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12/12 Arbitron Inc. Slide Sho Presentation

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EX-99.1 2 d315932de991.htm ARBITRON INC. SLIDE SHOW PRESENTATION

A I.

P I M ME I I C B

March 12, 2012

NYSE:ARB

2012 Arbitron Inc.


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F-L S

Statements made in this presentation that are not historical in nature, particularly regardinexpected performance in 2012 and future years, are forward-looking statements.

These forward-looking statements are based on our current expectations and assumptioninvolve various risks and uncertainties that could cause actual results to differ materially frthose expressed in such forward-looking statements.

Important factors known by the company that could cause such material differences includthose referenced or discussed from time to time in our filings with the SEC, including thosereferenced under the heading ITEM 1A Risk Factors in our Annual Report on Form 10the year ended December 31, 2011, and elsewhere, and any subsequent periodic or curre

reports filed by us with the SEC.

In addition, any forward-looking statements contained in this presentation represent ourestimates only as of the date hereof and should not be relied upon as representing ourestimates as of any subsequent date. While we may elect to update forward-lookingstatements at some point in the future, we specifically disclaim any obligation to do so, evour estimates change.

2012 Arb


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2011 R P

FY ending 12

2012 Arb

81%PPM radio

Other local radioNetwork/National

57%20%4%

C,

& 8%

S 8%

International, mobile,

A

3%cross-platform & custom


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2012 Arb

A M P

1. Maintain our PPM and Diary radioratings as the by enhancing research and improving service

2. Expand our services to include

3. Pursue opportunities in - and by leveragingPPM services and enhancingInternet & mobile measurementcapabilities


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D R A M

O--A RO--A P-P

I R

2012 Arb

FServer-side streamingdata and PPM-measureddigital audiences

CDiary and PPM-measuredradio audiences


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C-P

2012 Arb


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A C-P S

Television & radio ratings: PPMtechnology

Smartphone measurement: IMMIand Zokem Technology

PC measurement: IMMI technology

69,000-person PPM panel in

the USReputation for quality measurementand research

Existing customer relationships withadvertisers, media companies, andad agencies

Current Capabilities

Emerging Capabilities

M

OTV

R

2012 Arb


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3- (TV + PC + ) ARB - N 2011 J 201

CIMM 25

CIMM A+E Networks AT&T Belo Carat CBS Comcast ConAgra Discovery Gannett GroupM Hearst Interpu Microsoft NBC Universal News Corporation OmnicomMedia P&G PepsiCo Publicis Groupe Scripps InteracTime Warner Unilever Viacom Walt Disney

A C-P P

2012 Arb


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A C-P P

Acquisition ofA M

CIMM:

T N:

CNN, Headline News, TNT,and TBS

T/CBS:

ESPN:

ESPN:

2012 Arb

4Q 2011 pilot successful

OOH TV for

NFL and NCAA football

TV + radio + satellite radio

NCAA basketball

on TV + radio

for Mike and Mike

OOH TV for 2012


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A M: S M

M I

M & M

A

L P

M

& P

C

Opt-in panelists selectivelyrecruited to representsmartphone users

Online and offline usage,device and network

performance360view of consumerusage and behavior

2012 Arb


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A M: P

Syndicated panels inUnited Kingdom, France,and Germany

Custom panels andtechnology licenses in

a dozen countries

2012 Arb


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2012 F-Y G*

R G: +5% +7%vs. $422.3 million in 2011

E S: $2.15 $2.30 ()vs. $2.00** (diluted) in 2011

**Excluding $0.07 impairmentcharge in 4Q11

* The 2012 guidance is as of Februar 14, 2012, and is not being updated as of the date of this presentation.

2012 Arb


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A I.

P I M ME I I C B

NYSE

ARB

3/12 2012 Arbitron Inc.

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