Architectural SSL Magazine The Leading Publication of the ... › pdfs › 20SSL_MK.pdfThe Leading Lighting Magazine For a Vibrant Industry EVERY BUSINESS SECTOR HAS A LEADING MAGAZINE,

ARCHITECTURAL SSL MAGAZINE | 2020 Advertising + Media Guide

Architectural SSL Magazine

The Leading Publication of the Lighting Industry

Architectural SSL is a publication of Construction Business Media

Lighting Product and System Education for architects, agents, lighting consultants and designers

The Leading Lighting Magazine For a Vibrant Industry

EVERY BUSINESS SECTOR HAS A LEADING MAGAZINE, the one magazine that ascends above all others in its scope and service to a market while enjoying the trust and respect of its infl uential readers.

In the lighting market this magazine is Architectural SSL.

With a current combined circulation of over 34,000, Architectural SSL stands signifi cantly larger than the next lighting title serving the U.S. market. Measured readership of 137,000 per issue further distinguishes the scope of advantage held by Architectural SSL in reaching the lighting product and system specifi er and infl uencers.

After 13 years of sustained content delivery chronicling the advancement of LED and solid-state lighting for the built environment, the current lighting market segment:

• Shows a dominant circulation advantage for Architectural SSL vs. all other lighting publications in North America

• Ranks Architectural SSL as the magazine providing the “most useful” perspectives on LED/solid-state lighting products and applications

• Finds Architectural SSL to be a natural conduit between product discovery and our advertisers’ websites

• Reveals that 98% of readers expect to include more LED/solid-state lighting in their projects over the coming 12 months

• Show the reader’s respect, favor, reliance on and preference for this magazine Source: Readex Research, 2019

A REVIEW OF NORTH AMERICAN LIGHTING PUBLICATIONSRank by circulation totals into North America plus purported reach to architectural fi rms

2020 AUDIENCE STRATEGY: EDUCATE, INFORM, INSPIRE

“I THINK I JUST FOUND THE PERFECT PLACE TO DO MY LIGHTING RESEARCH. I FOUND THE SOLUTION TO A NAGGING CONTROL ISSUE IN THE LATEST ISSUE OF ARCHITECTURAL SSL. THANK YOU!”

“IT’S MY FAVORITE MAGAZINE, THE ONLY ONE THAT I MAKE A POINT TO ACTUALLY READ THE ARTICLES AND NOT JUST FLIP THROUGH TO LOOK AT THE PICTURES.”

“IT IS AN EXCEPTIONAL MAGAZINE,DEDICATED TO A MOST-IMPORTANT(AND OFTEN NEGLECTED) AREA OFCONSTRUCTION. KUDOS.”

“ARCHITECTURAL SSL BRIDGES THE GAP BETWEEN THE ARCHITECTURAL MAGAZINES AND THE TECHNOLOGY/HARDWARE MAGAZINES.”

“I VERY MUCH APPRECIATE THE IN DEPTH SPECULATIVE ARTICLES, INTERVIEWS WITH LIGHTING DESIGNERS AND ESPECIALLY GOOD PRODUCT REVIEWS.”

READER IMPRESSIONS

1

further distinguishes the scope of advantage held by in reaching the lighting product and

After 13 years of sustained content delivery chronicling the advancement of LED and solid-state lighting for the built environment, the current lighting market segment:

* 7,500 estimated North American circulation of an 8,000 total circ.** 1,500 estimated North American circulation of a 12,000 total circ.


Publishers Note: competitive data are estimates based on best available information

North American Lighting Publications

Architectual SSL

N. American Circulation

34,240 65%

4%

Architect Reach

6%

3%

2%ARC

LD+A

Lighting & Decor

enLIGHTenment 17,800

20,300

7,500*

1,500**

IT’S NO CONTEST—More architects and lighting specifi ers read Architectural SSL than any other lighting publication

1-5 6-9 10-24 25-99 100+

37.0%

18.4%14.3%

17.4%

12.9%

Firm Size

Perc

enta

ge o

f Rec

ipie

nts

70%

11%

8%

8%3%

97%

88%

REACHING INFLUENCES OF SPECIFICATIONBUILDING OWNER / OPERATOR, GOVERNMENT OFFICIALS want to understand how LED a� ects human health, performance and productivity. ROI for LED retrofi ts, fi nancial impact on new facilities and savings from ongoing maintenance are also of prime importance. New energy codes and standards are forcing sustainable product decisions.

ARCHITECT / LIGHTING DESIGNER / CONSULTANTS combine their expertise and talent to insure lighting product integration into the overall project design. Working together, architects and lighting professionals research, select and specify products, controls and systems to achieve building performance, occupant/user satisfaction and client ROI. Representing 70% of Architectural SSL’s circulation, these early adopters are the fi rst line of the sales process and the key to successful integration of SSL/LED solutions.

ELECTRICAL CONTRACTOR / ELECTRICAL ENGINEERS purchase and install SSL/LED products. Issues concerning installation, programming, operation and integration present a wide range of education and training issues for these product infl uencers.

MANUFACTURER / SUPPLIER / SALES AGENTS recognize the vital importance of Architectural SSL’s educational editorial and have used the magazine to stay current on sales/marketing issues crucial to their success. Agents of product representation fi nd great utility in the content of Architectural SSL.

UTILITIES / ENERGY COMPANIES faced with conservation mandates and reductions in coal-based electricity generation, support SSL/LED technology in street lighting and land-development codes. Architectural SSL provides unique, instructive product development editorial used by utilities to monitor the market for emerging, market-ready products.

2020 AUDIENCE STRATEGY 2

Architectural SSL Circulation Profile

Architect / Interior Designer: 23,944Lighting Designer / Lighting Consultant 2,830Electrical Engineer / Electrical Contractor 1,124Building Owner / Developer / Operator 2,565Lighting Distributors / Lighting Sales/Agent 3,780

CiRCuL±tio∑ B±S§: 34,000

88% SELECT / SPECIFY / APPROVE PRODUCTSSource: Readex, February 2018

97% EXPECT TO INCLUDE MORE LED/SOLID STATE LIGHTING IN PROJECTS/DESIGNS WITHIN THE NEXT 12 MONTHSSource: Readex, February 2019

Select / Specify / Approve

Expect to include LED/SSLin projects within 12 mos.

34,243


Source: Readex, February 2019

RECIPIENT BY FIRM SIZE:

Mean Readers per Copy: 4.0 = 137,000 TOTAL READERSSource: Readex, 2019

Big Impact: 34,000 Who Need to Know

Editorially and educationally, other lighting titles do little, if anything, to serve the architectural and lighting specifi er audiences…where product sales are so often being infl uenced. Architectural SSL is the only magazine devoted to lighting’s impact on architectural design, to successfully implemented outcomes and to the professional navigation of SSL/LED product for ready application.

THE MISSION IS SIMPLE AND DIRECT: HELP LIGHTING SPECIFIERS SUCCEED

Architectural SSL readers are architects, lighting designers, lighting consultants, sales agents, interior designers, building owners, property managers, association members, channel infl uencers and other key stakeholders in this technologies’ application who are members of AIA, IES, IALD, IIDA, USGBC and other infl uential industry groups.

2020 MARKET DRIVERS 3

“ARTICLES FROM SSL SHOULD BE REQUIRED READING FOR EVERYONE, NOT ONLY THOSE STUDYING LIGHTING, BUT ALSO ARCHITECTURE, INTERIOR DESIGN, ELECTRICAL ENGINEERING, CONTRACTING AND ENERGY CONSERVATION!”

“ARCHITECTURAL SSL PROVIDES GREAT PRODUCT KNOWLEDGE AND PROJECTEXAMPLES. I FIND IT A GREAT SOURCE OF UP-TO-DATE INFORMATION REGARDINGTHE LIGHTING INDUSTRY.”

“IT’S CUTTING-EDGE—IF I FIND SOMETHING APPLICABLE TO A CURRENT PROJECT, ORAPPLICABLE TO A PROJECT TYPE WITH WHICH I DEAL REGULARLY I PASS THEINFORMATION TO THE DESIGNERS.”

The content of Architectural SSL emphasizes products, applications and process while sharing vision and best practices. Such broad-reaching content, combined with an engaged audience, forms a big stage where advertisers build lasting branding impressions and can highlight products and capabilities.

READER IMPRESSIONS


ELECTRICAL ENGINEERS

ELECTRICAL CONTRACTORS

BUILDING OWNERS

PROPERTYMANAGERS

ARCHITECTS

LIGHTING DESIGNERS

LIGHTING CONSULTANTS

INTERIORDESIGNERS

LIGHTING SALES

AGENTS

Product and System Education— Keys to Success for Manufacturers

A contextual walk-through of a notable project and application pointing out challenges, objectives and the tactics and products used to serve the outcome.

Supporting narrative pertinent to the trends and concepts refl ected in the product choice and its application.

CONTRACTORS

SPECIFICATION

OWNERS/MANAGERS

74% 72%59% 57%

40%

75%

11% 3%10%

2020 ENGAGEMENT AND ACTION 4


Modern magazines work collaboratively with websites in meaningful ways. Concepts and inspirational ideas shared in Architectural SSL magazine ultimately compel readers to navigate to manufacturers’ and agent websites—the place where busy professionals can reliably fi nd the most up-to-the moment and trustworthy information. Think of your print advertisement as an introductory touch-point, where readers discover a reason to pursue your company and your products further; advertising in Architectural SSL advances your products, your brand and your company

CONTENT MOVEMENT:

“ARCHITECTURAL SSL IS ALWAYS STUNNING AND FULL OF INFORMATION. I LOOK FORWARD TO READING IT.”

“GREAT MAGAZINE THAT I REFERENCE FOR PRODUCT AND APPLICATION IDEAS. ALWAYS THE FIRST ONE I GRAB FOR LED LIGHTING.”

“I SAVE CERTAIN ARTICLES AND ADS FROM ARCHITECTURAL SSL. I FIND THIS MAGAZINE A MUST READ OUT OF ALL THE INDUSTRY PUBLICATIONS I RECEIVE.”

“THIS IS THE MOST SPECIFICALLY TARGETED PUBLICATION. I CAN COUNT ON IT FOR ACCURATE LED LUMINAIRE INFORMATION.”

READER IMPRESSIONS

THE MOST USEFUL SOURCE:Which magazine provides the most useful perspectives on solid state/LED lighting and applications.

Source: Readex Research, 2019

Source: Publisher’s Research, 2019

75% Architectural SSL magazine 11% Architect 10% LD+A 3% LEDs Magazine 1% Arc

Discussed Product(s) with Colleagues Visited a Manufacturer’s Website Requested Information from a Manufacturer Retained Information for Further Consideration Contacted Manufacturer or Sales Agent Directly

PRINT AND DIGITAL

CONTENT

ENGAGED AUDIENCE

Moving Architects and Lighting Specifi ers to Action

READER ACTIONS TAKEN:In the last 12 months, what actions have you taken as a result of seeing ads in Architectural SSL magazine?

AGENT WEBSITES

MANUFACTURER WEBSITES

THE VALUE OF A WILLING AND ENGAGED AUDIENCESpecifi ers open Architectural SSL with one purpose in mind: to earn more about LEDs and solid-state lighting. This can’t be said for publications serving the general lighting market.

PROJECT FEATUREEach issue we profi le a notable

project that either is an exemplary example of employing solid-state technology as a whole, or a great

case study for demonstrating techniques that were executed

well thanks to LED products.

CASE STUDYA review of a selection of case

studies where products in application served to meet or

exceed design intent. A reveal of best practice possibilities.

TOPICS AT THE FRONTAddressing trends in the

di� erent market sectors, design trends as a whole, and new

developments a� ecting solid state lighting, Topics at the

Front provides a more global snapshot of what’s happening in

the world of LED.


“ARCHITECTURAL SSL PROVIDES USEFUL DESIGN INFORMATION THAT WE CAN REVIEW WITH CLIENTS, ELECTRICAL ENGINEERS AND LIGHTING DESIGNERS. AS ARCHITECTS WE NEED TO BE AWARE OF DESIGN AND FIXTURE POSSIBILITIES TO MEET SPATIAL AND ENVIRONMENTAL OPPORTUNITIES THAT ALIGN WITH PROJECT AND REGULATORY NEEDS.”

“GREAT PUBLICATION. KEEPS ME UP TO DATE WITH LED TECHNOLOGY WHEN I’M READY TO SPECIFY IT.”

“THE MAGAZINE IS ON MY PREFERRED READING LIST. I LIKE THE TECHNICAL ARTICLES WHEN THEY ARE FLYING AT THE ARCHITECT’S LEVEL.”


READER IMPRESSIONSFor lighting specifi ers, especially architects considering lighting products and systems, proof of use, performance and outcome is of utmost importance. As the market for lighting products continues to rapidly evolve, the need for unbiased, documented and critical design content—curated and reviewed by industry experts—provides specifi cation infl uencers with vital information necessary to make informed decisions.

SOCIAL PROOF AND APPLICATIONS-BASED CONTENTUnderpinning the content of Architectural SSL magazine are project case studies and examples of product/system integration displaying the art and science of architectural lighting. Architects and lighting specifi cation infl uencers are attracted to products and systems that have demonstrated performance metrics…featured content of Architectural SSL.

Edited by lighting industry experts and featuring beautiful and functionally-applied results, Architectural SSL captures and compliments the aesthetics of LED as no other publication in the market.

Relevant Content: Proof-of-Use, Performance and Outcome

100%

Recent AIA research revealed architects to recognize the value of the expertise and support manufacturers can o� er.

KEY FINDINGS“Architects are positive about forming partnerships with manufacturers and recognize them as important to their careers. However, many manufacturers misunderstand the role architects want them to play and miss out on the increased specifi cation that comes from strong relationships with architects.”

“Many architects also want manufacturers to be more proactively involved in the specifi cation process, including crossing that uncomfortable line of advising on the suitability and specifi cation of the competitor products.”

STRONG THOUGHT LEADERSHIP INCREASES THE RESPECT AND ADMIRATION OF DECISION-MAKERS.


“ARTICLES FROM SSL SHOULD BE REQUIRED READING FOR EVERYONE, NOT ONLY THOSE STUDYING LIGHTING, BUT ALSO ARCHITECTURE, INTERIOR DESIGN, ELECTRICAL ENGINEERING, CONTRACTING AND ENERGY CONSERVATION!”

“ARCHITECTURAL SSL PROVIDES GREAT PRODUCT KNOWLEDGE AND PROJECTEXAMPLES. I FIND IT A GREAT SOURCE OF UP-TO-DATE INFORMATION REGARDINGTHE LIGHTING INDUSTRY.”

“AS FAR AS LIGHTING GOES, I’VE ALWAYS RANKED ARCHITECTURAL SSL AT THE TOPOF THE LIST. I USED TO SPECIFY LIGHTING OFTEN AND IT WAS A GREAT RESOURCEFOR NEW/INDUSTRY TRENDS AND DEVEL-OPMENTS.”

“IT’S CUTTING-EDGE—IF I FIND SOMETHING APPLICABLE TO A CURRENT PROJECT, ORAPPLICABLE TO A PROJECT TYPE WITH WHICH I DEAL REGULARLY I PASS THEINFORMATION TO THE DESIGNERS.”

READER IMPRESSIONS


The Power of Manufacturers’ Thought-Leadership

A MAGAZINE FOR SHARING THOUGHT-LEADERSHIPIn an ever-evolving market of lighting products, controls ad systems, forging a partnership with a leading content partner makes strong strategic sense. Our messaging connectivity with your target audience is established and relevant, representing an ideal point of exchange for any manufacturer and thought-leader. Architectural SSL magazine is open to such partnerships with our active advertiser/supporters. Take advantage of content connectivity.

EDUCATIONAL LEADERSHIP YIELDS BRAND LEADERSHIPRecognizing the strong correlation among those lighting entities who provide educational leadership and whose brands are and/or become category leaders, the inherent value of a coordinated content/marketing communications partnership makes perfect sense. The architect’s interest in lighting science and technology, combined with design that is integrating products, and control systems that are central to high e� ciency and high design outcomes, has grown in importance and involves more complexities. This forms an ideal messaging environment one demanding awareness, education and guidance. This is where the manufacturer can make the di� erence.

Business Decision Makers

88% C-Suite Executives

90%

“My respect and admiration for the organization increased (after engaging with thought leadership)”

72020 EDITORIAL CALENDAR

2020 RATES & SPECIFICATIONS

±D R±T§S 1x 3x 4x

Page gross $6,000 $5,412 $5,224 net $5,100 $4,600 $4,400

2/3 gross $5,365 $4,753 $4,529net $4,560 $4,040 $3,850

1/2 gross $4,353 $3,941 $3,764net $3,700 $3,350 $3,200

1/3 gross $3,835 $3,482 $3,270net $3,260 $2,960 $2,780

1/4 gross $3,341 $3,059 $2,906net $2,840 $2,600 $2,470

1/6 Lit gross $2,471 $2,235 $2,118net $2,100 $1,900 $1,800

±D SP§CiFiC±tio∑S ∆iDth

MAGAZINE TRIM SIZE 9.00” 10.875”

Full Page [Non-Bleed/Safety] 8.00” 9.875”

Full Page [Bleed*] 9.25” 11.125"

Spread [Non-bleed] 17.00” 9.875”

Spread [Bleed*] 18.25” 11.125”

1/2-Page Spread [Non-bleed] 17.00” 4.875”

1/2-Page Spread [Bleed*] 18.25” 5.50”

2/3 Vertical [Non-bleed] 5.125” 9.875”

2/3 Vertical [Bleed*] 5.875” 11.125”

1/2 Vertical [Non-bleed] 3.75” 9.875”

1/2 Vertical [Bleed*] 4.50” 11.125”

1/2 Horizontal [Non-bleed] 8.00” 4.875”

1/2 Horizontal [Bleed*] 9.25” 5.50”

1/2 Island [Non-Bleed] 5.125” 7.00”

1/3 Vertical [Non-Bleed] 2.50” 9.875”

1/4 Square [Non-Bleed] 3.75” 4.75”

1/6 Lit [Non-Bleed] 2.50” 4.75”

D§Pth

* All bleed dimensions include 1/8" beyond the document/trim size on all four sides.

Ad Closing: Materials: Mail Date: 1 FEBRUARY January 06, 2020 January 13, 2020 February 12, 2020

2 APRIL March 05, 2020 March 12, 2020 April 13, 2020

3 AUGUST July 06, 2020 July 13, 2020 August 12, 2020

4 OCTOBER September 04, 2020 September 11, 2020 October 12, 2020

1 FEBRUARY: Urban Atmosphere

Architectural Illumination Matters: Protecting the Night Sky, City Streets.Technology and Technique at the Fore: The Art of Articulation. Artisan-level exterior illumination.Project Coverage: UniversityWhite Pages: Energy Codes; Luminaire-Level Lighting Controls.

• Bonus Distribution: LEDucation

2 APRIL: Experiences

Architectural Illumination Matters: In the Mood. Creating comfort, health, and “experience”with layered lighting and color-tunable illumination that adds depth and dimension.Technology and Technique at the Fore: Crash Course on Color.Project Coverage: Hospitality

• Bonus Distribution: Lightfair, AIA Expo • Bonus Ad Readership Study:

3 AUGUST: “SSL Product Development at the Fore”

Replacing our traditional Product Innovation Awards, we will institute the year’s most notable product launches, innovations and in-application examples, as observed by our staff over the course of the show season, in a broad examination of multiple product categories, including controls, sources and componentry.

• Bonus Distribution: LightShow West, Leadership Options

4 OCTOBER: Cashing In

Architectural Illumination Matters: Creating dynamic spaces that attract: Multi-media, RGB, façade projection, controls.Technology and Technique at the Fore: Layered Lighting. Applying the best of all worlds in interior illumination—combining spot, cove, grazing, ambient, and direct/indirect techniques.Project Coverage: Retail, OfficeWhite Pages: Energy Codes; Luminaire-Level Lighting Controls.

• Bonus Distribution: Greenbuild

PuBliShi∑g 4 iSSu§S i∑ 2020


conducted by:

82020 ESSENTIAL EDUCATION File Preparation and Specs: (2 steps, 6 total items required )

Step 1 Banner Unit Assembly:

1 120 X 240 banner, no animation permitted, no greater than 24kb2 Target link for banner

Step 2 Product-Profi le Assembly:

3 100 words for product profi le, provided in a text document4 Product image (300 dpi), we’ll size to fi t our template5 Company logo (300 dpi or vector fi le)6 Target link for product profi le

12 EDITIONS IN 2020

SponsorBanner Unit(120 x 240)

SponsorProfi le Unit(Logo, Image,and 100 words)

2

1

SSL Online

2019 P§RFOrµ±∑∂§ µ§∂H±∑i∂S

Average Sent: 12,500Average Deliver: 99.5%Open Rate: 18.5%


The Architectural SSL online newsletter will reach out to our architect, lighting designer and reader base to notify them of the latest stories and news now available in Architectural SSL magazine and on the Architectural SSL website. In a simple and straightforward format this e-news blast will also acquaint them with LED and SSL product news direct from manufacturers.

The objective: move their interest to your website.

YOUR SPONSORSHIP INCLUDES THE FOLLOWING:• Product-Profi le on e-newsletter, w/link• Same Product-Profi le on the Architectural SSL website, w/link• Vertical banner space on e-newsletter and

Architectural SSL website, w/link ( size: 120 × 240 V)

Pricing1X 6X 12X

GROSS $1,647 $1,294 $1,118

NET $1,400 $1,100 $ 950

EXECUTIONSSL Online will be broadcast to a selection of 12,000 from our database. Each SSL Online will appear on the Architectural SSL website for a minimum of two weeks, and then be housed in the SSL Online archive for one year.

MEASUREMENTMetrics for each broadcast will be assembled by Architectural SSL and is available to sponsors upon request.

MATERIALSSend all materials to adtra� [email protected] two weeks prior to the fi rst of the month of delivery.

TIMINGOne SSL Online e-newsletter per month, timed for delivery on or near the 20th of the month.

Editorial/Administrative OfficesConstruction Business Media LLC

579 First Bank Dr., Suite 220Palatine, Illinois 60067

Phone: 847 359-6493Fax: 847 359-6754

www.architecturalssl.com

Advertising Sales

National

Tim Shea 847 359-6493

[email protected]

Regional

David G. Haggett847 917-0287

[email protected]

Jim Oestmann847 924-5497

[email protected]

Gary Redmond847 359-6493

[email protected]

Bob Fox914 777-1898

[email protected]

Jim Führer503 227-1381

[email protected]


Documents

Architectural SSL Magazine The Leading Publication of the ... › pdfs › 20SSL_MK.pdfThe Leading Lighting Magazine For a Vibrant Industry EVERY BUSINESS SECTOR HAS A LEADING MAGAZINE,