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HunterKemper Consulting 1 April 8, 2020 Optional: Share your 1– 3 word answer in Chat. 1 2

April 2020 AFP Webinar Final 4.8.20 (002) - Association for Fundraising … · 2020-04-09 · , µ v < u } v µ o ] v p ô 6rxufh 7kh 8 6 7uxvw 6wxg\ ri +ljk 1hw :ruwk 3klodqwkurs\

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Page 1: April 2020 AFP Webinar Final 4.8.20 (002) - Association for Fundraising … · 2020-04-09 · , µ v < u } v µ o ] v p ô 6rxufh 7kh 8 6 7uxvw 6wxg\ ri +ljk 1hw :ruwk 3klodqwkurs\

HunterKemper Consulting 1

April 8, 2020

Optional:Share your 1– 3 word answer in Chat.

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HunterKemper Consulting 2

Goal: Apply new information and ideas to support your fundraising efforts in the here and now.

Topics:1. Clarify the current situation

2. Donor motivation, trust and readiness

3. Communicate

4. Asking in these times

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HunterKemper Consulting 3

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HunterKemper Consulting 4

Increased Needs for Funds Increased Requests for Support

◦ Local and Regional Disaster Response Funds◦ Funds/Movements to Support Businesses

Decreased Giving

https://www.merkleresponse.com/sites/default/files/resources/downloads/COVID-19_ImpactReport_as%20of%202020%2003%2030.pdf

Peak in Buncombe County to begin in late April Peak will last 4 to 10 weeks Expect another surge in late summer and late fall Expect restrictions to be instituted on short notice and

that may last several weeks For every positive case, assume an additional 100

Fletcher Tove, Buncombe County Director of Public Health Emergency Preparedness

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HunterKemper Consulting 5

COVID-19 Can't Stop the Falafel!

• Know your organization’s financial picture and contingency plans

• Clarify your essential fundraising budget• Develop fundraising projections• Create a 90-day fundraising plan

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HunterKemper Consulting 6

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HunterKemper Consulting 7

AskingStrangersForMoney

Asking InvitingStrangers Like-minded peopleFor To helpMoney Change the World

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HunterKemper Consulting 8

Source: The 2018 U.S. Trust® Study of High Net Worth Philanthropy.

During a crisis, donors continue to support nonprofits that they trust, and they find it much easier to drop those that they don’t.

3 Steps to Build Trust 1. Acknowledge that donors are negatively affected.

2. Offer sincere, personal gratitude when donors give.

3. Provide direct contact from the people in your organization who have influence with donors…leaders, volunteers, chief executive officers.

Source: https://www.burksblog.com/fundraising-in-a-crisis/

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HunterKemper Consulting 9

“People don’t give to you because of who you are. They give to you because of who they are.”

-Nick Ellinger, DonorVoice

1. We care about you - How are you and your family? Is there anything you need that we can help with?

2. We are grateful - Thank you calls and messages from Board members, CEO, leaders of influence

3. Here’s what’s happening• Impact on the people and causes we serve• Impact on how we deliver programs and services• Impact on our organization

4. How you can help• And how your help will have an impact

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HunterKemper Consulting 10

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HunterKemper Consulting 11

Mission Statement: Who, What, HowFood Connection relieves hunger while reducing waste by connecting surplus freshly prepared meals with those experiencing food insecurity.

Narrative Statement: WhyWe believe that no fresh food should ever end up in the trash while people go hungry.

YWCA e-newsletter 3/24/2020

On Tuesday, March 17th the YWCA of Asheville temporarily closed our fitness and childcare centers.

On Wednesday, we delivered food to isolated, low-income senior citizens and started offering our MotherLove, Getting Ahead, and Diabetes Wellness and Prevention programs virtually and via phone.

On Friday, we reopened our childcare to serve healthcare workers, first responders, and other professions deemed essential.

- Libby Kiles, CEO

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HunterKemper Consulting 12

Use your web site and create COVID specific landing pages◦ 54% of donors review organization web sites before giving

Update voice messages Utilize electronic messages, newsletters, and social media Offer videoconference presentations/updates for major

donors Have program staff, board members or experts share

information to connect donors with your mission and work

Nature Minutes

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HunterKemper Consulting 13

Question #1 Why is what you do in your organization more important than ever?Question #2 Why is what your organization does more important than ever?

1. Staff, Board Members, Donors, Volunteers2. Set the timer on your phone or clock for 5 minutes3. Write without stopping or editing (or record voice or

video)4. Compile the answers. Create a document. Then get

creative. Source: Maryanne Dersch, Courageous Communications

Blog posts, articles or a series of social media posts Videos on your YouTube channel or in your next

email Testimonials using a photo of the person in social

media posts Use individually or collectively in an appeal letter Use the questions to engage with donors

Source: Maryanne Dersch, Courageous Communications

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HunterKemper Consulting 14

RelevanceImpactInnovation

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HunterKemper Consulting 15

Specify the ask◦ Context, specific, time-bound, use of

funds, and impact

Consider asking for restricted support◦ Examples: restart fund, staff salaries

Include response option with a soft ask◦ Always include a link to donate

This Approach? Or This Approach?

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HunterKemper Consulting 16

Curtain Speech for a Dark Stage

“The arts have always been a way for people to celebrate together, to connect, and to spread joy. . . . We really appreciate your messages of support and encouragement and your donations that are keeping us healthy in these times; we couldn’t do it without you.”

– Rae Geoffrey, Executive Director

https://youtu.be/BngHxQswwyI

Major Donors

Board Members

Longevity Donors

Recurring/Monthly Donors

Mid-level Donors

Annual Fund Donors

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HunterKemper Consulting 17

https://now.givingtuesday.org/

Global Day of Giving and Unityin Response to COVID-19

Council on Foundations

Actions of Many Funders: Loosen restrictions on current grants. Make new grants as unrestricted as possible. Postpone reporting requirements. Support community-based emergency response funds. Ensure focus on communities least heard.

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HunterKemper Consulting 18

You are Here. Revisit this often because “the times they are a changin’”.

Your donors and volunteers want to help.Give them the information and care they need to do that.

Communicate. Communicate. Communicate.Resilience. Impact. Innovation.

Invite Like-Minded People to Help Change the World.Advocate. Engage. Ask.

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HunterKemper Consulting 19

Not cool, Robert Frost. We’re all on the same team. Keep going. Keep going. Keep going. This is your time. This is my time. This is our time. We were made to be Awesome.

Let’s get out there!!!!!!!!

https://www.youtube.com/watch?v=l-gQLqv9f4o

Elizabeth Holler Hunter, [email protected]

Angela Kemper, [email protected]

HunterKemper Consultingwww.hunter-kemper.com828-250-0660

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