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7/27/2019 Argument 101
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ARGUMENT 101
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What do you think about when you
see the word argument?1. Argument attempts to resolve issues between
two or more parties.
2. Argument is rational disagreement, but it canget emotional
3. Argument can result in agreement orcompromise.
4. Argument is angry people yelling at each other.
5. Argument is standing up for your ideas,
defending them, and minimizing theopposition by being persuasive.
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What would happen if a society
decided to outlaw all forms of
argument?
1. Everyone would think the same thing
2. There would not be any progress3. There would be no new knowledge
4. Life would be boring
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Definition of Argument
TraditionalThe goal of argument is to bring about a change in an audiences
initial position on a controversial issue. Depending on the
situation and audience, at times this goal is achieved by an
arguer who presents a claim along with reasons and evidence
to convince an audience to agree with the position taken.
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Examples of Traditional Argument
Public Debate-candidates for public office who want toconvince their audiences to side with them and accept theirpoints of view.
Courtroom argument
Single perspective argument-one person develops aperspective and argues to convince a mass audience to agreewith it.
One-on-one everyday argument
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Definition of Argument
ConsensualAt other times arguers create the possibility of agreement by
acknowledging different points of view and working to identify
one view or a combination of views that are acceptable to
most or all audience members.
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Examples of Consensual Argument
Dialectic-two or more people participate as
equals in a dialogue to try and discover what
seems to be the best position on an issue.
Academic Inquiry-to discover through reading,discussion and writing, new views, new
knowledge, and new truths about complex
issues.
Negotiation and mediation
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Argument vs. Persuasion
ARGUMENT is to discover some version of the truth, using
evidence and reason.
The aim of PERSUASION is to change the point of view or to
move others from conviction to action.
In other words, writers or speakers argue to discover sometruth; they persuade when they think they know it.
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Argument vs. Persuasion
Argument (discover a truth) Conviction
Persuasion (know the truth) Action
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The basic method that argument of both types
employs can be described as:
Making a claimexpressing a point of view on an issue that iscommunicated by the arguer and
Supporting it with reasons and evidence to convince an audienceto change the way its participant think about the issue.
All forms of productive argument include these components.
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When Arguments Work Best
An Issue -an argument needs to have as its
central focus an issue that has not yet been
settled.
An Arguer -a person who is motivated to initiatethe argument, to take on the issue, to obtain and
consider information, and to communicate a
position to others.
An Audience -an audience willing to listen to or
read and consider new views or perspectives
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When Arguments Work Best
Common Ground -the establishment of somecommon ground between the audience andarguer that is relevant to the issue.
A Forum -People need forums for an argumentso they can feel creative and know they will beheard.
Audience Outcomes -successful arguments
should produce changes in the audience.
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When Argument Fails
No disagreement or reason to argue -noarguments can take place when there is no realdisagreement.
Risky or trivial issues -Big or risky problems thatmay call for radical change are difficult to argue.
Difficulty in establishing common ground
Standoffs or fights which result in negative
outcomes
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Review
1. What did you think when you encountered theword argument? Has your opinion changed?
2. What are 3 examples to illustrate the
statement: Argument is everywhere3. Describe a traditional argument and aconsensual argument.
4. What are some conditions necessary for
argument to work best?5. What are some conditions that may cause
argument to fail?
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Activity
In pairs discuss and record characteristics and interests you
have in common. (5 min)
Combine pairs (4) discuss and record interests all have in
common (5 min)
Each group gives one minute report on what they have incommon.
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RHETORICALSITUATION
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Rhetorical Situation
Text-the written argument, which has thecharacteristics you can analyze.
Reader or audience-for the text must care enough toread and pay attention.
Author-writes an argument to convince a particularaudience.
Constraints-includes the people, events,circumstances that constrain an audience to analyze
and react in a particular way. Exigence-part of the situation that signals that
something controversial has occurred or is present.
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Use Rhetorical Situation When You
Write an Argument
The context for argument: exigence and
constraints that influence both author and
audience
You, the author The audienceThe text
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Rhetorical Situation as Writer
Exigence: What is motivating you to write onthis issue?
Reader/Audience: Who is going to read/hearthis?
Constraint: Will your values and attitudes driveyou and your opponent apart or will they helpyou develop common ground?
Author: What do you know? What do you need
to learn? Text: What should your argument look like?
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CLAIMSTypes of Claims establishing purpose and organization
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Claim
What do you, as the writer, intend to prove?
Synonyms: thesis, controlling idea, main point, proposition
The claim is the main point of the argument.
Identifying the claim as soon as possible helps you focus on
what the argument is about.
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Types of Claims: Establishing
Purpose and Organization
Claims of Fact
Claims of Definition
Claims of Cause Claims of Value
Claims of Policy
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Claims of Fact
Answers the questions: Did it happen? Does it exist?
Can be an apparent statement of fact, not everyone may not
agree.
These facts need to be proven as either absolutely true in
order for audience acceptance.
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Examples
Women are as effective as men in combat
The ozone layer is becoming depleted
Big foot exists
Men need women to civilize them
It may turn out that the digital divideone of
the most fashionable political slogans or recentyearsis largely fiction.
Newsweek, March 25, 2002
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Organization for Claims of Fact
Chronological order: traces what has occurredover a period, usually in the order in which itoccurred, can be used to develop claims of fact
Claim with reasons may used to organize a fact
paper The claim of fact itself is often stated near the
beginning of the argument unless there is apsychological advantage for stating it at the end.
Most authors make claims a fact clear from theonset
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Factual support is appropriate for claims of fact
Support includes:
Facts
Statistics
Real examples
Quotations from reliable sources
When reliable authorities are used, thequotations are usually based on fact and less
on opinion
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Claims of Definition
Answers the questions: What is it? How should we define it?
Entire arguments can center around the definition of a term.
Definition is also used as a type of support, often at the
beginning , to establish the meaning of one or more key
terms.
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Example
The debate is solely about biomedical cloning for lifesaving
medical research.
New York Times op-ed, April 25, 2002
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Organization for Claims of
Definition
Compare and contrasttwo or more aspects arecompared and contrasted throughout the essay.
Topical Organizationseveral qualities,characteristics, or features of the word orconcept are identified and explained.
Main types of support are references to reliableauthorities and accepted sources to establishclear definitions and meanings.
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Claims of Cause
Answers the questions: What caused it? Or, what are its
effects?
People often disagree about what causes something to
happen, and they disagree about the effects
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Examples
Overeating causes diseases and early death
A healthy economy causes people to have faithin their political leaders
Sending infants to daycare results in
psychological problems later in life
The important issue, then, it whetherantidepressants truly worsen the potential for
suicide.New York Times, May 25, 2004
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Organization for Claims of Cause
Describe the cause and then the effects
Effects may be described and then the cause or
causes
Support for establishing cause-and-effectrelationship is: Factual data including real examples and statistics
Signs of certain causes and effects can also be used
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Claims of Value
Answers the questions: It is good or bad? What
criteria will help us decide?
Aims at establishing whether the item being
discussed is good or bad, valuable or notvaluable, desirable or not desirable.
It is often necessary to establish goodness or
badness and apply them to the subject to show
why something should be considered good or
bad.
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Examples
Private schools vs. public schools
Dogs make the best pets
Science fiction novels are more interesting than romance
novels
Computers are a valuable addition to modern society
Viewing television is a wasteful activity
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Detroit is a town of engineers, and engineers like to believe that
there is some connection between the success of a vehicle
and its technical merits.
The New Yorker, January 12, 2004
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Organization of Claims of Value
Applied criteria: criteria for evaluation areestablished and then applied to the subject athand.
Make the claim and add a list of reasons why it is
good or bad. Appeals to valuesthe arguer appeals to what
the audience is expected to value.
A sense of common, shared system of values
between the arguer and audience is importantfor the argument to be convincing.
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Support for Claims of Value
Motivational appeals that suggest what theaudience wants are also important for theargument to be convincing.
People place value on things they work to
achieve Quotations from authorities who are admired
help establish judgments of good or bad
Examples can be used to establish that
something is good or bad Definitions are used to clarify the criteria
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Claims of Policy
Answer the questions: What should we do about it? What
should be our future course of action?
Describes a problem and then suggests ways to solve it
Deciding what to do in the face of problems has always been
one of the major purposes of argument.
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Examples
We should stop spending so much on wars and start spending
more on education
Every person in the United States should have access to health
care
Low income families should receive health care from thegovernment
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It would benefit every man, woman, and
child in this country, and it would hurt noone, to demolish prisons and replacethem with much smaller, locked, secureresidential schools and colleges in which
the residents could acquire as mucheducation a their intelligence andcuriosity would permit.
Chronicle of Higher Education, October 16, 1978.
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Organization for Claims of Policy
Problem-solutionthe problem is first described in detail that
the audience will want a solution. Then the solution is spelled
out.
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Support Data and statistics
Moral and common sense appeals Motivational appeals-the audience needs to be motivated
to think or act in a different way
Appeals to values-the audience becomes convinced it
should follow a policy to achieve important values Comparisons to what other groups have done
Quotations from authorities
Cause to establish origin of the problem and definition
used to clarify it Examples can be useful to show extent of the problem and
how things might turn out if accepted
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PROOF
Supporting the Claim
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Traditional Categories of Proof
Aristotles Rhetoric, written somewhere between 360 and 334
B.C., is a key text in the history of argument.
He goes into detail about broad categories of proof that can
be used to establish the probability of the claim.
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Traditional Categories of Proof
Aristotle distinguishes between proofs that can be producedand laid on the table like a murder weapon, fingerprints, or awritten contract and proofs that are invented and representthe creative thinking and insights of clever intelligent people.
He divides the second category into three subcategories.
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Traditional Categories of Proof
Logical Proofslogos
Proof that establishes ethos
Emotional Proofpathos
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Types of Logical Proof: Logos
Argument from Sign A specific visible sign is sometimes used to prove
a claim.
A sign can prove with certainty
Someone breaks out with chicken pox and theclaim is that the person with chicken pox
A sign can prove the probability of a claim
A race riot, is probably the sign of the claim
people think they are treated unfairly
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Types of Logical Proof: Logos
Argument from Induction
Provides a number of examples and draws a
claim in the form of a conclusion.
Also called argument from generalization orargument from example
An inductive argument uses examples to lead
into a claim or generalization about the
examples.
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Types of Logical Proof: Logos
Argument from Deduction
A deductive argument leads from a general principle, applies it
to an example or specific case, which is described in the
support and draws a conclusion which is the claim.
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Types of Logical Proof: Logos
Argument from Cause
Places the subject of the argument in a cause-and-effectrelationship to show that it is either the cause of an effect orthe effect of a cause.
Can serve as an organizational pattern
Historians frequently use argument from cause.
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Types of Logical Proof: Logos
Argument from Historical, Literal, or Figurative Analogy
Explore similarities and differences between items in the same
general category
We interpret what we do no know in light of what we do
know.
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Types of Logical Proof: Logos
Historical analogies explain what is going on nowin terms of what went on in similar cases in thepast. Future outcomes are often projected frompast cases
Literal analogies compare tow items in the samecategorywhat happened in one case willhappen in the other.
Figurative analogies compare items from twodifferent categories, as in metaphor, are usuallyspelled out in more detail than in a metaphor.Effective only when used to identify realqualities.
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Types of Logical Proof: Logos
Argument from Definition Definition is extremely important in an
argument.
It is very difficult to argue about anything unless
there is general agreement about the meaningsof key terms.
This is especially true when they are part ofclaim.
Sometimes an entire argument is based on theaudiences acceptance of a certain meaning of akey term.
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Types of Logical Proof: Logos
Argument from Statistics
Statistics describe relationships among data,people, occurrences, and events in the realworld, only they do so quantitatively.
Modern readers have considerable faith innumbers and statistics.
Read statistical proofs carefully to determine
where they came from and how reliable,accurate, and relevant they are.
P f th t B ild C dibilit
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Proof that Builds Credibility:
Ethos The materials provided in an argument that help the audience
gain a favorable impression of the arguer or the authoritiesand experts the arguer cites or quotes help create ethos orthe credibilityof the author.
The other way is to quote others or to use arguments from
authority.
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Argument from Authority
We are usually inclined to accept the opinions and factualevidence of people who are authorities or experts in theirfields.
Authors sometimes establish their own credentials by makingreferences to various types of past experiences that qualify
them to write about their subject.
T f E ti l P f
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Types of Emotional Proof:
Pathos
Emotional proofs are appropriate in argument
when the subject itself is emotional and when it
creates strong feelings in both the writer and the
reader.
Types of emotional proof focus on motivation
(what people want) and on values (what we
consider good or bad, favorable or unfavorable,
acceptable or unacceptable.
T f E ti l P f
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Types of Emotional Proof:
Pathos Motivational Proofs
Some proofs appeal explicitly to what all audiences are supposedto want
Authors sometimes appeal to the opposites of these needs andvalues to motivate people to change their behavior.
The purpose of motivational proof is to urge the audience to takeprescribed steps to meet an identifiable need.
T f E ti l P f
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Types of Emotional Proof:
Pathos Value Proofs
Some proofs appeal to what all audiences are expected to valuesuch as fairness, reliability, honesty, loyalty, patriotism,dependability, creativity, equality and devotion to duty.
For example the author that argues for policies and laws that
protect the environment is assuming you (the audience) valuesthe environment.
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Fallacies
Authors sometimes resort to using misleadingevidence and faulty reasoning when they try tobe convincing.
Fallacies can seem convincing when they appear
to support what the audience already believes orwants to believe.
When you are tempted to believe an argumentthat does not seem logical consider why you aretempted to believe it.
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Fallacies
Recognize a fallacy by asking:
Is this material relevant?
Is it adequate?
It is true or is it distorted?
Is it oversimplified or exaggerated?
Does it support the claim?
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Fallacies
Avoid quoting sources that contain fallacies
Avoid using them in your own writing
Fallacies in your own writing, whether created by you or by
the authors you choose to quote, weaken your argument and
damage your ethos.