Architecture Today

2017 Media Pack

Every issue of Architecture

Today is a great read.

We love AT for its wonderful

range of scale, location and

diversity of projects and

subjects, its high intellectual

standards, its critical rigour,

and its stylish and refined look.

Sunand Prasad

Penoyre & Prasad Architects

“

”

Since its launch in 1989, backed by more than 70 leadingpractices, Architecture Today has become strongly establishedin the hearts and minds of its readers.

Our uniquely deep roots in the architectural community haveenabled us to develop an intimate understanding of the role andchallenges facing architects today.

AT’s multiplatform portfolio of magazines, website and eventscan help to achieve your marketing goals, whether in raisingbrand awareness or driving new business.

Our editorial team, all of whom have an architectural training,provides expert insight and analysis through high-qualityeditorial content that is clearly told in both print and digital.

AT’s independent view is respected and admired throughout theindustry and our reach is truly reflective of the many facets ofthe UK architecture scene, without being constrained byinstitutional membership.

We deliver content that is assembled with a platform-neutralmindset. Our investment and development plans are guided bya multimedia approach that addresses the needs of architects.

This integrated approach is focused on ensuring content,platform and technology work in harmony to establishconnections with the architectural audience and deliver deepengagement that produces results for our clients.

Architecture TodayIndependent insight by architects for architects

“AT is always densely packed

with the information we need

to know about the buildings we

are really interested in. It’s great

to read practising architects

write about other architects’

buildings – it’s a magazine by

architects and for architects.”

Peter Clegg

Feilden Clegg Bradley Studios

“Everyone at Marks Barfield

looks forward to receiving

Architecture Today. Its unique

formula of in-depth case studies

of high-quality architecture,

peer-reviewed by equally high

quality, thoughtful practicing

architects ensures that it is

invariably a feast for the eye

and intellect as well as being

incredibly useful and

informative about the

practicalities of materials and

suppliers used.”

Julia Barfield

Marks Barfield Architects

276

March

201

7

ForumCharles Saumarez Smith, Sasha Bhavan, Claire Jamieson,Robert Harbison

WorksTrevor Horne Architects, 6a Architects, Sam Jacob Studio,Horden Cherry Lee, FAHR 021.3

FocusEnvelope: Squire & Partners,Reiach & Hall Architects

Building

Wilfried Wang onHerzog & de Meuron’sElbphilharmonie

ForumGrainne Hassett, Marlies

Rohmer, Francis Terry

WorksOMA, CRAB Studio, Hodder &

Partners, Amin Taha Architects,

Alison Brooks Architects,

Stanton Williams

FocusEnvelope: David Adjaye, Make

Architects, Nieto Sobejano

Masterplanning

Porphyrios Associates’

Swansea Bay Campus

271

Sept

embe

r 20

16

Architecture Today magazineAuthoritative writing and insightful analysis

2017-18 Architecture Today Features Programme

AT278 May Interiors & ServicesEd 13 April; ad 21 April; pub 8 May Floors, ceilings, finishes, kitchens, bathrooms, lighting

AT279 June Building EnvelopeEd 19 May; ad 26 May; pub 12 June Roofing, cladding, windows, doors, coatings, landscape

AT280 July/Aug Refurbishment & SustainabilityEd 23 June; ad 30 June; pub 17 July Retrofit, insulation, heating, ventilation

AT281 Sept Building EnvelopeEd 11 Aug; ad 18 Aug; pub 4 Sept Roofing, cladding, windows, doors, coatings, landscape

AT282 Oct Interiors & ServicesEd 15 Sept; ad 22 Sept; pub 9 Oct Floors, ceilings, finishes, kitchens, bathrooms, lighting

AT283 Nov/Dec Building EnvelopeEd 20 Oct; ad 27 Oct; pub 13 Nov Roofing, cladding, windows, doors, coatings, landscape

AT284 Jan Refurbishment & Sustainability tbc Retrofit, insulation, heating, ventilation

AT285 Feb Interiors & Servicestbc Floors, ceilings, finishes, kitchens, bathrooms, lighting

AT286 March Building Envelope tbc Roofing, cladding, windows, doors, coatings, landscape

AT287 April Refurbishment & Sustainabilitytbc Retrofit, insulation, heating, ventilation

By architects for architectsArchitecture Today is a high quality, controlled circulation magazinedistributed to key specifiers and opinion formers across the industry.Widely respected for its unparalleled coverage of the best new buildingswith authoritative writing and insightful analysis by high-profile architectsand commentators, Architecture Today delivers a unique formula of in-depth studies, reviews, opinions and sector analysis. Launched in 1989, it is published by an independent company in which most shareholders arearchitects, and all of its editors have an architectural training.

Precision targeting of key specifiersArchitecture Today has an average net circulation of 12,000, almost allarchitects in full-time practice in the UK, plus key members of relatedprofessions, organisations and companies. Based on data held by thestatutory body, the Architects Registration Board, the circulation is verifiedannually by the Audit Bureau of Circulations. An overwhelming majorityof the controlled circulation is requested within the last 12 months throughour rolling registration programme.

Unequalled marketing potentialArchitecture Today offers a range of promotional opportunities within ahigh-quality editorial environment, including display advertising andsponsored features. Precisely targetted opportunities are also provided bythemed sector and product features.

Jonathan Stock jonathan.s@architecturetoday.co.ukAlan Irvine alan.i@architecturetoday.co.uk

Product news products@architecturetoday.co.ukEditorial copy editorial@architecturetoday.co.uk

t 020 7837 0143 w www.architecturetoday.co.ukArchitecture Today, 34 Pentonville Rd, London N1 9HF

WebsiteArchitecture Today’s website has been conceived with the busy architect inmind. The emphasis is on delivering carefully curated, interesting andrelevant stories with first-rate architectural photography and authoritativecommentaries.

AT’s website offers a range of content marketing and advertisement optionsthat can tell your story and equip architects with a rich mix of useful, relevantand inspiring information that will establish connections and foster futurecollaborations.

Email CommunicationsOur programme of email communications provides an effective channel toreach our unparalleled readership of decision-makers, specifiers andopinion-formers in the architecture and construction industry.

Whether your aim is to raise awareness of your brand, products or services,or to drive new business leads, we offer a range of opportunities, frombrand advertising on newsletters to bespoke content-led emails.

Banner Advertising In addition to guest content, AT’s website offers prominent banneradvertisements. These are positioned in the sidebar alongside content onthe home page and three section pages.

1 month 2 months 3 months

• Button (350x200) £625 £565 £525• Square Button (350x350) £865 £765 £725• Vertical Banner (160x240) £1,100 £990 £935

Guest Content We excel at packaging information in a format and language that architectsand other specifers trust, and we relish the opportunity of working with like-minded organisations to create and deliver content that is relevant for, andengages with your target audience.

We take a collaborative approach and will work with you to develop tailoredcontent propositions that help position you as a trusted advisor, bydemonstrating expertise with a mix of valuable information, specialist insightand expert advice. Our team of editors, all of whom studied architecture, hasa distinguished track-record in producing content that is admired andrespected. We share responsibility for creating and commissioning all guestcontent packages to meet the highest standards that you and our audienceexpects.

Digital OptionsBuild brand awareness, generate new leads and make new connections

Guest Content Standalone article appearing prominently on ‘editors choice’ on thehome page and relevant section pages, and in unlimited archive searches:• 750-word article• Nine images – both inline images and slideshow• Contact details – URL, email and phone • Promoted via email newsletter and two tweets

£895 per month

Resources SectionImage-led article appearing prominently on Homepage and a SectionPage as one of only four stories and in unlimited archive searches:• 500-word article• Seven images – inline images and slideshow• Contact details – URL, email and phone • Promoted via email newsletter and one tweet

£695 per month

Themed Product StoriesImage-led stories prominently promoted in themed sections onHomepage and Section Page and in unlimited archive searches: • 250-word article• Four images – inline image and slideshow• Contact details – URL, email and phone • Promoted via email newsletter

£495 per month

Bespoke Feature Content OptionBespoke multi-article feature appearing on Homepage and two SectionPages linking through to three related articles designed to deliver expertadvice, useful and valuable information and demonstrate expertisethrough case studies and insight:• Three x 600-word articles• Nine images per article – inline images and slideshow• Video• Contact details – URL, email and phone• Promoted via standalone email and three tweets

Fee based on feature componentsJonathan Stock jonathan.s@architecturetoday.co.ukAlan Irvine alan.i@architecturetoday.co.uk

Product news products@architecturetoday.co.ukEditorial copy editorial@architecturetoday.co.uk

t 020 7837 0143 w www.architecturetoday.co.ukArchitecture Today, 34 Pentonville Rd, London N1 9HF

Guest Content OptionsBoost brand image, deepen engagement and deliver results

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AT Dialogue integrates our architectural content expertise and mediaknow-how to provide multiplatform and bespoke opportunities that canfoster collaboration and build connections for our clients through anexchange of knowledge and insight.

Our expertise in delivering content for architects in a format they trustand respect enables us to work in partnership with you to create tailoredcontent programmes in print, digital and live media to meet yourobjectives

We have experience of creating and delivering a broad range of events,including round-table discussions, bespoke seminars, media partnerships,technical seminars, debates and talks, focus groups, factory visits, as wellas special supplements, standalone publications, digital user guides andthought leadership in a range of formats.

Brick Bulletin: working with the Brick Development Association werelaunched the long-running Brick Bulletin with a new standalone format,design and editorial approach. This steered the title back into theconsciousness of specifiers and received many plaudits – and not leastcontributed to the adoption of brick among a younger generation of architectsas a contemporary, creative and sustainable material.

Design magazine: in collaboration with Ibstock, we developed a new formatand editorial approach for its showcase architectural magazine, which we plan,commission, design, print and distribute.

ICI/Dulux Masterclasses: we developed and delivered a series of high-profile‘masterclasses’ with the paint manufacturer that attracted national press andradio coverage. The day-long design charettes involved teams from leadingarchitectural practices, including Tony Fretton, Ted Cullinan, Eva Jiricna,Jeremy Dixon and Edward Jones, and many more. The theoretical briefs rangedfrom the Olympics Stratford site to the London mayor’s offices.

Pilkington Competition: our Glasshouse ideas competition attracted more than600 entries, making it one of the biggest architectural competitions ever. Weconceived and organised a series of associated events, and convened a highprofile jury of international architects.

Finnforest: we worked with the timber company to showcase its products inreal-world situations, helping the company develop awareness and expand itsUK reach. With students at London Metropolitan University, we constructed ademountable prototype timber building at a major trade show. Likewise, wecollaborated with Monodraught for some years to introduce and establish itsinnovative daylighting and natural ventilation products.

Steel Solutions: working with the British Constructional Steel Association, wedeveloped a bespoke editorial approach aimed at demonstrating to architectsthe many benefits of structural steel construction.

Jonathan Stock jonathan.s@architecturetoday.co.ukAlan Irvine alan.i@architecturetoday.co.uk

Product news products@architecturetoday.co.ukEditorial copy editorial@architecturetoday.co.uk

t 020 7837 0143 w www.architecturetoday.co.ukArchitecture Today, 34 Pentonville Rd, London N1 9HF

AT DialogueBuilding connections through tailored content programmes

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2017 Inform Features Programme

Inform 16 June Sector Report: WorkplaceEd 19 May; ad 26 May; pub 12 June Product Features: Doors, Windows & Ironmongery Products in Focus: Cladding, Flooring, Bricks Material Focus: Timber New Products Round-up

Inform 17 Sept Sector Report: Hotels/LeisureEd 11 Aug; ad 18 Aug; pub 4 Sept Product Features: Insulation Products in Focus: Lighting, Access/Security, Technology Material Focus: Glass New Products Round-up

Inform 18 Nov/Dec Sector Report: HealthcareEd 20 Oct; ad 27 Oct; pub 13 Nov Product Features: Roofing Products in Focus: Acoustics, Ceilings, Cladding Material Focus: Steel New Products Round-up

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Established in 1971 with a collection of just seven pieces, today Northamptonshire-basedHaddonstone manufactures over 1000 standard designs, as well as bespoke items fornew build and conservation projects. Comprising limestone, white cement, sand andwater, Haddonstone is a form of cast limestone with a surface texture that is similar to Portland stone. Through-coloured, it matures and weathers like natural stone, yet normally costs significantly less than quarried stone.

1 Making the mould Every Haddonstonedesign is cast from a mould, with bespokeitems requiring custom-made moulds.Constructed by carpenters working fromdetail drawings, timber moulds are usedfor simple items, such as window cills orcopings. Fibreglass and rubber-linedmoulds are employed for more complicated designs, which may requirenumerous castings over a long period.

3 Casting types and materialsHaddonstone produces three types of cast stone: Haddonstone (semi-dry cast), TecStone (wet-cast), and TecLite (fibre-reinforced wet-cast). Alongside the core ingredients (limestone, white cement andsand), plasticisers and waterproofers areadded to the computer-controlled mix to improve compaction/workability anddurability. Pigments may also be introducedwhere a specific colour is required.

4 Compaction The stone used for semi-dry casting (Haddonstone) has theconsistency of moist sand. It is packed into the mould in a series of thin layers to prevent visual stratification. Rods, hammers and pneumatic compaction tools are employed to ensure that thestone gets into every corner and detail of the mould.

5 Curing Left to stand overnight, themould is stripped away revealing the cast stone design. Finishing is not usually required due to the quality of the mouldand the stone mix. Following quality control checks and bar code labelling, the piece is vapour cured – a process thatgives the stone the equivalent of 14 days‘natural’ hardening in just ten hours.

9

From balustrades and porticos to complex architectural mouldings and fenestration, Haddonstone is one of the UK’s largest and most technically advanced producers of cast stonework.

2 Creating the model The mould-makingprocess begins with the creation of a modelcarved by an in-house sculptor in eitherwood or plaster. The model is covered in clay to a pre-set thickness, before a fibreglass case is formed over it. The case is then removed and the model cleaned ofall traces of clay. Next, the model and caseare reassembled, before a liquid rubber ispoured into the void previously occupiedby the clay. The rubber is specially

6 TecStone and TecLite TecStone is generally used for larger, more compli-cated items, or ones that are subject to increased wear, such as stairs or externalsteps. The wet-cast mix is poured into thefibreglass, rubber and timber mould byhand and then agitated to eliminate all airpockets. The inherent strength of the wet-cast material means there is no needfor vapour curing. Following release fromthe mould, the design is acid-etched to

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formulated to ensure it fills every cavity in the mould. Once the rubber has set, the case is disassembled again and themodel removed. When it is reassembled,the void left by the model is ready to receive the dry- or wet-cast stone mix.

remove cement laitance from the surface,and then hand-finished if necessary.

TecStone is not only smoother and lessporous than Haddonstone, it also has a higher compressive cube strength (> 45 MPa compared to > 35 MPa at 28days) and weathers more slowly on site.

TecLite is a wet-cast process combiningthin wall construction with GRC (glass-fibre reinforced concrete) technology. This results in stronger, lighter components (up to 60 per cent less compared to Haddonstone), which are easier-to-handle,making them suitable for retrofitting, timber-frame, and new build projectswhere component weight is an issue.

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A new case study from Interpave, available at www.paving.org.uk, features threeinnovative SuDS schemesusing precast concretepaving, designed by RobertBray Associates. Pictured isthe new Bewdley School &Sixth Form Centre. Here infil-trating permeable pavingand a series of precast con-crete channels and rills slowsurface water runoff fromroofs prior to storage andcontrolled release. [145]

INTERPAVEt 0116 232 5170

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A new brochure, ‘Solutions foreducational buildings’, high-lights that by opting for fermacell gypsum fibreboard,education specifiers canchoose between just six systems and four basic con-structions to satisfy all the re-quirements for sound, fire andimpact resistance as specifiedin the DoE’s SSLD. It carries a20 year warranty for impactresistance, and its hanging

strength negates the need formost pattressing.[147]

FERMACELLt 0121 311 3480

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As part of a major refurbish-ment of Vantage London, anoffice block by the elevatedsection of the M4 in westLondon, Signbox providedthe external signage. This in-cluded updating the gantrysign by redressing it with alu-minium cladding over a newbespoke structural steelframework with large illumi-nated lettering. Bespoke fab-ricated letters flush to thecladding were designed toensure fixings took the loadback to the main structure.[149]

SIGNBOX

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Growing audiences at theBirmingham Repertory The-atre over the past couple ofyears meant that its sharedentrance with the Library ofBirmingham became inade-quate. The Rep’s operationsmanager Nigel Cairns there-fore commissioned GEZE UKto identify the best optionsfor creating a welcomingentrance from CentenarySquare. In turn, GEZE UKbrought in Glassolutions toundertake all the glazingwork required for the venue. The result was circular slidingdoors using a Slimdrive SCRautomatic operator with a360° drive mechanism.Measuring 3800mm, the entrance makes a clear state-ment on the facade while allowing a large number ofpeople to flow through thelobby at any one time. It creates an effective draughtlobby, minimising both heatloss and heat gain.GEZE UK also created a sec-ond entrance to the theatre’sMarmalade Bistro and Barwhich is situated behind thearched facade on the westside of the building. This hasprovided standalone accessto the restaurant. On thestreet side is a pair of auto-matic swing doors operatedby Slimdrive EMD-f’s and onthe other side of the draughtlobby a single sliding doorpowered by a Slimdrive SLNT automatic operator. Dueto their slim design and adrive unit height of just 7cm,all of the Slimdrive range canbe discreetly installed so asto be barely noticeable. Asdo all GEZE’s automatic op-erators, they assist with thedemands of the Equality Actand are BS 8300 compliant.Nigel Cairns said: ‘The creation of a new main doorway by GEZE UK hasgiven us a stylish, practicaland welcoming entrance allowing visitors direct andclear access to our box office, auditoria and banqueting suites’. [150]

GEZE UKt 01543 443000

www.geze.co.uk

e info@paving.org.uk

e joanne.banks@xella.com

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Information for architectsPublished five times a year and distributed with Architecture Today, Inform is conceived to address the information needs of architects andspecifiers by delivering relevant information for the practising professional.The magazine complements Architecture Today’s coverage of completedbuildings, embracing the range of fields involved in the process of thedesign and construction of buildings.

Topical, concise and relevantEach issue comprises three main sections – Resource, Report andProduct – each carefully tuned editorially to provide readers with concise,accessible and relevant information. This rich mix includes the latestdevelopments in product specification, research & developmentinformation; products and materials in use; technical and regulatoryupdates; sector insight reports and viewpoints, and a news round-up.

Reaching the specifierDistributed to Architecture Today’s unrivalled registered readership of UKarchitects and specifiers, Inform’s comprehensive editorial approachensures both immediate impact and a long shelf-life. Promotionalopportunities within Inform include showcases (new products, case studies,applications etc), sponsored factory visits and technical features, hostedround-table discussions, as well as display advertising and inserts.

Jonathan Stock jonathan.s@architecturetoday.co.ukAlan Irvine alan.i@architecturetoday.co.uk

Product news products@architecturetoday.co.ukEditorial copy editorial@architecturetoday.co.uk

t 020 7837 0143 w www.architecturetoday.co.ukArchitecture Today, 34 Pentonville Rd, London N1 9HF

Inform magazineProduct and material information, design and specification inspiration

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Designed by Oxford-based practice AdrianJames Architects, the brief for this new-builddwelling in the Cotswolds was for a bright, contemporary, informal and uplifting four- bedroom family home. The design also had tobe highly sustainable and sensitive to the style ofthe surrounding village.‘We wanted to create a barn-like aesthetic; a

single storey of stonework with a steep pitchedroof atop,’ explains the architect. ‘If we couldcontain the additional spaces within the roofthen the house would feel like a single-storeybarn. This proposal also offered a reducedsense of scale. It therefore became importantnot to break the roofline with dormer windows

so rooflights were the preferred option.’The Neo rooflight from the Rooflight

Company was chosen because its framelessglazed sections were able to blend seamlesslywith the plane of the roof, creating a slick rein-terpretation of a ‘barn-roof’. The architectemphasised the curved nature of the roof bytaking zinc-clad margins from the eaves up tothe sills of the rooflights – as if a strip has beenpeeled from the roof. This detail was particular-ly successful as an ordering device, tying therooflights to the eaves, rather than allowingthem to float in space.A total of eleven Neo S8 rooflights were

specified, each with electric actuation for easy

opening. The rooflights were fitted with ninemanually-operated blinds: seven blackout blindsin cement and feather white, and two roller-blinds in misty white.‘The Neo rooflights were a great success,’ says

the architect. ‘They worked particularly wellwithin the palette of materials used, includingzinc cladding for the curved details and analmost metallic-looking dark blue/purple roof-tile. The blinds are neat as they are integratedwithin the frame, and this makes them simpleto install and very easy to use.’The scheme has been submitted for the 2013

RIBA Regional Awards and the Manser andStephen Lawrence Awards.

The Rooflight Companytel 01993 833155info@therooflightcompany.co.ukwww.therooflightcompany.co.uk

Light from above

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Targetting the residential specifierPublished four times a year, Inhabit provides exemplary presentations of dwellings of all types, from one-off houses, innovative extensions andrefurbishments, to large-scale residential developments and specialistsectors such as homes for the elderly and student residences.

Engaging contentThe house is the most fundamental of building types, and a subject ofendless fascination and interest for all architects. Inhabit brings togetherthe best new residential projects from around the UK, combininginformative texts with first-rate architectural photography and plans and construction drawings. The full credit listings, with consultants,manufacturers and suppliers, provide an essential information resource for readers in this buoyant market.

Domestic marketingInhabit is distributed with Architecture Today to our unmatchedcirculation of key specifiers. It offers manufacturers of products relevant tothe residential market a unique opportunity to promote themselves to thisimportant readership. As well as display advertising, each issue includes asponsored editorial showcase comprising double-page illustrated featuresspecially designed to enhance the character of the magazine.

2017 Inhabit Features Programme

Inhabit 12 July/Aug Extending and UpdatingEd 23 June; ad 30 June; pub 17 July

Inhabit 13 Oct Housing Solutions Ed 15 Sept; ad 22 Sept; pub 9 Oct

Jonathan Stock jonathan.s@architecturetoday.co.ukAlan Irvine alan.i@architecturetoday.co.uk

Product news products@architecturetoday.co.ukEditorial copy editorial@architecturetoday.co.uk

t 020 7837 0143 w www.architecturetoday.co.ukArchitecture Today, 34 Pentonville Rd, London N1 9HF

Inhabit magazineThe best residential projects in detail

2017 Rate Card

Contact details

Publishing DirectorJonathan Stock jonathan.s@architecturetoday.co.uk

Display advertising enquiries:Alan Irvine alan.i@architecturetoday.co.uk

Submit product news/information:products@architecturetoday.co.uk

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