PROFESSIONAL SKILLS

WordPressAdobe Creative Suite

Marketing & Brand StrategyDesign Concepting

Content DevelopmentB2B & B2C Content Marketing

Direct ResponseNew Business Initiatives

Project ManagementOnline Marketing / SEO

Social Media ManagementCompetitive Analysis

Client Relations

SYRACUSE UNIVERSITY

COLLEGE OF VISUAL AND PERFORMING ARTSFall 2006 – Spring 2010

B.F.A. ADVERTISING DESIGNDean’s List: Fall 2008 & Spring 2009

Sigma Delta Tau – Omega Chapter

CREATIVE STRATEGIST. WRITER. BRAND ENTHUSIAST. Shamelessly passionate about people and ideas.Unequivocally dedicated. A wanderer and wonderer, curious about the world and eager to take on new andexciting challenges. Conceptual thinker with a knack for words and a natural ability to communicate in acompelling way. On the hunt for a fun-loving, dynamic team with a mission to ignite world-changing ideas andmemorable experiences through creative collaboration, strategic design, and thoughtful communication.

LIFE SKILLS

Bargain hunting.Remembering faces.

Finding the right words.The ability to adapt,

the strength to resist the mold.Striking up conversation.

Staying grounded.Highly intuitive.

Natural born list maker.Seeing the glass half full.

LIONHOUSE | FREELANCE COPYWRITERMARCH 2013 - PRESENT | NASHVILLE, TN (REMOTE)

Concept with the team remotely to produce compelling brand content for various client projects on an as-needed basis

Collaborated with lead creative director to shape the dynamic brand voice behind Las Vegas’s 2013 Life is BeautifulFestival and produce event launch and marketing materials, both online and offline

Continually writing and refining the brand and UX content for Vet On Demand, a new veterinary telemedicine mobile appand website. Projects include direct e-mail marketing, landing pages, vet onboarding packet, and Product Hunt launch

CRUSHPATH | COPYWRITERAUGUST 2015 - SEPTEMBER 2015 | SAN FRANCISCO, CA (CONTRACT)

Worked with global B2B clients to distill their sales pitch and generate new leads through high-conversion, direct marketing content in the form of custom built landing pages and highly targeted ads

ELEVEN INC. | ACCOUNT & PROJECT MANAGEMENT INTERNDECEMBER 2013 - JULY 2014 | SAN FRANCISCO, CA

Served as project-level production lead and centralized communications point for all new business initiatives including key pitches, proposals, responses to client RFIs and RFPs, and award show submissions

Collaborated with mid- and senior level decision makers to assess project scopes and needs

Researched case studies, ran competitive analysis, and organized logistics for big name client pitches like: Oakley, VMware,BNY Mellon, all of which we won

Effectively managed and prioritized time to ensure deliverables and deadlines were clearly communicated, understood, andexpertly executed, while proactively red-flagging and helping to diffuse any cross-team issues that surfaced along the way

Actively supported the Virgin America account team with day-to-day project and client needs

Managed client and team feedback, proofread, and verified production specs

Prepared project estimates, proposals, and production timelines; facilitated project workflow and performed quality control assurance to execute timely deliverables

Responsible for keeping up with industry and competitor trends and consistently researched to better improve and identify opportunities, share best practices, and be proactive and forthcoming with ideas

CREATIVETOPIA | COPYWRITER, “BUILDER OF WORD BRIDGES”MARCH 2012 - JUNE 2013 | FRANKLIN, TN

Spearheaded company communications including managing and developing creative content for inclusion in websites, blogs, social media, print, and other key marketing channels

Responsible for planning, developing, and implementing new marketing and brand initiatives for clients to optimize the online user experience, increase marketing effectiveness, and improve customer satisfaction

Collaborated with the design team to establish brand strategy to ensure the brand message was on-target and consistent across all project aspects

Managed client relationships to ensure expectations were communicated and needs were met

THE COTTON MILL | FREELANCE FASHION BLOGGER & SALES ASSOCIATEOCTOBER 2011 - NOVEMBER 2012 | NASHVILLE, TN

Leveraged my creative messaging and storytelling skills, and my knowledge of fashion-forward style to write engaging, promotional copy for the store blog

Assisted in processing floor merchandise and with the styling and set up of in-store displays and visual merchandising

Established excellent rapport with clientele by ensuring the highest level of customer service and satisfaction

PINCHIT | FREELANCE WRITER & EVENT INTERNJULY 2011 - SEPTEMBER 2011 | SAN FRANCISCO, CA

Crafted up to five playful, yet informative Daily Deal features each week, increasing visibility for local merchants, piquing consumer interest, and driving high-quality customers to buy their products and services

Researched and pitched creative, engaging “tastemaker” blog articles marketing local events and businesses

Worked with local vendors to develop and coordinate Daily Deal experience packages offered to online customers

SUZY BERBERIAN WEDDINGS & EVENTS | WEDDING COORDINATOR ASSISTANTMAY 2011 - SEPTEMBER 2011 | PETALUMA, CA

Assisted lead consultant on day-of set up and activities for more than eight weddings to ensure all details were seamlessly executed and a memorable experience was had by all

Coordinated up to four wedding vendors per event and served as the single point person to answer questions andfacilitate up to 200 wedding guests

ANDREW FREEMAN & CO. | MARKETING INTERNSEPTEMBER 2010 - FEBRUARY 2011 | SAN FRANCISCO, CA

Designed and produced custom e-flyers, special event menus, and creative e-mail marketing content for select New York and San Francisco hotels and restaurants using Adobe Creative Suite

HOBBIES & INTERESTS

Health & WellnessPlanning and entertaining

Culinary artistryMeeting new people

Learning what makes them tickB&W photography

Retro designLive MusicBluegrass

Wine & tapasExploring new territory

One-of-a-kind treasures

Don’t ask “why?”The question is, “why not?”

925.408.4048

APRILHIRSCH@GMAIL.COM

www.linkedin.com/in/aprilhirsch

Creative Writing Portolio

Brochure and Website Content Direct Mail Collateral

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1170662

*O� er expires 05/15/2016 (11:59 P.M. PT). O� er is good for 50% o� one order of 11x14, 12x12, 10x10, 8x11 and 8x8 hard photo cover photo books through shutterfl y.com, our mobile-friendly site or the Shutterfl y Photo Story for iPad app. O� er cannot be redeemed more than once per account and/or billing address. This particular o� er code can only be redeemed once. Taxes, shipping and handling will apply. Additional pages, Storytelling™ styles, photo book accessories, other cover types and layfl at pages will incur extra fees. Not valid on other sizes, soft covers, TripPix, Make My Book services and fees, prepaid plans, prior purchases and purchases made on the Shutterfl y apps. Valid for the intended recipient only. Cannot be redeemed for cash or combined with other o� ers or credits. Not valid for resale. We reserve the right to modify or replace any part of these terms and conditions without notice.

DOWNLOAD OUR APPSBring mobile memories to life in a sweet 6x6 hardcover book, complete with a stylish bamboo stand.

TRIP PIX APPTripPix turns your most memorable vacation moments into an epic travel book in minutes. Retrace your steps with its unique map and fun icon features.

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