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Are You There Internet?
It’s Me, Joey
Are You There Internet?
It’s Me, Joey
Joey Strawn Empty Jar Marketing 12/7/10
Joey Strawn #W180 Dec. 7, 2010
DigitalPersonality
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
...the online representation of your company or brand, perceived by
your audience through digital channels, and cultivated through
strategy and content.
Digital Personality is...
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
Brand vsDigital
Personality
Joey Strawn #W180 Dec. 7, 2010
Your Brand is something you are; your Digital Personality is something
your Brand uses to connect with your audience.
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
What’s it all ABOUT?What’s it all ABOUT?
Gary Vaynerchuk
Joey Strawn #W180 Dec. 7, 2010
• Entrepreneur• Wine Library TV Host• Author• NY Jets Fan• Possibly Crazy
Joey Strawn #W180 Dec. 7, 2010
Wine Library TV
It’s about PASSION.
Preston Ely
Joey Strawn #W180 Dec. 7, 2010
• Real Estate Broker• Software Engineer• Creator of Freedom$oft• Rockstar• Speaker
It’s about ATTITUDE.
• “genius of real estate, but at the same time maintains a set of firm buns like a professional body builder”
• “It’s rare for Preston Ely to do anything but DOMINATE in all aspects of everything. He doubts his own death.”
• “Once he dove into the ocean and choked a mako shark unconscious with his bare hands.”
Joey Strawn #W180 Dec. 7, 2010
Old Spice
Joey Strawn #W180 Dec. 7, 2010
• Started in 1938• Sells grooming products• Ran successful SM campaign in 2010• Real-Time Case Study of Social Media response
Joey Strawn #W180 Dec. 7, 2010
* The Old Spice Guy Twitter/Youtube campaign was one of the fastest growing Internet video
campaigns of all time.
It’s about RESULTS.
The Pioneer Woman
Joey Strawn #W180 Dec. 7, 2010
• City woman turned rancher’s wife• Blogger• Photographer• Cookbook Author• Has legions of dedicated followers
It’s about CONNECTIONS.
Joey Strawn #W180 Dec. 7, 2010
When you hold true to your DigitalPersonality, opportunities come to
you.
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
It’s about TRUST.
Joey Strawn #W180 Dec. 7, 2010
*Results from the 2010 Edelman Trust Barometer
Joey Strawn #W180 Dec. 7, 2010
* From 2010 Edelman Trust Barometer
Once you solidify your customers’trust, it’s hard for your competitorsto break in. It’s up to you to keep
that trust.
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
It’s
EASY
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
YOU
People do business with people.They want to know YOU.
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
It’s about TRANSPARENCY.
Joey Strawn #W180 Dec. 7, 2010
U.S Trust in Business & Business Performance
Joey Strawn #W180 Dec. 7, 2010
Your customers cansmell it a mile away. They want to do businesswith someone who caresand someone who isgenuine.
In business, there’s nowhere leftto hide, just make sure you’re
not still trying to.
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
How To Find Your Digital Personality?
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
Act - Building a strategy to know where to act.
Interact - How to act once there.
React - What to do when you loose control.
Joey Strawn #W180 Dec. 7, 2010
1. ACT
Joey Strawn #W180 Dec. 7, 2010
What goes into producing a great play?
• Setting - Twitter, Facebook, Youtube, Blogs, etc.
•Characters - Your customers, your audience.
Be sure to have very clear customer profiles (preferably written)
• Script - Your content.
Joey Strawn #W180 Dec. 7, 2010
What is Content?Tweet:
Facebook:
Blog:
Joey Strawn #W180 Dec. 7, 2010
Your Content is Your Voice
Joey Strawn #W180 Dec. 7, 2010
So what do I do?
WriteEvery Day
Joey Strawn #W180 Dec. 7, 2010
2. INTERACT
Show people you care about themand they’ll not only love your
business, they’ll tell their friends.
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
So what do I do?
AskQuestions
Joey Strawn #W180 Dec. 7, 2010
This has been the most popular Facebook post I’ve made in the past 3 months:
* Note: “Roll off the top” is the correct answer
Joey Strawn #W180 Dec. 7, 2010
Places You Can Interact With Your Customers
Joey Strawn #W180 Dec. 7, 2010
3. REACT
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn #W180 Dec. 7, 2010
React with
Immediacy and Sympathy
Joey Strawn #W180 Dec. 7, 2010
So what do I do?
Care
Joey Strawn #W180 Dec. 7, 2010
A
I
R
Act
Interact
React
Interactive Exercise
Joey Strawn #W180 Dec. 7, 2010
Conclusion
Joey Strawn #W180 Dec. 7, 2010
Questions? Need Help?
Joey Strawn #W180 Dec. 7, 2010
Joey Strawn
Twitter: @joey_strawn
www.joeystrawn.com
Facebook.com/joeystrawn
LinkedIn.com/in/joeystrawn