ArmandoCamarillo Personal Branding Assessment

8/7/2019 ArmandoCamarillo Personal Branding Assessment

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Personal brandingPersonal branding

assessmentassessmentArmando CamarilloArmando Camarillo

September 2010September 2010


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A note about the authorA note about the author

and the processand the processCommitted to extending the impact of personalbranding, William Arruda founded Reachtheglobal leader in personal branding.

He has created a pioneering program to certifycoaches and career professionals in the Reachpersonal branding methodology.

360Reach is the first and leading personalbranding assessment, which has been used by

nearly one million professionals andentrepreneurs. There is now a French versionand plans for small business and Spanishversions.


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Assessment methodologyAssessment methodology

360Reach is a web-based personal brandassessment to provide a real and critical storyabout how you are perceived by those around

you. All responses are anonymous.140 feedback requests were forwarded toLinkedin contacts, to respond within a 15 day-period. Response rate was 25%, including

supervisors, peers, associates and former teammembers.

After 7 days, a reminder note was forwarded topeople who have not yet responded.


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Results summary:Results summary:

brand attributesbrand attributesTop mentionsTop mentionsOrganizedOrganized

SelfSelf--motivatedmotivated

StrategicStrategic

HonestHonest

CollaborativeCollaborative

DependableDependable

EnthusiasticEnthusiastic

EntrepreneurialEntrepreneurialCompetitiveCompetitive

DiplomaticDiplomatic

EnergeticEnergetic

EnterprisingEnterprising

Other mentionsOther mentions

ProactiveProactive

TrustworthyTrustworthy

AccurateAccurate

ConservativeConservative

DrivenDriven

EthicalEthical

InternationalInternational

LoyalLoyalConfidentConfident

InterestedInterested

LikableLikable

MethodicalMethodical


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Brand skillsBrand skillsTop mentionsTop mentions

Performing analysisPerforming analysisSolving problemsSolving problems

PresentingPresenting

Delivering quantifiableDelivering quantifiableresultsresults

CommunicatingCommunicating(listening, speaking)(listening, speaking)

Making decisionsMaking decisions

Managing projectsManaging projects

OrganizingOrganizing

SellingSelling

Developing ideasDeveloping ideas

Relating toRelating toothers/Buildingothers/Buildingrelationshiprelationship

Team buildingTeam building

Other mentionsOther mentions

Analysing figuresAnalysing figuresCoachingCoaching

CounselingCounseling

Identifying problemsIdentifying problems

Managing conflictManaging conflict

Meeting/exceedingMeeting/exceedingsuccess targetssuccess targets

Global/internationalGlobal/international

thinkingthinking

Writing reportsWriting reportsEstablishing metricsEstablishing metrics

Seeing the detailsSeeing the details

VisioningVisioning

BudgetingBudgeting


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Greatest strengthsGreatest strengthsAbility to deliver resultsAbility to deliver results

AmbitionAmbition

Analytical mindAnalytical mind

Attention to detailAttention to detail

Capability to combineCapability to combinedifferent interests in onedifferent interests in onegoalgoal

Collaborating accomplisherCollaborating accomplisher

Conflict ManagementConflict Management

Enthusiasm and driveEnthusiasm and drive

EntreprenurialEntreprenurialGeneral managementGeneral management

Great capacity for analysisGreat capacity for analysisand strategy generationand strategy generation

He is a people personHe is a people person

High characterHigh character

His financial and cost cuttingHis financial and cost cuttingbusiness capabilitiesbusiness capabilities

IntegrityIntegrity

Looking to improveLooking to improveperformanceperformance

Market knowledgeMarket knowledge

OrganizedOrganized

PassionPassion

PersonablePersonable

PersonalityPersonalityStrategically motivatedStrategically motivated

Very smart, great teamVery smart, great teambuilderbuilder

Working with othersWorking with others


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Projective exercise: type of carProjective exercise: type of car

any race car: fast and result oriented but not so confortableany race car: fast and result oriented but not so confortable

Audi: practical, style and good performanceAudi: practical, style and good performance

bmw 740bmw 740 -- because he drives with power and precision; very well built,because he drives with power and precision; very well built,handles well, quite professional; well engineered machinehandles well, quite professional; well engineered machine

he would be a high performance vehiclehe would be a high performance vehicle -- fuel efficient, with gps and otherfuel efficient, with gps and other

details for performance excellencedetails for performance excellenceHummer (power, without confort)Hummer (power, without confort)

InfinityInfinity

it would be a classic car (type rollsit would be a classic car (type rolls--royce), elegant, not so flashy and inroyce), elegant, not so flashy and ingreat detail and performancegreat detail and performance

jaguar, sophisticated, smart, dependablejaguar, sophisticated, smart, dependable

lamborghini diablo, he is high performing guylamborghini diablo, he is high performing guy

Mercedes benz: top of the category, reliable, trustable and traditionalMercedes benz: top of the category, reliable, trustable and traditionalmustangmustang -- energetic, determined to succeedenergetic, determined to succeed

toyota camariatoyota camaria -- dependable, quality, good looks but not flashydependable, quality, good looks but not flashy

volkswagen/VW beetle, reliable, confident that can take you to the endvolkswagen/VW beetle, reliable, confident that can take you to the end

volvovolvo


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Projective exercise: breed of dogProjective exercise: breed of dogbeagle, he always follows company policiesbeagle, he always follows company policies

boxer, strong, tough on the outside, but kind insideboxer, strong, tough on the outside, but kind insideblue heeler, intelligent and loyalblue heeler, intelligent and loyal

Bull dog: strong and aggressive going after sales, tenaciousBull dog: strong and aggressive going after sales, tenacious

Cocker spaniel: because those are afables and obedient but a little bitCocker spaniel: because those are afables and obedient but a little bitnervousnervous

english springer full of energy and smartenglish springer full of energy and smart

german shepard, powerful, but can be gentle, extremely reliable to theirgerman shepard, powerful, but can be gentle, extremely reliable to theirowner, strong, intelligentowner, strong, intelligent

golden retriever, matey, good energy, gets it done, loyalgolden retriever, matey, good energy, gets it done, loyal

great danegreat dane

labradorlabrador -- great hunting skills, dependable and friendly, trustworthy,great hunting skills, dependable and friendly, trustworthy,service to the others, reliable, resilientservice to the others, reliable, resilient

Maybe a setter: active and intelligentMaybe a setter: active and intelligent

mix, he has many talentsmix, he has many talents

Rotweiller: strong but aggressiveRotweiller: strong but aggressive

Saint BernardSaint Bernard

would be a type of bernese mountain dog, big, crafty, loyal, alert and close,would be a type of bernese mountain dog, big, crafty, loyal, alert and close,strong and willing to helpstrong and willing to help

yellow labyellow lab


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Team roleTeam role

LeaderLeader -- creates a vision, assembles the team, takescreates a vision, assembles the team, takescharge, assigns tasks, measures progress.charge, assigns tasks, measures progress.

AdministratorAdministrator -- manages administrative tasks, respondsmanages administrative tasks, respondsto questions, keeps team members informed.to questions, keeps team members informed.

DoerDoer -- takes a portion of the project and executes it.takes a portion of the project and executes it.FacilitatorFacilitator -- orchestrates the group, helping it to achieveorchestrates the group, helping it to achieveits goal.its goal.

Project ManagerProject Manager -- manages all aspects of the projectmanages all aspects of the project(budget, people, schedule, etc.)(budget, people, schedule, etc.)

MotivatorMotivator -- inspires others to be their best andinspires others to be their best andsuccessful members of the team.successful members of the team.

Care GiverCare Giver -- ensures that all members of the team areensures that all members of the team arehappy and cared for.happy and cared for.


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General commentsGeneral commentsI have worked on teams with Armando. It is one of his huge strengths. HeI have worked on teams with Armando. It is one of his huge strengths. Heis visionary, but realistic. He has awesome listening skills and the ability tois visionary, but realistic. He has awesome listening skills and the ability toorganize and evaluate all input to maximize the team input. Armando goesorganize and evaluate all input to maximize the team input. Armando goes

above and beyond to tap into team mates skill sets and utilize the talents ofabove and beyond to tap into team mates skill sets and utilize the talents ofthe team.the team.

Armando, from all that I can tell, has tremendous breadth and depth to hisArmando, from all that I can tell, has tremendous breadth and depth to hisexperience. He readily sees business opportunities and is anxious toexperience. He readily sees business opportunities and is anxious tocommunicate them to his superiors. But he doesn't do well if the superiorscommunicate them to his superiors. But he doesn't do well if the superiorsare stupid or incompetent; I don't think anyone does well in that situationare stupid or incompetent; I don't think anyone does well in that situationunless they can "suck up" to such people very well. And that takes someunless they can "suck up" to such people very well. And that takes some

special talents too!special talents too!Armando is a great executive, creative and professional, visionary,Armando is a great executive, creative and professional, visionary,strategic and analytical, with great management skills and able to conductstrategic and analytical, with great management skills and able to conductany business in any situation. It is a great human being, with enormousany business in any situation. It is a great human being, with enormoushuman and ethical values.human and ethical values.

Look for quick hits and try to implement the ideas he has depending on theLook for quick hits and try to implement the ideas he has depending on theenviroment and current position of the company.enviroment and current position of the company.

Armando can successfully build and lead a team to meet/exceed goals andArmando can successfully build and lead a team to meet/exceed goals andobjectives consistently. He is a strategic thinker who is adept at solvingobjectives consistently. He is a strategic thinker who is adept at solvingproblems and developing great relationships.problems and developing great relationships.

Armando is a person that sticks to the company policies not breaking anyArmando is a person that sticks to the company policies not breaking anywritten rule, thinking always first in the benefit of the company rather thanwritten rule, thinking always first in the benefit of the company rather thanpersonal objectives.personal objectives.

He is good investigating and integrating solid arguments, and he can useHe is good investigating and integrating solid arguments, and he can use

the information tools available quite well.the information tools available quite well.Keep up the good work!Keep up the good work!

Documents

ArmandoCamarillo Personal Branding Assessment