Architecting High- Impact, Continuous and Blended Learning … · 2012. 6. 3. · Blended Learning Experiences Effective learning for today's world Martyn Lewis . ... Just in time

1 1 © 2012 3g Selling

Architecting High-Impact, Continuous and Blended Learning Experiences

Effective learning for today's world

Martyn Lewis Principal 3gS

2 © 2012 3g Selling

• Today’s world

• A plethora of choice

• Our role as architects

• The evolution of learning

• A roadmap for success

• Case study from Merck

• The new benchmarks

Effective learning for today's world


Technology has massively changed the way in which we live, work and play

Today’s world

• 294 billion e-mails per day • 1.9 billion users

• 5.1 billion texts per day • 286 million texters

• 340 million tweets per day • 140m tweeters

• 1.6 million visits per day to

LinkedIn • 150 million users of

LinkedIn

• First class mail: 28% decline in 10 years


From batch to multi-threading

From individual to networked

From physical to virtual

From local to global

From tethered to mobile

How do we work?


From batch to multi-threading

From individual to networked

From physical to virtual

From local to global

From tied to mobile

How do we work?

Matching the way we learn to the way we work


A plethora of choice

eLearning Web based training

Live virtual training

Exploratory learning

Experiential learning

Simulation-based training

Gamification

Instructor-led

Blended learning

Synchronous Asynchronous

Just in time learning

Micro-learning

Mobile learning

Social learning

Cohort learning

Self-paced


Learning

Why do we learn?

How do we learn?

Where do we go to learn?


Why do we learn?


How do we learn?




Learning

Why do we learn?

How do we learn?


…it depends.


One size does not

fit all


The need to architect

effective learning experiences

Our role as architects


Integrated Learning

From To

Vehicle: Physical classroom Blended mix

Delivery: Scheduled Event Continuous

Location: Physical Virtual

Focus: Satisfaction of learner

Application of learning & business impact

Community: Exclusive Inclusive

Centric: Trainer Learner

Style: Discrete Integrated


Assess and Define

Why?

What?

Who?

Change Analysis Design

A roadmap for architecting integrated learning


The Continuous Learning System Model


Assess and Define

Change Analysis

Motivation

Support

Feedback

Design



Assess and Define

Change Analysis Design

How?

When?

Where?



Think modular chunks


6 considerations when assembling the pieces

1. Phase

2. Mode

3. Approach

4. Method

5. Cadence

6. Vehicle


1. Phase

Launch

Assessment

Awareness Competency Mastery

Application

Reinforcement

• Not all may apply

• Can overlap

22 22 © 2012 3g Selling

2. Mode

Informational Transformational


Knowledge Know what they need to know Lack clarity or do not know

Motivation Self-motivated Not immediately motivated

Application Know what to do and have the ability and capability to do it

Unclear or lack the ability to apply

Reward Gain reward Perceive little benefit

Environment Supportive Challenging

Access Have access to required resources/tools

Lack easy access to resources/tools

Barriers Face few barriers in application May face barriers in application


3. Approach

Exploratory Facilitated Self-paced Group-paced Individual Social Timeless Time-bounded


Facilitated

Exploratory

Individual

Social

Time-bounded

Timeless

Group-paced

Self-paced


4. Method (How)

Learning Method

1. Instruction 10. Simulation

2. Self-study 11. Experiential

3. Research 12. Observation

4. Facilitated discussion 13. Role-play

5. Non-facilitated discussion 14. Gamification

6. Collaboration 15. Micro-learning

7. Question/Answer 16. Coach

8. Application 17. Assessment

9. Case study


5. Cadence (When)

Learning Cadence

SYNCHRONOUS LIVE

1. Scheduled time

ASYNCHRONOUS

2. At any time (Unbounded)

3. At any time (Bounded)

4. Just-in-time

5. At the time


6. Vehicle (Where)

Learning Vehicle

1. Physical classroom

2. Physical seminar

3. Live virtual classroom

4. Webinar

5. Webcast

6. Asynchronous via the web

7. Asynchronous, offline

8. “Less the mobile” device

9. Mobile device

10. Workplace

11. Print media

One size does not fit all


Assess and Define

Why?

What?

Who?

Change Analysis

Motivation

Support

Feedback

Design

How?

When?

Where?



A model for integrated learning

Direction and collaboration Live interaction: learners to learners, learners to facilitators

Interaction with content Reinforcement and extension of learning

Application and coaching Interaction: learners to learners, learners to facilitators

Interaction with, and contribution to, content Interaction: learners to learners

Build Collaborate Facilitate Reflect Coach Apply

Review Share

Provide Refer Tell

Live/ virtual

Application

Asynchronous learning resources

Asynchronous collaboration

Transform

Inform


Case Study

Kelly DeTommaso Leader, Customer Engagement & Selling Skills Curriculum Global Commercial Learning

Elissa Sternbergh Hoehn Executive Professional Development Trainer Global Commercial Learning


Advanced Customer Engagement

Live

Application

Asynchronous Learning Resources

Video & Written Communications

to Sales Leadership

Branching Simulation eLearning

Knowledge Based Training

eLearning Backgrounder

Rep Self Assessment

Live Virtual Manager’s

Collaboration with Trainer

Manager Workbook

Live Classroom Define Sales Skill

Solve for Assessed Challenges Practice

Rep Workbook and Skills Application

Manager & Rep Assessment, Coaching & Goal-Setting Discussion

Manager Coaching using Coaching Guide and Conversation Starters

Formal Post Classroom Assessment of

Customer Impact (3,6,9, 12 months)

Manager-Led Sessions Discuss Team Progress

Post Classroom

Reinforcement Job Aids

Manager

Level 3 Assessment

Coaching and Collaboration

Communication & Assessment

Level 1 Assessment

Manager Assessment

Of Rep

Mentor-Led Activities / Observations

Live Virtual Manager-Led Mini-Meeting


Moving beyond the walls of the physical classroom

The new benchmarks


New benchmarks

Live/ virtual

Application



Broadcast media

Performance coaching

Social networking

Crowd-sourcing

Transform

Inform


Live virtual

Live/ virtual

Application




Social networking

Crowd-sourcing

Transform

Inform

Broadcast media


Application

Live/ virtual

Application


Asynchronous collaboration Social networking

Crowd-sourcing

Transform

Inform

Broadcast media




Live/ virtual

Application




Crowd-sourcing

Transform

Inform

Broadcast media

Social networking


Asynchronous resources

Live/ virtual

Application




Social networking

Transform

Inform

Broadcast media

Crowd-sourcing

37 37 © 2012 3g Selling

The challenge • Breaking the physical

classroom “habit” • Learner engagement • Doing it right

The opportunity • Faster • Better • Cheaper

Summary: Architecting training for today’s world

We live in a high-speed, multi-streaming, global, connected, social, and networked world.

Why should our training be any other way?


Resources

3GS online community • www.3gSelling.com includes links to

• Our blog • Twitter • LinkedIn

Copy of this presentation at: www.3gselling.com under Resources: On Demand Webcasts

Sign up for notification of publication of the “Rethinking Learning Book” at: www.3gselling.com under Resources: Publications

Or contact me directly at [email protected]

Rethinking Learning

http://www.3gselling.com/

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Architecting High- Impact, Continuous and Blended Learning … · 2012. 6. 3. · Blended Learning Experiences Effective learning for today's world Martyn Lewis . ... Just in time