-
8/3/2019 AS L5&6 med & rep
1/24
UK Tribes
Research site
-
8/3/2019 AS L5&6 med & rep
2/24
Lesson Objectives: To understand the term Representation and
understand why it is an important part of our study ofthe
media
Lesson Outcome:1. Students will understand why representation
is
important2. Students will be able to define representation3.
Students to understand the main three
representation theories4. Create a collage
-
8/3/2019 AS L5&6 med & rep
3/24
Media texts are artificialversions of reality
Even factual media goes throughprocesses of selecting,
organisation and
editing that shapes its content
-
8/3/2019 AS L5&6 med & rep
4/24
1. To represent something is to describe or
depict it, to call it up in the mind by description
or portrayal..; to place a likeness of it before
us in our mind.
2. To represent also means to symbolise, stand
for, to be a specimen of or to substitute for; asin the
sentence, In Christianity, the cross
represents the suffering and crucifixion of
Christ.
Definitions
-
8/3/2019 AS L5&6 med & rep
5/24
Media text are a construction of reality,and play an important
role in constructingit for the rest of us.
Reality is therefore subject to mediationwhich is the process
whereby an
institution or individual or technologycomes in between an event
that hasoccurred in the real world and the
audience that perceive it.
-
8/3/2019 AS L5&6 med & rep
6/24
1. Selection
2. Organisation
3. FocusingThe audienceis
encouraged towards aparticular view
-
8/3/2019 AS L5&6 med & rep
7/24
1. PEOPLE
2. PLACES
3. EVENTS
-
8/3/2019 AS L5&6 med & rep
8/24
Write down four ideas, words and/orimages about:
1. Images of Africa2. Images of Scotland
3. Images of Pakistan
4. Images of Spain
5. Images about the UK.
10 minutes
Now write down FOUR ideas
you think the people who havenot been to the UK would sayabout
the factors below:
1. British People
2. British weather3. British food4. British lifestyle
-
8/3/2019 AS L5&6 med & rep
9/24
Technical how the camera is used, thelighting , the shot types
the editing
Symbolic-the visual elements and theircultural significance;
body language,colour and gestures
Written- the written codes; words,headlines, speech bubbles
etc.
-
8/3/2019 AS L5&6 med & rep
10/24
What is a stereotype?
Why would the media use stereotypes?
Are all stereotypes negative?
-
8/3/2019 AS L5&6 med & rep
11/24
Messages have to be communicatedquickly which often means
relying on
stereotypes. Stereotypes work as a kindof short-hand where a
word, image orsound will stand for a lot more
A stereotype is a standardised, usually oversimplifiedmental
picture or attitude held commonly by a group
of people towards a person, group, place or event.
-
8/3/2019 AS L5&6 med & rep
12/24
Stereotypes act like codes that giveaudiences a quick,
commonunderstanding of a person or group of
peopleusually relating to their class,ethnicity or race, gender,
sexualorientation, social role or occupation
-
8/3/2019 AS L5&6 med & rep
13/24
Men Women
strong passive
Intelligent emotional
-
8/3/2019 AS L5&6 med & rep
14/24
http://images.google.co.uk/imgres?imgurl=http://www.ratewall.com/cpics/f64d58f9-449b-4226-ac8e-efdcbea62529_female_secretary.jpg&imgrefurl=http://www.ratewall.com/cnt/view_group.aspx%3Fcgi%3D401&h=250&w=200&sz=9&hl=en&start=1&um=1&usg=__CoYlIN9kIEYZvDmFWwpjxE-EzZg=&tbnid=eJEChEZHb7VS5M:&tbnh=111&tbnw=89&prev=/images%3Fq%3Dfemale%2Bsecretary%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.uk/imgres?imgurl=http://www.smh.com.au/ffximage/2007/08/22/cmHOUSEWIFE_ARTICLE_narrowweb__300x443,0.jpg&imgrefurl=http://www.smh.com.au/news/house--home/how-to-pass-the-whiteglove-test/2007/08/14/1186857515188.html&h=443&w=300&sz=40&hl=en&start=3&um=1&usg=__3GK4D1d7i03Zza9pgxc4fAEfVRs=&tbnid=ktS8WrIXDdqQQM:&tbnh=127&tbnw=86&prev=/images%3Fq%3Dhousewife%26um%3D1%26hl%3Denhttp://images.google.co.uk/imgres?imgurl=http://www.surfingthemag.com/surfing-photo-video/surfing-photo-dept/2005-brazil-bikini-part1/1-brazil-bikini-01.jpg&imgrefurl=http://www.musicbanter.com/lounge/22614-shame-sirius.html&h=500&w=750&sz=88&hl=en&start=1&um=1&usg=__LmjApbB6hQyd9TgaUFDA5bENmyE=&tbnid=WfIa1PO6bZ3cAM:&tbnh=94&tbnw=141&prev=/images%3Fq%3Dwomen%2Bin%2Bbikinis%26um%3D1%26hl%3Den
-
8/3/2019 AS L5&6 med & rep
15/24
Create a collage using images from the web thatrepresents media
portrayals of a specific group orgroups of people that you will
represent in your film:
For example: gender, age, ethnicity, class, tribe
On one side of your page include dominant
representations on the other include
alternativerepresentations.
Task
-
8/3/2019 AS L5&6 med & rep
16/24
Objective:
To explore dominant and alternative
representations in the media To assess the validity of
representational
theories
-
8/3/2019 AS L5&6 med & rep
17/24
a sports car?
a diving watch?
bottled beer?
toilet paper? deodorant?
cigarettes?
a hi-fi system? trainers?
a games console ?
an airline?
How might you representthese products in a way thatwould appeal
to a particular
gender?
-
8/3/2019 AS L5&6 med & rep
18/24
Media stereotypesamplify appearance
and behaviour Construction- camera,
headlines and sound
track Contrast- presenting
something to be inopposition to what is
normal
Geeks- academic, clumsy, lackof sexual experience, poorsocial
skills
Versus
Beauties- attractive, sexuallyexperienced, non-academic,slim,
concerned with theirappearance
-
8/3/2019 AS L5&6 med & rep
19/24
Believes that the media does not have a negativeeffect on us. He
argues that any piece of media is amixture of:
The thing itself
The opinions of people doing the representing
The reactions of individuals to the representation
The context of society in which the representationis taking
place Tasks:
1. Does watching violence produceviolence?
2. Do the images of skinny models have animpact?
-
8/3/2019 AS L5&6 med & rep
20/24
1. Reflective
2. Intentional
3. Constructivist
Task:
List the advantages anddisadvantages of each theory
THREE main theories of Representation
-
8/3/2019 AS L5&6 med & rep
21/24
THEORIES1) Reflective TheoryMedia reflects the true
meaning that already exists.No alternative readings of a
text possible.
2) The Intentional ViewThe opposite to the reflective
view.Every individual author of a
text intends it to represent
certain ideas so every text is
unique.
According to this view the
audience read therepresentation in exactly the
same ways as it was intended by
its creator
Constructionist TheoryRecognise that representations
are a combination ofThe thing itself.
The opinions of the people
doing the representation
The reaction of the individual to
the representation
The context of the society inwhich the representation is
taking place.
Disadvantage: Does not
recognise the audiences role inreading the media
Advantage: There is only one
way of reading media, no
alternative readings
THREE main theories of Representation
List the advantages and disadvantages of each theory
-
8/3/2019 AS L5&6 med & rep
22/24
Around the world people aregetting images from westernculture a
lot of which are verydetached from their own.
What must we consider when we think about the role of
representation in amedia text?
1) Who produced it
2) Which individuals/groups/issues appear
3) How are they portrayed
4) Why was that particular representation selected (technical,
symbolic, written)?
5) What aspect of their life does the audience use to help them
respond to it? Age,
social class, nationality, lifestyle or experiences of other
media.
-
8/3/2019 AS L5&6 med & rep
23/24
Research writing
Now write a detailed paragraph about therepresentations in your
film (or the films that youhave been researching) using some of
the
terminology that you have learned today. Mediation, codes
(symbolic, technical, written),
stereotypes, Theories (reflective,
intentional,constructionist)
This will form part of your Portfolio and alsoserves to
introduce you to a vital area of Mediastudy
-
8/3/2019 AS L5&6 med & rep
24/24
UK Tribes
Further research
Go to the UK Tribes website Use the password: consumer
Use this research tool to inform anddevelop the characters in
your films
Post research on blogs
