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MBASKOOL ARTICLE WRITING CONTEST JUNE 2013
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The MBASkool Article Writing Contest June 2013 saw a great competition where students from the
finest MBA Institutes participated!
Over 303 articles were submitted with students from 59 B-Schools participating in the article contest.
The three parameters on which the articles were evaluated were idea/topic, quality of the content of
the article and the language & writing style.
After a series of plagiarism checks for originality of content, quality of the language and evaluations on
the basis of the above parameters, 80 articles have been short-listed for being published in the articles
section on MBASkool.
The Winners of the contest, Special mention articles and other articles which have been selected
for publication on MBASkool, are mentioned below:
WINNERS
1st PRIZE: Aneev Davis and Akhila Kakani (IIFT)
India And Apps
2nd PRIZE: Pradeep Krishnakumar (IIM Ahmedabad)
Banks - A Necessary Evil
3rd PRIZE: S. Priya (Lal Bahadur Institute of Management)
Poaching Or No Poaching?
3rd PRIZE: Dheer Kapoor (XIMB)
Venturing Into The Urban Appetite
* The judges decided to give a combined 3rd prize.
MBASKOOL ARTICLE WRITING CONTEST JUNE 2013
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TOP B-SCHOOL RECOGNITION
We have also recognized the top 5 B-Schools on the basis of overall participating entries, quality of
submissions and final selection for publication.
S No Institute Coordinator
1 IIM Ahmedabad Alok Agarwal
2 LBSIM Neha Khanna & Surbhi Bhardwaj
3 MDI Gurgaon Mayur Srivastava
4 XIMB Shweta Rajput
5 SIMSR Kopal Agarwal
We would like to emphasize the efforts of these MBASkool coordinators and also all other coordinators
who have made this contest a magnificent achievement!
SPECIAL MENTION ARTICLES
The Special Mention Articles are those articles which have been appreciated by our panel of experts
and are recognized by our panelists. Since the competition was extremely close, and the winners could
be only few, we appreciate and honor the efforts shown by these participants.
Name Institute Article
Agrim Verma University Business School Celebrate Celebrities Or Create One- The Indian Advertising Arena
Arushie Mangla, Urvi Agrawal
IIM Ahmedabad, A.T.Kearney
Cause Related Marketing: Giving More Than Just Spare Change?
Neha Srivastava, Geetansh Sawhney
Indian Institute of Management Indore & IIFT Delhi
Lets Bank On Women: India'S First Women-Only Bank Proposed - Do We Really Need One?
Ishitabhuyan IIT ROORKEE Marketing Ethics
Komal Agrawal Schneider Electric Pulp Fiction And Internet
Ananya Rath IIM Ahmedabad Overcoming Ethical Issues In Network Marketing
Rahulverma IIMU Go GlocalThe New Success Mantra!
Abhinavbhatia IMI Delhi SME Exchange
Sanal Nair University of South Wales Reindustrialization Of The US, So Long China As The World'S Factory
Debarun Chatterjee IIM INDORE Advertising During Recessions
Manan Shah LBSIM World Is Getting Small
MBASKOOL ARTICLE WRITING CONTEST JUNE 2013
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Hemanth Crpatna Google India Pvt. Ltd Is Online Shopping Booming In India? - An Empirical Study
Sarat NMIMS Addressing Income Inequality In India
Sangramkm IIMAhmedabad Pie In The Sky Aakash
Sinjana Ghosh, Chayan Roy
VGSoM & IIM Calcutta Disembarking The Camels To Walk Inroads
Shubham Shukla NMIMS MUMBAI I Agree I Am Child-Marketing
Shubham Singh LBSIM Impact Of Technology On The Investment Process
Saket Joshi IIM-A Social CRM
Ayush Kanwar IIM Ahmedabad Shale Gas: A Revolution In The Making?
Rananjay, Preetham MDI Gurgaon The Biggest Marketing Gimmick Ever:Religion
PUBLISHED ARTICLES
The other articles which were brilliant and have been recognized as value addition are mentioned
below, and would be published in the forth coming weeks.
Name Institute Article
M S Pavan Kumar IIM Ahmedabad Growth Of Energy Service Companies (Escos) In India
Richard SIES Cause Marketing & Brand Activations
Niloy Roy & Pakki Lakshman Vivek IIM Ahmedabad
Will FDI In Multi-Branding Retail Improve The Condition Of Indian Agriculture?
Huma Shaikh, Rajiv Parwani
Jamnalal Bajaj Institute of Management Studies Evolution Of Film Marketing In India
Tejas Parekh And Parth Mehta SIMSREE
Impact Analysis Of Inflation-Indexed Bonds In India
Moiz Shujaee SIMSR Mumbai Disruptive Innovation
Abhilasha Lunia Torrent Pharmaceuticals HR - Facing an identity crisis
Richard SIES Cause You Got The Power
Utsav Sharma FORE School of Management
9 Engagement Essentials For Social Media Success
Manan Shah LBSIM Amul In Bakery Segment, The Name Is Not Enough
Jayesh Hariyani NMIMS Mumbai How To Become An Employer Of Choice
Ms. Charu Modi JSSGIW BHOPAL Micro Finance An Instrument To Encourage Women'S Entrepreneurship Development.
Vatsal Sethi Keshav Mahavidyalaya Back In Black How Honda Amaze'D The Car Market
Miguel Nava UIALeon Real Opportunities As Obvious As The Air
MBASKOOL ARTICLE WRITING CONTEST JUNE 2013
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S N Panigrahi AGI Glaspac Un-Leasing Innovation In Value Chain A Driver For Growth
Swetali Kar XIMB WhatS Your Promotion Mantra -Paper Media Vs. Social Media
Sujoy Das XLRI,Jamshedpur Rebranding Workplace With High Potential Programs For Talent
Soumen Samanta XLRI Fast Tracking Sales Performance Of Hypermarkets
Rishabh Sehgal/Achintya XIMB Interview Or Selection- Myth & Reality
Tushar Sharma TA Pai Management Institute Leveraging Automation At Fuelling Stations
Jnika Tuteja XIMB All That Glitters Is Gold (Etfs)
Santoshkumar Pradhan NMIMS Sports Branding-The Next Big Thing In India
Siddharthchaturvedi IMI Delhi Visume-A Solace To HR Proessionals
Manish Arora DoMS IIT Roorkee Big Data Is It Big Deal For Market Research Industry
Rajesh Choudhary MDI Gurgaon Strategic Management And Its Processes
Rohankrishnan DOMS IIT Roorkee Competency Based Compensation
Harishmohan
K.J.Somaiya Institute of Management Studeis&Research Will the BRICS be engulfed in MIST
Diwakar Yadav SIBM Bangalore Indian Telecom Trying To Win Customer Heart Through Social Media
Sabornee Jana IIM Indore Big Data- What,Where,Why And How
Payal Pathak XIMB Wireless Marketing: No Strings Attached
Kunal Sanghvi SIMSREE Demystifying Cyprus Bailout
Aayushi Tulsiyan SPM Senior Citizens As Target Group
Nilaya IIT-Roorkee(DoMS) Good Governance
Arvind Vishnoi TAPMI CGTMSE Scheme
Arvind Vishnoi TAPMI Laggard Indian Manufacturing Sector
Abhishek Chandra LBSIM Why The Illusion Of Dress Code
Vaibhav Maheshwari LBSIM Conveyors At The Roads
Abhijit Parekh, Soham Vaghela MDI Gurgaon Media Investment Management
Ashishaggarwal IIT Roorkee Mobile Money
Surya Pokhrel Pokhra University Attitude Towards Television Advertising In At Pokhara Valley ,Nepal
Mayank Jain - Financial Planning
Vaisakh IMT Ghaziabad Social CRM from luxury to necessity
Avaneesh KJSomaiya IT Recruitment
Rahul Agarwal T.A.PAI Management Institute WorldS Most Traded Commodity Intelligence
MBASKOOL ARTICLE WRITING CONTEST JUNE 2013
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Arnab Bassi&Manan Saxena SIBM PUNE 100 Minutes Of Non Stop Marketing
Chirayu Gandhi MDI,Gurgaon Direct Cash Transfer (Fertilizer Subsidy)
Manoj Hariharan IIM Raipur Social media and SCM
Amber Vasudeo And Rhythm Minhas
University of Petroleum and Energy Studies Emerging market IPOs
Gautam Salunke
SMT. K.G. MITTAL INSTITUTE OF MGMT., IT & RESEARCH
My First Online Purchase: The Pros And Cons Of Online Buying
Satarupa Banerjee SIMSR Statistical Analysis-A Powerful Tool
Vatsal Sethi Keshav Mahavidyalaya Gamification Playing In The Real World
Soham Vaghela, Abhijeet Parikh MDI Gurgaon Intermediation In Global Sourcing
Lakshit Kumar Mahajan IMI Delhi Advertising And Promotion
Sherry Symbiosis centre for information Technology IT security-Dissipation or neccessity
Rahul Radhakrishnan LIBA Inflation Indexed Bonds
Rahul Verma SCIT Aspects Of Hr In TodayS Emerging Era
Note: The articles mentioned above would be published in the sequence mentioned above in the
coming weeks. As and when the articles are published on MBASkool, the author of the article would
be informed by the MBASkool editorial team
To all who submitted their entries, your efforts are recognized, and thank you for your contribution.
MBASkool would again like to give its best wishes to all those who made the MBASkool Article
Writing Contest June 2013 edition a remarkable accomplishment!!
MBASkool Team