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As you arrive, please participate in the poll, selecting the set of colors that appeal to you the most. Type your preference into the chat function.
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Design Basicsa presentation for NeighborWorks VISTAs
by Jess Oxley
What we’ll cover
• Color choice• Typefaces• Basic layout• Writing basics
My mantra
Keep everything:• Accessible• Meaningful• Understandable
Color choice: general vocab
• Monochromatic• Analogous• Complementary• Triadic• Color palette
Color choice: complementary
Color choice: analogous
Color choice: triadic
Which one did you like best?1
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Color choice: choosing your palette
• Don’t go overboard• You need three colors, max
– Primary– Secondary– Accent
• Stick with your palette• Make your color usage meaningful
Typefaces
•I’m a serif•I’m a sanserif•I’m an art font
Typefaces
• Choosing your type palette• One serif, one sanserif used consistently
• Be careful when selecting– Size
– Color
Layout
• Using a grid• Creating contrast
– Color, size, art elements
Writing basics
• KISS• Concise• Punchy, strong vocabulary• No long blocks of text
– Images, bulleted lists
Questions?
