Counting the Benefits – Linking Health and Transport to Benefit

Business

Presentation to ECOMMs14th May 2009

Arlene Finn, Sustainable Travel OfficerFinola O’Driscoll, Transportation Planner One Small Step Programme, Dublin Transportation Office

Presentation Outline

Irish context – modal shift needed/ DTO TDM programmes

The Pedometer Challenge – practical implementation

Lessons Learned

Modal shift needed in Ireland

Baseline – 1.7m+ driving in 2020

Drivers post T21 investment in PT

50:50 modal share

40:60 modal share

2000000

1500000

1000000

500000

1991 2007 2019

Mobility management

No of trips

1991- 2006: Distance to work doubled; number of journeys doubled, rush hour lengthening

Where mobility management fits: Infrastructure Provision

+

Travel Demand Management

WTP programme/ network

Packages of incentives and deterrents

Green-Schools Ireland – school TPs

Adamstown SDZPilot Residential TP

Smarter Travel - Ireland

          

Pedometer challenge

•Sept 2008 for 1 month

•Joint initiative of Irish Heart Foundation, One Small Step & partner organisations

•1700 people in 16 companies registered

• 9% increase in people walking to work

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Pedometer challenge

”

Pedometer challenge

•363 teams registered, over 240 logged steps

•Teams not reaching 10K steps per day – still logging steps (still involved!)

•Team Captains’ Evaluation – 9% modal shift in favour of walking (from 34% to 43%)

•Mostly female involvement (78% of Team Captains responding)

”

Pedometer challenge

Barriers to Physical Activity (and therefore walking/ cycling for commute):

•Lack of self confidence

•Lack of self-management skills

•Lack of social support

•Lack of family support

Pedometer Challenge addresses these – fun, no specialist equipment, support from workplace, no fear of injury, convenient as it’s part of commute/ lunchtime

”

Pedometer challenge

Team Captains’ Evaluation:

•85% - challenge made them aware of how much/ little activity they do

•99% intending to exercise once the challenge was over

Challenge = ideal primer initiative for health & mobility management professionals

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Pedometer challenge Team Captains’ Reason for Participating in the Challenge

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Pedometer challenge

Comments from the winning team:

“an excellent idea, being part of a team was a great motivator”

“it was nice to be part of an activity common to the wider organisation”

“The challenge generated a very positive team spirit”

”

Pedometer challenge

Coordinators Evaluation:

•80% would do it again

•60% - challenge encouraged staff to walk for commute

•Management supportive (& participating)

•Comment that challenge lead to person buying a bike

Pedometer challenge

Lessons:

•Pedometers

•Coordination of initiative

•Step logs

•Male involvement

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Pedometer challenge

• Very successful partnership between health charity, business and transport body.

•Drew organisations in

•Raised money for IHF

•Increased interest in Mobility Management from Irish organisations

”

Contact

Arlene Finn - Sustainable Travel OfficerFinola O’Driscoll - Transportation Planner

The Dublin Transportation OfficeFloor 3, Block 6/7 Irish Life CentreLower Abbey Street, Dublin 1, IrelandTel +353 1 879 8300

www.onesmallstep.ie