As Media Course Work

8/7/2019 As Media Course Work

1/15

AS MEDIA COURSE WORKEVALUATION

By Abbie Garland


2/15

My music magazine was mostlyinspired by the layout; colourscheme and house style of Qmagazine, as well some parts ofNME. I found that NME magazineand Q magazine were very similarin their conventions such as layoutand colour scheme, although NME

had a younger, more laid back vibewhereas Q comes off as moresimplistic and classy. My Fontswere inspired by Q because I havestuck to basic styles, nothing tooover the top, as well as my colourscheme copying NME and Q- I stuckto white, black, and a bit of red. Ithink that my magazine will fit wellinto the market, theres always

room for another music magazine.Although it shares similar odes andconventions to the magazinespreviously mentioned, it is alsounique in its own way, having morediversity then the others. Its not arock-concentrated as the other twoand concentrates on indie andalternative music.

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR

CHALLENGE FORMS OR CONVENTIONS OF REAL MEDIA PRODUCTS?


3/15

HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL

GROUPS?

`

I want my magazine to represent

young aspiring musicians, aged

16-24. my magazine concentrates

on bands that are not so well

knows, making their way up the

scale, and bands that have beenin that position at some point in

their career.

I can imagine my magazine

attracting both males and

females, although the majority of

the audience may sway more

towards males, just because of the

stereotypical colours, genres and

language used.


4/15

WHAT KIND OF MEDIAINSTITUTION MIGHT DISTRIBUTEYOUR MEDIA

PRODUCTAND WHY?

Because I have used NME

magazine as strong guide lines

for my own, I would choose IPC

media to distribute my magazine

. IPC media distributes a whole

range of different magazine

genres, and have diversity, so I

am confident that they would bewould be a good distributing

company for ALT magazine.

There is also a company called

BAUER who distribute Q

magazine, another magazine that

inspired my own. Because thegenre of my magazine is similar

to Q, I would imagine them to be

a company to distribute my own

magazine well.


5/15

WHO WOULD BE THE AUDIENCE FORYOUR MAGAZINE?

My audience would be in the agerange from 16-23. it is quite asmall age range because I thinkthe music is quite specialised andolder people would be lessinterested in the genre. I wouldalso say that although my

magazine is aimed at male andfemales, I can imagine it to appealmore to males, just because thecolour scheme on the front cover,as well as the fact the bandconsists all of males. The font isalso quite masculine, which wouldreflect this further. I imagine thepeople in my audience to be laidback individuals who just enjoyalternative rock/ indie music and agood time. My audience is quitespecialised because its not too fardown on the rock music scale, butwould also not appeal to peopleyou listen to pop/ hip-hop music.


6/15

DEMOGRAPHICS & PURPOSE

I think the choices I havemade for the codes andconventions of mymagazine fit in with thedemographics of my chosenaudience. The music scene

is dominated by theyounger generation, theyare the largest consumersof the business. I alsothink that over the pastfew years, alternative stylemusic has slowly taken

over the music scene, beingmore popular then pop,and seeming to be cooler.This will attract my youngteenage audience.

The primary purpose of my

magazine, like it is for most,

is to entertain. However, I

also want my magazine to

inform my audience of all the

different bands and musicthere is out there for them to

choose from. I used certain

words and structured the

writing of my magazine so to

relate to my audience. I didn't

used terminology that was toodifficult to read or understand

because my audience is still

at a young age, but I still

structured it to seem

professional.


7/15

TYPICALAUDIENCE PROFILE

MUSIC GENRE...Alternative rock, indie

RADIO CHOSE... Radio one,

radio one extra, X FM

TV CHANNEL

CHOSE...Music channelssuch as name, mtv music,

kerrang perhaps. As well as

E4 for entertainment,

paramount comedy,

Channel 4

FILMS... Comedy, darkcomedy, horror, action,

maybe some dramas.

My audience would consist ofindependent individuals with a

serious interest in music. They

want to learn about the variety

available and about new and

upcoming artists.

GENDER... Male/ female

AGE... 16-23

SEX... Male or female

WORK STATUS... student

COMMON INTERESTS...

Gigs,parties,friends,shopping,MUSIC


8/15

MASLOWS HIERARCHYOF NEEDS

On Maslows hierarchy of needs, I think mymagazine would be placed on the fifth layer-Esteem.It isn't a necessary item for living, but is one thatwill make a person happy and build confidence. Ialso this is could fit on the fourth layer-love/belonging, because our audience will feel likethey connect with the other individuals that read the

magazine, and also with the people who write it.

BLUMLERAND KATZ

With

Blumler and

Katz uses andgratifications theory, the options

my magazine would fit in to are:

Personal identity

-finding reinforcementfor personal values

- finding models of

behaviour

- identifying with valued

other

-gaining insight into

one's self

Entertainment

- escaping, or being

diverted, from

problems

- relaxing

- getting intrinsic

cultural or

aesthetic

enjoyment

- filling time


9/15

PREPARATION/PROPOSAL

The first thing I decided about my magazine was the name. I chose ALT, shortfor alternative. This reflect the genre of the magazine, and the shortenedversion is similar to NME and Q, short and snappy and easy to say.

Another important concept I had to consider was the price of my magazine.Most magazine prices range from 2 up to 4.90, being the most high endmagazines. I decided to go with a comfortable middle price of 2.90. this fits in

the middle of the two magazines I was inspired by, Q magazine, being 3.99and NME costing 2.30

I propose to produce a music magazine that specialised in the style of indie/indie rock music. My magazine will be aimed at an audience of male andfemales in the age group of 17-23. I imagine them to still be in some sort ofeducation such as sixth form, college, with a small disposable income from a jobor parents. ALT will attract quite a niche, individual audience who are activeconsumer.

My magazine will be sold nationally and not globally. I think it is important tostick to just a British audience, because most of the bands featured at true toBritish music. I think it is a important to keep a strong sense of what nationthis magazine is all about. I would sell my magazine in news agents, supermarkets, books stores such as Wh smiths, and perhaps in indie style clothingstores also, being specific to the audience.


10/15

HOW MY FRONT COVERATTRACTED MY AUDIENCE

The font of my

masterhead is bold

and unique. It will

interest and draw inthe reader.

The red is used to

catch the readers

eye. Its a bright

colour but

compliments the

white and black by

adding in thatsomething extra

The central image is the

main focal point. The

angle the shot was taken

from fills the page well,

so doesn't need to be

filled with text to make

it interesting. Each

character is making eye

contact with the camera,

which is important for a

front cover- its draws in

the reader and creates a

connection.

Red is used

again to

highlight that is

a focal

subheading and

mean feature

I have given this

lettering a black

edge so to make it

stand out, and pop

out of the page alittle more, so that

it doesn't blend and

get ignored

Unique selling

point to draw in

the reader further.


11/15

ANALYSIS OF DOUBLE PAGE SPREAD


12/15

ANALYSIS OF DOUBLE PAGE SPREADFor my double page spread, I closely emulated one from NME magazine. I

liked the layout and colour scheme as well as the extra add ons.

Need to know, gives some

background information on the

band. The notepad gives it an old

school feel.

The pull quote gives a hint

to what the interviewincludes.

I like how I have

added in the faded

photo to the side of

the page. It adds in

that something

extra without

having to put inextra, unnecessary

text. The jagged

edge roughs it up

without it seeming

to clean cut,

Entices the readerto read on

Reference to the magazine.

Reassures the reader theband is recommended by the

professionals

Red used to

catch the eye.

Bright image to

light up the

page and standout against the

contrasting

colours


13/15

ANALYSIS OF CONTENTS PAGE


14/15

ANALYSIS OF CONTENTS PAGE

Red used to emphasise

the significant articles

in the magazine

Name of the magazine,

which will be running

throughout, on every

page dateline, which is a

vital feature to include.

Focal image of the main

feature on this issue

Every Month

section

includes

typical

features of a

magazine such

as

competitions.


15/15

WHAT HAVE YOU LEARNTABOUT TECHNOLOGIES FROM THE PROCESS

OF CONSTRUCTING THIS PRODUCT?

The main thing I have come to learn about the process of producing

a magazine, is just how much focused, hard work goes into it.

Every single little detail needs to be perfect, and the imagination

behind it needs to be good enough, and interesting enough to

draw in the right kind of of audience. I also really considered the

amount of competition that is out on the market. I never though itwould be easy to construct a front cover, contents page and double

page spread. After analysing plenty of other magazine examples, I

knew mine had to be up to a certain professional standard. I used

mainly Photoshop to design and create all my pieces but it wasn't

easy. It took a lot of time and effort to get my work up to a good

standard. I also learnt about the importance of a good camera. Ifthe final quality of the photo isn't good enough it makes the whole

thing look unprofessional.

I didn't think it would be an easy task, however a lot of hard work

needed to be put in, and if it wasn't it will show straight away

with the finished work.

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As Media Course Work