Prepared By:

Igor PirôpoTiago Britto

Start Music: Making your dream come true

• The Problem

• Current Situation

• Market Numbers

• How It Works

• How to Make Money?

• Market Numbers

• Competition

• Marketing And Sales Strategy

• Cash Flow

• Financial Data

• Final Considerations

12. Video

Composer/Musician

• Difficulty of creating melody

• Needs to lessen demand overload.

• Difficulty of spreading songs

1. Difficulty to register the song

Producer/Artist

Accordiing to “Grupo Notável”, 400 songs are received per month.

• Knock on Doors

• Sending E-mails

• Cd’s And Dvd’s

How It Works?

will send the message for the social networks and get more users

Ranking(Top 10)

Receivesmusic filtered

(filtering of songs)

Upload Song

Popular Jury

Popular Jury

You only give one grade for song and you can’t give grades to your songs.

• R$ 280 million• US$ 7 billion

• Approximately 1.1 billion of songs had been dowloadead from legal sites

Source:Source: Source:Source: Source:Source:

ECAD has a database with approximately 1.4 million songs registered until December 2008

Biblioteca Nacional has approximately

8 million registered songs

Payment of Copyrights

O Escritório Central de Arrecadação e Distribuição • Ecad is the responsible agency for collecting and distributing the copyrights in Brazil. It is a private institution without lucrative ends.

Lei nº5.988/73Lei Federal nº 9.610/98.

Tecnobrega don’t use legal cds to make artists famous. Tecnobrega is a clue that we dont need to make money with cds. If i’m a composer i will make my money when someone reproduct my song and if i’m a producer i will make money when i sell concerts and shows.

With the song Rebolation, Parangolé now is one of the bands that makes more concerts in Brazil. More than 30 shows. More than 30 shows are programmed in March

Register FreeMonthly payment of R$ 290,00

Composer/Musician

Producer/Artist

- Affiliate program (15% of sales of musical instruments)

- Sell advertising direct

- Video Clip Competition

• A recorder will sponsor a competition between the users

• The winner will make a cd with the recorder

- Registering Songs

Pay: R$ 39,00

Pay: R$ 20,00

Win: R$ 19,00

Features

Competitors

Musicians to create melody

- -

Sample music - - -

Information to Register and receive copyrights

- - -

Contact producer/ artists

- - -

STEP 1Attract composers/musicians to Start Music

STEP 2Attract producers/artist to Start Music

Payback Time26 months

FundingR$197.830,00

Development

Expansion

Sell the Company

This investment will be to:

Buy materials for office (R$ 20.000)

Pay periodic expenses (R$48.000,00)

Salary of TI,Internet and marketing (108.000,00)

Web desing and professional use . (27.680,00)

Sell R$ 25.880.234,30

Biggest player music entertainment company

Other big players.

Advertising Year 1 Year 2 Year 3 Year 4 Year 5

Revenue - R$ 759.120

R$ 1.245.900

R$ 1.952.850

R$ 2.777.463 R$ 4.144.949

Quantity of advertisers

Composers/

musicans900 1350 2025 3037 4556

Producers/

Artists15 90 195 284 453

Converting Rate (Composer and musicans)

- 0 20% 50% 75% 100%

Churn rate (yearly) - 0 10% 7% 5% 5%

About the Start Music income sources (advertisers and members), the following premises are considered:

1. For advertisers

Composer/Musician

Second Place at Fama program

Adelmo Casé:

Producer/Artist Claudia Bell Marques:

13 million

Start Music: Making your dream come true

Tiago Britto: Tiago_britto@hotmail.com(71) 8167-6210

Igor Pirôpo: igor_piropo@hotmail.com

The Slow Death of a Social Network

Start Music revenues in five years

D.R.E Unit value:

Revenues  

Producers 290

Songs register 39,9

Affiliate program 200

Programa de Afiliados: 15%

Quant/ Ano 2011 Resultado 2011 Quant/ Ano 2012 Resultado 2012

R$ 793.920,00 R$ 1.628.700,0025 R$ 87.000,00 200 R$ 696.000,00

900 R$ 430.920,00 1350 R$ 646.380,00

104 R$ 249.600,00 104 R$ 249.600,00

8000 R$ 14.400,00 10400 R$ 18.720,00

Quant/ Ano 2013 Resultado 2013Quant/ Ano

2014 Resultado 2014Quant/ Ano

2015 Resultado 2015

R$ 2.318.250,00 R$ 3.459.543,60 R$ 5.236.277,60300 R$ 1.044.000,00 480 R$ 1.670.400,00 768 R$ 2.672.640,002025 R$ 969.570,00 3037 R$ 1.454.115,60 4556 R$ 2.181.412,80104 R$ 249.600,00 104 R$ 249.600,00 104 R$ 249.600,0015600 R$ 28.080,00 24960 R$ 44.928,00 39936 R$ 71.884,80

1. Our Intelectual Capital (Team and Advisers)2. Our Projection for five years

NetworkingPartnershipExpected Revenues

3. Our Knowledge in the music Industry4. Our musicans and coomposers

The sales price is calculated based on the following premises (around 5 five years):

Avarage indicators fundamentalist: PL: UOL 10,65 PL: Start music 10,00

The sales price is calculated based on the following premises (around 5 five years):

Avarage indicators fundamentalist: PL: UOL 10,65 PL: Start music 10,00