AS MEDIA STUDIES

Exam Impact Revision SessionSection B - Music Industry

State the media area you have studied

• What case studies are you using as examples?

• Sony/RCA records – Kings of Leon

• Jalapeno Records – Dr Rubberfunk

You must know – the institutions

• Name of Record Label, Parent Music Group and if it owned by a media conglomerate.

• Is it Vertically Integrated – i.e. have a stake in production, distribution and exchange?

• Is it involved in music publishing, live music or artist management?

• Is it Horizontally Integrated – i.e. own other companies in the same media sector.

• Is it Laterally Integrated – i.e. does it own any companies in other media areas such as film or games.

You must know - Production

Production - how is music are made

• Who is involved?• Digital Technology

used• Funding – who pays

for the recording/contracts

• Compare + contrast RCA/KOL vs Jalapeno/Dr Rubberfunk to illustrate process of recording music.

Distribution – How is the music distributed/marketed?

• Physical distribution• Digital distribution• Release date • Compare + contrast

marketing strategies for Come Around Sundown & Hot Stone

• Traditional marketing• Online Marketing• Synergy & Integration• Targetting Audiences

Marketing

Exchange – Audience consumption

• How do you buy it or not - CD/Vinyl/Digital/file-sharing

• How do you listen to music –iMac/iTunes/iPod/iphone/games console;

• How do fans get involved – online forums or communities

Exchange

• Don’t forget Live Music, which is booming.

• How is illegal downloading affecting your artist/labels – positive & negative?