As media evaluation current

PowerPoint Presentation

ASMediaEvaluation By Joe Rushbrooke

iNDIE

In what ways does your media product use, develop or challenge forms and conventions of real media products?

2iNDIE

The style model I used and took inspiration from was the music magazine NME. The other magazine I used throughout this project was Q magazine. They were the perfect style model for indie bands and culture. It would have been a sin not to use this magazine. The arrows are my annotations of where I have used common conventions on NME front covers and incorporated it into my own magazine.Front Cover

3In what ways does your media product use, develop or challenge forms and conventions of real media products?

Contents PageiNDIE

I based my Contents Page on the music magazine Q. It has a lot of consistent conventions which I have used in my own magazine. However my magazine has its own conventions too to show my creative side to the document.

4In what ways does your media product use, develop or challenge forms and conventions of real media products?

iNDIEDouble Page Spread

I based my Double Page Spread on Q and NME and my own Double Page Spread has a lot of conventions which match those of Q and NME. The arrow annotations show this.

5How does your media product represent particular social groups?

My magazine represents individuals of the ages 16 -25, these are the ages at which indie music peaks. Even though there are some anomalies, which are people who are outside the age boundary, the ages 16-25 are the most consistent listeners. iNDIE represents this age bracket because of the modern content that is involved within the magazine. It welcomes all readers but this age bracket is a majority of readers ages.

It has no gender dominance regarding who reads it. iNDIE is a unisex music magazine.iNDIE

6What kind of media institution might distribute your media product and why?

iNDIEAs iNDIE was inspired by the style models of Q and NME, the media institution(s) that I think would distribute my magazine would be between either, IPC and Bauer.

IPCis a consumermagazineand digital publisher in theUnited Kingdom, with a large portfolio selling over 350 million copies each year. It distributes NME which is one of my main inspirations.

IPC MagazinesIPC Trade and Technical IPC PrintingIPC New ProductsIPC NewspapersIPC Books

The different segments of the company could be a massive help for my magazine as the magazine department are all professionals in the business and could easily distribute my magazine due to the fact that it is like NME.


iNDIEThe other option of distributor is Q. This was my second style model that helped me create iNDIE.

Bauer Media Groupis amultinationalmediacompany headquartered inHamburg,Germanywhich operates in 15 countries worldwide. The worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.

Q started out being distributed by an English distributor, then Bauer Media Group spotted the magazines potential and made an offer to distribute the magazines to a bigger audience globally.

7


I have reached the decision to choose IPC Media as my distributor for iNDIE. This is because iNDIE is more like NME than Q. This matters as IPC Media wont have to go out of their way to produce a type of magazine they have not distributed before. IPC Media knows the conventions of my type of magazine more than Bauer Media Group do.

It was a hard decision to come to because the prospect of iNDIE going worldwide and being one of the best magazines around was just breath taking. However I would prefer to have iNDIE distributed in one country and know that I will have consistent issues sold.iNDIE

9Who would be the audience for your media product?

iNDIEThe ideal target audience for iNDIE would be 16-25 year olds. The start age (16) is for the more mature content that could be included in further issues in the future. The 25 year old age bracket the age just after the peak of readers. So the actual peak age of someone who was to read iNDIE consistently would be 23 years of age . This has came from audience feedback.


iNDIE


iNDIE


iNDIE


iNDIE


iNDIE

15How did you attract/address your audience?

iNDIEI attracted my audience by putting well known artists on the front cover such as, Noel Gallagher, The Jam, Arctic Monkeys and Jake Bugg. I intentionally put a mixture of recent artists and not so recent artists so that the front cover of my magazine suits the needs of my target audience by just looking at the front cover. I also attracted them with the solo picture of my model which makes a bold statement on the audiences eyes straight away. Also staying on the topic of bold, I made the title really big to make it eye catching but this was not the only thing that I did with the title. I put the title behind the models head a tiny bit so that the word iNDIE is blocked off. This makes the audience pick up the magazine and look at the title which well then draw their attention to the stories on the front which will lead them to turn the page.

16What have you learnt about technologies from the process of constructing this product?

iNDIEThroughout the process of making my music magazine I used and unbelievable amount of technology. I used two different programmes on the computer which were Adobe Photoshop and Adobe InDesign. I also used the SLR cameras to take my own images and also the working of the umbrella flashes for the canvas. I had lessons on which were about the use of Adobe Photoshop and Adobe InDesign before the preliminary task so that I was able to gain an understanding of the different tools and their separate functions. The new software and all the possibilities of what the tools can do was a bit overwhelming at the start but then I realised I was only going to be using a select few tools to create my magazine and not all of them.

17What have you learnt about technologies from the process of constructing this product?

iNDIEI also had to learn about the use of the SLR cameras. I had barely any previous experience with an SLR camera and I used to think that it just took pictures, but now I have used the cameras for a certain amount of time to create my product I have learnt so much more than it just taking pictures. I learnt about all the different parts of the camera and I also learnt about the interior as well.I learnt all about the aperture setting which is all about the amount of light that gets let in to the image sensor which then determines the brightness of the final image.There were other areas of the camera that I had to explore such as the shutter speed and all the settings on the wheel of the camera. (left)

18Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

iNDIE

Preliminary Task Front Cover & Contents PageMusic magazine final Front Cover & Contents Page

19Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

iNDIEThe change of quality from my preliminary task to my final music magazine is absolutely unbelievable! I used to think that my preliminary task was good until I compared them to my music magazine. My preliminary task show that I used block colours and didnt take full advantage of the tools that were on offer to me. My contents page was especially very empty and basic. There is one picture on it and a few lines of text which use the same colours all the time and its very repetitive and shows no real creativity. I am so glad that I have been able to learn about even more tools Photoshop and InDesign so that I could utilise my creative skills and put these into my final cuts. The difference of the documents is astounding and it has given me real confidence that my work is of a real high quality. I would recommend this task for anyone in the future as you learn about a lot about technology and a lot about yourself as a person.

Documents

As media evaluation current