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EnvironmentEntrances
STORES Products
Personnel/CustomersOthers
Grocery Store
Arts & CraftStore
Clothing Store
BookstoreStore
ENTRANCESDefinitely, open
doors, bright sign lettering, colors,
even seating area in the outside of the store will draw me in. If the door is
closed, not bright, and I am just
browsing around my tendency is that I
will skip it.
ENVIRONMENT
SPACIOUS
AMPLE CORRIDORS
DECORATIVE CEILINGS
BIG WINDOWS
NICE AND TALL CEILINGS
All these places gave me a feel of relaxation and will not make to be in rush to get out of there! All of them
have very nice music with the exception of the grocery store – no music.
PRODUCTS
All coincide in big and clear signs indicating where the product is located. Never noticed how in some of the stores the walls were so well decorated
according to the products underneath it.
PRODUCTS
CLEARANCE BARGAIN PRICES SALE ITEMS
Found that bright yellow and bright oranges are usually used for sales, clearance items. Even the one with the Bargain sign have each of its books
with a bright yellow or orange sticker!
OTHERS
HIGYENE
REDBOX/ COINS CHANGE
FLOWERS
CHARITY SUPPORT
CARDS/BALLOONS
I found that additional services are great opportunity to save precious time…besides finding desinfecting
wipes are always good for any emergency!
CUSTOMERSIn all these places, most of
the customers were not alone. In the grocery
store, people were just looking for the product
they were needing while in the bookstore, crafts store, and old navy many people
were browsing. People are exhort to touch the
products. Found that with the excpetion of the
grocery store, a 70% of the people actually purchase something from the store.