© 2011 Fair Isaac Corporation. 1 © 2011 Fair Isaac Corporation. 1

Analytics that power decisions by the billions

As the decision management leader, FICO drives profitable growth through:

»  Predictive analytics » Mathematical optimization »  Business rules management » Model health & governance

Booth #710

SAP Predictive Analytics in 4 minutes

From Database to Decision delivering Predictive Analytics for Everyone

John MacGregor, Head of the Centre for Predictive Analytics March 2012

©  2011 SAP AG. All rights reserved. 2

What can you do in 4 minutes?

©  2011 SAP AG. All rights reserved. 3

©  2011 SAP AG. All rights reserved. 4

Database to Decision Predictive Analytics !  In-database predictive analytics and R integration !  Best in-class predictive modeling !  Advanced data visualization and easy to use exploration

Harnessing Powerful Big Data Analytics !  Real-time on massive amounts of structured and unstructured data !  Complex questions answered in-memory, lightning fast !  Deep Hadoop integration with built-in text analysis

SAP Predictive Analytics

For Everyone in the Business !  Seamlessly embedded in business user applications !  Intuitively extended into BI clients and reports !  Insight into events instantly delivered to dashboards, alerts, and

mobile devices

©  2011 SAP AG. All rights reserved. 5

Predictive Analytics For Everyone

! Predictive modeling !  SAP BusinessObjects Predictive Analysis

! In-database predictive analytics and R integration !  SAP HANA !  Sybase IQ

! Advanced visualization !  SAP BusinessObjects Predictive Analysis

! Predictive applications

!  Various predictive applications !  Dedicated PIO field services team

! Extending BI with embedded predictive capabilities

!  SAP BusinessObjects BI solutions

Professional data analysts

Business users

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•  Data loading •  Data preparation •  Data processing •  Data visualization

•  Predictive intuitively presented where users work

•  Powerful specialized predictive applications

Predictive Analytics Foundation

Predictive Analytics User Services

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©  2011 SAP AG. All rights reserved. 6

Please visit our booth… we have many exciting innovations to show you…

Thank you

Please visit us at booth #101 & 105

Salford Systems Salford Predictive Modeler SPM™

Salford Systems http://www.salford-systems.com

Flagship Products

•  CART® Decision Tree proprietary code original •  still best performer richest features •  MARS® Regression Splines proprietary code original •  still best performer richest features •  TreeNet® Gradient Boosting proprietary code original •  still best performer richest features

•  New Products –  High Compression Tree Ensembles faster, more accurate –  Rule Discovery Tree Ensembles new insights

© Copyright Salford Systems 2012

Important Strengths

•  64-bit multi-threaded –  1 TB training data on a single server –  Leverage 4, 8, 16, 32 or 64 cores for rapid processing

•  Handle wide data ( 1 million columns) –  Text mining –  Behavioral targeting

•  Automated model building –  Conduct extensive experimentation automatically –  Results automatically summarized and visualized for easy detection

if best modeling strategy

•  Automatic Ensemble Creation –  For ultra accuracy combine variety of modeling strategies and use

average forecast

© Copyright Salford Systems 2012

Salford Claims to Fame

•  Salford has been working closely with Stanford University data mining visionary Jerome H. Friedman since 1990

•  Salford has exclusive access to Friedman’s proprietary code –  CART Decision Tree (first version 1975) perfected over 30 years –  MARS Spline Regression (first version 1988, ongoing development) –  PRIM (1997, bump hunting in high dimensional data) –  TreeNet Stochastic Gradient Boosting (1999, ongoing) –  RULEFIT (2005, ongoing) –  Generalized PathSeeker (2008, 2011 regularized regression for wide

data)

•  Advantages: Speed, Accuracy

© Copyright Salford Systems 2011

Salford Competitive Awards

•  2010 Direct Marketing Association. 1st place* •  2009 KDDCup 1st Runner Up IDAnalytics*, and FEG Japan* •  2008 DMA Direct Marketing Association. 2nd Place* •  2007 Pacific Asia PAKDD: Credit Card Cross Sell. 1st place •  2006 DMA Direct Marketing Association: Predictive Modeling* •  2006 PAKDD Pacific Asia KDD: Telco Customer Type Profiling •  2005 BI-Cup Latin America: Predictive Modeling E-commerce* •  2004 KDDCup: Predictive Modeling �Most Accurate�* •  2002 NCR/Teradata Duke University: Predictive Modeling-Churn •  2000 KDDCup: Predictive Modeling- Online behavior •  2000 KDDCup: Best CRM Analysis

© Copyright Salford Systems 2011