by Frank J. Rumbauskas Jr.http://www.nevercoldcall.com

Why I Think So-Called Experts Are Mostly Liars

I'm sick of so-called "experts." Really really sick of them.

Here are a few examples:

Last year I was out of commission thanks to a severe sinus infection that resulted

from toxic mold exposure. It finally took surgery and a few days in the hospital to

correct it. During that time, I decided to hire the "best" Google AdWords

management company to run my campaigns in my absence, at a cost of several

thousand dollars per month.

The result?

These "experts" nearly ran my business into the ground - traffic and sales from

AdWords, my #1 traffic source, came to a screeching halt.

They were fired in short order.

Then I hired one of the world's top "experts" on website conversion optimization.

Several weeks and a few thousand dollars later, they redesigned

NeverColdCall.com based on their expert experience.

The result?

Again, not good. This time it wasn't a total disaster, but the site didn't perform

nearly as well as the one I'd chosen and customized all by myself for around $80.

The "expert" site was removed and my old site went back up. (I later learned that

they give the same website template to all their clients, so there's no real design

or consulting involved.)

Then, in a situation where the tables were turned, I was hired by a business

"expert" who did management and growth consulting with large corporations,

who started a business teaching others - you guessed it - how to start and run a

business.

After only a couple of short weeks, it became apparent that this "expert" quickly

became impatient with the realities of starting an internet marketing campaign

from scratch (he simply didn't understand the realities of marketing in the real

world, outside of the insulated world of corporate B.S.), and decided to fire me.

From checking on readily-available statistics from time to time, I can see that he

is failing miserably at starting a business, while he continues to teach others how

to do so, at a high cost to boot.

Then I was referred to an "expert" on back-end revenue generation and CPA

(cost-per-action) media buys.

The result? This time it was really sad - pretty much zero. A self-proclaimed super

affiliate who couldn't make more than $200 in any given month with the same

list of about 7,500 leads that I've been able to consistently generate over $70,000

each month from.

What's the bottom line?

For me, it's to realize that as evil as the group of people known as, "Those who

can't do, teach" are, there is an even more evil group of people who don't know

how to do anything, yet they charge people expensive consulting fees to do that

which they can't!

So the next time you hear someone proclaiming to be an expert, or talking about

all the consulting they do with big-wigs, be forewarned. With few exceptions,

you're probably dealing with a first-class liar who might end up on CNBC's show

"American Greed" for running a scam!

Frank Rumbauskas is the author of the New York Times best-seller Never Cold Call Again and several other books. Over 50,000 salespeople at organizations around the world have stopped cold calling thanks to his programs.

To learn more or to download a free 37-page PDF preview of Frankʼs lead-generation system, please visit www.nevercoldcall.com

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