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A web portal for budding artists offering a new system of evaluating visual art works
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A web portal for budding artists offering a new system of evaluating visual art works
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Problem99% of creators are unnoticed because of the art managed from the top to the bottom.
Despite of original ideas poor artist without strong social network has a little opportunity to break through from anonymity.The world is deprived because of numerous quality artworks which remain unnoticed. The existing evaluation criteria of contemporary art are subjective, uncoordinated and outdated.For buyers it is difficult to get an objective and professional opinion on quality of certain work of art.Trends in visual arts are determined by a few individuals.Contemporary arts are subordinated to requirements of financial market. Comprehensive overview of the art is disabled because of gallery dispersion and dispersal of web pages.Growing elitism causes contemporary arts estranged and incomprehensible to wider public. Institutions are too much focused to support of established art. Professional knowledge is forwarded to wider public in ineffective way.
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World's image of visual arts, which never existed till now.
Society can make real, democratic and universal progress only when the general public can rationally embrace the expert mentality and when the art elite can open their hearts to the mentality of the people. ArtOpen thus supports mutual learning.
The ArtOpen community will not function on the basis of the rule of experts over the general public or vice versa, but will be founded on the principle of mutual respect and a shared vision for the future. Social relations should not follow the mathematical logic of 99 > 1 nor the logic of the elite that says 99 < 1, but rather a simple equation: 99 + 1 = perfection.
ArtOpen is a system in which an unlimited number of expert appraisers have a transparent overview of the desires and wishes of art lovers, and in which each art lover can become an equal member of an expert jury, as long as she/he has a strong aesthetic sense and is willing to learn.
Solution
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ProjectArtOpen is designed to be a free visual arts festival where the works submitted will be evaluated by a jury on a monthly basis. The jury will be composed of an unlimited number of expert evaluators and interested members of the public.
ArtOpen is the online community which uses an inventive evaluation system that allows each and every artist to receive an objective and expert appraisal of his or her work of art, displays it to the public and puts it on the market.
Advantages of ArtOpen:provides a level playing field to all artists provides for an objective and democratic appraisal of visual art worksawards credible expert prizesestablishes an open, transparent and fair market for contemporary artmakes artists visible beyond national borderspromotes the best artists and appraisers discovers new talentinfluences new trends in the visual artsbuilds links between artists, appraisers and buyersallows each user to become a member of an expert jury
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GenresArtOpen supports 10 genres of visual arts:
Painting
Drawing
Graphics
Photography
Sculpture
Installation
Video
Graphic design
Unique design
Architecture
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ProcessThe creators can each month compete for free with their own artwork. After the completion of candidacy the valuation of registered artworks will begin.
At the end of each month the winning artwork in each of the ten genres is declared.
The winners of each month are nominated for the artwork of the year.
The winners of the year receive the prize on the final event in each genre.
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JuryThe jury is composed from professionals, love artists and interested people, who want to evaluate art works. The jury is divided on three levels: the selectors, the assistants and other users.
Each member of the jury evaluate separately and voluntarily on their ethic basis and aesthetic feelings.
Art open is the only web portal whit financial rewards for the best selectors of the jury. The reward of each selector depends from his engagement, knowledge and aesthetic feeling.
Art open system allows that each art lover can become an assistant and each assistant can become the selector as long as she/he has a strong aesthetic sense and is willing to learn.
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Social Significanceis a social network that introduces a social movement in the world of visual arts
improves the economic situation of artists and opens up new employment opportunities
introduces a new economic model for the visual arts market
popularises the contemporary visual art of individual countries
informs and educates the general public
follows new business trends that strike a chord with younger generations
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European SignificanceArtOpen can become a tool for implementing European cultural policy
facilitating the organisation of non-profit cultural activities which are essential for the preservation and development of Europe and its peoples and nationsencouraging international exchange in the visual artspromoting European art and creativity worldwide The active support of European Union to lunch this project is crucial. With expanding of network, Art Open will finally begin to work on the market by itself. His cultural, social and educational influence will grow in time.
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SalesBuyers have a complete overview of ArtOpen's transparently organised art market. What is more, they receive an objective expert opinion on the artwork being bought.
The value of the artwork the artist himself adjusted to demand.
Artists receives their full asking price, while the commission (which is added to the asking price) is used to cover the operation and upgrading of the platform, incentivise the best jury members, organise non-profit cultural and educational activities, and support talented and unrecognised artists.
The commission from the sale of works of art is not intended to make profit, so the ArtOpen's commissions are among the lowest on the market, which stimulates both artists and buyers.
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MarketArt Open is designed for:
artists and other experts in the field of art, which are working on the field of visual artslovers of visual artsthe educated middle class, which misses quality art worksbuyers, which are depending now only on subjective evaluation of individuals and commissions the youth who are closer to the web presentation as traditional ways of providing artall people which are creating
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CompetitionArtOpen is an innovative model that is very different from established systems.
Traditional and online awards and prizes, competitions, contests, spontaneous events, festivals and biennials all have a common weak point: subjective appraisal due to the small size of the expert jury.
The weak point of online and traditional commercial galleries (e.g. Fine Art America, Saatchi art, U gallery, etc.) is that they deal only in sales but not in evaluation, while any profit from the sale is retained by the gallery.
ArtOpen is an alternative to large online sellers who sell visual art works with a discount and thus undermine the value of creativity and artists.
The weak point of social networks that choose favourites based on a public vote (e.g. Kickstarter, Indiegogo, IMDB, Pinterest, etc.) is their non-expert appraisal.
The ArtOpen system combines all competitive activities in one place and presents them to the public as an indivisible whole.
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Time ScheduleJuly-September 2015: making a computer program and website ArtOpen
July-November 2015: The constitution of the jury
October-November 2015: testing beta versions of the program
December 2015: opening, candidature for the month of January 2016
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NetworkingInitially, the testing and promotion of the pilot project will be implemented in Slovenia where the network is already being set up. The project enjoys wide support in Slovenia, including strong backing from Slovenian artists and the Ministry of Culture.
The next step will be to broaden our network of partners to as many European countries as possible, in order to enable truly international networking of artists and increase the objectivity of the evaluations in the system.
We plan to collaborate with governments and non-governmental organisations across the EU. We will also invite established visual artists in Europe to act as ambassadors for the ArtOpen community.
The pool of expert jury members will initially be pre-selected, but subsequently jury members will be recruited primarily through a system of promoting participating users to expert rank.
In this way the community will gradually grow from the bottom up.
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VisionArtOpen Junior is aimed at primary school children and youth.
ArtOpen Competition is a tool for carrying out various private or public contests (architectural competitions, corporate identity, various competitions, ex-tempore, festivals ...), where visual art works assessed numerically unlimited jury.
ArtOpen puts creativity in the spotlight and promotes it as the main driving force for the future, as well as creating new social consciousness.
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