F O R W A R D B E A U T Y

THE ARTISTRYSIGNATURE

FOUNDATION GUIDE3 TOOLS TO FIND YOUR PERFECT FOUNDATION

TERESA PALMER, ACTRESS

®

F O R W A R D B E A U T Y

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HOW TO CHOOSE THE FOUNDATION THAT IS RIGHT FOR YOUThe critical link between skincare and makeup is foundation.

It prepares skin for any makeup look by creating a flawless

complexion. The right foundation enhances skin’s natural look

by camouflaging imperfections and evening out skin tone.

Finding it is easier than you think.

1. The Artistry® Signature Foundation Finder ensures

you get exactly what you need in terms of coverage, finish,

and benefits.

2. The Artistry® Signature Shade Finder and Shade Matching Tool make it simple to find the right shade by helping you

understand your skin’s Level and Undertone.

3. The Artistry® Signature Shade Conversion Tool uses your

current foundation shade to find a corresponding shade in any

other Artistry® foundation formula.

By combining these three simple tools you will be able to

quickly and easily determine your perfect Artistry® foundation

formula and shade.

TERESA PALMER, ACTRESS

All-Day-Wearing

Artistry YOUTH XTEND ®

Lifting Smoothing Foundation*

Artistry EXACT FIT ®

Powder Foundation*

1. THE ARTISTRY® SIGNATURE FOUNDATION FINDERTo enhance and perfect your skin, for a natural, beautiful look, it’s important to find a foundation formulated for your desired coverage, finish, and skin benefits. The Artistry® Signature Foundation Finder, invented by Artistry® scientists and Global Makeup Artist Rick DiCecca, was especially designed to help you choose the foundation for your specific needs.

C O V E R A G EHow much coverage do you want to even your skin and cover imperfections?SHEER – lightweight to leave your natural skin visible while helping to slightly even skin tone.MEDIUM – more coverage to camouflage imperfections and even skin tone.FULL – the most coverage, with a perfected, completely natural look. *Our buildable formulas enable you to layer until you achieve the amount of coverage you desire.

F I N I S HHow do you want the foundation to look on your skin? Matte – smooth, perfected look with no shimmer or shine.Natural – not dewy, yet not matte, with no sheen.Radiant – a glowing, luminous look.

B E N E F I T SCan a foundation help perfect your skin, beyond coverage and finish? Artistry® foundations also address specific skin concerns, from anti-aging to hydration to lifting and firming, among others. To find the foundation that addresses the specific benefits that are important to you, consult the BENEFITS chart on the next page.

CO

VE

RA

GE

Sheer

Medium

Full

BE

NE

FIT

S

Anti-Aging

Radiance

Brightening / Illuminating

Hydrating

Lifting /Firming

Oil Control / Shine Prevention

SPF 15 20 50

I N S T R U C T I O N S

Let’s find the right foundation for you. First, scan the left column and decide which types of Coverage, Finish, and Benefits are most important. Then read across the top to find the foundation that meets your needs.

Artistry IDEAL RADIANCE ™

Illuminating CC Cream*

Priming

Artistry EXACT FIT ®

Longwearing Foundation

24-Hour-Wearing

FIN

ISH Matte

Natural

Radiant

1

2

345

6

LE

VE

L

U N D E R T O N E

L1*N1

L2*N1

L2*N2

L3*N1

L4*N1

L5*N1

COOL

L1*C1

L2*C1

L3*C1

L6*N1

NEUTRAL

L1*W1

L1*W2

L2*W1

L3*W1

L4*W1

L5*W1

L6*W1

WARM

2. THE ARTISTRY® SIGNATURE SHADE FINDER

The combination of Level and Undertone is what will determine your perfect shade. In the chart above, match your Level in the left column with your Undertone. For example, if your skin tone Level is Level 1, and your undertone is Warm, you would be L1*W1 (lightest) or L1*W2 (slightly darker than L1*W1).

U N D E R T O N EThe amount of warmth vs. coolness in your complexion. Artistry® foundations are divided into three groupings based on Undertone.

WARM (W): For skin that has a golden or olive hue, with wrist veins that appear more green than blue. Wearing browns, dark greens, oranges, or yellows suits you.

NEUTRAL (N): For skin that has an even-toned, neutral hue that is neither pink nor golden, with wrist veins that appear a little green and also a little blue. Wearing any color suits you.

COOL (C): For skin that has a pink or rosy hue, with wrist veins that appear more blue than green. Wearing pinks, purples, blues, and whites suits you.

L E V E LThe depth of your natural skin tone. Natural skin tones vary, so Artistry® foundations are categorized into six natural levels – from light to dark – to make finding your shade easy and more accurate.

Choose the row of swatches in the Artistry® Signature Shade Finder that most closely matches your natural depth of skin color. Here is an easy way to gauge:

LEVEL 1 (L1) = LIGHT

LEVEL 2 (L2) = LIGHT-MEDIUM

LEVEL 3 (L3) = MEDIUM

LEVEL 4 (L4) = MEDIUM-DEEP

LEVEL 5 (L5) = DEEP

LEVEL 6 (L6) = VERY DEEP

Finding the shade that’s flattering and true is as simple as understanding your shade Level and determining your Undertone, using the Artistry® Signature Shade Finder.

WARM NEUTRAL COOL

Place over your face to find the shade that best matches your skin tone Level and Undertone.

Level 1

L1W1

L1W2

L1N1

L1C1

Level 4

L4W1

L4N1

Level 2

L2W1

L2N1

L2N2

L2C1

Level 5

L5W1

L5N1

Level 3

L3W1

L3N1

L3C1

Level 6

L6W1

L6N1THE ARTISTRY® SIGNATURE SHADE MATCHING TOOL

Level 1Level 2Level 3Level 4Level 5Level 6

L1W1

L1W2

L1N1

L1C1

L2W1L3W1L4W1L5W1L6W1

L6N1 L5N1 L4N1 L3N1 L2N1

L2N2

L2C1

L3C1

Artistry EXACT FIT® Beauty Balm Perfecting Primer

Discover the exclusive breakthrough, color-correcting formula for luminous, natural-looking skin. It combines the brightening and protective powers of a skincare product with the complexion-perfecting properties of a foundation. SPF 50

Artistry EXACT FIT® Translucent Pressed Powder

Luxurious, silky powder transforms skin with translucent coverage and seamless universal shade match. Artistry

EXACT FIT® Blend is finely balanced with Tahitian Pearls and Optical Prisms to mimic the look of real skin. Also helps improve foundation wear, prevent shine, and provide perfect touch-ups on the go.

Artistry EXACT FIT® Powder Foundation

Transform skin impeccably with medium-buildable coverage. This luxurious formula mimics the look of real skin and contains the Artistry EXACT FIT® Blend finely balanced with Tahitian Pearls and Optical Prisms for a matte finish. Rare Amazonian Minerals help keep skin looking velvety soft for a refined, perfected complexion all day with an invisibly seamless fit.

Artistry YOUTH XTEND® Lifting Smoothing Foundation

Artistry YOUTH XTEND® is the most advanced ARTISTRY® anti-aging foundation ever. The High Resolution Light Reflecting Optics instantly soften the look of fine lines and wrinkles, while giving skin a youthful and vibrant radiance. SPF 20

Artistry EXACT FIT® Loose Powder

Containing the Artistry EXACT FIT® Blend of Tahitian Pearls and Optical Prisms, this silky loose powder mimics the look of real skin for an ideal complexion with an invisible, seamless fit. Whether worn alone or as a setting powder, skin looks perfected and luminous. Suitable for all skin types, including sensitive skin.

Artistry IDEAL RADIANCE™ Illuminating CC Cream

Artistry® ConcealerArtistry EXACT FIT® Longwearing Foundation

ARTISTRY®

FACE PORTFOLIORead about all of the Artistry® face products mentioned in this guide.

This concealer adjusts to fit your skin tone so dark circles and discoloration virtually disappear. Protective Complexion Barrier helps neutralize environmental damage to help protect skin and prevent visible signs of premature aging.

Locks in the 24-hour look of flawless perfection. Precisely calibrated pigments are expertly time-and-climate-controlled to stay in place, defeat heat and humidity through any activity. Nourishing formula delivers round-the-clock comfort wear.SPF 15

The first-ever Artistry® makeup primer harnesses the power of three benefits in one: it primes, perfects, and hydrates. When used under foundation, makeup glides and blends more easily, and extends the wear of your foundation.SPF 35

ArtistryEXACT FIT® Longwearing Foundation

L6*W1

L5*W1

L4*W1

L6*N1

L5*N1

L4*N1

L3*N1

L3*C1

L3*W1

L2*N1

L2*N2

L2*C1

L2*W1

L1*N1

L1*C1

L1*W1

1LIGHT

4MEDIUM-

DEEP

5DEEP

6VERY DEEP

2 LIGHT-

MEDIUM

3MEDIUM

L1*W2

L1*N1 Bisque

L2*N1 Ochre

L2*N2 Natural

L3*N1 Tawny

L4*N1 Golden

L5*N1 Caramel

L1*C1 Chablis

L2*C1 Chiffon

L3*C1 Plush

L6*N1 Walnut

L1*W1 Buff

L1*W2 Cream

L2*W1 Sand

L3*W1 Soleil

L4*W1 Brulee

L5*W1 Cappuccino

L6*W1 Mink

ArtistryYOUTH XTEND®

Lifting Smoothing Foundation

**Discontinued **Discontinued

Pearl

Chablis, Cameo

Shell, Chiffon

Plush

Vanilla

Soleil

Bronze

Toffee

Espresso, Mink

Natural

Bone, Ochre

Linen

Golden

Artistry® Hydrating

Foundation**

Shell

Plush

Vanilla

Soleil

Bronze

Toffee

Espresso

Mink

Natural

Bone, Ochre

Linen, Brulee

Golden

Artistry®

Balancing Foundation**

Pearl

Chablis, Cameo

Light-Medium

Light-Medium

L1*N1 Bisque

L2*N1 Ochre

L2*N2 Natural

L3*N1 Tawny

L4*N1 Golden

L5*N1 Caramel

L1*C1 Chablis

L2*C1 Chiffon

L3*C1 Plush

L6*N1 Walnut

L1*W1 Buff

L1*W2 Cream

L2*W1 Sand

L3*W1 Soleil

L4*W1 Brulee

L5*W1 Cappuccino

Artistry EXACT FIT®

Powder Foundation

Artistry IDEAL RADIANCE™

Illuminating CC Cream

Light

Light

Light

Light-Medium

Light-Medium

Light-Medium

Medium

Medium

Medium

Medium

Light

Light

Light

Light

Fair

Fair

Fair

Fair

Medium

Medium

Medium

Tan

Tan

Tan

Deep

Deep

Deep

Dark

Artistry® Concealer

Dark

Dark

N E W *

W

W

W

W

W

W

N

N

N

N

N

N

C

C

C

C

C

C

LE

VE

L/U

ND

ER

TO

NE

3. THE ARTISTRY®

SIGNATURE SHADE CONVERSION TOOL Now that you have identified your ideal shade in Artistry® Signature Foundation Guide, you’ll be able to find the corresponding shade in any Artistry® face product.