Produced by Desert Lifestyle Publishing • 480.460.0996 • www.DesertLifestyle.net

SERVICE LEVEL COMMITMENTS· All Builder Files Receive Initial 30-Day Underwriting

· Extended Locks up to 12-Months

· Customized Marketing Support

PORTFOLIO SELECT PRODUCTS· Expanded FHA and Conventional

· Clean Slate Program

· Construction Financing

“Homeowners Financial Group has been a great resource for many of our buyers that were turned down by other lenders”.

"Our buyers are always impressed and satisfied with the professionalism and overall service received by Homeowners Financial Group."

All loan products and loan amounts may not be available in your area and are subject to credit and property approval pursuant to guidelines. Information is subject to change without prior notice. Other restrictions and limitations may apply. Homeowners Financial Group USA, LLC is licensed in AZ: Mortgage Bankers License No. BK 0906222; CA: Department of Business Oversight under the Finance Lenders Law License No. 603 F033; ID: Mortgage Broker/Lender License MBL-5879; NM: New Mexico Mortgage Loan Company License 03068; ND Money Broker License MB102538; OR Mortgage Lending License ML-5229 WA: Consumer Loan Company License CL-93718; MN: Residential

Mortgage Originator License MN-MO-93718; MT: Mortgage Broker/Lender License 93718; NE: Mortgage Banker License NE93718 and registered in CO: Mortgage Company Registration.

EXPERIENCE THE HFG DIFFERENCE

with Local and In-house Processing,

Underwriting & Funding. Call us

today to find out how we can help

you sell more homes and give your

clients better service!

“As an Arizona based lender we always welcome and

recognize the value of working with builders who are

building Arizona communities. Working with other local

companies helps Arizona to build stronger communities.”

-Bill Rogers, CEO of Homeowners Financial GroupBILL ROGERSFounder & CEO

of Homeowners Financial Group

A P R I L | M A Y 2 0 1 4

ACTIVE ADULT FOR BABY BOOMERS

HOMEBUILDER SPOTLIGHT

INFILL PROJECTS EQUALSMART GROWTH

FINANCE CORNER

Arizona Homebuilder

Featured Builder

Aspire Higher™

C A M E L OT H OM E SCorporate Office | 16427 N. Scottsdale Rd. Suite #145 | Scottsdale, AZ 85254 | www.homeownersfg.com | 480.305.8550

You're an Arizona Builder, We're an Arizona Lender.

Why do so many builders name HFG their preferred lender?

Jason Pancamo, VP of Sales & Marketing D.R. Horton Mark & Julie Hancock, Founders Camelot Homes

Camelot Homes has been building luxury homes in Arizona since 1969. Throughout three generations of family leadership the company has consistently maintained its focus on excellence in unique architectural design, details, quality workmanship, and customer service.

“We have built thousands of homes throughout the Valley over the years and won numerous design awards,” said Cammie Hancock Beckert, Managing Director of Camelot Homes. “My grandfather started

the business and my parents still are actively involved.”

Attention to detail is a hallmark of Camelot Homes. “We put a lot of thought into our �oor plans – a majority of which are designed in-house,” said Beckert. “We always are integrating elements of “surprise and delight” into our designs that give our homeowners something new and exciting to experience.”

Those special touches, like the front foyer and interior courtyard at Silverleaf, are created to impress the future homeowner and emphasize the unique qualities of a Camelot Home. “We’re always looking for that extra something special that di�erentiates our homes to give our homeowners the enjoyment of owning a personalized home built just for them.”

As a luxury homebuilder Camelot strives to make each of its communities as charming and custom as possible.

“People know of the quality of our homes,” said Beckert. “They might be down-sizing from their own custom homes or they may be “move-up” buyers who are seeking a luxury home without the cost or complexities of a custom build.”

Camelot Homes is not a typical production homebuilder. “We consider ourselves a semi-custom builder that delivers luxury homes that can be personalized to meet our buyers’ desires,” said Beckert. “The sky is the limit in our design center. People can select whatever they want in terms of colors, �xtures, granite, and other custom touches.”

Location also is a huge component to the identity of a Camelot Homes community. “We always are looking for something that is unique in each of our communities – whether it’s proximity to fabulous mountains with great views and hiking trails like our community at Gold Mountain in Peoria, or a brand new concept. Our newest

community - Bocara in North Scottsdale - will feature a unique community garden that will allow neighbors to join together and grow their own herbs and vegetables.”

Camelot Homes today has active communities at Gold Mountain Preserve in Peoria and the just-opened Bocara in North Scottsdale. Morada, a 20-homesite community at McKellips and Sossaman in Mesa, is set to open later this year. Camelot currently is closing out two communi-ties in North Scottsdale - Camelot Reserve and Verandahs

at Silverleaf.

Beckert often is asked if the company was named in her honor, but she wasn’t even alive when the name was created. “My grandparents, Maggi and J.W. Hancock, needed a name for the company. My Dad, Mark, had just seen the movie “Camelot”. When he came home from the theater he said ‘Let’s name it Camelot – it’s a perfect place to live.’”.

Thousands of Camelot homeowners have shared that sentiment over the years.

Camelot Homes Continues Tradition of Design Excellence Subprime: Lend Responsibly

Over the last half century, Metro Phoenix has been growing like a teenager. But, like every major city before, completely forgot its heart and soul. The bit that started it all. Phoenicians were having too good a time growing but now need to think much more carefully and strategically. It’s time to grow up.

In�ll is upon us. Search Google for in�ll and two interesting terms appear, “Smart Growth” and “Completing the Community Fabric”.

We’re not just about to �ll some empty lots with more homes. In�ll housing in major cities is no less serious than a heart transplant. The truth is that this part of our development history will rede�ne us.

In London, my youth was spent walking through deserted streets near the heart of the city. Playing in a warehouse on the Thames opposite the Tower of London. That exact building is now stunning riverside lofts selling for upwards of $1,500,000.

London (but could easily pick Paris, Prague, or other great cities), has no di�erent initial dynamic than Phoenix. Crazy? Don’t think so. They populated a little more

quickly (in terms of settlement we’re all about the same 2,000+ years old) and are all there because of a river. None have the obvious boundaries that de�ned other cities, there’s no East River or Hudson Bay. The only boundary that de�nes London is the M25 Motorway. Paris has its Périphérique. Purely man-made obstacles, yet clever planning following creation of original city walls.

Planning is crucial. Thriving cities will solve urban density with exciting and vibrant homes and communities.

Cities are critical mass. Energy. Excitement. Culture. Suburbs feed on that energy and �ourish because of

connectivity to great cities. We need infrastructure, and very well thought-out in�ll housing solutions that inspire “Smart Growth”. We get it right and we will all prosper. City and

suburbs together.

The opportunity is with us, in�ll is a small word with a huge responsibility.

For additional insight call David Newcombe at 602-510-0211.

Back in 2007, “subprime” became a dirty

word. In the years leading up to the

recession, lenders became increasingly

aggressive in their lending guidelines in the

pursuit of a greater market share of a very

pro�table business. Looking back it is

obvious that subprime lending had gotten

out of control like an alcoholic at an open

bar. In hindsight, there was no chance that

it would end well.

But should subprime be forever banned from the housing �nance

market? Of course not. Even the alcoholic can be fun to have at a party

as long as we don’t let him drink anything stronger than ginger ale.

There is a need for sober subprime lending in the housing market. In

fact, some responsible subprime lending has already returned. Wisely,

no one actually refers to it as “subprime,” since to many people that is

still a dirty word. Some responsibly progressive lenders have products

that are sometimes called “specialty” or “non-prime” mortgage

products. These products are for buyers that will likely make their

mortgage payment, but had an adverse event take place in recent years

that prevents them from qualifying for a prime loan.

For builders, it is advantageous to work with a lender that can work with

these buyers. Examples of non-prime products at Homeowners Financial

Group are our Clean Slate and Next Step Programs. As more private

capital becomes con�dent in the mortgage market, we will see an

expansion of responsible non-prime lending.

The active adult segment of the Metropolitan Phoenix housing market has long been a successful part of the new housing activity in the region going clear back to the introduction of the active adult community concept decades ago.

Over the past 12 months sales of new homes in active adult communities has accounted for 9% of the overall new home activity in the region, a �gure consistent with the historical market share capture for such communities.

The active adult housing activity ranges across the geographic span of the Metro area and across the pricing spectrum. Active adult master-planned communities stretch from the far Northwest in Surprise to the Casa Grande and San Tan Valley areas and from Buckeye to East Mesa.

There are currently six homebuilders in Metro Phoenix with a total of 14 active adult communities. These builders include Pulte/Del Webb Homes, Robson Communities, Meritage Homes, AV Homes, Shea Homes, and Farnsworth Homes. While amenities vary, they tend to span a gamut of lifestyle and recreational opportunities, all designed to appeal to today’s “active adult” demographic.

New homes are available across a wide price spectrum within these active adult communities, with prices ranging from $144,990 at Cantamia at Estrella Mountain Ranch for a 1,189 square foot home to $467,400 at Trilogy in the Vistancia community for a 3,096 square foot home.

The graphic below shows the average sales price over the last six months in each of the currently selling active adult communities in the region.

Historically these communities tended to be focused around golf, but as the active adult demographic has evolved amenities have become more varied as active adult community developers have used sophisticat-ed analysis of the wants and needs of today’s retirees.

DMB, the developers of the Verrado master-planned community in Buckeye, Arizona, have recently introduced a new concept in active adult communities. Instead of the community or a portion of the community being restricted to homes built by a single homebuilder, DMB has chosen to allow multiple homebuilders to o�er active adult product within their master plan.

The new multi-builder segment of Verrado is called “Victory”, with groups of lots made available to �ve Valley home builders. This new concept will allow a wider choice of �oor plans and even price ranges for consumers within the age restricted community, which will share many of the amenities already present in Verrado.

We anticipate that this new concept will be widely copied in the future in other major regional master-planned communities.

There is every reason to believe that the active adult segment of the new home market place will continue to be an important part of new home activity in this region and re�ect a desire of retirees and pre-retirees to seek “the good life” in Arizona.

For additional insight and market data call Greg Burger at

480-614-0211 or visit our website at www.RLBrownreports.com.

GREG BURGER RL Brown Reports

CAMMIE HANCOCKBECKERT

Managing Director ofCamelot Homes

CHRIS MOZILOVice President of QC & Compliance

Homeowners Financial Group

McCormick Ranch Golf Club7505 McCormick Parkway Scottsdale, AZ 85258

Active Adult Segment Growing

CaddyshackGolf ClassicSATURDAY, MAY 10TH 2014 • 7:30AM

Scramble

Secure foursomes and sponsorships now at www.thecarefund.org/events

In�ll Housing in the Metro Phoenix Area

Aspire Higher™

C A M E L OT H OM E S

Builder Special: $100 o�

enter code "builder"S P O N S O R S H I P P A C K A G E

Camelot Homes has been building luxury homes in Arizona since 1969. Throughout three generations of family leadership the company has consistently maintained its focus on excellence in unique architectural design, details, quality workmanship, and customer service.

“We have built thousands of homes throughout the Valley over the years and won numerous design awards,” said Cammie Hancock Beckert, Managing Director of Camelot Homes. “My grandfather started

the business and my parents still are actively involved.”

Attention to detail is a hallmark of Camelot Homes. “We put a lot of thought into our �oor plans – a majority of which are designed in-house,” said Beckert. “We always are integrating elements of “surprise and delight” into our designs that give our homeowners something new and exciting to experience.”

Those special touches, like the front foyer and interior courtyard at Silverleaf, are created to impress the future homeowner and emphasize the unique qualities of a Camelot Home. “We’re always looking for that extra something special that di�erentiates our homes to give our homeowners the enjoyment of owning a personalized home built just for them.”

As a luxury homebuilder Camelot strives to make each of its communities as charming and custom as possible.

“People know of the quality of our homes,” said Beckert. “They might be down-sizing from their own custom homes or they may be “move-up” buyers who are seeking a luxury home without the cost or complexities of a custom build.”

Camelot Homes is not a typical production homebuilder. “We consider ourselves a semi-custom builder that delivers luxury homes that can be personalized to meet our buyers’ desires,” said Beckert. “The sky is the limit in our design center. People can select whatever they want in terms of colors, �xtures, granite, and other custom touches.”

Location also is a huge component to the identity of a Camelot Homes community. “We always are looking for something that is unique in each of our communities – whether it’s proximity to fabulous mountains with great views and hiking trails like our community at Gold Mountain in Peoria, or a brand new concept. Our newest

community - Bocara in North Scottsdale - will feature a unique community garden that will allow neighbors to join together and grow their own herbs and vegetables.”

Camelot Homes today has active communities at Gold Mountain Preserve in Peoria and the just-opened Bocara in North Scottsdale. Morada, a 20-homesite community at McKellips and Sossaman in Mesa, is set to open later this year. Camelot currently is closing out two communi-ties in North Scottsdale - Camelot Reserve and Verandahs

at Silverleaf.

Beckert often is asked if the company was named in her honor, but she wasn’t even alive when the name was created. “My grandparents, Maggi and J.W. Hancock, needed a name for the company. My Dad, Mark, had just seen the movie “Camelot”. When he came home from the theater he said ‘Let’s name it Camelot – it’s a perfect place to live.’”.

Thousands of Camelot homeowners have shared that sentiment over the years.

Camelot Homes Continues Tradition of Design Excellence Subprime: Lend Responsibly

Over the last half century, Metro Phoenix has been growing like a teenager. But, like every major city before, completely forgot its heart and soul. The bit that started it all. Phoenicians were having too good a time growing but now need to think much more carefully and strategically. It’s time to grow up.

In�ll is upon us. Search Google for in�ll and two interesting terms appear, “Smart Growth” and “Completing the Community Fabric”.

We’re not just about to �ll some empty lots with more homes. In�ll housing in major cities is no less serious than a heart transplant. The truth is that this part of our development history will rede�ne us.

In London, my youth was spent walking through deserted streets near the heart of the city. Playing in a warehouse on the Thames opposite the Tower of London. That exact building is now stunning riverside lofts selling for upwards of $1,500,000.

London (but could easily pick Paris, Prague, or other great cities), has no di�erent initial dynamic than Phoenix. Crazy? Don’t think so. They populated a little more

quickly (in terms of settlement we’re all about the same 2,000+ years old) and are all there because of a river. None have the obvious boundaries that de�ned other cities, there’s no East River or Hudson Bay. The only boundary that de�nes London is the M25 Motorway. Paris has its Périphérique. Purely man-made obstacles, yet clever planning following creation of original city walls.

Planning is crucial. Thriving cities will solve urban density with exciting and vibrant homes and communities.

Cities are critical mass. Energy. Excitement. Culture. Suburbs feed on that energy and �ourish because of

connectivity to great cities. We need infrastructure, and very well thought-out in�ll housing solutions that inspire “Smart Growth”. We get it right and we will all prosper. City and

suburbs together.

The opportunity is with us, in�ll is a small word with a huge responsibility.

For additional insight call David Newcombe at 602-510-0211.

Back in 2007, “subprime” became a dirty

word. In the years leading up to the

recession, lenders became increasingly

aggressive in their lending guidelines in the

pursuit of a greater market share of a very

pro�table business. Looking back it is

obvious that subprime lending had gotten

out of control like an alcoholic at an open

bar. In hindsight, there was no chance that

it would end well.

But should subprime be forever banned from the housing �nance

market? Of course not. Even the alcoholic can be fun to have at a party

as long as we don’t let him drink anything stronger than ginger ale.

There is a need for sober subprime lending in the housing market. In

fact, some responsible subprime lending has already returned. Wisely,

no one actually refers to it as “subprime,” since to many people that is

still a dirty word. Some responsibly progressive lenders have products

that are sometimes called “specialty” or “non-prime” mortgage

products. These products are for buyers that will likely make their

mortgage payment, but had an adverse event take place in recent years

that prevents them from qualifying for a prime loan.

For builders, it is advantageous to work with a lender that can work with

these buyers. Examples of non-prime products at Homeowners Financial

Group are our Clean Slate and Next Step Programs. As more private

capital becomes con�dent in the mortgage market, we will see an

expansion of responsible non-prime lending.

The active adult segment of the Metropolitan Phoenix housing market has long been a successful part of the new housing activity in the region going clear back to the introduction of the active adult community concept decades ago.

Over the past 12 months sales of new homes in active adult communities has accounted for 9% of the overall new home activity in the region, a �gure consistent with the historical market share capture for such communities.

The active adult housing activity ranges across the geographic span of the Metro area and across the pricing spectrum. Active adult master-planned communities stretch from the far Northwest in Surprise to the Casa Grande and San Tan Valley areas and from Buckeye to East Mesa.

There are currently six homebuilders in Metro Phoenix with a total of 14 active adult communities. These builders include Pulte/Del Webb Homes, Robson Communities, Meritage Homes, AV Homes, Shea Homes, and Farnsworth Homes. While amenities vary, they tend to span a gamut of lifestyle and recreational opportunities, all designed to appeal to today’s “active adult” demographic.

New homes are available across a wide price spectrum within these active adult communities, with prices ranging from $144,990 at Cantamia at Estrella Mountain Ranch for a 1,189 square foot home to $467,400 at Trilogy in the Vistancia community for a 3,096 square foot home.

The graphic below shows the average sales price over the last six months in each of the currently selling active adult communities in the region.

Historically these communities tended to be focused around golf, but as the active adult demographic has evolved amenities have become more varied as active adult community developers have used sophisticat-ed analysis of the wants and needs of today’s retirees.

DMB, the developers of the Verrado master-planned community in Buckeye, Arizona, have recently introduced a new concept in active adult communities. Instead of the community or a portion of the community being restricted to homes built by a single homebuilder, DMB has chosen to allow multiple homebuilders to o�er active adult product within their master plan.

The new multi-builder segment of Verrado is called “Victory”, with groups of lots made available to �ve Valley home builders. This new concept will allow a wider choice of �oor plans and even price ranges for consumers within the age restricted community, which will share many of the amenities already present in Verrado.

We anticipate that this new concept will be widely copied in the future in other major regional master-planned communities.

There is every reason to believe that the active adult segment of the new home market place will continue to be an important part of new home activity in this region and re�ect a desire of retirees and pre-retirees to seek “the good life” in Arizona.

For additional insight and market data call Greg Burger at

480-614-0211 or visit our website at www.RLBrownreports.com.

GREG BURGER RL Brown Reports

CAMMIE HANCOCKBECKERT

Managing Director ofCamelot Homes

CHRIS MOZILOVice President of QC & Compliance

Homeowners Financial Group

McCormick Ranch Golf Club7505 McCormick Parkway Scottsdale, AZ 85258

Active Adult Segment Growing

CaddyshackGolf ClassicSATURDAY, MAY 10TH 2014 • 7:30AM

Scramble

Secure foursomes and sponsorships now at www.thecarefund.org/events

In�ll Housing in the Metro Phoenix Area

Aspire Higher™

C A M E L OT H OM E S

Builder Special: $100 o�

enter code "builder"S P O N S O R S H I P P A C K A G E

Produced by Desert Lifestyle Publishing • 480.460.0996 • www.DesertLifestyle.net

SERVICE LEVEL COMMITMENTS· All Builder Files Receive Initial 30-Day Underwriting

· Extended Locks up to 12-Months

· Customized Marketing Support

PORTFOLIO SELECT PRODUCTS· Expanded FHA and Conventional

· Clean Slate Program

· Construction Financing

“Homeowners Financial Group has been a great resource for many of our buyers that were turned down by other lenders”.

"Our buyers are always impressed and satisfied with the professionalism and overall service received by Homeowners Financial Group."

All loan products and loan amounts may not be available in your area and are subject to credit and property approval pursuant to guidelines. Information is subject to change without prior notice. Other restrictions and limitations may apply. Homeowners Financial Group USA, LLC is licensed in AZ: Mortgage Bankers License No. BK 0906222; CA: Department of Business Oversight under the Finance Lenders Law License No. 603 F033; ID: Mortgage Broker/Lender License MBL-5879; NM: New Mexico Mortgage Loan Company License 03068; ND Money Broker License MB102538; OR Mortgage Lending License ML-5229 WA: Consumer Loan Company License CL-93718; MN: Residential

Mortgage Originator License MN-MO-93718; MT: Mortgage Broker/Lender License 93718; NE: Mortgage Banker License NE93718 and registered in CO: Mortgage Company Registration.

EXPERIENCE THE HFG DIFFERENCE

with Local and In-house Processing,

Underwriting & Funding. Call us

today to find out how we can help

you sell more homes and give your

clients better service!

“As an Arizona based lender we always welcome and

recognize the value of working with builders who are

building Arizona communities. Working with other local

companies helps Arizona to build stronger communities.”

-Bill Rogers, CEO of Homeowners Financial GroupBILL ROGERSFounder & CEO

of Homeowners Financial Group

A P R I L | M A Y 2 0 1 4

ACTIVE ADULT FOR BABY BOOMERS

HOMEBUILDER SPOTLIGHT

INFILL PROJECTS EQUALSMART GROWTH

FINANCE CORNER

Arizona Homebuilder

Featured Builder

Aspire Higher™

C A M E L OT H OM E SCorporate Office | 16427 N. Scottsdale Rd. Suite #145 | Scottsdale, AZ 85254 | www.homeownersfg.com | 480.305.8550

You're an Arizona Builder, We're an Arizona Lender.

Why do so many builders name HFG their preferred lender?

Jason Pancamo, VP of Sales & Marketing D.R. Horton Mark & Julie Hancock, Founders Camelot Homes