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The Art of By Alex Zepherin - Pinnock VILLAINY 

Art of Mad Villain

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The Art of

By Alex Zepherin - Pinnock

VILLAINY 

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T h e Brief 

The making of the “Abstract villain was an experience which has lead

myself to gain a great understanding of what it is to be Abstract whilst

using time based media.

The following Art of documents 12 week process of creating an Abstract

animation to an musical instrument using various softwares and ideas

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T h e

Mad VillainGoing down the route of creating a design

lead project using music I had had a choice

of using various instrumental that I believed

appealed to me most.

I landed on the instrumental “All Caps” byHip Hop Artists Madlib and MF Doom who

combined are called Mad Villain.

I chose they're instrumental as the original

song is a great listen and cleverly composed

It varied and tempo, had a catchy beatwhich I thought gave a lot to work with.

The Single cover to All

Caps

Madlib and MF Doom

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T he influences

Sampling from 1967 Television Crime drama

Ironside (see fig 1), and also from 1970’s RnB group

Freedom_____.

The first step was understanding what the music

was. The All Caps instrumental is made out of samples, composed in a manor to make it

contemporary and modern

From there I decided to

down the route of 

sampling 70’s, such as

the colours and mood

of Ironsides Opening

credits to 1970’s Bruce

Lee movies such as the

“Big  Boss” Enter the

Dragon” and “Fist of 

Fury

I also referenced Quentin Tarantino's “ Kill Bill” for

bold colours and camera movements as this filmsamples a lot from 1970’s martial Arts

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T h e Primary researchI began the design process of getting people to draw what theyhear, to react to the music in hopes of finding a way into the

project

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These drawings were the most helpful because it presented an array of 

information on the tempos and the transitions between the instrumental

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T he Initial ideas 

My reaction to the music.

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T he Experiments 

Sketching with Maya

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The Dissection of the Beat

After drawing up quick concepts I started to concentrate more of the

music and split the instrumental up into the strongest instruments,

and tried to interpret them onto paper, then Maya

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T h e Heart beat

The Drum set I always saw it as a heart

beat, so I began trying to visual what that

heart would be like and how it would

pump.

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I then came across the Beijing animation trailer of the Olympics which was

designed by Jamie Hewitt and admired the shot of the monkey breaking

free of the rocks he was encaged in.

I thought this visual was perfect for the heart, as it could be a pumping so

heard its breaking out of its form .

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T he Cracks

The hardest to visualise. I gained

inspiration by the Gorillaz again

with their music video Clint

Eastwood.

Creating the cracks was a trialand error process than to

camera shot them was difficult

as well.

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The Particle Piano

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T h e Blocks

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