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APS is Strategic to Parallels – Why it Should Be Strategic to You Michael Toutonghi, Parallels CTO
Profit from the Cloud™ | 3
The Traditional SMB IT Ecosystem
148M SMBs 1000s
Distributors
100,000s
Resellers
10,000s
ISVs/HW Builders
Develop, package for
physical distribution
or download,
license, install
Aggregate, manage
physical distribution,
order fulfillment,
revenue on each
transaction
Integrate, upsell,
cross-sell,
help install,
configure solution
Manually
license, deal
with upgrade,
sometimes install
and configure, use
Profit from the Cloud™ | 4
The New SMB IT Ecosystem
Profit from the Cloud™ | 4
100,000s Resellers & System Integrators
10,000s ISVs 10,000s Service
Providers
Development,
infrastructure
provisioning,
installation,
configuration,
licensing
Aggregation,
infrastructure,
provisioning
automation, service
billing, recurring
revenue
Integrate, upsell,
cross-sell, help
configure solution
Use
148M SMBs
Profit from the Cloud™ | 4
Profit from the Cloud™ | 5
100,000s Resellers & System Integrators
10,000s ISVs 10,000s Service
Providers
148M SMBs
Enabling Seamless Distribution
Profit from the Cloud™ | 6
100,000s Resellers & System Integrators
10,000s ISVs 10,000s Service
Providers
148M SMBs
Enabling Seamless Distribution
Profit from the Cloud™ | 7
100,000s Resellers & System Integrators
10,000s ISVs 10,000s Service
Providers
148M SMBs
Enabling Seamless Distribution
APS: Application Packaging Standard Standardizes the packaging of software and services for cloud distribution
Profit from the Cloud™ | 8
Profit from the Cloud™ | 9
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APS Enabled Ecosystem
The Parallels Enabled Ecosystem
Whole
sale
VAR
SI
Vertical
Hoster
Small
Hoster
Incre
menta
l S
erv
ices
Direct
apps & services
Profit from the Cloud™ | 13
SMB Hosted Service Wave
SP-Hosted Services Service Integration SP-Hosted Services SP-Hosted / SaaS
AP
S S
erv
ice
Bu
s
APS Today – Version 1.2
Profit from the Cloud™ | 15
Hosted by Service Provider
Dedicated Servers or VPSs
Web Server
APS Package Application Types
Web
Legacy Syndicated
Hosted
Syndicated Service
APS Packaging
APS Packaging
APS Packaging
APS Packaging
APS Packaging
certification
APS Futures DISCLAIMER: Section contains forward looking statements
that are not a commitment to deliver any specific product.
Profit from the Cloud™ | 22
Enabling a Rich Service Ecosystem
Service Integration • Application UI for control panel
• Single sign on
• APS Controller API - Service discovery
- Cross-service communication and dependencies
- Notifications
• Configurable business terms
• Auto-scale
store.myco.com
www.myco.com
AP
S S
erv
ice
Bu
s
P P
Profit from the Cloud™ | 23
Enabling a Rich Service Ecosystem
Service Integration Service Integration
AP
S S
erv
ice
Bu
s
• Application UI for control panel
• Single sign on
• APS Controller API - Service discovery
- Cross-service communication and dependencies
- Notifications
• Configurable business terms
• Auto-scale
Profit from the Cloud™ | 24
Enabling a Rich Service Ecosystem
Service Integration Service Integration
AP
S S
erv
ice
Bu
s
• Application UI for control panel
• Single sign on
• APS Controller API - Service discovery
- Cross-service communication and dependencies
- Notifications
• Configurable business terms
• Auto-scale
Profit from the Cloud™ | 25
For ISVs
• ISV packaging documentation & tools
• Support queue
• Certification guidelines & submission process
For service providers
• Application catalog
• News & events
APS Certified System Integration Partners
• Active.by
• <Epam>
• GlowTouch
• Implement.com
• iSynergy
• Softtec/SofCloudIT
• Biz Information Services
Technical Resources – APSStandard.org
Profit from the Cloud™ | 26
Come to the APS Theater to Learn More
Day 1 Wednesday 12:45 PM ePages
1:00 PM Infratel 1:15 PM SofCloudIT - APS SI
1:30 PM BackupAgent
1:45 PM Scality
2:00 PM Microsoft
2:15 PM Google Apps
2:30 PM Pinnacle Cart
2:45 PM R1Soft
3:00 PM UNITY Mobile
3:15 PM SpamExperts
3:30 PM StopTheHacker
3:45 PM Open-Xchange
Day 2 Thursday 12:45 PM Symantec.cloud
1:00 PM Jelastic
1:15 PM Apptix
1:30 PM Attracta
1:45 PM Global Relay
2:00 PM goMobi
2:15 PM Quest
2:30 PM CloudFlare
2:45 PM MXSweep
3:00 PM McAfee
3:15 PM Asigra
3:30 PM Office Desktop
3:45 PM SiteLock
Profit from the Cloud™ | 27
• ISVs package your SaaS services and convert your applications to SaaS with APS
•Service providers and hosters - Make sure you have the Parallels SaaS module for full APS support
•APS-enabled hosters – Identify services or software you want in your catalog and use ISV for seamless onboarding
Key Takeaways / Call to Action
Q&A
Profit from the Cloud™ | 29
APSStandard.org Website
• APS Documentation & Development Tools
• APS Questionnaire (http://survey.apsstandard.org/index.php?sid=2)
• APS Support Queue
• APS Certification
• APS Application Catalog
Parallels Automation Test Bed (via www.APSStandard.org)
Parallels.com
• Parallels Automation
- www.parallels.com/products/automation
• Parallels Plesk Panel Information & Product Downloads
- www.parallels.com/products/plesk
• Parallels Partner Network
- www.parallels.com/partnernet/product-documentation/ (registration required)
• Parallels Technical Network (PTN)
- www.parallels.com/ptn (registration required)
Technical Resources – APS & Parallels Websites