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INDEX
SR.NO.
PARTICULAR PAGENO.
1. EXECUTIVE SUMMARY 7
2. GENERAL INFORMATION 8-21
History And Development Of The Unit 11
Size & Form Of The Organization 12Products And Manufacturing Process 13
Organization Structure 17Time – Keeping System 18Employer Services 19
Contribution of the Unit to the Company 213. PRODUCTION DEPARTMENT 20-28
Location 24Procurement 26
Inventory And Store Keeping 27Production Planning & Control 29Quality Assurance 30Product List And Material 31Major Machines/Technology 40
4. MARKETING DEPARTMENT 41-52
Organization Of Marketing Department 42
Product Planning 44Market Segmentation 45
Pricing Policies 46
Channel Of Distribution 47
1
Sales Promotion 51Advertising 52Marketing Research 53
5. Human Resource Department 54-65
Organization Of HRD 56
Recruitment, Selection And Induction Procedure 57Training And Management Development Programme 60
Promotion And Transfer Policy 61Wage And Salary Administration 63Provident Fund Scheme 64Grievance Handling Procedure 65
6. Finance Department 66-75
Organization 69Financial Planning 70
Capitalization 71Capital Structure 73
Management Of Fixed Assets 74
Management Of Working Capital 757. CONCLUSION 77
8. APPENDIX 78
9. BIBILOGRAPHY 79
2
EXECUTIVE SUMMARY
The present FMCG industry is highly influenced by snack food
industry. Snack food industry has 25% of growth out of it wafers and namkeen
play a vital role and Apricot food Pvt. Ltd. enjoy highest market share of wafers
and namkeen in Gujarat. With a view to evaluate & study, the market
research and potential of the Retailers and to know the preferences of
consumers, a survey was conducted in the town of Rajkot to find out the
relationship between dealer and retailers survey is conducted for the retailers of
Apricot food for knowing the services of Apricot. So the project mainly
focused to know the exact market situation of the product and knowing
the service level which is provided by the Apricot to their retailers. The town of
Rajkot is quite a lucrative market for snack food because, the people of the town
are highly taste conscious& are always ready to try out new varieties of
food products and food-items The main objec t ive of conduct ing th is
survey was to f ind out re la t ionship of dea ler and retailers. And to
know the expectations of services from the retailers & to know who are the major
competitors in the market of wafers and namkeens. We undertook a survey of
Retailers at various areas or Rajkot. One questionnaire is prepared for taking the
views of retailers. Sample size was taken to be 100 for Retailers
3
INTRODUCTION
4
Generally, FMCG refers to consumers non – durable goods
required for daily or frequent use. The sector touches every aspect of human life,
from looks to hygiene to palate. Perhaps, defining an industry whose scope is so
vast is not easy. The food processing industry, due to spending habits of people,
lifestyles, fast environment and other factors have got more a thrust and this has
brought about a change in the attitudes of Food Industry in all over the world.
The food processing Industry has been identified as a thrust area
for development. This industry is included in the priority lending. India is world’s
second largest producer of food and has potential to become number one in due
course of time with sustained efforts. The growth potential of this sector is
enormous and it is expected that the food production will double in the next 10
years and the consumption of value added food product will grow at a fast pace.
This growth of the food processing industry will bring immense benefits to the
economy, raising agricultural yields, meeting productivity, creating employment
and raising the standard of living of very large number of people throughout the
country, especially in the rural areas.
5
NAME & ADDRESS OF THE COMPANY
Name of the Unit: - Apricot Foods Pvt. Ltd.
Address of the Unit: - Apricot Foods Pvt. Ltd.
2410/ G.I.D.C. Lodhika, Village: Metoda. (Dist. Rajkot)
Brand name of product: - EVEREST
Phone: - +91 – 02827 – 287066
Fax: - +91 – 02827 – 287265
E-mail:- [email protected]
Year of Establishment: - 2005
Form of Organization: - Private Limited.
Board of Directors: - Denish Patel. Rajesh Patel Sanjay Patel
Bankers: - ICICI Bank
General Manager: - Sanjay Patel
Chairman: - Denish Patel
Main Product: - Potato Wafers.
6
HISTORY & DEVELOPMENT
In the primitive age, their ancestors made use of their 2 hands and 2
lags to meet there limited needs. Shri Denish Patel is the Founder of the Apricot
Foods Pvt. Ltd. It was established in 2005 on very Small scale. As time passed on,
their needs grew and as we know, “Everything that grows turns growing”.
.
Now, more use of hands legs was not enough, the use
Of brain was inevitable.
“Everest Ek Swad Anek”.
With this as their motto, they make it their business as Specialist in
quality bearings to supply efficient and dependable products those satisfy fully the
need of their circumstance
.
Their principle has been the complete utilization of Indigenous
resources for machines as well as raw materials. This helps in Eliminating the
dependability on any import resources
It has been their regular practices to develop any Critical bearing
completely with own research and development, reducing Dependability on
foreign technology.
7
SIZE & FORM OF THE ORGANIZATION
There are three types of industries on the basis of investment specified
by the Government.
(1) Small scale Industries.
(2) Medium scale industries.
(3) Large scale industries.
A firm, where its investment in fixed assets is in between 60 lacks to 3
corers is called a small scale industry. A firm where its investment in fixed assets
is in between corers to 5 corers is called a medium scale industry. A firm where its
investment in fixed asset is above 5 corers is called large scale industry.
As per the above division “APRICOT FOODS PVT.LTD” is a Medium
scale industry as it has invested between 3 cores and 5 cores.
“APRICOT FOODS PVT.LTD”is a ‘private Limited company ‘from 2005.
8
PRODUCTS AND MANUFACTURING PROCESS
The operations function essentially is a transformation process that
accepts the inputs, and gives the outputs after adding value to the inputs. The
transformation process is expected to generate an output. The transformation
process is expected to generate an output described by market and this it should do
in the most efficient way. Production process has to adopt itself to number of
changing factors like capacity, lead-time, flexible trade-offs between material,
labor and capital, trade-offs between volume and variety, etc. we cannot have the
best process, it could only be the most acceptable process, given the different
trade-offs.
In, APRICOT FOOD PVT. LTD., production process is well – planned.
It contains all that important stages, which is required to make a product well,
accepted in the market
The production process of APRICOT FOOD PVT. LTD. is as follows:-
The first of production process begins on receiving the order from the dealer
Potatoes are placed on electric channel and washed properly.
After washing, they are brought for pilling purpose to the peeling machine.
Once they are washed and finely peeled they are passed through a belt where
labors remove off the spoiled potatoes.
9
After washing and peeling, they sent for cutting. There are different shapes
in cutting machine; these shapes are arranged according to the need.
After washing, they are again sent for washing and after that for frying
purpose.
Once frying gets over again inspection is done to remove the broken pieces
of wafers.
Once this process ends chips are placed in Spicer drum and necessary spices
are added to it. And then at last they are packed and dispatched.
The production process of wafers & nankeens is as follows.
The production process of wafers is as follows.
10
[chart:1]
11
Peeling
Slicing
Blanching
Flying
Sorting
Flavoring
Packing
Cartooning
“Apricot Food Pvt. Ltd.” Offers the following range of product.
1) Potato Chips
2) Farali Items
3) Maska Chaska(Kurkure)
4) Namkeen
5) Frenky
12
ORGANIZATION STRUCTURE
[chart:2]
TIME KEEPING SYSTEM
An organization must decide its working hours and shifts very
carefully because it has a direct effect on the performance of the employees. The
13
Chairman & Managing Director
General Manager
Production Manager
Marketing Manager
Finance Manager Human Resource Manager
Assistant Manager
Area Sales Manager
Chif Accountant Assistant Manager
Quality Control Manager
Sales Officer Accountant Workers
Supervisor Sales Representative
Sales Representative
Labor PRS
working hours should not be more which would be very stressful for employees.
There should be free time after appropriate intervals which would release the stress
of the employees.
Same things apply in the decision for fixing of shifts. Shifts should
be decided in such a way that the organization should be able to rotate its
employees to use their efficiency fully.
In APRICOT FOOD PVT. LTD. The is perfect balance between
working hours and shifts.
In APRICOT FOOD PVT. LTD. The working days are divided into 2
shifts 4 hours each.
OFFICE:
8:00 A.M. TO 12:00 P.M.
1:00 P.M. TO 5:00 P.M.
WORKERS:
8:00 A.M. TO 12:00 P.M.
2:00 P.M. TO 5:00 P.M.
When there is full demand in market for Wafer than it continues
working for 24 hours.
EMPLOYER SERVICES
Industrial units pay their employees salary or wages for their work
done. But only salary and wages are not enough. Employees should be given many
14
other benefits by to company which would provide security and would motivate
them. These benefits are very important for the company to provide because it will
motivate the employees and would enhance their work which will bring ultimate
success to the firm.
In Apricot Foods Pvt. Ltd. provides so many facilities, which we can
classify in three categories. Medical facilities, canteen Facilities, other benefits.
This is as follows.
1) Medical facilities
The company provides reimbursement of actual medical expenses
incurred and including hospitalization, nursing homes and surgical charges for the
employee & their family.
2) Canteen Facilities
The company provides canteen facility to its workers, where they are
provided Snacks, Hot drinks, Cold drinks to employee at subsidized rate. The
facility of rest room to the worker is also given
15
3) Bonus
Employees are given average 10 to 15% bonus regularly at the end of
the year as per their performance
4) Other Benefits
They also provide facilities Bonus Gratuity &provident fund scheme etc.
They also provide washing allowance uniforms festival holidays, C.L (Casual
leave) Andeans leaves etc.
16
CONTRIBUTION OF THE UNIT TO THE INDUSTRY
It is an important aspect for any organization to watch themselves
among the existing players in the industry. It would be difficult to maintain the
position of the company in the industry due to changing policy, market trends,
Govt. rules and other economic factors, consumption patterns, competitors, etc.
Apricot food is going with good brand loyalty in the food’s namkeens
production in Gujarat by providing good quality products with reasonable price. It
is important factors for the consumer to take buying decision.
Looking into the future of FMCG sectors, many competitors are trying
their market share to compete with APRICOT FOOD. Competitors are spreading
their network with different sales offers, gifts and incentive to their customer. But
APRICOT FOOD is still providing qualitative foods to the people of India.
17
18
INTRODUCTION
Production is a very integral part of the business system “Production
means a bundle of utilities by the co. to its customer& continues process to convert
raw materials into final product is called a manufacturing process”.
Production involves the steps-by-steps conversion of one from of
materials into another chemical processing to create or\enhance the utility of
products or services
.
“Production is process by which goods and services are created”.
The production or manufacturing department holds the most important
and basic position in any industry or a unit. It is because the whole progress and
goodwill of the company depends upon the type& quality of products
manufactured. For this the production department should be very keen in
manufacturing product.
19
LOCATION
Location is the mass factor when influences & failure of the company.
It plays vital role in the development of unit.
Location of an industry is an important operational management
decision. It is a two-step decision first choice is of the region& seconds the choice
of site within the region. Location decision should be based on company’s
technological, marketing, resource availability &financial strategies.
The location of a plant should be fixed in such a manner that people
interested in its success can sell good most profitability & manufacture them with
the least expense.
The objective of plant location decision-making is to minimize the
sum of all costs affected by location.
1) Nearness to raw materials.
2) Proximity to large & cheap proper labor
20
3) Availability to basic infrastructure facility
4) Government regulation & subsidy
5) Nearness & accessibility to market
6) Facility of transportation
Thus in this way company is having ideal location which allows
lowest cost of production & product. Apricot Foods Pvt. Ltd. is located at
Metoda G.I.D.C. to get extra benefit. The company is also nearness &
accessibility to market.
21
PROCURMENT
The main raw material of this unit is potatoes, edible oil, banana, chili powder, and peanuts with sugar, spices. They are purchasing potatoes, banana and peanuts from other state. According to season of potato in the sate they ate purchasing from other states. And other materials like edible oil, chili powder, sugar etc. are purchasing from other companies.
22
INVENTORY MANAGEMENT
Inventory is defined as a usable resource which is physical tangible
such as materials. In this sense, our stock is our inventory but even then the term
inventory is more comprehensive. Though inventory is usable resource it is also an
idle resource unless it is managed effectively and efficiently. Inventory control
refers to the process whereby the investment in materials and parts carried in stock
is regulated within predetermined limits set in accordance with the inventory
policy established by management.
Inventories constituent the largest component of current assets in
many organization. Poor management of inventories therefore may result in
business failures. In case of a manufacturing organization, the inability could bring
production process to a halt. Conversely, if a firm carries cost may represent the
difference between profit and loss. Efficient inventory control therefore can
significantly contribute to all overall profit position of the organization.
APRICOT FOOD PVT. LTD. has a systematic inventory control. For
inventory, APRICOT FOOD PVT. LTD. uses First in First out (FIFO) method.
They dispatch they finish products as soon as they are produced. Company does
not hold inventory for more than 2 days including raw material and finish products.
23
STORE KEEPING
In storeroom the invent rise. Like raw material, working progress,
finished goods, scraps etc. Are costs heavily to the Organization therefore an
effective system should be employed which will take care.
· That material should not be into excess quanta
· That raw material should not be into excess quantity.
· To protect stove against damage & theft.
· To decide economic order quantity for purchase of raw material.
24
PRODUCTION PLANNING & CONTROL
Planning & Control of production may be referred toas the planning
& org. of manufacturing process & it includes reacting scheduling inspection &
control.
According to Prof, “Gordon B. Garson “Production Planning &
Control inverts generally the org. & planning of manufacturing process specially it
consist of planning of routing scheduling dispatching & inspection co-ordination &
control of materials methods, machines, looking & preparing times. The ultimate
objective is the organization of the supply & movement of materials & labor
machine utilizations & relative activities in order to bring about the desired
manufacturing result in term of quality time & place.
In Apricot Foods Pvt. Ltd., the planning & controlling of
production process the following element or techniques or steps are to be followed,
we may also call them production planning & controlling functions. There are as
follows.
25
QUALITY ASSURANCE
In industrial context quality is defined in much more functional
fashion thus we can say that quality means, “Fitness for use” whether for a product
or service. It is also considered as the sum total of the attributes or properties that
describe the product.
Today the existence of any manufacturing unit depends on the quality
of product or services it manufactures or supplies. The image or goodwill of any
unit is closely related to the quality of product made or supplied by that unit;
“Level of quality is the mirror for the manufacturer.”
Quality is very important for a manufacturer of product or services
because very existence of manufacturer depends on the quality level.
In this unit, there is a systematic quality control process. Company
has purchased certain very costly equipment for this purpose. Where they check
the raw material and finished goods both. Of course, for this purpose expert
personnel are recruited to do the testing work.
26
PRODUCT LIST
“Apricot Food Pvt. Ltd.” Offers the following range of product.
POTATO CHIPS:
1.) Tomato:
Farm Fresh Potatoes, Edible Veg. Oil, Tomato Powder, Salt, Sugar, Spices & Condiments (Tomato Powder, Chilli Powder, Cinnamon Powder, Ginger Powder), Dextrose & Citric Acid
2.) Crispy Salted:
Farm Fresh Potatoes, Edible Oil, Iodized Salt3.) Masala Delight:
Farm Fresh Potatoes, Edible Veg. Oil, Salt, Sugar, Spices & Condiments (Red Chilly Powder, Cinnamon Powder, Clove Powder, Ginger Powder, Cumin Powder, Star aniseed, Tejpatta), Dextrose & Citric Acid.
4.) Chilly Chat:
Farm Fresh Potatoes, Edible Oil, lodzid Salt, Dextrose, Maltodextrin, Sugar, Paprika, Citric Acid, and Spices & Condiments. Contains added natural or nature identical flavours.
27
BANANA WAFERS:
Choicest Bananas, Edible Oil, Iodized Salt & Pepper Powder.
MASALA GATHIA:
Gram Flour, Black Pepper, Edible Oil, Ajowan & Iodized Salt
SEV/BHUJIYA:
1) Alu Sev:
Potato Powder, Gram Flour, Starch, Mint Powder, Edible Oil, Iodized Salt, Spices & Condiments Contains Added Flavor Natural Identica.l
2) Bujiya Sev:
Mathdal Flour, Gramdal Flour, Edible Oil, Garam Masala, Iodized Salt, Spices & Condiments.
28
3) Ratlami Sev:
Besan, Mothdal Flour, Edible Oil, Iodized Salt & Spices.
4) Nimboo sev:
Dry potato powder, vegetable edible oil, gram pulse flour, teary beans (moth), pulse flour, starch, tomato powder, spices (red chili, mango powder, lemon powder), citric acid & salt contains added (lemon) flavor-natural & nature identical flavoring substances.
MIXTURE:
1) Halka Fulka:
Gram Flour, Puffed Rice, Peanut, Wheat Flour, Spices & Condiments, Edible Oil, Iodized Salt.
2) Khatta Mitha:
Corn Flakes, Gram Flour, Roasted Gram Splits, Dry Fruit, Peanut Splits, Sago, Curry Leaves, Iodized Salt & Spices.
29
3) Cornflakes Mixture:
Corn Flakes, Poatao, Gram Flour, Peanut, Cashew Nuts, Raisins, Sugar, Iodized Salt, Edible Oil, Spices & Condiments.
4) Mixture:
Gram Flour, Edible Oil, Rice & Corn Flakes, Green Peas, Green Grams, Curry Leaves, Iodized Salt, Spices & Condiments.
FARALI:
1) Swee farali mixture:
Choicest Potatoes, Edible Oil, Dry Fruit, Peanut Splits, Sugar Powder, Iodized Salt, Spices & Condiments.
2) Farali Special:
Sabudana Flakes, Potato, Rajgara Sev, Peanut, Tapkeer, Sabudana, Sugar, Iodized Salt, Edible Oil, Spices & Condiments.
30
3) Farali Chevdo:
Choicest Potatoes, Chick Pea Splits, Sugar Powder, Edible Oil, Iodized Salt, Spices & Condaments.
MUNG DAL MASALA/REGULAR:
1) Mung Dal Regular:
Green Gram Splits, Iodized Salt, Edible Oil & Spices.
2) Mung Dal Masala:
Green gram splits, iodized salt, edible oil, condiments & spices contains added (masala) flavor-natural & nature identical flavoring substances.
CHANA DAL:
Choiest Gram Splits, Chilly Powder, Iodized Salt, Edible Oil, Spices & Condiments.
31
SHING BHUJIYA (TESTYNNUTS):
1) Shing Bhujiya:
Graded Peanuts, Gram Floor, Black Gram Floor, Chili Powder, Iodized Salt, Edible Oil, Spices, & Condiments.
2) Hyderabadi Sing Bhujiy:
Peanuts (36.6%), Gram Flour, Edible Vegetable Oil, Spices & Condiments (Cinnamon, Cumin Seeds, Coriander, Ginger, Black Pepper, Aniseed, Turmeric) and Salt.
MASALA SHING:
Best Quality Roasted Peanuts, Edible Oil, Iodized Salt & Spices.
SALTED PEANUT:
Peanuts, Iodized Salt, Spices & Condiments.
32
MASAKA CHASKA:
1) Tomato Crazy:
Rice Meal (36%), Edible Vegetable Oil, Corn Grit (14%), Gram Meal (6%), Spices & Condiments Sugar, Salt & Citric Acid.
2) Masala Delight:
Rice Meal (36%),Edible Vegetable Oil, Corn Grit (14%), Gram Meal (6%), Spices & Condiments (Red Chilli Powder, Onion Powder, Garlic Powder, Amchur Powder, Black Pepper, Coriander Powder), Sugar, Salt & Citric Acid.
3) Green Chatney:
Rice Meal, Maize Meal, Gram Meal, Edible Oil, lodized Salt, Spices & Condiments.
33
4) Nimboo Aachar:
Rice Meal (36%),Edible Vegetable Oil, Corn Grit (14%), Gram Meal (6%), Spices & Condiments (Pickles Seasoning, Lemon Powder, Red Chilli Powder, Rai Dal Powder, Methi Dal Powder, Amchur Powder, Cumin Powder), Sugar, Salt & Citric Acid.
TOMATO FRENKY:
Potato Solids, Potato Starch, Ground Rice, Edible Oil, Iodized Salt, Spices & Condiments, Dried Tomato Powder.
YAHOO TOMATO TANGY:
Rice Meal (36%), Edible Vegetable Oil Potato Starch, Ground Rice
34
CHEESE BALL:
1) Chatpatta Cheese Ball:
Corn Meal (60%), Edible Vegetable Oil, Rice Meal (6.7%), Spices & Condiments (Amchur Powder, Cinnamon, Red Chilly Powder), Tomato Powder, Sugar, Salt & Citric Acid.
2) Cheesy Deezy Cheese Ball:
Corn Meal (60%), Edible Vegetable Oil, Rice Meal (6.7%), Cheese Flavor, Butter Flavor, Edible Starch, Salt & Wheat Fiber.
35
MAJOR MACHINES
1) Fryer:
2) Roller Inspection
3) Infeed Elevator
36
37
INTRODUTION
Marketing Management today is the subject of interesting all types of
organizations, within and outside the business sector and in countries throw out the
world.
“Marketing is a social and managerial process by which individual
and group obtain what they need and want, creating and exchanging, value
and product with each other”.
- Phillip Kotler
Marketing compels all activities involved in the determination and the
satisfaction of consumer’s need at a profit.
Marketing is a comprehensive term and it includes all resources and a
set of activities necessary to direct and facilitate the flow of goods and services
from producer to consumer in the production process. Human efforts, finance and
management constitute the primary resources of marketing. Marketing diminishes
the gap between the producer and consumer.
38
ORGANIZATION OF MARKETING DEPARTMENT
In the mordent era, there is tough competition in each period of
production. So for selling purpose company creates marketing department & this
department takes all the marketing activities into considerations. So in company
this marketing department plays a vital role.
The marketing department of any co. has usually a marketing
management at the top. Under here there are salesman’s & sales representatives.
There are usually move around their allotted areas & sell their goods.
Apricot Foods Pvt. Ltd. has a very simple Organization structure of
marketing department there is a marketing manager who is the in-charge of the
department & under him sales manager there is sales assistant & clerical staff are
working. So we can say that in this org. They adopt functional org. in which all the
activities are delighted to each & every persons & accordingly they have to work
the org. chart of marketing department is as follows.
39
ORGANITION CHART
[chart:3]
40
Marketing Manager
Area Sales Manager
Sales Officers
Sales Representative
PSR-Pilot Sales Representative
PRODUCT PLANNING
Product planning is the process of deciding the production target
and achieving the goal of the organization. In today’s competitive environment
product planning is must. Without this company can’t achieve its target and have
to face many difficulties.
In apricot food Pvt. Ltd. Product planning is done of the basis of
market research and company’s own research. The main reason is they are food-
making industry and they have to make change continuously. The main advantage
of market survey is able to know that what is the consumers test and preference.
Which product consumers like most and which they reject? For companies who are
in the field of food-making they must make this survey for the product planning.
41
MARKETING SEGMENTATION
The modern market is customer oriented. All marketing activities
resolve around customer in order to achieve the marketing objectives. It is the
customers.
The concept of the market segment is based on the fact that the
market of commodities are not homogeneous but they are heterogeneous market
represents a group of customers having common characteristics market
segmentation consist of taking the total heterogeneous market for a product
dividing it into several sub market. Through market segmentation sellers try to
identify those who are most likely to buy their goods and services.
Market segmentation is done on various bases, which are as
follows: ~
Geographic Segmentation.
Demographic Segmentation
Psycho graphic Segmentation
Behavioral Segmentation
42
PRICING POLICY
Price is money value of the product that is agreed upon the transaction.
Price plays very important role in marketing because price decides profit &
financial position of the business firm.
Price is the exchange value of the product or services always
expressed in money. Pricing concept plays a vital role in Marketing Management.
The decision regarding pricing must be taken after considering every aspect of
business & while fixing the price not only profit but social responsibilities should
also be taken into consideration.
Affecting the price of product.
Cost of production
Competitive price in the market
Normal profit
Advertising cost
Distribution cost
The prices of the product of this company are different from product
to product due to variation in cost of production.
While formatting the price of the products offered for International
market many other variables are also taken into Consideration in addition to the
43
above-mentioned factors. These Additional fir expenses are to be including into the
price of product of this Company is as follows.
PRICE PER UNIT = COST OF PRODUCTION + MAKE UP NO.
OF UNITS PRODUCED
44
CHANNEL OF DISTRIBUTION
“Channel of distribution is the set of marketing institutions
participating in the marketing activities involved in the movement of the flow of
goods or services from the primary producer to the ultimate consumer”.
“APRICOT FOOD PVT. LTD.” Has following distribution channel.
[chart:4] If company produce the consumer goods it is almost impossible for producer to sell the product directly to the consumer.
45
Company
Dealers
Retailers
Final Consumer
SALES PROMOTION
Sales promotion means special efforts made for sales. The importance of
sales promotion in modern marketing has increased mainly on account of its ability
in promoting sales and preparing the ground for future expansion. The main
objective of sales promotion is to attract the prospective buyer towards the product
and induce them to buy the product.
Sales promotion is necessary for all organization. It consists a diverse
collection of incentive tools. Mostly short term designed to stimulate quicker and
greater purchase of particular products by consumers. Is is required for increasing
the sales. It includes coupons, demonstration, exchange offer, price off offers,
context, etc.
Apricot food Pvt. Ltd. Issues stickers, calendars, and gives gifts to
customers as well as retailers, send greeting cards, etc.
The sales network of Apricot food Pvt. Ltd. in Gujarat, Maharashtra and
other states.
46
ADVERTISING
Advertising is one of the five major tools a company uses to direct
pursue communication to target buyers and sellers. In the modern business world
of transmission of ideals, thoughts, views and development we cannot imagine a
world without advertising.
Advertising is one of the five major tools a company uses to direct
pursue communication to target buyers and sellers. In the modern business world
of transmission of ideals, thoughts, views and development we cannot imagine a
world without advertising.
For advertising the 1st step is made is media selection. Apricot food
uses following media for advertising.
Newspapers
Hoardings
The slogan used for its product by apricot food is “EVEREST EK
SWAD ANEK.”
47
MARKETING REASEARCH
Market research under customer-oriented marketing philosophy can offer
current, adequate and accurate information about potential buyers and all other
aspects of market environment such as dealer’s needs and preferences, consumer
expectation competition, marketing conditions, etc. it is through marketing
research that an enterprise plans the appropriate marketing strategies and
implements the marketing concept, and takes a scientific approach to marketing
management. Marketing research is field of experts, requiring special training.
There are the burning problems in front of marketing executive marketing
research helps in gathering the useful information in this regard. Marketing
research is very useful to the organization because based on facts, decision can be
taken promptly.
At APRICOT FOOD PVT. LTD. produces and deals with domestic good
there is no large scope for market research. The company carries with it a wide
range of customers. The company does its market research by asking the customers
if any change in the quality of product is required or any new products are required
by the customers.
48
49
INTRODUTION
Personnel management is a part of management that dealing effective
control and use of man power. Humans have dynamic nature different person are
having different nature, behaviors man ability etc so it is challenging job.
In brief we can say that personnel management is concern with 4M
that is man, money, machine and market. The man is only very active and
important factor of the Production department in the organization.
“Personnel Management is concerned with the planning, organizing,
direction & controlling the activity with procurement, development, compensation,
integration, maintains and separation of human resources to the end that individual,
organizational and societal objectives are accomplished.”
50
ORGANIZATION OF HRD
Organization Structure is teamwork at the formal relationship that have
between established. The purpose of the structure is to assist in regulating and
directing the efforts is an organization so that they are coordinated and consistent
with organization and objectives.
Organization structure of the company shows the inter relationship
between the company’s staff its show a clear-cut line of authority responsibility
and accountability. Among the various type of organization structure of Apricot
Foods Pvt. Ltd. has adopted line staff type of organization Structure.
Organization of HR department in Apricot Food Pvt. Ltd. is as follows:
[chart:5]
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Managing Director
General Manager
Human Resource Manager
Assistant Manager
Workers
RECRUITMENT AND SELECTION
RECRUITMENT
Recruitment is to make prospective candidates apply for a
Vacancy and employ them by contacting various sources. It is to be made when an
enterprise is established; employee resigns, dies or retires. It can be possible in the
following sources:
[chart:6]
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Source of Recruitment
Internal Source External Source
Transfer
Promotion
Friends and relatives of employees
Advertisement
Employment exchange
Contractor and jobber
Recruitment and job
Waiting list
SELECTION
When recruitment ends, selection starts. Selection is the process of
choosing the most suitable candidate out of total member of applicants. The steps
or stages involved in selection procedure are as follows:
[chart:7]
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Receiving of applications
Preliminary Interview
Psychological test
Interview
Background investigation (Reference Check)
Final selection
Placement
INDUCTION AND PLACEMENT
INDUCTION:
Induction is a technique by which a new employee is rehabilitated into
changed surrounding and introduced to the practices, policies and the objectives of
the organization. In other words, it is a welcoming process. The idea is to welcome
a newcomer, make him/her feel at home and generate a feeling of belongingness,
however it’s small, but is meaningful and has significance as a part of total
organization.
PROCESS OF INDUCTION:-
Firstly, information is given to newly appointed person to whom he has to
give a report and the place of report.
Secondly, the respective manager welcomes the employees.
Thirdly it gives overall information about the department in which he/she is
designated.
TRAINING AND MANAGEMENT DEVELOPMENT
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In “APRICOT FOOD” employees and office staffs are also getting
benefits of training. First mgt. has to find out the problem. According to that
training programmer is set or decided.
In this company worker are trained by the head of the department.
They are given necessary training. For the worker training is given mostly on the
job so that not only employee but also mgt. comes to know the problem and can
take corrective action to avoid it.
MANAGEMENT DEVELOPMENT is a systematic process of
growth and development by their abilities to manage. So it is result of not only
participation in formal sources of instruction but also actual job experience. As far
as “APRICOT FOOD” is concern, it is medium scale industry then also company
is providing Training & Development to their worker and office staff.
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PROMOTION POLICY
Promotion is a very good policy in the organization. It is a useful for
both employees and organization therefore the need of a formal systematic
programmed of promotion and this promotion programmed can be said to be
promotion policy.
Promotion is given to a person when the work of any employees comes
at satisfactory level at that time. The person has been get higher job than the
existing job with the increasing responsibilities and more wages is to be given
employees get a motivation when he is promoted for higher job.
The Apricot Foods Pvt. Ltd is a private limited so that it’s gives the
promotion to their employees as per his agreement and the performance of any
employees is found to be satisfied than and than. The management of given the
permanently set up in the organization. Apricot Foods Pvt. Ltd not only consider
seniority base but also consider the qualification of the employee. So that we can
say that the Apricot Foods Pvt. Ltd gives the promotion to his Employees on the
bases of seniority and qualification of the person.
Definition:
“Promotion involves a change from one job to another that is better
in term of status and responsibilities”.
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TRANSFER POLICY
This transfer is a process of employee’s adjustment with the work
time and place. A transfer is a horizontal or lateral management of an employee
from one job section department, shift, plant or position to another at the same or
another place where his salary status and the responsibilities are the same it
generally does not involves a promotion, demotion or change in the job status.
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WAGE AND SALARY ADMINISTRATION
Payment made to labour is generally referred to as wages. Money paid
periodically to persons whose output cannot be easily measured, such as clerical
staff as well as supervisory and managerial staff is referred to generally as salaries.
Salaries are thus paid on the monthly basis and at times the element of incentive is
introduced in the form of commission.
Wages can be paid according to 3 systems. These systems are:
1. Time or day wage system.
2. The piece wage system.
3. Fixed rate system.
Salaries are always paid at the end of a particular period. Mostly
salaries are paid at the end of one month.
In APRICOT FOOD PVT. LTD. The wages and salary administration
is done in the following manner.
Laborers are given monthly wages of about average Rs.2600 per month.
All the staff members are paid on monthly basis. The company also gives
salary increment of 10% approximately every year on the basis of
performance.
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PROVIDENT FUND SHEME
Provident Fund is one type of scheme Provident fund 10% of
employee’s salary is deducted and the units to Provident fund Amounts add the
same amount.
The rate of provident fund is 12% that means the provident fund deducted
from employee’s salary 12% and company transferred, by Company includes. 3.67
For members and 8.33 for family provisions. If an employee behaves the job, and
gets another job at another place, his provident fund amount is transferred to the
employee. In case of death or retirement, either employee himself or his family will
get the full amount of provident fund scheme.
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GRIEVANCE HANDLING PROCEDURE
Grievance handing means, if there is any dissatisfaction is arises in
the mind of the labor at that time the decision taken by the management.
In Apricot Foods Pvt. Ltd workers have any grievance he gives
reports to his supervisor after consulting his supervisor solve all these problem,
regarding the workers if supervisor is not able to solve their problems of the
worker at that time he is going upper level like departmental manager, general
manager of the unit.
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INTRODUTION
Finance is regarded as the life block at business enterprises. This is
because modern business is money oriented economy finance is one of the basic
foundations of all kinds of activities.
Financial Management is an appendage of the finance function.
Financial Management involvers the application of general management that part
of mgt. Which is concerned mainly with raising funds as profitably as possible
planning future operations & through finance according cost, accounting badgering
statistics & other means? It is continuously concerned with achieving as adequate
rate of return on investment, as this is necessary for survival & attracting new
capital. It is the various projects depending upon their importance & pay off
capacities.
Financial function, center rounds the mgt. Of fund raising & using
the effectively financial mgt. is important because it has impact on all the activities
of firm; its primary responsibly is to discharge the finance function successfully in
touches of all the other business function.
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ORGANIZATION STRUCTURE
Finance is the foremost requirement of any firm; finance decisions constitute
one of the critical and key decisions of any organizations.
Financial management means that managerial activity which is concerned
with planning and controlling of the firms financial resources. It is rightly said by
Prof. S. C. Kuchal.
“Money is the pivot around which all economic activities clusters.”
The organizational structures of finance department in Apricot food Pvt. Ltd.
are as under:
[chart:8]
FINANCE PLANING
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Managing director
General Manager
Finance Manager
Accountant
Clerk
A firm needs to manage its resources effectively and effective
manner is possible only when the management works out the future courses of
action in advance and takes decision on professional manner, utilizing the
individual and group efforts in a co-ordinate and rational manner planning should
estimate the resources required to carry out the operations and determine how far
these resources can be generated internally by the form itself and how far they
will have to obtained externally.
Generally Apricot Foods Pvt. Ltd. prepares financial
Planning as follows:
Company decides its long term and short-term objectives.
Requirement of long term and short term capital.
Head of finance department believes that to develop the
procedure is most the end of the financing activities or planning but must control
over that. For this purpose company review the short-term objective policies
procedures in the light of changed economic, social and business situation from
time to time in order to keep the changing environment.
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CAPITALIZATION
Capitalization is the most important thing of any business unit,
capitalization means total amount of a company’s capital on total value of its
capital stock. If capitalization of a company is just properly capitalized, it is more
than required profit per share will full & its capitalization is said to be
inappropriate. Similarly if capitalization is less than required, it is not desirable.
According to Prof. Lillin Doris “Capitalization means the total
accounting value of the capital stock surplus in whatever from it may appear &
funded long term debt.” Another good definition of capitalization has been given
by E.E. Lincoln, which runs as follows
“Capitalization is a word ordinarily used to refer to the sum of the
outstanding stocks & funded obligations which may represent fictions value.”
The decision regarding capitalization is taken from earning capacity of company.
There are three types of capitalization.
1) Over capitalization
2) Under capitalization
3) Fair capitalization
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1) Over capitalization:
Total amount of capital should be enough to meet it present & future need i.e. it
must be properly capitalized. A company is said to be over capitalized if it’s
earning are less in relation to amount of capital investment. When real value of
shares is less than it book value, the company is said to be over capitalized.
2) Under Capitalization
“Under Capitalization exists when insufficient provision is made for funds to
operate on the most productive basis. Sometimes under capitalisation is said to take
place when there is under statement of the actual value of the assets”.
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CAPITAL STRUCTURE
Capital Stricture refers to the combination of ownership capital,
preference capital, capital loans, etc.
Apricot Foods Pvt. Ltd. capital structure comprises of both
owners’ capitals as well as borrowed capital.
Owner’s capital
Share capital of the company is More than 3 crore, which is
contributed by the shareholder of the company i.e. by the partners of the form.
Borrowed Capital.
At Apricot Foods Pvt. Ltd., the available capital is perfectly
utilized. The supervisors regularly inspect all the machineries and the plant. All the
workers are given thorough training to the machineries, so the machineries are
utilized and maintained properly. The raw materials are purchased after proper
inventory management, and so there is no blocking of working capital and also
there is wastage of money and raw materials.
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MANAGEMENT OF FIXED ASSET
Fixed assets refer to the permanent investment of the firm in
the business for the long period of time. The money invested in these assets is
bucked for long period of time. Suppose a company has purchased a machine
worth Rs. 5000000, it will use this machine for 10 to 12 years. Company will not
sell this machine in one month. These sets of assets have less liquidity ratio.
Company will take into consideration certain financial requirement to create the
desired production facilities. Thus, we can say that management to fixed asset has
an essential role to play in the organization.
Further we can classify fixed assets in two types:
1) Tangible:
Tangible assets are those fixed assets, which have
physical existence. For an example, furniture & fixtures, machinery, land
& buildings etc.
2) Intangible:
These assets do not have physical existence. For
example goodwill, patents, copyrights etc.
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MANAGEMENT OF WORKING CAPITAL
Working capital may be regarded as lifeblood of any
organization. The capital needs to run the business is working capital. The
difference between current assets and current liabilities is termed as net working
capital.
The term working capital includes following things when
calculated
1. INVENTORIES:-
Inventory refers to the stock components that make up the
product and also the stock of final product. This inventory serves as a link in every
stage of production process. Large part of working capital is invested on
inventories. Inventories comprises or raw material, work in progress and finished
products.
2. RECEIVABALES:-
Receivable represents the amount owned to the firm because of
sales of goods or services in the ordinary sources of business. These are claim of
firm against its customers and form part of its current assets. The management of
receivable is concerned with keeping old customers happy and to attract new
customers by giving them credit facilities.
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3. CASH AND BANK:-
Cash management has assumed importance because it is the must
significant of all the current assets. The cash balances should be managed so that
firm remains in liquidity. It is used to pay wages to workers.
WORKING CAPITAL CAN BE CLASSIFIED AS UNDER
WORKING CAPITAL = CURRENT ASSETS – CURRENTS LIABILITY.
NOTE
As the company is being a Private limited company they have
not given any kind of financial data. So I have not put any kind of financial data in
the finance department, I have put only basic meaning of various financial
resources.
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FUTURE PLAN
As I got information from the general manager that Apricot Foods Pvt.
Ltd., plans to maximum their sales, as much as possible by more hard work, they
want to product more taste namkins under their brand name “Everest”.
At present they are planning to increase the production cover the
national market in future. They have a fully automatically machine so production
will be increased.
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CONCLUSION
During my visit to Apricot Foods Pvt. Ltd. I am collected all
information about from the company. The effect of this industrial visit on us
cannot be expressed in words. These types of visit are more useful for us. It
becomes helpful in the increases of our knowledge.
“Apricot Foods Pvt. Ltd.” is a successful and developing company. I
have come to conclude the following points for the success of company at the end
of this report.
Company is ideally located and easily fulfills its requirements.
The Company has good relation not only with their customers but also
with their government officer, chartered accountant, banks & auditors etc.
The Company is progressive as well as reputed in the market.
I whole-heartedly wish Best of Luck for the future and hope to achieve their
goal every time.
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APPENDIX
Sr. No. Particular Page No.
Chart No CHARTS
1. Production Process 15
2. Organization chart 17
3. Organization Of Marketing Dep. 44
4. Channel Of Distribution 49
5. Organization Of HR Dep. 55
6. Source of Recruitment 56
7. Process Of Selection 57
8. Organization Of Finance Dep. 67
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BIBILOGRAPHY
1. Kotler Philip, Marketing Management,2002 10thedition, Prentice hall of
India,
2. Sharma & Gupta, Finance Management, 2003 4thedition, Kalyani
publication
3. Chhabbra T.N., Personnel Management, 1995 5 thedition, Dhanpar Rai
&Sons
1. For website www.everestsnacks.com
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