Are you paying attention?

Assignment IIStanford University 2012,

Crash on Creativity,Online course

Alexander Zezulinsky @zezulinsky

What was the assignment?

Go to at least 6 different stores.

Spend about 15 minutes in each store making OBSERVATIONS.

Captures your INSIGHTS andHIDDEN OPPORTUNITIES

What I decided to do?

I decided to go to 10 different GYMS

and FITNESS CENTERS for

capturing insights and hidden

opportunities

Insight 1

It helps to feel the rhythm while working out.

Music does really

matter in a gym.

Insight 2Hiring great personal

trainers is the key to success.

Communication between

customers and instructors is

really important.

Insight 3Equipment does matter in a gym.

Gym equipment should not be

rusty or homemade.

Insight 4

Mirrors have to be in a gym

for customers to look at

themselves

Insight 5

Women in a gym attract

male customers

Insight 6It should be enough space to work out in

a gym

FIN