Arem Pacific China Resort Marketing Plan

MA

STER PLA

N FO

R A

PREM

IUM

FIVE STA

RS A

IR-W

ATER

-LAN

DLEISU

RE, R

ECR

EATIO

N A

ND

RESID

ENTIA

L CITY

AT LIU

YE LA

KE

美国澳宝红企业

2013年1月AREM PACIFIC CORPORATION JAN 2013

规划纲要 CONTENTS

水陆空高端旅游度假城规划

执行摘要 Executive Summary

区位分析Site Analysis

功能板块Site Functionality

功能分区Zoning Functionality

........................................... 1

........................................... 3

........................................... 2

........................................... 4

1.嘉年华游乐园 Amusement Park ............................................ 6

2.游艇船屋度假 Houseboat Resort ............................................ 7

3.国际酒店休闲 International Hotel ............................................ 9

4.顶级澳洲酒庄 Australian Winery ........................................... 10

5.通航总装运营 General Aviation ........................................... 11

6.动力滑翔娱乐 Aerochute & Aerosport ........................................... 12

7.健康理疗体验 Physiotherapy Spa ........................................... 13

8.国际美食综合 International Cuisine ........................................... 14

9.生活配套住宅 Residential Area ........................................... 15

10.环境保护 Environment Protection ........................................... 16

Page

MASTER PLAN FOR A PREMIUM FIVE STARS AIR-WATER-LAND LEISURE, RECREATION AND RESIDENTIAL CITY

执行摘要 EXECUTIVE SUMMARY

随着柳叶湖全面启动国家级旅游度假区创建工作，景区核心度假设施与服务的规划与建设变得至关重要。作为美国纳斯达克OTC上市的公众公司，美国澳宝红企业拥有雄厚的资本实力、丰富的产业资源和先进的经营理念。澳宝红整合公司的航空、游艇、国际美食、大型游乐园等相关产业为柳叶湖量身打造水陆空高端旅游度假城。

度假城分三期建设，一期拟建游艇码头、飞机跑道、飞行指挥塔楼、热气球和动力滑翔伞起降平台、游艇和飞行及动力滑翔伞会员培训中心；二期拟建游艇、飞行、动力滑翔伞会员俱乐部、国际美食文化街、度假会议中心、澳洲顶级红酒酒庄、高端度假别墅区；三期拟建高端会员住宅区。建设周期五年，一期约一年半，二期约一年半，三期约两年，计划投资约人民币20亿元，项目总体规划用地2000亩（蚂蟥溶沾天湖），其中一二期项目用地1000亩，三期项目用地1000亩。

规划书将从区位优势、功能板块、功能分区等三个方面详细介绍柳叶湖水陆空高端旅游度假城设计方案。项目的建成将显著提升柳叶湖区核心吸引力，为柳叶湖创建国家级旅游度假区增添浓墨重彩的一笔。

1

水陆空高端旅游度假城规划MASTER PLAN FOR A PREMIUM FIVE STARS AIR-WATER-LAND LEISURE, RECREATION AND RESIDENTIAL CITY

Arem Pacific Corporation(Arem), an US public company, listing on NASD - OTCBB, is transforming Liuye Lake into a National tourism and entertainment city. Across the entire project best practice planning and design will be implemented and managed, encouraging design excellence, technical innovation, sustainable outcomes, healthy lifestyle choices and strong cultural and social benefits for the international and local community. Arem has the financial strength, abundant resources and operational expertise complemented with its airplane, hot air balloon, aero-chute, houseboat, theme park, international cuisine & cultural village, etc tailoring Liuye Lake into a premium five stars commercial & residential village.

The project will be implemented in three phases; Phase one, the construction of boat pier, airstrip, flight control tower, flying/boating club members’ training centre will be implemented.

Phase two will see the introduction and establishment of boating, flying, aero-chute recreational club, premium Australian wine, international cuisine, cultural village, convention/exhibition centre and premium holiday villa.

Phase three, the launching of high-end premium residential homes . The total development cost around Rmb 2 billions covering an area of 2,000mu (1,320,000sqm) and it takes five years to complete, phase one and two will take one half year respectively covering an area of 1,000mu (660,000sqm), phase three which covers another 1,000mu (660,000sqm) will complete in 2 years.

区位分析 SITE ANALYSIS

2

常德市位于湖南省西北部，东滨洞庭，南通长沙，西连川黔，北邻鄂西，距省会长沙150公里，距世界闻名的风景区张家界195公里。史称“黔川咽喉，云贵门户”。

作为湖南省重点打造的“一山一水一城”旅游景点之一的柳叶湖，位于湘西北各大景点的枢纽常德。每年通过桃源机场到常德、张家界和凤凰古城的游客络绎不绝。澳宝红柳叶湖水陆空高端旅游度假新城项目致力于为游客提供全方位的休闲体验，为游客的“一山一水一城”之旅增添崭新的完美享受。As one of the three significant tourist attractions promoted by Hunan province, Liuye Lake is located in Changde which is an airport pivot to connect other two prestigious world heritage sites, Zhangjiajie and Fenghuang ancient city. These three sites attract milions of tourists each year and Arem aims to provide an im-pressive recreation experience to those tourists visiting the one lake, one mountain and one city in Hunan by incorporating a va-riety of programs into Arem’s Liuye Lake air-ware-land Resort.

Changde is located in the north-westernHunan Province, which lies in the west to Dong-Ting Lake, north to Changsha, east to Sichuan and Guizhou Province, and south to Hubei Province. Changdeis only 150 kilometers away from the Capital city of Hunan Province and itis only 195 kilometers away from the famous World Heritage Zhangjiajie.


功能板块 SITE FUNCTIONALITY

4

四大版块：通用航空、水上休闲、游乐公园、综合娱乐 Four Parts: General Aviation, Water Recreation, Luna Park, Leisure Plaza


水陆空高端旅游度假城规划A PLANNING REPORT ON LIUYE LAKE AIR-WATER-LAND RESORT

功能分区 FUNCTION ANALYSIS

4

度假城规划区域建设项目：通航总装运营区、动力滑翔娱乐区、游艇船屋度假区、国际酒店休闲区、顶级澳洲酒庄区、嘉年华游乐园区、健康理疗体验区、国际美食综合区以及生活配套住宅区。

The planning areas in the base: General Aviation Assembly and Operations Area, Aerochute & Aero-sport Area, Houseboat & Water Resort Area, International Hotel Area, Australian Winery Area, Amu-sement Park Area, Massage & Spa Area, International Cuision Area and Residential Area.

A 建设控制用地 21.50公顷1.嘉年华游乐园区B1建设控制用地 44.38公顷2.游艇船屋度假区3.国际酒店休闲区4.顶级澳洲酒庄区B2建设控制用地 46.62公顷5.通航总装运营区6.动力滑翔娱乐区C 建设控制用地 26.40公顷7.健康理疗体验区8.国际美食综合区9.生活配套住宅区

Area A 21.50 hectare1. Amusement Park

Area B1 44.38 hectare2. Houseboat & Water Resort

3. International Hotel4. Australian Winery

Area B2 46.62 hectare 5. General Aviation

6. Aerochute & AerosportArea C 26.40 hectare

7. Massage & Spa8. International Cuision

9. Residential Area

6

①②③

④

⑤

⑥

⑦⑧⑨

A 建设控制用地 21.50公顷

1.嘉年华游乐园区

B1建设控制用地 44.38公顷

2.游艇船屋度假区

3.国际酒店休闲区

4.顶级澳洲酒庄区

B2建设控制用地 46.62公顷

5.通航总装运营区

6.动力滑翔娱乐区

C 建设控制用地 26.40公顷

7.健康理疗体验区

8.国际美食综合区

9.生活配套住宅区


1.嘉年华游乐园 AMUSEMENT PARK

7

①

嘉年华游乐园区是柳叶湖水陆空高端旅游度假城中陆上项目的重要一环。澳宝红企业拥有丰富的大型游乐场建设经验。来自马来西亚、美国和澳大利亚等国际一流的游乐园管理团队将为柳叶湖区打造中南地区首屈一指的陆上综合游乐公园。

Amusement Park is an important partof Liuye Lake’s Air-Water-Land Resort.Arem experienced in amusement parkmanagement. With its world class teamfrom Malaysia, US and Australia, Aremwill build one of the best amusement pa-rks of China at Liuye Lake.


2.游艇船屋度假 HOUSEBOAT & WATER RESORT

8

船屋可以作为一所房屋，酒店，餐厅。多重甲板或者有电力供应的办公室，出游、游戏、体育、烧烤、聚会、垂钓等许多休闲活动都可以在船屋上进行。中国的生活方式正在改变，许多私人船主在自己的船屋上举行会议、应酬、钓鱼、出航、聚会或其他水上体育活动。澳大利亚驻广州领事馆副领事Jeff Turner和澳宝红董事长Thomas Tang与2011年2月启动了澳宝红在中国的船屋制造项目。澳宝红时尚的设计与高质量的制造将为客户打造高品质的船屋。澳宝红的飞机与船屋产品均由澳大利亚专业设计并在中国设厂制造。本地制造的澳宝红的产品能够快速高效的在中国组装，同进口国外制造的船屋、飞机、滑翔伞和热气球相比有明显的制作、运输以及调试成本优势。随着中国经济的发展，对飞机、游艇、船屋以及水上房产的需求必将迅猛增长。澳宝红多样化的水上项目也能为这些产品提供长期的需求。

②


9

Houseboat would be capable of operating as a house, hotel, restaurant or office with power supply, multiple decks, with many options for hanging out, gaming, sporting, BBQ/partying, fishing etc. The lifestyle is changing in China; boat owners use them for meeting, socializing, fishing, cruising, partying or water sport.

The Deputy Consul- General of Australia, Consulate General Guangzhou China Mr. Jeff Turnerand Arem’s president Mr Thomas Tang launched the commencement of boat manufacturing in China on February 28, 2011. Arem has stylish design and high quality constructing of its houseboatto make sure the products delivered are of high standards.

Arem’s manufacturing facilities for the Australian designed products are located within China; its products in the local market can be assembled very quickly and at a lower manufacturing, delivery and commissioning cost as compared to imported houseboat, aeroplane, aerochute and hot air ball-oon. The demand for aeroplane and houseboat, the real estate on water will be on a steep growing path, coming from a very low base in China. The strong economy in China and Arem’s different waterfront and resort programs will sustain an increasing demand for the company’s products for many years to come.

②


3.国际酒店休闲 INTERNATIONAL HOTEL

10

澳宝红同时拥有数家高端夜总会，能够提供完整的娱乐项目和优秀的服务。

③

Arem also owns some exclusive night clubs where all types of entertainmnet can be found and excellent services could be expected.


4.顶级澳洲酒庄 AUSTRALIAN WINERY

11

澳宝红酒业是澳宝红旗下的品牌产业，经过多年的经营，澳宝红红酒已成为中国著名的澳洲红酒品牌。澳宝红计划在中国发展葡萄酒中心，期中将包括葡萄园和先进的装瓶厂，经营数量不断增加的澳洲和世界其他国家的优质葡萄酒。澳宝红酒庄和红酒俱乐部将成柳叶湖水陆空高端旅游度假城的一部分。


Arem wine, a popular brand name in China will transfer its Australian winery experience and technology to China by setting up vineyards, wine making and bottling facilities.

5.通航总装运营 GENERAL AVIATION

12

该区域是通用航空核心运营区。随着近年来中国经济的高速增长，成长起来的富裕中产阶层人士为了商务和休闲的需要，开始消费各种高端产品，包括豪华游艇、私人飞机。轻型飞机是澳宝红的特色项目。作为率先进入中国低空飞行市场的国际领先企业，澳宝红拥有设计与制造不同型号的高端私人飞机的能力，并提供上乘质量的商用飞机和系统性的飞行员试点培训。

As China’s economics has gathered pace in recent years, growing affluent middle class businessmenbuy sophisticated consumer products, including luxurious houseboat and private plane for business and leisure purposes. Aviation equipments are other featured products of Arem. By manufacturing different private areoplanes, Arem aims to enter China’s low altitude airspace market which has a strong growing potential by providing commercial airplanes with superior quality and systematic pilot training programs. Arem has participated in China International Aircraft Interiors Expo by dis-playing its products.

⑤


6.动力滑翔娱乐 AEROCHUTE & AEROSPORT

13

绝妙的飞行，温柔的愉悦，热烈的气氛，这一切都让滑翔伞飞行的体验变得难以忘怀。澳宝红滑翔伞是一个专门设计的两座动力滑翔伞，时速可达70公里每小时，法定飞翔高度为1.5公里。滑翔伞能够同时搭载250公斤以内的两名乘客飞行长达两小时。滑翔伞已通过澳大利亚休闲航空协会注册。30分钟的滑翔让您俯瞰柳叶湖、太阳山完美山水景观，体验不一样的休闲娱乐。

The perfect mix of elegant flying, gentle exhilaration and warm atmosphere making the ride an un-forgettable experience. The Aerochute Dual is a two seater powered parachute designed specifically to ensure safety and comfort, operating up to 70 km/h and the legal limit is 5000ft. It can fly up to 2 hours with 2 persons with combined weight of 200 kg to 250kg. The aerochute and aerosport are gr-oup D ultra light, registered with the Recreation Aviation Australia (RAA). 30 minutes flight along the waterfront and scenic mountain let you experience the sensations and excitement.

⑥


7.健康理疗体验 PHYSIOTHERAPY SPA

14

澳宝红企业的三易健康理疗连锁中心在澳大利亚的主要商城里都有经营，专业的传统健康理疗将为莅临柳叶湖水陆空高端旅游度假城的顾客创造一个健康、时尚的休憩方式。

⑦

Sanyi Health is a health and recreation chain store of Arem operating in Australia’s major shopping centres. Professional massage, spa and other tra-ditional health therapy will cr-eate a healthy lifestyle for our customers and enhance their whole experience in Liuye Lake Air-Water-Land Resort.


8.国际美食综合INTERNATIONAL CUISINE

15

澳奇鱼是澳大利亚的代表美食。澳宝红企业的澳奇鱼海鲜连锁在澳洲有着多年的经营历史，澳宝红计划在柳叶湖水陆空高端旅游度假城设立澳奇鱼海鲜连锁店，提供中国最大的澳奇鱼美食连锁。

⑧

Arem Fish and Chips represents Aussie cuisines. With the experience from chain stores in Australia for many years, Arem will operate fish and chips outlet in Liuye Lake Air-Water-Land Resort successfully. Arem Fish & Chip targets to be one of the largest fast food chains of Fish Chips in China.


9.生活配套住宅 RESIDENTIAL AREA

16

生活配套住宅区是以健康生活理念为核心内涵的新型社区，致力于成为面向度假城相关产业员工、周边回迁安置居民以及通航俱乐部高级会员的综合性社区。

⑨


Across the entire residential area encourages design excellence, technical innovation, sustainable outcomes, healthy lifestyle choices and strong cultural and social benefits for the existing and future local community. The low density residential development that consist predominantly of low rise detached dwellings in a garden landscape that are well serviced by urban facilities and transport responsive to the changing demographic structure of the City, It provides a mixed use local business centre to provide opportunities for local community interaction and a sense of place and identity; a residential population in the range of 8,000 to 10,000 persons; a theoretical estimate of 3,500 dwellings delivered in a wide range of housing products including apartments, attached housing and detached housing on lots ranging from 180sqm to 1,000sqm

环境保护

17

绿色环保是澳宝红重要的产业理念之一。由澳宝红企业引进的CWT低温\环绕压力加速蒸发式污水处理设备系统，获得三项世界发明专利，于2008年在澳洲投入商业应用。柳叶湖水陆空高端旅游度假城将采用此系统进行污水处理，确保柳叶湖区域内山长青，水长绿，永葆其珍贵独特的自然资源与风光。

It is one of Arem’s key philosophies that environment protection is paramount for any development. Arem develops its advanced Australian technology on sewage disposal. The unique CWT sy-stem has three global invention patents and was first commer-cialised in Australia in 2008. Utilizing this system in Liuye Lake Air-Water-Land Resort will ensure the sustainability of the area.

ENVIRONMENT PROTECTION


美国澳宝红企业

2013年1月AREM PACIFIC CORPORATION JAN 2013

Documents

Arem Pacific China Resort Marketing Plan