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Presented by:Presented by: Arun NemaniArun Nemani

Aptech Learning Services Aptech Learning Services

September 14, 2006 September 14, 2006

Atlanta, GAAtlanta, GA

GlobalizationGlobalization

vs.vs.

LocalizationLocalization

In Content DevelopmentIn Content Development

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AgendaAgenda

What is Globalization

What is Localization

Localization Industry

Tools and Technology

Guidelines for Success

Future Trends and Challenges

Aptech

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We think of Globalization as ….We think of Globalization as ….

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Localization turns out more like..….Localization turns out more like..….

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What is Globalization ?What is Globalization ?

glob al·i·za tion (-l -z sh n) glob al·i·za tion (-l -z sh n) n.n.

To make global or worldwide in scope or applicationGlobalization is abstracting content away from any language

• Globalization comes before localization• It takes twice as long and costs twice as much

to localize if it is not globalized.

Globalization in the context of digital assets:

Is an approach to business strategy that aims to address all of the logistical and organizational challenges an enterprise faces as it expands its supporting content, assets and message across cultures and markets to new clients.

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What is LocalizationWhat is Localization

lo cal·i·za tion (-k -l -z sh n) n. To become local, especially to become fixed in one area or part.

The Localization Industry Standards Association (LISA) defines localization as:

“the process of modifying products or services to account for differences in distinct markets”.

Localization is sometimes written as "l10n", where 10 is the number of letters between 'l' and 'n'.

Localization needs to address three main categories of issues:1. Linguistics Issues: language translation, API’s, etc.2. Content and Cultural Issues: Cars in the UK have steering wheels on the

right3. Technical Issues: Arabic language is bidirectional

Source: Localization Industry Standards Association (LISA) 2004

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What is LocalizationWhat is Localization

Localization entails customization

related to: • Numeric, date and time formats

• Use of currency

• Keyboard usage

• Collation and sorting

• Symbols, icons and colors

• Varying legal requirements

• Text and graphics containing references to objects, actions or ideas which, in a given culture, may be subject to misinterpretation or viewed as insensitive.

• and many more things.

Source: Localization Industry Standards Association (LISA) 2004

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Localization/Globalization CycleLocalization/Globalization Cycle

Source: Localization Industry Standards Association (LISA) 2004

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Localization IndustryLocalization Industry

The localization industry today consists of the following main players:

Clients with or without in-house localization (management) facilities;

Localization service providers (“vendors”) providing any or all of engineering,linguistic and auxiliary services;

Consultants of various expertise providing services to both the above-mentionedgroups;

Academics and training organizations responsible for providing tertiary andvocational education to localization industry staff and for research into localization-related issues;

Tools providers, who supply both clients and service providers with languagetechnology and process management and productivity tools

Source: Localization Industry Standards Association (LISA) 2004

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Localization Services Outsourced Localization Services Outsourced

Client Localization Services as a Percentage of Budget

Source: Localization Industry Standards Association (LISA) 2004

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Localization Services Outsourced Localization Services Outsourced

Localization by Industry Sectors

Source: Localization Industry Standards Association (LISA) 2004

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Localization Tools and TechnologiesLocalization Tools and Technologies

• Language Tools

• Terminology Management Systems

• Translation Memory

• Globalization Management Systems

• Machine Translation

Source: Localization Industry Standards Association (LISA) 2004

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Guidelines for SuccessGuidelines for Success

• Avoid False Expectations: Useful benchmarks to apply are time and efficiency gains, cost reductions and quality improvement.

• Horses for Courses: Machine translation is unsuitable for advertising or marketing content

• Garbage In – Garbage Out: Original Text should be high quality

• Invest for Long Term: Terminology management systems and translation memories have to be filled with enterprise-specific content, while workflow systems require the documentation and optimization of the business processes they are designed to support.

• Develop an Integrated Process: Avoid Island solutions

Source: Localization Industry Standards Association (LISA) 2004

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Future Trends & ChallengesFuture Trends & Challenges

• Technology and Organizational Processes: integration and technological developments, cultural differences between engineers and technical writers, etc.

• Staffing and Training Issues: Shortage of skilled manpower and ongoing training.

• Strategic Importance and Transparency: ”Just another linguistic process”.

• Industry Growth: Industry is still small.

• Standardization: Still emerging.

• Managing Content: Create and manage multilingual content, avoid redundancy

• Increased Focus on Value Creation: From pure service to value addition

• Living on the web: More content is online

Source: Localization Industry Standards Association (LISA) 2004

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Aptech Global ReachAptech Global Reach52 Countries & 3500 centers worldwide52 Countries & 3500 centers worldwide

North America Canada, West Indies

Oceania

Fiji, New Zealand

EuropeRussia

AsiaChina, Singapore, India (2000+)

Africa

Sudan; Kenya; Botswana; Tanzania; Uganda; Nigeria; Ghana; Madagascar; Namibia; Zambia; Syria; Ethiopia; Turkey; Egypt

APAC & Middle East

Bangladesh, Fiji Islands, Indonesia, Malaysia, Philippines, South Korea, Sri Lanka, Thailand, Vietnam, Japan, India, Singapore, China, Pakistan, Iran, Nepal, Kazakhstan, Bahrain, Yemen, UAE, Saudi Arabia, Kuwait, Muscat, Mauritius, Qatar

South America Argentina; Colombia; Panama; Venezuela; Brazil; Mexico

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Localization ServicesLocalization Services

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Localization ServicesLocalization ServicesAptech has localized content in most major Asian, European and Middle Eastern languages including but not limited to:

Chinese, Japanese, Korean, Thai, Vietnamese, French,

Italian, German, Spanish ,Portuguese, Russian & Turkish

Client Examples:Client Examples:

Netg Chinese

MS SpanishMS Portguese

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Global DevelopmentGlobal Development

Cost & Response Effective Delivery Model

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Marquee Clients Marquee Clients

Indian Navy

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Contact Information:

Arun Nemani

Phone: 415-384-0991 * Mobile: 415-279-0639 * Email: arunn@aptechus.com

Aptech Learning Services

1900 S. Norfolk Street, Ste 240

San Mateo, CA 94403, USA

www.aptechus.com * www.onlinevarsity.com

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Questions ?

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Thank You !!!