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  • C CSR REPORT

    2008

    Asahi Breweries Group

    Corporate Social Responsibility Report

    A Qu a l i t y

    s s u r a n c e

    e s p o n s i b l e

    r i n k i n gDRD

    Q

    EC n v i r o n m e n t a l

    o n s e r v a t i o n

    Consumption of alcohol by persons under 20 years of age and drunk driving are prohibited by Japanese law. Drinking alcohol during pregnancy or while breastfeeding is harmful to unborn babies and infants. Please drink responsibly. Please recycle bottles and cans.

    CSR Committee 1-23-1 Azumabashi, Sumida-ku, Tokyo 130-8602, Japan Tel.: +81-3-5608-5195 Fax: +81-3-5608-5201 URL: http://www.asahibeer.co.jp/english

    Published: August 2008

  • URL

    http://www.asahibeer.co.jp/csr

    To help readers quickly find information they need, we prepared a subject index to improve information retrieval. Simply select the information you wish to view from “Policy, regulation, standards,” “Structure, mechanism, systems” and “Performance data.” Links are also provided to related sites, including investor information and purchasing.

    To ensure timely information disclosure, we periodically release the latest activity reports of the Asahi Breweries Group in addition to our reports issued annually. Updates are announced on the “What’s New” section on the home page of the site and other pages.

    This Web site is designed to be easy for anyone—including the elderly and the physically challenged—to view and use. For example, explanations on skip link navigation, current location information and so on have been incorporated for those who use talking browsers.

    Furthermore, with a few exceptions, we tried to make graphs and graphics as easy to view as possible.

    In order to increase public understanding of the Asahi Breweries Group’s CSR (Corporate Social Responsibility) activities and facilitate easy access to information, we have been making use of two media channels: our Web site and this printed report.

    We disclose the latest and most complete information (in Japanese) This portal site reports on the CSR activities of the Asahi Breweries Group, including content not covered by this printed report along with detailed performance data. In addition to annual reports, the site provides information

    and guidance on the latest activities as well as environmental and cultural seminars and art events.

    In our 2007 report, the main focus was concentrated on three priority initiatives that have a major material impact on the Asahi Breweries Group—global environmental conservation, commitment to quality and promotion of moderate and responsible drinking.

    In editing this 2008 report, we sought to deepen reader understanding by clearly stating the background context as well as the content of important themes and the reasons for each of the three initiatives. We also received feedback from expert third-party experts regarding specific efforts and accomplishments in the content of our report, and we have included their expectations and recommendations for the Asahi Breweries Group in this printed report.

    Reporting Scope In general, the scope of this report covers the activities of Asahi Breweries, Ltd., although some reported activities involve the entire Group or Group companies.

    Report Content Social and environmental aspects of business activities are reported, including policies, plans, objectives, efforts and progress.

    Reporting Period This report primarily covers fiscal year 2007 (January 1 to December 31, 2007) as well as the history and activities as of the publication date along with future projections and plans.

    Reference Guidelines This report uses the GRI* Sustainability Reporting Guidelines (2nd and 3rd editions) and the Japanese Ministry of the Environment’s Environmental Reporting Guidelines (2007 edition) as references. A table comparing the content of this report and these two guidelines is on the Web site at:

    Disclaimer In addition to objective information on the past and present status of Asahi Breweries, Ltd. and its Group companies, this report also contains plans, perspectives and forecasts based on the corporate philosophy and management strategies as of the date of publication, and therefore the actual status and outcome of future business activities may differ from these forecasts as a result of changes in the social, economic or business environment.

    * GRI: Global Reporting Initiative. Founded in 1997, the organization developed and has been working to disseminate sustainability reporting guidelines that are applicable worldwide.

    Executive Message 4 Corporate Philosophy, Guidelines for Corporate Activity, Asahi Breweries Group CSR Policy, Supporting the United Nations Global Compact, The Ten Principles of the United Nations Global Compact 5 Outline of the Asahi Breweries Group’s Operations 6 Interview with the President 8

    Conserving the Earth’s Environment 12 Vital initiatives for the Group 13

    1. Curbing global warming / 2. Conserving water resources / 3. Controlling waste generation and discharge / 4. Environmental communication DIALOGUE: Expert Opinions 15

    The results of our initiatives Introducing energy-saving equipment and promoting fuel conversion 16 Encouraging the use and spread of natural energy 16 Reducing water consumption and environmental load of waste water 17 Water resource preservation activities for breweries 17 Toward 100% recycling of waste and by-products across the entire Group 18 Developing a plant activator using yeast, a by-product 18 Promoting the 3Rs in containers and packaging 19 Disseminating information acquired at the corporate-owned Asahi Forest 20 Emphasizing environmental education 21

    Third party opinion: Expectations for Asahi Breweries 21

    Uncompromising Quality Control 22 Vital initiatives for the Group 23

    1. Reinforcing Group management structure / 2. Expanding technological expertise in quality assurance / 3. Promising quality throughout the entire supply chain DIALOGUE: System for Incorporating Customer Feedback into Our Business 25

    The results of our initiatives Reinforced management based on the Group Quality Policy 26 Establishment of analysis/research institutions in support of food safety 27 Pursuit of innovative microbial inspection methods 27 Reinforced traceability in all areas of development and raw materials procurement 28 Operation of a unique quality assurance system in the manufacturing process 28 Shortened lead times 29 Various seminars for enhancing sales service 29

    Third party opinion: Expectations for Asahi Breweries 29

    Promotion of Moderate and Responsible Drinking 30 Vital initiatives for the Group 31

    1. Prevention of underage drinking / 2. Elimination of drunk driving / 3. Prevention of other drinking problems / 4. Industry-wide collaboration DIALOGUE: Expert Opinions 33

    The results of our initiatives Management of the Fund for the Prevention of Underage Drinking 34 Development of an educational tool for primary school students 34 Considerations during brewery tours and at restaurants 35 Alcohol checks of salespeople 35 Distribution of the Guidebook for Moderate and Responsible Drinking 36 An educational section supporting responsible drinking on our Web site 36 Warning labels against drinking during pregnancy 36 Promoting moderate and responsible drinking from a global perspective 37

    Third party opinion: Expectations for Asahi Breweries 37

    Initiatives in Other Areas Compliance 38 Creating a pleasant workplace 39 Contributions to local communities 40

    Responses to dialogues and third-party opinions 42 Visit our Web Site 43

    Approach to CSR Reporting Contents

    Web site

    Reporting media and function

    Editorial Policy of Our Web Site

    Editorial Policy of This Printed Report

    Complete information that is easy to �nd

    Latest information uploaded regularly

    Designed for improved accessibility

    This printed report

    We aim to report on issues of interest to our stakeholders through two media channels utilizing the respective features of each.

    http://www.asahibeer.co.jp/csr/guideline/ index.html

    We report on issues in order of their material impact

    Asahi Breweries, Ltd.2 CSR Report 2008 3

  • URL

    http://www.asahibeer.co.jp/csr

    To help readers quickly find information they need, we prepared a subject index to improve information retrieval. Simply select the information you wish to view from “Policy, regulation, standards,” “Structure, mechanism, systems” and “Performance data.” Links are also provided to related sites, including investor information and purchasing.

    To ensure timely information disclosure, we periodically release the latest activity reports of the Asahi Breweries Group in addition to our reports issued annually. Updates are announced on the “What’s New” section on the home page of the site and other pages.

    This Web site is designed to be easy for anyone—including the elderly and the physically challenged—to view and use. For example, explanations on skip link navigation, current location information and so on have been incorporated for those who use talking browsers.

    Furthermore, with a few exceptions, we tried to make graphs and graphics as easy to view as possible.

    In order to increase public understanding of the Asahi Breweries Group’s CSR (Corporate Social Responsibility) activities and facilitate easy access to information, we have been maki