The  Pa'ent  Path    to  You,  the  Professional  

   

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16%  of  bloggers  blog  about  health  

7.65MM  health-­‐  related  tweets  a  

month  

44%  search  for  specific  

doctors  or  professionals  

78.1%  of  consumers  use  the  Internet  to  gather  health  informa'on  

60%  of  pa'ents  ac've  online  say  using  the  web  affected  

 a  medical  decision  

Of  online  users  who  use  social  media  as  a  source  for  health  informa'on,  94%  use  Facebook  

 32%  of  consumers  watch  videos  about  health  (more  than  videos  on  celebri'es,  

food  or  sports)      

-­‐  45  Million  Health  Searches  Every  Day  -­‐  

   

80%  use  the  internet  to  search  for  health  

informa'on  

Consumers  Start  Their  Health  Research  Online  

Source:  NetcraQ;  BlogPulse;  Technora';  TwiTer  

Be  Where  the  Pa'ents  Are  

Founded  by  Jeff  Arnold  (Founder  and  former  CEO,  WebMD),  Dr.  Mehmet  Oz,  Discovery  

CommunicaCons,  Harpo  ProducCons  and  Sony  Pictures  Television  

Sharecare  is  the  na'on’s  fastest  growing  health  and  wellness  social  media  plaXorm  created  by  Jeff  Arnold  (the  founder  of  WebMD),  Dr.  Mehmet  Oz  and  Oprah’s  Harpo  Produc'ons.    Sharecare  includes  the  largest  mul'-­‐specialty,  online  health  directory  of  providers  containing  more  than  500,000  professionals,  and  provides  solu'ons  to  connect  pa'ents  with  providers  in  a  socially  safe  and  secure  environment.    Local  marke'ng  helps  to  connect  pre-­‐qualified  pa'ents  with  the  right  physician.    Sharecare  allows  people  to  ask,  learn  and  act  upon  ques'ons  of  health  and  wellness,  crea'ng  an  ac've  community  where  knowledge  is  shared  and  put  into  prac'ce  —  simply  said,  sharing  care.    

Sharecare  connects  pa'ents  and  caregivers  with  local  providers  and  allows  them  to  share,  learn,  and  grow  in  a  socially  safe  and  secure  environment    

Sharecare  provides  tailored,  targeted  marke'ng  to  con'nue  to  support  these  connec'ons,  through  appointment  scheduling  

Consumers  Seeking  Health  Informa'on  

Consumer  searches  enter  Sharecare,  including  the  Sharecare  health  Q&A  plaXorm,  plus  other  Sharecare  partners  such  as  Real  Age,  Daily  Strength,  and  DoctorOz.com    

Consumers  self-­‐iden'fy  their  health  interests  and  needs  through  search,  online  quizzes  and  surveys    

Sharecare  iden'fies  consumers  geographically  and  based  on  interests/needs,  matches  them  with  socially  enabled  providers  

Consumers  enter  health-­‐related  search  queries…  

Heart  Cancer  

Diabetes  Pediatrics  

The  Only  Social  Site  You  Need  for  Health  

Sharecare  is  the  only  site  that  has  relevant  and  engaging  health  content  for  consumers  and  online  appointment  scheduling,  plus  other  resources  for  you,  the  professional.        Sharecare  provides  a  socially  safe  environment  to  connect  you  with  pre-­‐qualified  pa'ents  and  drives  pa'ents  to  your  prac'ce  through  local  marke'ng  and  tailored  communica'ons.    

scheduling

content  

marke'ng profile

Sharecare’s  Suite  of  Services  

Online  Search  Sharecare  pages  appear  high  in  search;  we  use  this  to  gain  you  greater  visibility  

Geo-­‐targeted  Marke@ng  Sharecare  delivers  targeted  email  messages  to  help  connect  pa'ents  with  providers  

QA  from  Leading  Providers Integrated  Health  Assessments Localized  Online  Scheduling

Geo-­‐Targeted  Profile  Page  Each  professional  receives  a  feature-­‐rich  profile  page  to  promote  their  prac'ce  

Decision  Support

1.  Intui've  Layout  Expert  creden'als  and  special'es  are  highlighted  and  the  simplified  layout  makes  it  easy  for  consumers  to  learn  about  your  specialty,  read  your  answers,  find  your  contact  informa'on  and  connect  with  you.    

2.  ‘Following’  Model  Consumers  can  follow  you  allowing  them  to  stay  current  on  ques'ons  you’ve  answered,  'ps  you’ve  shared,  blog  posts  and  more.  

3.  Ac'vity  Wall  Posts    Gain  feedback  from  your  followers  on  your  updates  and  enjoy  interac'ng  with  consumers  about  important  health  topics.    

4.  Private  Messaging  (op'onal)  Private  inbox  permits  1:1  communica'ons  between  colleagues  and  pa'ents  you  choose  to  follow  and  allow  to  message  you.  

5.  Appointment  Scheduling  Convenient  online  appointment  scheduling  is  integrated  within  each  physicians  profile  page.    

6.  Insight  Offers  up-­‐to-­‐date  diagnosis,  treatment  and  disease  management  strategies  based  on  the  latest  guidelines  and  prescribing  informa'on.                  

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For  Illustra'on  purposes  only.  

Expert  Profile  Page  

6  

Integrated  Pa'ent  Scheduling  on  Profile  Pages  

1.  Real-­‐Time  Scheduling    2.  Integrated  Google  Maps    3.  Mul'ple-­‐loca'on  Support  

 4.  Ease  in  Time  Selec'on                

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Integrated  appointment  scheduling  can  be  ac'vated  on  your  Physician  Profile  Pages  on  Sharecare  as  well  as  on  your  own  website    

   

 Drive  Pre-­‐Qualified  Pa'ents  Into  Your  Prac'ce  

"   Increase  your  online  visibility.    Sharecare’s  Professional  subscrip'on  works  as  a  targeted  digital  marke'ng  tool,  helping  promote  your  prac'ce  and  exper'se  to  local  consumers  searching  for  answers  to  their  health  ques'ons  and  providers  to  make  appointments  with.    

"   Diagnose  and  manage  pa@ent  condi@ons  through  integrated  clinical  decision  support  tools.  Leverage  in-­‐depth,  yet  easy-­‐to-­‐use,  point  of  care  informa'on  to  form  efficient,  cost-­‐effec've  plans  to  diagnose  and  manage  thousands  of  medical  condi'ons.    

"   Connect  and  communicate  with  pa@ents  and  caregivers.  Safe  and  secure  communica'on  tools  on  Sharecare  allow  you  to  interact  with  a  health-­‐specific  community  that  is  searching  for  expert  answers  and  advice  to  help  iden'fy,  prevent  or  manage  a  condi'on.    

"   Increase  appointments  through  online  scheduling.    Make  it  easy  for  poten'al  pa'ents  to  find  you  and  instantly  make  appointments  to  see  you.  Maximize  staff  'me  and  appointments  through  our  integrated  online  appointment  scheduling  program;  for  pa'ents,  it  makes  finding  and  booking  appointments  with  the  right  doctor  quick  and  easy.    

A  Sharecare  Professional  subscrip'on  will  help  you:

Sign  Up  for  a  Sharecare  Professional  Subscrip'on  

Click  to  learn  more  about  becoming  socially  enabled  on  Sharecare.com/pro  

Learn  More  Now  »    Call  our  customer  service  line    to  upgrade  to  a  Professional  

subscrip@on  on  Sharecare  today    

1-­‐800-­‐469-­‐6349  

All  for  the  introductory  price  of  $75/month!