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Payment Solutions Strategy for Growth April 26th, 2012 Hatice Ayas, Milan Malis ASEE Board Members

April 26th, 2012 Payment Solutions Hatice Ayas, Milan

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Page 1: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

Payment Solutions

Strategy for Growth

April 26th, 2012

Hatice Ayas, Milan Malis

ASEE Board Members

Page 2: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

Payment

Physical

Mobile

Call center /

moto

Internet

Asseco SEE - strategic business partner to its customers,

covering all payment areas.

Outsourcing focused, providing solution not only technology;

covering all payment business processes of our customers.

Processors / switch centers

Merchants / government

Financial institutions

Full range of payment solutions...

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Page 3: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

E - PAYMENT

3

Page 4: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

15 banks with more than 25.000 merchants in 8 countries

26 million virtual POS transactions per quarter

90% of 3D secure transactions are being processed in Turkey

41% of market share in terms of transaction volume in Turkey

Average 60% increase in Asseco SEE transaction volume annually

As of today, we have:

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Page 5: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

Source: The Centre for Retail Research

E-COMMERCE TRENDS

E-commerce expected top grow: • Above 20% yoy emerging

markets • Above 12% yoy on mature

markets

E-commerce is expected to increase its share rapidly in all ASEE target markets. Turkey positioned between Spain & Benelux with 4.9% in online as % of total retail sales.

Page 6: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

9 088 10 273

15 225

22 873 64 66

91

126

0

20

40

60

80

100

120

140

-

5 000

10 000

15 000

20 000

25 000

2008 2009 2010 2011

Volume (000.000 TL)

Number of Transaction(000.000)

E-Commerce in Turkey

Source: Turkish National Switch (BKM)

Additionally in 2011 70m MOTO* transactions (total 196m transactions)

*MOTO – mail order telephone order – automatic transactions done with usage of previously stored card data

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

30 000 000

Mar-

08

Jul-

08

Nov-0

8

Mar-

09

Jul-

09

Nov-0

9

Mar-

10

Jul-

10

Nov-1

0

Mar-

11

Jul-

11

Nov-1

1

Mar-

12

ASEE processed 80m - 41% market share in terms of no of transactions

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Page 7: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

E-commerce dynamics

We are observing increasing trust in e-commerce in the region shown by: • Increasing number of transactions and

• Increase transaction volume

Source: Turkish National Switch (BKM)

7

YearsGrowth in num. of

transactions

Growth in transaction

volume

2009 - 2010 43% 58%

2010 - 2011 40% 57%

Page 8: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

E-payment transaction processing

E-merchant integration

Help desk for e-merchants & banks

Security & reporting

Full range of e-payment business processes

We enable the banks

fast market entry & transaction based pricing

allowing them to focus on their core business

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Page 9: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

CURRENT CUSTOMER BASE AND NEW FOCUS MARKETS

1. Turkey

2. Russia

3. Poland

4. Romania

5. Croatia

6. Other (Kyrgyzstan,

Macedonia, Cyprus,

Serbia)

Strategic Markets for Payment Gateway Growth

1. Russia

2. Spain

3. Other high potential emerging markets

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• Turkey is today base market for our Internet Payment business;

• We focus on markets with higher population and lower e-commerce saturation

• We have taken first steps to develop new markets for our Internet Payment business

Page 10: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

New markets (new geographies)

New solutions

Existing market growth (e-commerce market growth)

Emerging new customer segments (telco, government & municipalities)

PAYMENT INTERNET – GROWTH AREAS

Taken all sources of growth, we expect average annual growth to exceed 24% for next 5 years.

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Page 11: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

PAYMENT – PHYSICAL AREA (POS, ATM)

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Page 12: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

KEY MARKET PLAYERS

Terminal Vendors Wincor Nixdorf, NCR,

Verifone, Ingenico

Payment Service Providers

First Data, Euronet, Global Payments,

VISA, Mastercard, American Express

Giesecke & Devrient, Oberthur...

Integration: Printec, local players

Newcommers: Telco Providers, Google,

Facebook, Apple, Social networks

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Page 13: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

MARKET GROWTH DRIVERS

Global trends:

8% year on year growth of number of card transactions

2.2 millions ATM installed in the world estimated to increase to above 3.2 in 2016

ATM shipments forecasted to grow CAGR 13.6% by 2010-2015 in CEE

Growing demand for service availability

Cash deposit automation and new transactions

Cost reduction (automation)

SEE market outlook:

EU 850 ATM/million of inhabitants, SEE region 472

EU 17 POS/thousand of inhabitants, SEE region 12

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Page 14: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

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0

100

200

300

400

500

600

700

800

Asia Pacific North

America

Western

Europe

Latin

America

CEE ME&A

0%

2%

4%

6%

8%

10%

12%

14%2009 installed base

CAGR 2009-2015

ATM INSTALLED BASE (000S) AND GROWTH BY REGION 2009 TO 2015*

* Expected new shipment growth excluding replacement

Page 15: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

GROWTH FORECAST UNTIL 2015:

15

Goal: keep market share in strong markets and improve in weak markets

Page 16: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

GROWTH FORECAST UNTIL 2015:

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Goal: keep market share in strong markets and improve in weak markets

Page 17: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

PAYMENT PHYSICAL AREA - SOURCE OF GROWTH

Market growth

Increase market share

New geographies (to double the existing market)

Czech Republic, Slovakia, Hungary

Ukraine

New solutions and services

Outsourcing

Loyalty and direct marketing

Deposit automation

Average expected growth for next five years>15% in EBIT

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Page 18: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

ASEE PAYMENT AREA – WHAT CAN BE EXPECTED

Payment segment market growth – both natural growth and convergence effect

Introduction of new solutions

Introduction of new business models (outsourcing)

Entry on new markets (focus on emerging markets)

CAGR for Payment area exceeding 15% for next 5 years

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CAGR

2011-2016Internet Physical Total

Revenue 24,9% 13,9% 15,5%

EBIT 26,2% 14,5% 16,0%

Page 19: April 26th, 2012 Payment Solutions Hatice Ayas, Milan

Thank you...

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