MERCHANDISINGSERRA VERDE EXPRESS

An Unforgettable Journey through the History of RailroadThe railroad construction started on February of 1880. Considered impeccable, they started to work in threesimultaneous places; between Paranaguá and Morretes (42 kms), between Morretes and Roça Nova (38 kms) andbetween Roça Nova and Curitiba (30 kms). The goal was to narrow the relationship between the capital and thecities in the state shore. Besides that, it was necessary to conect the Paranaguá Port to the south of Brazil, to giveoutput of the grains produced, and in a way, guarantee support to the economical growth of the region.

Few destinations in Brazil have the historical value of the trip through the Serra Verde Express railway. It´s acommitment of the company to maintain it operating sustainably, with respect to the mountain range that surroundsthe trip, and to the people that make it possible to exist: tourists, Curitiba citizens and employees of the company.

The beauties of the Serra do Mar, where it is the most preserved area of the Atlantic Forest of the country. During thetrip, the tourists will see that the wide windows of the train are like moving paintings of a landscapes. The moutains ofthe State Park of Marumbi, the dense streams and waterfalls, like the Veu da Noiva (Bride´s Veil), are some of thethe highlights.

Besides that, tunnels and viaducts are also along the way. Among the engineer arts integrated with the nature is theSão João bridge, 55 meters long with a lot of emotion and beauty, and the Carvalho Viaduct, a contour over amountain that gives a sensation of floating in the air. The most imposing tunnel, Roça Nova, has 457 meters long andis located 900 meters above the sea level.

Arriving in Morretes, one of the oldest cities in the State, the tourist can walk through the narrow streets, discover thelocal arts and taste the famous Barreado, a local dish prepared with cow meat, lard and spices on a crock, it´s servedwith a mix of yuka flour, also featuring banana and seafood.

Number of passengers per year:2010 – 148.933 2011 – 169.8882012 – 193.665Prevision for 2013 = increase of 15%

Classes4 Categories of wagons of the train: Economic category: no serviceTouristic category: board service; attendantExecutive Category: bigger windows;board service; bilingual attendantCabins: exclusive cabins; board service; bilingual attendant.

Train capacity: 1.104 passengers.21 wagons + 1 luggage wagon

Standard Litorina: Automotive; Panoramic window; Air conditioned; Board Service; Bilingual team of attendantsCapacity: 56 passengers | 1 wagon

Luxury Litorina: The only luxury train in Brazil, according to the Wall Street Journal.Automotive; Panoramic window; Air conditioned; Board Service; Bilingual team of attendants. Stop at Cadeado's Belvedere (disembarking allowed).Capacity: 44 passengers | 2 wagons

9%

5%

11%

22%26%

19%

8%

Perfil / Faixa Etária

Inferior a 12De 12 a 17De 18 a 24De 25 a 34De 35 a 49De 50 a 64Mais de 65

Ticket médio unitáriodo passeio: R$ 160,00

Público

Midia Plan001 Culture WagonLocated in the Serra Verde Express maintance area. Impact on the people that drive around the region.

VEHICLES VOLUME – MONTHLY TRAFFICStreets Silva Jardim X Marechal FlorianoOctober – 1.278.389November – 1.196.254December – 1.138.271

Midia Plan

002 Front of the Departure terminalExclusive access to the passengers boarding for the train trip.MEASURES: 13 modulesWidth: 1.40 mHeight: 3.45 m

003 Front Panel of the Departure TerminalFrontal view for all passengers awaiting boarding.MEASURES:Width: 12.65 mHeight: 2.45 mObs. Request it with a small cutout top

Midia Plan

004 Agency Panel on Departure TerminalPanel located above the agency and reception of Serra Verde Express. Frontal view for all passengers awaiting boarding.MEASURES:Width: 8,80 mHeight: 1,85 m

005 – Inner Wall of the Departure TerminalPlotting of the entire inner wall of the terminal.MEASURES:Width: 19,30 mHeight: 5,10m

Midia Plan

006 Fascia Board of the platform –right sideFascia double face on the right  side of the boarding platform.MEASURES: Width : 2mHeight : 0,60m

007 Fascia Board of the platform –left sideFascia double face on the left side of the boarding platform.MEASURES:Width : 2mHeight : 0,60m

Midia Plan

008 Panel – Platform – right sidePanel located on the right side of the boarding platform. Widely used by tourists for photos.MEASURES:Width: 5,70mHeight : 3,05m

009 Panel – Platform – left sidePanel located on the left side of the boarding platform. Widely used by tourists for photos.MEASURES:Width: 5,70mHeight : 3,05m

Midia Plan

010 TV on the Departure PlatformLCD TV located on the boarding platform. Programs from 15 seconds to 4 minutes for disclosure of advertisers.Quantity and periods of the disclosures to be determined.MEASURES: LCD TV 32”Quantity and periods of the disclosures to be determined.

011 Plotting of the wagons -externalPlotting of the external walls of the wagons. Impact at the passengers and the public on the town's streets.MEASURES:Length: 18,10 mHeight : 3,10m

Midia Plan

012 Cover for the wagon's seatsCover for the whole seat. Advertisements on both side of the seats. Available for touristic and executive categories of wagons.MEASURES: To be defined according to the wagon

013 Intern plotting of the luggage space of the wagonssIntern plotting of the luggage space of the wagons.MEASURES: To be defined according to the wagon

Midia Plan

014 Lunch boxInclusion of the brand in the lunch boxes distributed on the wagons of touristic and executive categories.MEASURES: Length : 24,0cmHeight : 34,5cm

015 Promotional Space – tickets officePromotional space located in front of the tickets office for disclosure of products.MEASURES: Length : 3,50mDepth : 2,30m

Promotional

016 Promotional Space –Departure TerminalPromotional space located in front of the departure and the platform, for exposing the products.MEASURES: Length : 2,00mHeight : 5,00m

Plano de Mídia

001 Vagão Outdoor 

002 Fachada Terminal de Embarque

003 Painel Frontal Saguão de Embarque

004 Painel Agência Saguão de Embarque

005 Parede Interna Saguão

006 Testeira de Plataforma Direito

007 Testeira de Plataforma Esquerdo

008 Painel Plataforma Direito

009 Painel Plataforma Esquerdo

010 TV Saguão de Embarque ‐ 30”

011 Adesivagem Externa Vagão

012 Capa de Cobertura Bancos Vagão

013 Adesivagem Interna Bagageiros

014 Kit lanche

015 Espaço Promocional Bilheteria

016 Espaço Promocional Saguão

017 Placas Sinalização Morretes

018 Painel PQ Interno Morretes019 Painel GR Interno Morretes

Valores Mensais para contratos mínimos de 06 meses, exceto item 014, 015 e 016.

VALORES PARA PATROCÍNIO:

Para os meses de Junho e Julho de 2014 acréscimo de 50% nos valores da tabela.

A produção dos materiais e layout  será de  

Responsabilidade do cliente.

CONTATOS:

SERRA VERDE EXPRESS LTDA / BWT OPERADORA DE TURISMO LTDA.

Rua Affonso Camargo, 330 – Curitiba/PR

(41) 3888‐3488 – (41) 3888‐3499

www.serraverdeexpress.com.br / www.bwtoperadora.com.br 

ROGÉRIO DUARTE NUNES

DEPARTAMENTO  DE  MARKETING