Dec 4, 2009Divisional Head, Canon India

Mr. A. Krishnan Business Values and Ethics: A Core Value or Dec 28, 2009Vice President, Bosch India Strategic Move

Dr. Ella Salome Roininen Organization Equality Jan 11, 2010Business Manager, Global TechnologyServices, IBM, Switzerland

Mr. Parthasarathy N. S. 10 Values of an Eminient Manager March 20, 2010Co-founder and CEOMindTree

Mr. Sudhir Goel Leadership March 30, 2010Ex VP HR, UB Group

Ms. Hema Hattangady Doing Business Ethically April 1, 2010Managing Director, Conzerv

Mr. Gurcharan Das Difficulty of Being Good: On the Subtle Art of Apr 2, 2010Management Guru and Writer Dharma

Mrs. Leela Menon Women Empowerment Dec 04, 2009Veteran Journalist, Social ActivistEditor, Janmabhoomi Newspaper

Mr. Raghu Ramachandran Media Selling Feb 22, 2010COO, Asianet

Mr. C. J. Mathews Operation of Special Economic Zone March 12, 2010Development CommissionerSpecial Economic Zone, Cochin

Mr. Vishweshwara Insight of Indian Budget March 15, 2010Sr.Director, Deloitte Tax

over those from most other reputed institutions. Reflecting our unique confluence of an academic, managerial, and socialexcellence, the colloquia series at ASB has also featured some prominent academicians. During 2009-2010 ASB hosted morethan 50 speakers (http://www.amrita.edu/asb/industry/colloquia.php) across four campuses. Some industry experts whohave visited the campus last year include:

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Alumni SpeakThe ASB Alumni who have carved a niche for themselvesAmritians are, unsurprisingly, excellent team players, and have charted their own path toexcellence in a range of top notch corporates. The list includes AOL, Airtel, Caritor, Cavinkare,Citigroup, Coca Cola, Cognizant, Deloitte and Touche, Dunn and Bradley, Ernst andYoung, GE Countrywide, Godrej, Group M, Hapag Lloyd, HP, Infosys, ITC, JandJ, Leo Burnett,LG, Pantaloon, Ma foi, Oracle, Panasonic, Philips, Shoppers Stop, TCS, Thomas Cook,Union Bank of Switzerland, the World Bank, and Wipro. In tune with these global times,you will encounter ASB alumni across the world- in places such as Boston, Dubai, Durban,London, New York, Sharjah, Singapore, and Zurich.

Anupam Raj Gautam, Senior Manager – Strategy and BusinessExcellence, Home Solutions Retail India Ltd., - A Future Group ventureTwo years spent at ASB was an enriching experience which taught us the wayof life. Today I value and respect ASB for not only providing quality

management education but also embedding the thought of empathy and ethics whichis highly valued and respected in the corporate world.

C. Jaikrishnan, Head – CRM, Bajaj Finserv LendingSeven years experience in Financial services domain. Held various roles fromsales, Credit and Product Management in GE money. Currently placed inBajaj finserv heading the CRM vertical.

”Education they say is an intangible asset, Value unknown until you reflect youraccomplishments. Mine is no different, in hindsight as I wade through my career, havefound myself applying my learnings at campus In many a decision, both at business andlife. At ASB whenever I have heard the word ‘holistic education’ it always made mewonder. What exactly do they mean? It took me years and some maturity to realize andappreciate what it meant and value it has added to me as an individual. I would alwayscherish my years at ASB “

Joji John, 1999 Batch, Senior Product Manager, Oracle“I think ASB has always believed in an understated positioning. The schoolnever seems to overtly project itself, be it about its renowned faculty, itsimpressive infrastructure or its strong and growing alumni. I am really happy

that I belong to the B-school fraternity that emphasize on retaining ethics and values inthe highly competitive business world. Wishing you good luck!”

Neerav Sejpal, 2003 Batch, Manager, All India Properties, Pantaloon Retail(India) Ltd“The two years in Amrita have surely given me the much required balance thatis a must in today’s corporate world. Those 2 years have been a life changing

experience and I personally would want to give back as much as I can to the institute inthe years to come...”

Unni Krishnan, Business Manager, LandI- Cross Promotions, ConsumerLifestyle Division- HO, Philips Electronics India Limited, Gurgaon“Amrita School of Business for me is like my second home…. The faculty hereimbibed the naunaces of corporate world to us through curriculum and live

cases etc in one hand while incorporating the business ethics and values in other….. Thetwo year stint in this VISHWA VIDYAPEETHAM helped in my transformation a lot”

Nemit Shroff, 2003 Batch, Ph.D. Persuant in Michigan UniversityMy decision to pursue an MBA was prompted by my friends in SydenhamCollege in Mumbai who were taking CAT and wanted to do an MBA. Without

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thinking too much, I decided to do an MBA myself and I ended up joining ASB. What Ididn’t anticipate one bit was how profoundly ASB would ultimately change the way Ithink, and my career path. I came to ASB expecting to learn about business after whichI planned on doing a job for a few years and then joining my father’s business. However,after joining ASB I found that my interest in accounting and finance began to rapidlygrow, primarily due to the way these subjects were taught by ASB professors. Noticingmy interest, my accounting and finance professors suggested that I pursue a Ph.D. inBusiness Administration. Not only did they encourage me but they also provided mewith a lot of help and guidance through the application process as I decided to taketheir advice and pursue a Ph.D. For this and for so many other things, I am very gratefulto ASB and my professors at ASB. I realize now just how critical my ASB experience hasbeen in shaping my future.

Col. Korath V. Mathew(Class of 2002), Director, Akshaya, Kerala State IT Mission“My life at Amrita School of Business was a turning point in my career. Here inmy present job as Joint Director (Automation) I have been able to develop a

comprehensive automation plan, namely, WAN based on VPN, ERP solution and BPR forthe Corps of Engineers of the Indian Army. I attribute my professional competence tothe state of the art education and the continuous support I have had from ASB. The maindifferentiator is that as alumni I have been able to continuously seek and obtainknowledge from the Institute. This has given me the confidence to face the challenges asI can bank upon Amrita for any knowledge related issues not only because the instituteis supportive to the alumni but also because of the state of the art technology. The cleancampus, the serene atmosphere and the environment friendly outlook coupled with anexcellent infrastructure makes it an ideal cradle for harnessing knowledge

Manoj Kumar Das2000 Batch, Sr. Consultant-Human Capital, Deloitte Consulting“To tell you the truth, life was never easy at Amrita. Solving complex casestudies, giving innumerable presentations, attending classes late in the night!

None of them were easy. But it taught us to think, team-up and challenge ourselves.Today I see a distinct advantage that I have compared to so many others.”

ASB alumnus Dr. Maneesha posting on livemint.com on 2/9/08“The education I received from Amrita School of Business has completelychanged both my professional and personal life. What I feel extremely gratefulfor, is the value based education I received. The good qualities inherent in me

has been brought out and chiseled through Amrita’s education. Team work has beengiven prime importance in ASBs education which helped in developing leadershipqualities, communication skills, improving self confidence, improving clarity of thoughts,effective handling of stressful environment, generation of creative and innovativethoughts, effective adaptation to the team, delivering, gathering and culminating goodideas from the team and much more than I could describe.”

M. Thirumalai, 2001 Batch, Key Account Manager – South, Wrigley India Pvt.Ltd., BengaluruIn the incessant journey of my FMCG sales career, every end leads to anothercreation. The business at all levels – regional or global, taught only the

importance of BASICS in the respective domain. Every growth is the consequence of hard work, fortitude, resilience and strong foundation on your fundamentals. Even mymicro stint with IIM-A taught no-different from what I imbibed at ASB. Every time I visitthe campus, I take back a treasure. The fundamentals taught at ASB by eminent facultiesare the true reflection of competent MBA.

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Pedagogy

Amrita School of Business stresses the need for holisticeducation for those aspiring to pursue MBA program.Keeping in line with the principle that one’s education shouldbe for life, as well as for living, the curriculum has beendesigned and updated to provide for a balance betweencourses focusing on functional aspects for managing abusiness and personal aspects for managing oneself.

Modern Teaching methods in practice other thanthe lecture method

The philosophy: Learning at ASB is a synergy of uniqueteaching methodologies comprising of lectures, casediscussions, seminars, presentations, group activity, businessgames, role plays, soft skills training, and field projects. Atypical student day consists of at least three classroomsessions of seventy five minutes duration, one hour of hands-on experience in the computer centre, and at least two hoursof course preparatory work (both individually and in groups)for every one hour of classroom session; requiring on anaverage, ten to twelve hours of total work each day.

Case study method: The case study method, a staple ofthe top B-Schools in the world finds extensive use in ASB

especially in the second year elective courses. ASB is amember of the European Case Clearing House (ECCH) – thepremier repository for management cases in the world. Inaddition to the use of management cases in classes, studentshave also been encouraged to write live cases in certaincourses – such as in International Business, where groups ofstudents wrote up on the globalization experiences ofcompanies in Kerala and Tamil Nadu.

Role plays: Role plays find extensive use in courses suchas Business Communication, Organizational Behavior, Salesand Distribution Management, and Cross CulturalManagement.

Business games: The course – Cross Cultural Management– also features a unique, and extremely powerfulpedagogical device – management games created by studentgroups to test and teach cross-cultural concepts.

Live projects: Many ASB courses involve fieldwork wherestudents interact with corporates and other institutions incourse related live projects. The courses utilizing field basedprojects cut across the different academic disciplines. In some

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courses such as Marketing Research, the ASB alumni mentorand occasionally commission the project work. In general,the group projects have proven to be excellent tools tobring class-room learning to life; to connect the studentswith their alumni and industry; and to give an experience ofthe ‘real world’ dynamics to the students, many of whomhave no prior industry experience.

Summer projects: Every summer, first year MBA studentsundertake industry projects of 8-week duration on variousfunctional areas of management on company premises. Thispaves way for a confident landing in corporate assignmentsafter their MBA Program. Students are provided a goodexposure to interact with professionals from the industryon different functional areas, which enhances their caliberto face corporate placements. This year, as an ASB first, eachstudent was assigned an ASB alumni as a summer projectmentor.

Value education: ASB believes in imparting an educationfor life along with an education for a living. As a step in this

direction, the course Self Awareness and Personal Growth isan integral part of the curriculum for both years. This courseprovides an opportunity for holistic learning. It also involvesthe practice of yoga and meditation to help tide over thedemands of stress filled corporate life. In addition, a courseon “Managerial Values and Business Ethics” is taught as acore course in second year. This year, a new elective wasintroduced on ‘Management of Self for Success andHappiness.’ The emphasis on values ofcourse extends muchbeyond the formal coursework – it is reflected in almostevery choice we have made.

Field trips and industrial visits: Where possible, facultyincludes field trips to bring in a real-life experience ofconcepts being covered in class. These field trips may involvelocal industries (such as in Coimbatore and Tirupur), andovernight stays (such as in Bengaluru and Chennai). Forexample, as part of the Management of Non-ProfitOrganisations course second year MBA students visitedBHEL and RANE in Trichy on August,2010.

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CurriculumThe MBA course curriculum has been designed and iscontinuously fine tuned, drawing upon

· A world class faculty with a fine balance of academicand industry exposure

· Robust knowledge and knowledge deliveryinfrastructure

· The rich experience of having delivered MBA programfor past 15 years

to keep abreast with changing global business scenario. Forexample the following new courses are designed and offeredto students within past two years: Business Development,Innovation, Cross Cultural Management etc.,

Based on the nature of each course, a mix and match of teachingmethodologies such as case studies, guest lectures, workshops,seminars, games, role plays etc…, are used.

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ASB is one of the handful of business schools in India tooffer wide choice of elective courses to final year MBAstudents to enable them specialize. For example in 2009-10,students had a choice of fifty-eight electives. These electivesare offered in all the five areas of specialization, namely,Finance, Human Resource Management, Marketing,Operations and Systems.

Businesses today have moved beyond profit to show anappreciation for values and ethics in the workplace. TopCEOs have recognized that success in business without theapplication of values is not real success. In this regard, a keydifferentiating aspect of the Amrita MBA program is thefocus on values for the work place as well as society.

SAP is a part of the MBA curriculum and the ERP course usesSAP extensively. The course on “Management Beyond Profit”included live projects on migrant labour, in social marketingand field visits to leading social entrepreneurs and NGOs.The pedagogy in many courses includes case discussion,games, role plays and live projects that aid in student’sconceptual clarity. Students across the world have showedresistance and cynicism when courses on Managerial Valuesand Business Ethics or courses like the “Management of theSelf” are taught, but the instructor at ASB through his uniqueteaching methodology has succeeded in breaking thisresistance. Several students have reported that these courseschanged their lives.

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Curriculum at a Glance

TRIMESTER – I

1. Business Communication

2. Financial Accounting

3. Fundamentals of IT and Java Programming

4. Micro Economics

5. Organisational Behaviour I

6. Quantitative Methods for Management I

7. Self Awareness and Personal Growth*

TRIMESTER – II

1. Financial Management

2. Macro Economics

3. Marketing Management I

4. Organisational Behaviour II

5. Production and Operations Management I

6. Quantitative Methods for Management II

7. Self Awareness and Personal Growth*

TRIMESTER – III

1. Cost Management

2. Human Resource Management

3. Management Information Systems

4. Marketing Management II

5. Marketing Research

6. Production and Operations Management II

7. Self Awareness and Personal Growth*

*Single Credits

SECOND YEAR CORE PAPERS

1. Economic Environment and Policy

2. Environmental Management and SustainableDevelopment

3. International Business

4. Legal Aspects of Business

5. Managerial Values and Policy

6. Strategic Management

ELECTIVES

FINANCE*

1. Advanced Financial Management

2. Corporate Taxation

3. Financial Derivatives

5. International Finance

6. Introduction to Mathematical Finance

7. Investment and Portfolio Management

8. Management Control Systems

9. Merchant Banking & Commercial Bank Management

10. Personal Finance

11. Project Appraisal and Financing

12. Quantitative Equity Modeling

13. Risk and Insurance Management

14. Wealth Management

15. Working Capital Management

GENERAL MANAGEMENT & STRATEGY AREAELECTIVES*

1. Cross Cultural Management

2. ERP and Management

3. Entrepreneurship

4. Innovation

5. Management Beyond Profit

7. Management of Self for Success and Happiness

8. Project Management

9. Theory of Micro Finance

10. Strategic Operations Management

HUMAN RESOURCE MANAGEMENT*

1. Cross Cultural Management

2. Human Resource Planning and Development

3. Industrial Relations

4. International Human Resource Management

5. Management Beyond Profit

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7. Management of Self for Success and Happiness

8. Organisational Development

9. Performance Management and Compensation

11. Team Building, Coaching and Leadership

MARKETING*

1. Business Development

2. Consumer Behaviour

3. Customer Relationship Management

4. High Technology Product Marketing

5. Industrial Marketing

6. Integrating Marketing Communications

7. Wealth Management

8. Product Policy and Brand Management

9. Retail Marketing

10. Rural Marketing

11. Sales and Distribution Management

12. Services Marketing

13. Strategic Brand Management

14. Strategic Marketing Management

15. Strategic Media Planning

OPERATIONS

1. Advanced Quality Planning and Management

2. Business Analytics

3. ERP and Management

4. Logistics and Supply Chain Management

5. Manufacturing Planning and Control in Supply Chains

6. Product Design and Development

7. Project Management

8. Strategic Operations Management

SYSTEMS

1. Computer Networking

2. Database Management Systems

3. Global Software Project Management

4. Information Assurance and IT Services Management

5. IT Infrastructure Management

6. Software Engineering

7. Software Project Management

8. Software Testing and Quality

9. Object Oriented Analysis and Design

LIST OF ELECTIVES FROM UB FOR MBA1. Analysis Modeling and Design

2. Contract Relationships and Management

3. Enterprise Models

4. Information Assurance

5. International Law and IP Management

6. Policy and Strategy of ITeS firms

* List of electives is tentative and subject to change

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Doctoral Programme& Research Activities

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Amrita is one of the few B-Schools inthe country where a doctoral Programin Management is offered. The doctoralProgram was started by ASB with a viewto encouraging the aspiring scholars totake up research in the country. The firstbatch of the doctoral Program wascommenced in 2009.

Faculty at ASB has good research profile.Some of the faculty also have authoredbooks in their respective fields. Theirpapers have been published in some ofthe top international journals likeAnnals of Operation Research, EuropeanJournal of Operations Research,International Journal of AppliedEconomics and Econometrics,International Journal of OperationsResearch, International Journal ofProduction Economics, InternationalJournal of Systems Science, OPSEARCH,Journal of Business Ethics, Journal ofFinancial Economics, Journal ofInternational Business Studies, Academyof Management, Academy ofManagement Review, Long RangePlanning, and Leadership andOrganizational Development Journal.

Few of the publications are listed below:(for more details please visit (http://amrita.edu/asb/research.php)

Biresh K. Sahoo and E. Meera, “Acomparative application of alternativeDEA models in selecting efficient largecap market securities in India”, 2008International Journal of ManagementPerspectives

Sunil Puliyakot, “Can China Save theGlobal Economy”, April 2008, CharteredFinancial Analyst, ICFAI University Press,Hyderabad, 12-13, Ref. No. 01M-2008-04-02-01.

Ramu Krishnamurthi, “True EconomicCost and the GAAP”, December 2008, TheManagement Accountant, The Instituteof Cost and Works Accountants of India,Vol. 43, No. 12.

Hardik Vachhrajani and Paresh Karia, ‘Lean as ProcessInnovation”, 2009 NCQM Newletter, Vol. 7, No. 4, 2-3

R.G. Priyadarshini, “Gestalt Approach to OrganizationalConsulting”, January 2009, Prestige Journal of Management andResearch, Vol 1 and 2

Sunil Puliyakot, “Asset Price Bubbles, The Why and How”, August2009, Chartered Financial Analyst, 34-35 [Ref. No. 01M-2009-08-07-01]

Sunil Puliyakot, “Geithner-Summers Plan – Setting a BadPrecedent?”, May 2009, Chartered Financial Analyst: 73-74 [Ref. No.01M-2009-05-19-01].

Ramu Krishnamurthi, “Treatment of Interest on Borrowings inFinancial Accounting and Income Tax in Taxation”, December 2009,The Chartered Accountant: 936-941.

R.G. Priyadarshini, “Prospects of Semi Conductor Industry withreference to India”, July-September 2009, Udyog Pragati, NITIE,Journal, Vol. 33, No. 3: 58-64.

R.G. Priyadarshini, “The importance of role efficacy and selfefficacy in Organizations and its relationship with HR practices”,February 2009, Journal of Management and Labour Studies, XLRI,34 No. 1

Vivek Menon, Bharat Jayaraman and Venu Govindaraju,“Architecture for Multimodal Identification and Tracking in SmartEnvironments”, Special Springer Issue on Multimodal Systems,Services and Interfaces for Ubiquitous Computing, 2010 Journalof Personal and Ubiquitous Computing, Spring 2010

Amalendu Jyotishi, “Indian Agriculture Sector: Promises andProspects”, Jan. 2010, The Analyst, Special issue

R.G. Priyadarshini, “A study on the influence of emotionalintelligence on self monitoring using structural equation modeling”,March 2010, Journal of Management and Prudence, Vol:1, 167-170

Dr. Sudhakar Achath, “Stochastic programming for asset andliability management using iterative-disaggregation: Applicationto portfolio optimization, “ 12th International Conference nStochastic Programming, 16-20 August 2010, Faculty ofManagement, Dalhousie University, Halifax, NS, Canada.

Dr. Sudhakar Achath, “Open-source software for stochasticprogramming: Using Python 3.0 and Sage 4.2.2,” 12th InternationalConference on Stochastic Programming, 16-20 August 2010, Facultyof Management, Dalhousie University, Halifax, NS, Canada.

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MBA-MS ProgramASB offers MBA-MS at Bengaluru campus, which is a jointcollaborative twinning masters’ programme in collaborationwith University at Buffalo, New York. In the collaborativetwinning master’s program students will earn two Master’sdegrees in management. The students earn an MBA degreefrom AMRITA School of Business and a MASTER of SCIENCE(MS) in Management from the University at Buffalo, NewYork.

The collaborative degrees have been jointly designed byAMRITA University and University at Buffalo, New York in closeconsultation with Industry experts like HP, Mindtree, Infosysetc and will be offered as a single stream course over a periodof 2 years. This innovative programme enables students tocomplete both the degree requirements in 2 years in asignificantly cost-effective and time effective manner.

Value PropositionOne of the unique value propositions is the eminentfaculty teaching at the MBA-MS program. The faculty fromUniversity at Buffalo, New York, fly down to Bengaluru toteach in addition to the faculty from AMRITA Universityand Industry. The best experts from all the 3 institutionsare pulled to teach the program.

Another unique value propositions for the MBA-MS isthe students of MBA-MS program visit University atBuffalo, New York, during summer for a couple of weeks.The immersion trip (a.k.a. education trip) focuses on activeinteraction with faculty and students, a full course,industry tour to the nearby corporate in New York anddetailed visit to the various centers of excellence withinUniversity at Buffalo, New York. The true global exposureenables the study to pursue global opportunity.

GGlobal Partnerships & Exchange Program

One of the key aspects of management education is to keep abreast of the global trends and practices. To provide suchglobal management perspective and learning to MBA students, Amrita has tied up with University at Buffalo, New York andGlobal Exchange programs with well known European Universities.

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Global Exchange Program

Amrita University provides opportunity to MBAstudents to participate and study part of theirMBA course at some of the well known EuropeanUniversities. This Program is part of the overallEuropean Union’s Erasmus Mundus ExternalCooperation Window (EM ECW). The objectiveof the Program is to promote the exchange ofstudents and faculty, knowledge and skills.

Last academic year, Amrita Vishwa Vidyapeethamwas identified to be a part of an EU fundedprogramme EURECA. Over fifty scholars fromdifferent schools of Amrita participated in theEURECA program in 2009. Of these, twelvestudents are from Amrita School of Business andthey did their final semester of MBA inMalardalen/Paderborn/Sofia Universities.

India4 EU Project is one of their Programs underthe broader umbrella of Erasmus Mundus. TheProgram is funded by the European Union withthe aims to establish Euro India academicmobility networks, for achieving excellence inresearch and education in a global context.Amrita University is an active member of thisexchange Program from India.

India4EU is presented by a consortium of 17prominent educational institutions (9 fromEurope and 8 from India) and focuses principallyon the promotion of cooperation and mutualrecognition between European and IndianUniversities. The exchange of personnel,Knowledge and competencies in multiple studydomain of science and technology andmanagement by the consortium is expected tohave a positive and long ranging impact on thesocio-economic development of India in asustainable manner.

Seven students from the current batch are atUniversity of Trento, Italy, One faculty member ispursuing his Post - Doc. At University of Bologna,Italy, students and faculty from other schools ofthe University are at Aachen University,Germany, Helsinki University, Finland, GrenobleInstitute of Technology, France and KTH, RoyalInstitute of Technology, Sweden; under thisprogramme.

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Placements

@ Amrita School of Business

Placements

@ Amrita School of Business

Final Placements

Every year, corporates visit ASB during two sessions: fromOctober to December and January to February. Amrita Schoolof Business has had 100 percent placement record, yearafter year even during the last two recessionary year, ASBtouched 90% placements.

In order to fulfill the career aspirations of the students, itwas found necessary for them to have expert assistance inspecific areas, beyond their regular academics. TheDirectorate of Corporate and International Relations wasestablished to devise ways and means to achieve this

objective. The university management has demonstrated itscommitment to this important function by positioning aDirector as in charge of the Corporate and InternationalRelations (CIR). CIR provides soft skills training to the MBAstudents in areas such as communications skills, presentationskills, etc. which helps students to face prospective employersconfidently. The placement activity is centrally coordinatedat Ettimadai, Coimbatore. A CIR executive is positioned ateach location to address the needs of students at eachlocation.

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The summer of 2010 saw ASB students involved in a wide range of live projects across the country. Some of the sampleprojects include:

Company Location Project Title Area

Cavin Kare Trivandrum & Ernakulam New sales outlet activation and Marketingimproving visibility of Maa

Thomas Cook Bengaluru/Mumbai Analysis of FOREX business of Thomas FinanceCook India Limited

Tata Elxsi Trivandrum Smart Grids vertical: market identification, MarketingOpportunity analysis, Business Prospecting

IBM Bengaluru An analysis of the new employees HRMassimilation programmes at IBM India

Tata Consultancy Chennai Evaluation of Workforce Engagement HRMServices Ltd Initiatives at TCS

Asian Paints Colombo, Sri Lanka Extension of ERP Systems to the Distributor SystemsNetwork of Asian Paints Lanka Ltd

Stock Holding Mumbai Capital Goods Sector, Its impact on FinanceCorporation of India markets and ecomony

Tata Steel Wire Mumbai Study of TBEM Application in Tata Steel OperationsDivision Wire Division

Summer Internships

Apart from facilitating job placements, the placement officeat ASB works closely with corporates to place students forsummer projects. The summer projects are for a minimumduration of eight weeks from Mid April to June every year.In the year 2010, close to 90 companies from across Indiaparticipated in taking ASB students for summer projects.

One of the unique aspects of summer internships at ASB isthe concept of Mentorship. There is unique two levelmentorship where an individual faculty guide, as well as analumni mentor are appointed for each student’s project. Alsoeach student reports and works with a specified manager inhis / her summer internship organization. This mentorshipand direct supervision plays a vital role in giving studentsthe support required to execute their projects effectively.

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Amrita School of Business

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T h a n k y o u ..

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Corporates ...

* All logos are acknowledged to their respective owners.

Admission processEligibility for Amrita MBA Admission

The minimum qualification required to apply for admissionto the MBA Program is a Bachelor’s Degree (10+2+3 yearsof education) in any discipline which is recognized by theAssociation of Indian Universities, or any degree equivalentto the Bachelor’s degree with a minimum of 50% aggregatemarks in each of the Secondary / Higher Secondary / Pre-degree examinations (or equivalent) and for the Graduationexamination conducted by a Board/ University.

For those who aspire to be part of MBA – MS Program atBengaluru, offered jointly by Amrita School of Businessand University at Buffalo, New York, a minimum of 60%aggregate marks in the Secondary/ Higher Secondary/Pre-degree examinations (or equivalent) and for the Graduationexamination conducted by a Board/ University is required.TOEFL score is a pre-requisite for the MBA – MS Program.

Those appearing for the final year of the Bachelor’s degreeexaminations may also apply subject to completing theirexaminations and viva-voce, if any, before 30th June 2011.Such candidates will however have to fulfill the aboveeligibility requirements in respect of minimum academicqualifications for admission and furnish consolidatedmarks sheet by 31st October 2011 and the degree certificateby 31st December 2011. In the event of an admitted studentfailing to meet the eligibility criteria, he/she will be requiredto withdraw from the programme. At the time of interviewand/or admissions, they are advised to produce a letterfrom their college Principal/Head of Institution stating theexamination dates.

Candidates with appropriate industry experience will havean added advantage for admissions. Their work experiencewill be given due weightage (both in terms of where theyhave worked and the duration of work experience).

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Admission Test

All candidates seeking admission to Amrita’s MBA Programare required to appear for the Common Admission Test(CAT) conducted by the Indian Institute of Management(IIM) in November / December 2010 and / or GRE. MAT(AIMA) scores are also accepted at Amritapuri, Bengaluruand Kochi campuses. NRIs and students of foreign originare required to take the GMAT test (Maximum of five percentNRI and /or foreign candidates may be admitted throughGMAT with a minimum score of 550). They should processtheir applications through Director, Corporate andInternational Relations, Amrita Vishwa Vidyapeetham,Ettimadai, Coimbatore, INDIA.

Selection

Names of candidates who are short-listed will be postedon our website: www.amrita.edu/asb, and called for aPersonal Interview (PI) during the first week of March 2011.Interviews will be held at Bengaluru, Bhubaneshwar,Chennai, Coimbatore, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai and New Delhi The date and venue of theinterview will be intimated to the shortlisted candidatesby email and post / courier. Candidates are advised to visit

our website regularly during the admission months. Thelist of selected candidates will be announced on our websitehttp://www.amrita.edu/asb. The individual candidates willalso be intimated by email, post / courier within 15 days ofthe PI. The selected candidates are required to pay the firstinstallment of the fees within 15 days from the date ofintimation of final selection.

Batch Size

The number of seats available for the fully residential 2-year MBA Program starting on June 2011 is 300 (120 inCoimbatore and 60 each in Amritapuri, Bengaluru and Kochi).

Orientation Program

In the third week of June 2011, the School organizes a two-week orientation Program for the incoming batches. ThisProgram of preparatory studies is mandatory beforestudents begin their regular curriculum. The exact dateswill be intimated to the selected students after the scheduleis finalized.

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6. Fee Structure

Fee Structure for MBA 2011-2013 Batch (for two years)

Item Installments Coimbatore Bangaluru Kochi Amritapuri

Tuition Fee Four bi-annual installment 500000 700000 320000 320000

Admission Fee On admission 500 500 500 500

University Fee Two annual installments 12000 12000 12000 12000

Reading Materials On admission 15000 15000 15000 15000

Convocation Fee On admission 2000 2000 2000 2000

Student Insurance On admission 980 1054 935 934

Caution Deposit On admission 5000 5000 5000 5000

Special Fee Two annual installments 15000 15000 15000 15000

Sub Total 550480 750554 370435 370434

Hostel rent Two annual installments 48000 36000 32000 24000

Establishment Charges Two annual installments 34000 28000 28000 28000

Medical expenses Two annual installments 2000 2000 2000

Caution deposit On admission 5000 5000 5000 5000

Sub Total 89000 71000 67000 57000

Mess Bill # Two annual installments 60000 60000 60000 48000

Grand Total 699480 881554 497435 475434

# Could change for the second year.

Laptop Policy

Based upon our experience in the past two years, the school has decided not to collect any money for providing laptops tothe students. However, the programme requires each student to get his/her own laptop at the beginning of orientationprogramme

Refund policy

1. Fees paid are refundable as per latest UGC norms. If the student withdraws from the program before the admission closes,then whatever amount has been paid will be fully refunded except that Rs. 1000/- will be deducted for administrativeexpenses. If the student chooses to withdraw after this date, then there will be a prorated refund with the proratingrounded to terms.

2. Caution deposits will be refunded after the settlement of liabilities, if any.

3. Hostel fees and medical expenses, etc. will be refunded on a pro-rata basis.

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Application Form

ASB Prospectus and Application form can be obtained from the office of the Chairperson Admissions, Amrita School ofBusiness, Amrita Vishwa Vidyapeetham, Ettimadai, Coimbatore- 641105 by sending a crossed DD of Rs. 1000/- drawn infavour of ‘Amrita School of Business, Amrita Vishwa Vidyapeetham’ payable at Coimbatore. Application forms arealso available at select centres of IMS, T.I.M.E. and Axis bank branches across the country (Please refer our website for details).The application form can also be downloaded by logging on to our website www.amrita.edu/asb.

Admissions e-help deskStarting from the first of November, till the completion of admission process, ASB will be running an e-help desk forhandling queries from aspiring applicants. The candidates can mail their queries to:

admit2011_asb@amrita.edu

Policy on RaggingAnti Ragging clause under UGC Regulations 2009 –

Ragging is totally prohibited in the university, and anyone found guilty of ragging and/or abetting ragging, whetheractively or passively, or being a part of a conspiracy to promote ragging, is liable to be punished in accordance with theseRegulations as well as under the provisions of any penal law for the time being in force.

Instructions

(For filling up application forms as well as communicating with the School)

1. Please have one permanent address which does not change right from the time of application till the classes commencein July 2011. ALL POSTAL COMMUNICATIONS will be sent to this address.

2. Please give your or your parent’s mobile number in the appropriate column. Do not leave the column blank.

3. Please give an e-mail id which you will be using during the entire admissions process. Do not change your e-mail ID,during the admission process.

4. Address all your queries to admit2011_asb@amrita.edu. This e-help desk will function from 1st November till the orientationstarts.

5. Please read the instructions carefully before you start filling the application form.

6. Please attach semester-wise/ term-wise/ year-wise mark lists (photocopies only) of your UG degree. This is over and abovethe consolidated list and SSLC/HSC mark list.

7. Students with work experience should attach a copy of their appointment order and /or their most recent pay slip.

8. All information regarding interview calls and final selections will be published on our website. The information given onour website can be treated as firm and final. Candidates need not wait for intimation via post / courier as their could bepostal delays. Your ASB application number will be your access code for interview call and final selection.

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UN Recognitions for MAM

The Economic and Social Council (ECOSOC) of theUnited Nations (UN) has given the distinguishedaward of Special UN consultative status to MataAmritanandamayi Math in 2005. Subsequently in2008, the UN Department of Public Information (DPI)has awarded associate status to the MataAmritanandamayi Math. MA Math joins a list of 17organizations that have been conferred bothhonors in India in the past 3 decades. The MA Mathis the only organization among that list of 17 thathas a wide variety of charitable projects in India,and in many of the countries around the world,including USA. This DPI associate status allows theMath to convey issues of concern around the worldto senior officials within the United Nations.

Humanitarian Activities

Combating Farmer Suicides

In 2007, the ashram launched two programs aimed atcombating the problem of high debt and crop failure thateventually led to farmer suicides.

Vidyamritam is providing full scholarships to around 40,000children (aged10 to 15) of farmers living below the povertyline. Motivational sessions and competitions are regularlyheld for these children.

Amrita SREE is providing free vocational training andstart-up capital to 3,000 Women Self-Help Groups (SHG)consisting of women from impoverished agricultural families.

Other activities include Amrita Kuteeram – Free HousingScheme, Amrita Nidhi – Monthly Pension scheme forDestitute Women, Amrita Niketan – Orphanage, Anbu Illam– Care Home for Senior Citizens, Sivakasi, Mass WeddingCeremony for the poor, Free Meal Scheme for nearly 50,000under-privileged, Mothers Kitchen in USA, Amrita AranyaJeevanam - Upliftment of Tribals and Legal Aid-Lawyersgiving free counseling to the poor.

Amritasree ,Women Self-HelpGroup

Governer ofKerala launching

Vidyamritam

Mata Amritanandamayi Math

The Mata Amritanandamayi Math (MAM) is a registered Public Charitable Trustdedicated to serving humanity without distinction of nationality, caste, race or religion.The Math has its International Headquarters at Amritapuri, Kollam, Kerala (India) witha global presence. Mata Amritanandamayi Math has numerous philanthropic activitiesand institutions that reflect AMMA’s message of love and compassion.

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Disaster Relief

Mata Amritanandamayi Math has undertaken various relief and rehabilitationoperations. Some of the major rehabilitation activities were Karnataka andAndhra Pradesh Flood Relief (2010), Haiti Earthquake Relief (2010), Bihar FloodRelief (2008), Kashmir Earthquake (Oct. 2005), Hurricanes Katrina and Rita (Aug/Sept. 2005, Floods in Mumbai (Jul. 2005), School Fire, Tamil Nadu (Jul. 2004),Gujarat Earthquake (Jan. 2001), LaturEarthquake (1992) and Tsunami ReliefProject (December 2004).

Education

Various educational institutions including 55 AmritaVidyalayam Schools across the country, MAM IndustrialTraining Centre for the youth, Amrita Speech and HearingImprovement School (ASHIS) for children, Amrita School forVisual Media Studies, Amrita Shilpa Kalakshetra- ExtensionCentre for artisan development in woodcarving andhandicrafts, Amrita Institute for differently-abled andVocational Training Units are run under the auspices of MAM.

Health

Amrita Institute of Medical Sciences (AIMS), Kochi, Kerala, a1300-bed, super specialty hospital – with internationalquality medical care at affordable rates, has become one ofthe best hospitals in Asia with many firsts to its credit infacilities and patient care. It offers subsidized services to thepoor and needy. The Hospital also houses the health sciencescampus of Amrita University. Other hospitals include AmritaKripa Charitable Hospitals, Kollam and Kalpetta, AmritaKripasagar Hospital, Mumbai, Amrita Ayurvedic Clinic, Kollamand Amrita AIDS Care Centre, Thiruvananthuparam.

Spiritual

Ashram is headquartered at Amritapuri, Kollam with 23 MataAmritanandamayi Math (MAM) Centres in India (Website ofthe Math: www.amritapuri.org)

MAM Centres in 27 countries.

20 Brahmasthanam Temples throughout India and inMauritius.

“Matruvani,” monthly magazine published in 8 Indian and 7foreign languages, now one of the largest spiritual magazinesin terms of circulation all over the world

“Immortal Bliss,” an international quarterly magazine,published in English.

Other Activities

Amrita Keerthi Award: Instituted in the year 2001 torecognize and commemorate outstanding contribution toIndian Culture, Vedic Tradition and Sanathana Dharma.

AYUDH (Amrita Yuva Dharma Dhara): The Math’sinitiative for youth, AYUDH organizes Satsanghs and Socialservice activities. Yoga, meditation and self discipline arepart of the activities.

Green Friends: Established for the preservation andprotection of the environment, Green Friends instills loveand reverence for Mother Nature.

ASHIS , school forthe speech- and

hearing-impaired

Karnataka CM receives symbolickey of newly built houses ,

Raichur flood relief.Then President of USreceives relief fromMA Center towardsHurricane Katrina

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Admissions

Tentative Dates

Application Forms available from December 01, 2010

Last date for issue of application forms February 28, 2011

Last date for receipt of completed application forms February 28, 2011

Date of announcement for shortlist for PI March 05, 2011

Date band for personal interviews March 19 – 22, 2011

Date of announcement of first selected list March 30, 2011

Last date for payment of first installment of fee April 18, 2011

First round campus-wise student counseling June 20 – 21, 2011

Commencement of Orientation Program June 22 to July 02, 2011

Commencement of MBA Program 2011 – 13 July 04, 2011

Interview centres Bengaluru, Bhubaneshwar,

Coimbatore, Chennai, Hyderabad,

Kochi, Kolkata, Lucknow, Mumbai

and New Delhi

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Contact DetailsCoimbatore R Venkatesh r_venkatesh@cb.amrita.edu

R V Madhukumar rv_madhu@cb.amrita.edu

Amrita School of Business

Ettimadai, Coimbatore - 641 105

Ph : +91- 422 - 2685000 / 2652122 / +91-9943117777

BBengaluru Manju Venugopal vmanju@mites.amrita.edu

Amrita School of Business

Kasavanahalli, Carmelaram P.O.

Bengaluru, Karnataka - 560 035

Ph : +91- 80 - 28439565 / 28439566 / 64500625

Kochi Sunanda Muralidharan m_sunanda@cb.amrita.edu

Amrita School of Business

Amrita Lane, AIMS Ponekkara Post

Kochi, Kerala - 682 041

Ph : +91- 484 - 2857 942 / 943 / 400794 2 / 3

Amritapuri Dr. V S Somanath somanath@amrita.edu

Amrita School of Business

Amritapuri, Clappana P.O.

Kollam - 690 525

Ph : +91- 476 - 280 1280 / 8100

Chairperson Admissions Prof. Shrikant Kulkarni

Design : .cb.amrita.edu