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2 I PCSportfishing.com I Like Us On Facebook Download Our New iPad App @ the iTunes Newsstand I PCSportfishing.com I 2
EDITORIAL MISSIONSince our inception in 1981, Pacific Coast Sportfishing has been the definitive read for saltwater fishing.
Our mission is to inspire our readers to spend more time on the water doing what they love to do – not that they need that much encouragement. We do this by giving them creative articles filled with
information that will change the way they fish. Our dedicated team of saltwater journalists are comprised from among the most knowledgeable private boat and sportboat anglers and captains found along the Pacific Coast. And when you match this quality journalism with our superb photography, you get a magazine that they look forward to reading cover to cover many times over.
It’s more than a passion. It’s quite frankly an addiction. But a good addiction because it gets fathers and sons-and daughters-out spending quality time together, and that’s a good thing. It gets friends out of the office hanging with each other in good natured camaraderie. And that’s a good thing too. All of this means tremendous reader engagement. One wife stopped by our booth at a trade show and said matter of fact, “My husband keeps your magazine on his nightstand and reads it every night.” That’s what it’s all about ... dreaming of that next big catch.
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VARIETY ISLAND OOOOPAH! HAPPY TRAILS TO YOU, PACKY
THE CONDITIONS
ARE YOU RUNNING OVER FISH TWO OR THREE MILES OUT FROM THE HARBOR?
AGAINSTFISHING
MAKING TUNA POP!
HEAVYWEIGHT BOUTDO YOU HAVE THE RIGHT STUFF TO GO16 ROUNDS WITH THESE MASSIVE BFT?
NEXT TIME YOU COME ACROSS A BOIL, “POP” ’EM!
MARK WISCH
3 SIMPLE SECRETS FOR SUCCESS
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THE NEW NORMALJUST ABOUT ANYTHING CAN HAPPEN THIS YEAR, BUT MEANTIME THE HALIBUT ARE BITING!
BLUEFIN ON THE CORTEZ
ITS ISOLATION AND RARE FEATURES MAKE IT A
MUST-STOP LOCATION
FOR PRIVATE BOATERS
LONG BEACH HARBOR RIPRAP
FORGET THE BREAKWALL,
IT’S ALL ABOUT GET TING RIPPED
AS IN RAP
COASTAL ALBIE FARMS WINTER OF NO DISCONTENT MPA BASELINES
TODOS SANTOS CALICOS
BUT DON’T BRING YOUR SISSY TACKLE,
THESE BASS ARE STREET TOUGH
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TIME FOR EXOTICS // LUV2SPEARFISH // CALIFORNIA REEFING
ASSEMBLING A TOURNAMENT TEAM YOU WIN TOURNAMENTS SAME WAY YOU WIN FOOTBALL GAMES
MOTHER, MOTHER OCEANNOTHING BEATS A PANAMANIAN MOTHERSHIP
ON!FISH
WINNING STRIPER TECHNIQUES
FOCUSING ON TEAMWORK, GAME PLANNING AND DAILY
FISH BEHAVIOR CAN LAND YOU IN THE WINNER’S CIRCLE
THE THRILL OF VICTORY AND AGONY OF DEFEAT
STARTS HERE!
YOUR 2016 BIG GAME TOURNEY SEASON
SEPT
201
7 •
$3.9
9
The Saltwater Magazine for America’s West Coast and Beyond
SurfaceIron: Slinging Success
CONSERVATION FIRST • Autumn Exotics • MARLIN MANIA
Our AnnualBILLFISH Tournament Review
KONA LOCALSBeyond Blues
DOUBLEDOWNDrop BackDreams
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DID GROUNDFISH NEED REBUILDING? SOUTH SEAS SUCCESS
BOYS, WELCOME
TO COW TOWNWANT A SHOT AT THESE
GIANTS? PUERTO VALLARTA CONTINUES TO PRODUCE
YFT FROM 200 TO 400 POUNDS
•
BRAIDED LINE CONTINUES TO DOMINATE BUT IS IT ALWAYS THE BEST OPTION?
THE GREAT LINE DEBATE
YEP, AND HERE’S SOME OTHER TIPS FOR AN ICE CHEST FULL OF TASTY ROCKFISH FILLETS
RESUME OF ROCK PILES?
2017 BUYERS GUIDE JUST THE COOL BOATS AND REALLY GOOD STUFF!
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SLOWING DOWN TO SPEED UP SUCCESSKNOWING WHERE AND WHEN TO SLOW TROLL CAN TURN ON THE BITE BETTER THAN A RAPID FIRE APPROACH
BISBEE’S THREE
GENERATIONS LATER
SPIN TO WIN ON CEDROS
SURF SURPRISE
MAG BAY 33:ONE FISHY & CLASSY RIDE
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3 STEPS TO UPPINGYOUR KELP
GAME
TOP OF THE POPPER TO YOU! CANARY ROCKFISH PARTY BOAT BEGINNINGS
YELLOWTAIL…RIGHT NOW!
HALF A CENTURY LATER
ISLAND DAY SPORTFISHING!
YOU’LL RELEASE A HECK OF A LOT MORE CALICOS WITH
THIS AMAZING INTELSCORING BIG CATALINA ISLAND
INT’L ROOSTERFISH TOURNAMENT
TRY THE MAUNA KEA FOR BIG
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INSIDE! MEET THE BEST SPORTBOAT FLEET IN THE WORLD
GET YOUR
GAME FACE ON FOR
YELLOWS
STEALTH TUNA TACTICS BOB HOOSE SHOWS HOW TO TURN A FINICKY BITE INTO SOMETHING SPECIAL
WHAT’S INSIDE YOUR CRACKERJACK?FISH THIS ALASKA CHARTER COMPANY FOR YOUR HALIBUT AND SALMON PRIZE
THEY’RE GETTING WISER...ARE YOU? READ THIS AND MOVE TO THE
HEAD OF THE CLASS!
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CHASING GIANTS
TUNA FEVER HAS SPREAD INTO
A WORLDWIDE EPIDEMIC!
WHO’S THE JERK BAIT?
BASS FISHING LEARNING CURVE
NEED WE SAY MORE?
PETEGROESBECK
ONBILLFISH
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CHECK OUT OUR 2016 EL NIÑO BUYER’S GUIDE!
NEW TACTICS TO KEEP YOU IN THE GAME
NO KELP CALICOS
OIL RIGS
OFLIFE
MOTHERSHIP KAYAK TRIPS
POPPING IN PANAMA
FIND YOUR OWNDUNGENESS CRABFISHERY
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SEE YOU AT THE PCS FESTIVAL INSIDE!YOUR 2 FOR 1 TICKET TO THE FESTIVAL
FISHING ARTIFICIAL
REEFSCAN BE A WASTE OF
TIME, UNLESS YOU KNOW HOW TO UNLOCK THEIR
SECRETS
WOMEN OF THE WESTTHESE GALS CAN
OUT-FISH YOU
WILD JUSTICEAPPRECIATION FOR THE
THIN GREEN LINE OF WILDLIFE ENFORCEMENT
FEB 19-21!
GET READYTO RUMBLE!PCS FESTIVAL KICKSOFF THE SEASONFEB 19, 20, 21
BREAK OUT THE HEAVY TACKLE // YAKETY ‘YAK // RACING MARLIN
THETRAVEL ISSUE
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>WHY YOU SHOULD BOOK NOW TO FISH ALASKA OR BC NEXT SUMMER >GARY GRAHAM HAS THE INSIDE SCOOP FOR A BELOW THE BORDER WINTER BITE
>ALL HAIL THE KINGS AT THE QUEEN
DO YOU MAKE THESE SERIOUS FISHING MISTAKES?
TOP OF THE BIGHT TO YOUGET READY TO ‘ROCK’ YOUR WORLD AT THE CHANNEL ISLANDS
MEDIA KIT 2018
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JOE ANGLER VS JOE COMMERCIAL THE REAL SCOOP ON A SEA LION ATTACK
REDISCOVERING CRANKBAITS
IT’S A KODAK
MOMENTTHE AMAZING SAGA OF RANCHO BUENA VISTAIncludes the Likes of John Wayne, a German Countess and General Eisenhower
Make your photo
frameable for the
cover of PCS!
You just may amaze yourself
with your catches
DUST OFF YOURTUNA PLAYBOOKDON’T LET THEM OUTSMART YOU WITH THESE 5 TIPS
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SANTA BARBARA ISLAND SECRETS TEST YOUR OLD-TIME LINGO
GOING LONG!ADVENTURE, FUN AND AMAZING GAMEFISH AWAIT LONG RANGERS
FALL YELLOWSFISH THE UPWELLINGS TO KEEP THE ACTION GOING
HOOP IT UP!
BEATING THE COMMERCIAL GUYS TO THE
BIG BUGS
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READER ENGAGEMENT
When you strip away all the buzz and facts and figures, you’re left with really just two important questions: 1. Are these the types of readers I need to
grow my market share?
2. Do the readers spend enough time with the magazine to see my ad?
Pacific Coast Sportfishing is literally off the charts in both these areas. We define the term “enthusiast.” Each of our articles has what we call “stopping power,” the ability to hold a reader on any given page for minutes at a time while they read and–reread the article to be certain they gleaned all they can from it. And of course the longer they stay on a page, the more meaningful ad impressions it delivers to you.
HERE’S A SAMPLING OF ARTICLES DEVELOPED BY OUR EDITORS• What’s in Your Wake? • First Cabo Run! • Target Bigger Fish on Slopes and Walls • Go Where Few Dare to Fish • Fishing Christmas Island • Yellows Off La Jolla Kelps • Legendary Angler Ted Naftzger • Bodacious Trophy Bluefin • High Liner Secrets for Private Boaters • Alaska Your Way • Lovin’ Spoonful Jigs for Tuna! • A Rod for All Seasons • Oh to Fish Like a Bird … You Can! • Calico Bass Tagging • Wahoo Tactics • King for a Day
PLUS EVERY ISSUE OFFERS THESE DEPARTMENTS AND COLUMNS:
FROM THE BRIDGE: Our publisher’s page in which he offers insights gleaned from his extensive experience which includes releasing an estimated 1,300 pound black marlin, landing a 165 pound bluefin tuna off Southern California, and fishing the Pacific Coast’s amazing lodges from Alaska to Panama.
SHORT CASTS: Interesting catches and other short news items of interest to our readers.
LOOKING ASTERN: Probably our most loved and turned to page recounting our storied history of fishing along the South Coast.
BOAT REVIEWS: Each issue we send our team out on the high seas to put various boats through the paces.
CHUMLINE: Our readers’ turns to sound off!
SPORT BOAT REPORT: Each issue this column highlights whats happening in the sport boat fleet as well as past trends and popular topics.
ASK YOURSELF ...
READER SURVEY
Methodology: Stark Services, an independent data fulfillment company, emailed this survey to the Pacific Coast Sportfishing subscriber email list in December 2015. Within three days Stark Services received 417 completed surveys. Stark Services compiled the data and forwarded the results to us. Any questions on how this data was compiled may be directed to Stark Services at (818) 985-2003 attention Maricel Zabel.
What types of articles do you enjoy most in PCS? How to / Technique features 30%Fishing Destinations 21%Personality features on people 9%Boat reviews 13%Long range trips 16%Engine / Electronic articles 11%
How many days a year do you fish? More than 30 45%15 to 30 35%5 to 14 16%Up to 5 4%
Which of the following do you plan on buying in 2018?Reel up to 2 53%Reel 3 or more 13%Rod up to 2 42%Rod 3 or more 12%Lures 79%Other gear like bait nets, gaffs, etc. 53%
If you are planning to buy a new boat in the next 12 months, what kind?Center console up to 22 feet 8%Center console larger than 22 feet 7%Sportfisher up to 40 feet 6%Sportfisher larger than 40 feet 2%
If you are planning to buy an engine in the next 12 months, what kind? Outboards up to 150HP 9%Outboards more than 150HP 10%Diesel Engines 4%
If you are planning to upgrade your electronics in the next 12 months, what kind? Integrated GPS/Sounder/Radar 21%GPS and sounder only 15%Sounder only 3%Radio 10%Satellite 4%
Do You Wear Clothing Made for Fishing?Yes 82%
Where are you considering taking a fishing trip in the next 12 months? Mexico 74%Central America 8%British Columbia 8%Alaska 29%Hawaii 12%
What type of Sportboat Trips have you done? Half day or day trips 76%Overnight trips 71%Short range trips 66%Long range trips 44%
Do you own or would you consider owning a Condo or Second Home in the following areas? Greater Cabo/East Cape area 21%Mainland Mexico 7%Central America 8%
SEPTEMBER 2017 I Download Our New iPhone & iPad App @ the iTunes Newsstand I PCSportfi shing.com I 1
INFORMED ANGLER: This column is our eyes and ears when it comes to the political scene regarding our fishing rights.
TOURNAMENT LINES: We cover the winners circle from all the big game tournaments up and down the Pacific Coast.
BOAT TECH: One of our favorite sections because technology is always offering us advantages in our pursuit of fish.
NEW ON DECK: Everything on, in or under your sportfisher
KIDS CATCH: Investing time and copy in the next generation of tackle specifiers.
EVENTS CALENDER: With 7,000 miles of coastline plus Hawaii to work with, there is always something going on somewhere.
YAK ATTACK: If you love Kayaking this is the column for you. Hot trends techniques and industry secrets from the pros.
SEPTEMBER 2017 I Download Our New iPhone & iPad App @ the iTunes Newsstand I PCSportfishing.com I 25
By ERIK LANDESFEINDBEYOND THE BASICSOF JIG FISHING
I spent the day fishing calicos at Catalina one weekend and on the way home I passed a few private boaters clustered around the green buoy that sits on the western edge of the Horseshoe
Kelp. While no one appeared to be catching anything, seeing those boats there brought back memories of the incredible, almost yearlong yellowtail bite that happened there in 2015.
The glory days of half-day trips loading up on big yellows may be behind us but with a little practice you can catch fish on the jig even when they’re not biting.
That was a very special time for those of us who lived nearby and had time to fish on weekday afternoons. The routine was: Check the tide chart to see when the slack high or low would be that afternoon, arrive in the zone an hour ahead of time and get ready to catch yellows on the surface iron. On most days it was just that easy and even on the days it wasn’t we appreciated it for the once-in-a-lifetime opportunity we knew it was. Already knowing there was nothing more than memories lurking in those waters, I passed the boats without slowing, but I couldn’t help but wonder how many of them were there hoping for those yellows to show up and bite just one more time. Looking back on that amazing year I realize it wasn’t just yellowtail that kept us coming back trip after trip. Success and the heady feeling that accompanies it was the real draw. In those days making the right call on where to fish was easy. All of us became instant pros at fishing the surface iron. Sadly, easy fishing never made anyone a better fisherman and when the yellowtail finally swam back to wherever they came from, they took with them much of the angling prowess we thought we’d amassed.
Things probably won’t be that easy again in our lifetimes, but the good news is that when things went back to normal there were still plenty of yellowtail and other species of fish that are more than willing to bite the surface iron. But with the easy days behind us, we’re all going to need to tighten up our jig fishing games if we’re going to experience consistent success. Whether you’ve been fishing the jig for two years or 20, there’s always
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CIRCULATION SUMMARY
Total ... 27,006Print Subscribers* 11,020
Digital Subscribers 9,586
(iPad/iPhone/Windows 8 apps/pc reader/mobile web)
Qualified Industry Requested 2,200
Newstand & Tackle Store 4,200
*Includes qualified trial subscriptions.
Circulation Highlights
In reality, advertising is all about cost per order, not cost per thousand. It’s about the customer who spends $2,000 a year on new tackle versus the guy who spends $200. If you think of the big, national fishing magazines’
circulation as a pyramid, it’s the top you’re after. You can spend a lot of money real fast reaching the base of the pyramid, but does it ever justify the huge expense?
With Pacific Coast Sportfishing, you’re getting (and only paying for) the top of the pyramid. Our readers aren’t “armchair anglers”–They spend on average 29 days per year fishing! They spend $2,073 per year on tackle and on average, own one boat per household!
“I have been a subscriber for a couple of years and love this magazine. I can't wait for it to come every month. I'm like a kid at Christmas.”“I love the magazine and have subscribed for years. The East Coast magazines miss way too much in our style of fishing.”“I really dig this magazine. From the tips to the boat advertisements to the
special seasonal articles, it definitely is more directly informative.”
…Cost per thousand is a myth
DIGITAL CIRCULATION: With an all new platform of iPad/iPhone/Windows 8 app versions, the magazine can be read worldwide by hardcore anglers. And best of all, with our Interactive Digital App, readers can be taken directly to your site via the live link we embed into your ad.
With facts like these, you can see how one of our readers is worth 10 readers from another magazine. Plus, our readers absolutely love us.
“My favorite mag! All the other saltwater magazines are East Coast.”“I read PCS cover to cover every month. It keeps me up to speed on everything I need to know about
our local waters. The extensive section you have on boats for sale was very helpful to me. I am not sure that I would have found my dreamboat without it.”
“There may never be a better fishing magazine. It’s tailored exactly to what we fish for and how to do it, with the best pictures. Makes me glad to be a Californian.”
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TIME FOR EXOTICS // LUV2SPEARFISH // CALIFORNIA REEFING
ASSEMBLING A TOURNAMENT TEAM YOU WIN TOURNAMENTS SAME WAY YOU WIN FOOTBALL GAMES
MOTHER, MOTHER OCEANNOTHING BEATS A PANAMANIAN MOTHERSHIP
ON!FISH
WINNING STRIPER TECHNIQUES
FOCUSING ON TEAMWORK, GAME PLANNING AND DAILY
FISH BEHAVIOR CAN LAND YOU IN THE WINNER’S CIRCLE
THE THRILL OF VICTORY AND AGONY OF DEFEAT
STARTS HERE!
YOUR 2016 BIG GAME TOURNEY SEASON
SEPT
201
7 •
$3.9
9
The Saltwater Magazine for America’s West Coast and Beyond
SurfaceIron: Slinging Success
CONSERVATION FIRST • Autumn Exotics • MARLIN MANIA
Our AnnualBILLFISH Tournament Review
KONALOCALSBeyond Blues
DOUBLEDOWNDrop BackDreams
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DID GROUNDFISH NEED REBUILDING? SOUTH SEAS SUCCESS
BOYS, WELCOME
TO COW TOWNWANT A SHOT AT THESE
GIANTS? PUERTO VALLARTA CONTINUES TO PRODUCE
YFT FROM 200 TO 400 POUNDS
•
BRAIDED LINE CONTINUES TO DOMINATE BUT IS IT ALWAYS THE BEST OPTION?
THE GREAT LINE DEBATE
YEP, AND HERE’S SOME OTHER TIPS FOR AN ICE CHEST FULL OF TASTY ROCKFISH FILLETS
RESUME OF ROCK PILES?
PCSPORTFISHING.COM
JUNE
201
7
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INSIDE! MEET THE BEST SPORTBOAT FLEET IN THE WORLD
GET YOUR
GAME FACE ON FOR
YELLOWS
STEALTH TUNA TACTICS BOB HOOSE SHOWS HOW TO TURN A FINICKY BITE INTO SOMETHING SPECIAL
WHAT’S INSIDE YOUR CRACKERJACK?FISH THIS ALASKA CHARTER COMPANY FOR YOUR HALIBUT AND SALMON PRIZE
THEY’RE GETTING WISER...ARE YOU? READ THIS AND MOVE TO THE
HEAD OF THE CLASS!
BREAK OUT THE HEAVY TACKLE // YAKETY ‘YAK // RACING MARLIN
THETRAVEL ISSUE
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>WHY YOU SHOULD BOOK NOW TO FISH ALASKA OR BC NEXT SUMMER >GARY GRAHAM HAS THE INSIDE SCOOP FOR A BELOW THE BORDER WINTER BITE
>ALL HAIL THE KINGS AT THE QUEEN
DO YOU MAKE THESE SERIOUS FISHING MISTAKES?
TOP OF THE BIGHT TO YOUGET READY TO ‘ROCK’ YOUR WORLD AT THE CHANNEL ISLANDS
PCSPORTFISHING.COM
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OUR PICKS FOR BEST OUTBOARDS BLUEFIN BLUES? WHAT THE SKIPPER SEES
El Niño steams on, and it’s about to get as good as it gets in, oh…say 100 years.
THE EXOTICSARE HERE! SAN DIEGO
CALICO BASS
GET THOSE TUNA AND DODOS
TO BITEWisdom Gleaned From
Years Of Listening to the Best Skippers
NO FLIP-FLOPS AND TEES FOR SURF CASTERS HERE
SURFING THE COLD COAST
THE CURSE OF THE RED CRAB….OR IS IT?
PACIFIC COAST SPORTFISHING
MEDIAPacific Coast Sportfishing is a media brand focused on delivering the very best in reading entertainment for saltwater fishing from Alaska to Panama, with a special emphasis on Southern California and Mexico. We cover “how to” techniques for the world’s most diverse and exciting fisheries, along with the tackle, equipment and boats you will need to enjoy the sport to the fullest. We also produce the Sportfishing FESTIVAL, Southern California’s highly acclaimed fishing, tackle and boat show for consumer enthusiasts.
Sportfishing got its start on the West Coast when the founder of the Tuna Club, Charles Holder, hooked the first tuna on rod
and reel in 1898. And we still lead the U.S. recreational fishery today with the greatest variety of fishing. Our enormous fishery stretches from the wilds of Alaska, through the scenic inlets of British Columbia, down through thousands of miles of coastline including Washington, Oregon, California, Mexico and all the way to the Hannibal Banks off Panama, covering over 7,000 miles in all.
We have the largest fleet of sportboats, we stage the most prestigious marlin tournaments and we have more fishing lodges and resorts than any other place in the world. We also boast tens of thousands of privately owned boats and yachts. Come grow your market share
with us. Brand your products in Pacific Coast Sportfishing ... the West Coast’s leading saltwater magazine.
We are sportfishing.
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SEPTEMBER 2018
West Coast Tournament Guide
Space: Aug 13Materials: Aug 17
WEST COAST TOURNAMENT GUIDEAs the peak season for West Coast Anglers rolls around, so do all kinds of tournaments. Here’s a preview that
spans them all, from the big-money events to the for-fun charity tourneys. This issue gets lots of extra distribution to tourney anglers in captains bags.
OCTOBER 2018Long-Range
Fishing Edition Space: Sept 10
Materials: Sept 14
LONG-RANGE FISHING EDITIONOur annual long-range preview highlights exciting multi-day trips aboard San Diego’s renowned fleet. This is when the big guns come out, large reels, heavy rods, and big line. Trip types, techniques, and all the details
nessasary to take a long range trip.
NOV/DEC 2018
Annual Sportfishing Travel GuideSpace: Oct 15
Materials: Oct 19
OUR ANNUAL SPORTFISHING TRAVEL GUIDEEveryone loves to take a fishing vacation. This issue focuses on travel destinations from Alaska and BC to Central
America and beyond. From finding the right lodge to fish with or to book a charter boat for the day, we have it all.
JAN/FEB 2018Boat, Fishing Tackle &
Accessory Buyer’s GuideSpace: Nov 24
Materials: Dec 1
BOAT, FISHING TACKLE & ACCESSORY BUYER’S GUIDEJust in time for the beginning of the season, PCS compiles a comprehensive list of the top fishing boats, accessories
and tackle as well as their features to help with that pressing decision of which buying option is best for you.Tackle & Techniques
The latest and greatest in new tackle and techniques local and
from around the world.
Sportfisher Review Detailed findings from our latest fishing boat
test/review
MARCH 2018PCS Sportfishing
Festival and Fred Hall Tackle & Boat Show Issue
Space: Jan 12Materials: Jan 16
APRIL 2018Inshore Fishing
EditionSpace: Mar 9
Materials: Mar 13
OUR WEST COAST SHOW ISSUE!Anticipation of the upcoming season, excitement within the fishing community reaches its peak in this
March Issue. This issue will be the official guide to PCS’s Sportfishing Festival and will have extra distribution at the show. This issue also gets lots of extra distribution at the Fred Hall Boat & Tackle Show.
OUTFITTING YOUR FISHING PLATFORMIts time to make sure your sled is outfitted to the nines. We will cover from repowers to electronics, from bait tanks to
outriggers. This will be the guide to pimping your ride!MAY 2018
Outfitting your fishing Platform from A-Z.
Space: April 9Materials: April 13
INSHORE FISHING SEASON KICKOFFInshore, there are tons of fishing opportunities, from bottom structure to kelp beds and other spots.
We focus on where to go and how to fish them when you get there.
JUNE 2018 Guide to the
Sportboat Fleet Space: May 11
Materials: May 18
MEET THE FLEETSouthern California has the largest sportboat fleet in the world. This special issue will be the guide on the west coast
charters and sportboat fleet, helping our readership to plan early for the trip of a lifetime.
TACKLE & TECHNIQUES BOAT TECH SPORTFISHER
REVIEW
JULY 2018Offshore Pelagics
Special IssueSpace: June 11
Materials: June 18
AUGUST 2018ICAST Issue
Space: July 13Materials: July 19
OFFSHORE PELAGICS SPECIAL ISSUEHeading offshore and to the islands in search of big game fishing requires special equipment and knowledge;
making bait, keeping it lively, and using it wisely.
ICAST PRODUCT SHOWCASEMid-year brings the ICAST show and a look at all the new tackle for the coming year. This showcase will be the
venue to launch whats up and coming for 2019 season.
TACKLE & TECHNIQUES BOAT TECH SPORTFISHER
REVIEW
Display Advertising Rates 12x 6x 3x 1xSpread ...........$3990 ...... $4510 ...$5115 ... $5800Full Page ........2595 ........ 2940 .....3335 ..... 37902/3 Page .........1920 ........ 2180 .....2470 ..... 28151/2 Page .........1475 ........ 1685 .....1780 ..... 19361/3 Page .........995 .......... 1140 .....1300 ..... 14751/6 Page .........570 .......... 650 .......735 ....... 840
Premium PositionsBack Cover .....$4515 ...... $5120 ...$5810 ... $6600Inside Back ....3750 ........ 4260 .....4850 ..... 5530Inside Front ...3995 ........ 4650 .....5310 ..... 6050Page 3 ............3970 ........ 4520 .....5155 ..... 5885Inside Spread .6190 ........ 7015 .....7985 ..... 9080
Four-color: add $295 per insertionSpot color: add $195 per insertion
Marketplace 12x 6x1/6 Page .......................... $450 ................... $4951/12 Page ........................ $350 ................... $395
Marketplace ads must: 1. Run in consecutive issues. 2. Be paid in advance six issues at a time.
Commission and Cash Discounts Agency commission is 15%. Terms are 2% discount if paid in 10 days; net 30 days on approved accounts. Cash with advertising copy will receive a 5% discount. Past due accounts are subject to 1-1/2% service charge per month.
General Rate Policy Advertisers will be rate-protected for the duration of contracts in effect at the time rate changes are announced. Short rate will be charged when contract is not fulfilled. All advertisements must conform with the publication’s format and meet the neces-sary mechanical requirements. All advertisements are subject to publisher’s approval prior to insertion.
Issue and Closing Dates Published monthly. Space reservations by the 10th two months preceding issue date (July issue, space by May 10th). Cam-era Ready by the 15th of month two months preceding issue date (July issue by May 15th). Ads requiring design or production must have all copy and images submitted by space deadline.
Design and Production Advertising rates are based on camera-ready artwork. Expert design, production and scanning can be arranged and will be charged as follows: Design/Scanning: $75 per hour/$25 per image.
Digital Requirements We can accept your files on CD or via Email or FTP ([email protected], or call for our FTP info or to provide your own FTP info) provided they are in the following formats: PDF, Quark, PhotoShop or Illustra-tor (all text to paths whenever possible). Be certain to include all art, fonts and a hard copy (or lo-rez jpeg) of ad for comparative purposes. Any PC, PageMaker or InDesign files MUST be saved as PDF, EPS, or TIFF files. Emailed files should be “Stuffed” and converted from 300dpi/CMYK files and resampled to 72dpi/RGB files. Please call or Email and alert us you are sending a file and be sure to include contact info. All ads should be hi-rez PDFs whenever possible.
Printing RequirementsTrim size: 8.25 x 10.75 (Keep important type/art within .5” of edges)
Binding: Perfect BoundColors: Four-Color ProcessImages: 300 dpi
Advertising Rates &Mechanical Specifications
Mechanical SpecificationsFull page (with bleed) 8.25w x 10.75hFull page (no bleed) 7.5w x 10h1/2 page vertical 4.625w x 7h1/2 page horizontal 7w x 4.625h1/3 page vertical 2.25w x 10.5h1/3 page horizontal 4.625w x 4.625h 1/6 page vertical 2.25w x 4.625h1/6 page horizontal 4.625w x 2.25h1/12 page 2.125w x 2.25h
Boat TechThe future in boating,engines, and electronics reviewed by
our experts.
2018EDITORIAL CALENDAR
Tackle & TechniquesThe latest and greatest in new tackle and techniques local and
from around the world.
Sportfisher Review Detailed findings from our latest fishing boat
test/review
Boat TechThe future in boating,engines, and electronics reviewed by
our experts.
Tackle & TechniquesThe latest and greatest in new tackle and techniques local and
from around the world.
Sportfisher Review Detailed findings from our latest fishing boat
test/review
Boat TechThe future in boating,engines, and electronics reviewed by
our experts.
Tackle & TechniquesThe latest and greatest in new tackle and techniques local and
from around the world.
Sportfisher Review Detailed findings from our latest fishing boat
test/review
Boat TechThe future in boating,engines, and electronics reviewed by
our experts.
Tackle & TechniquesThe latest and greatest in new tackle and techniques local and
from around the world.
Sportfisher Review Detailed findings from our latest fishing boat
test/review
Boat TechThe future in boating,engines, and electronics reviewed by
our experts.
Tackle & TechniquesThe latest and greatest in new tackle and techniques local and
from around the world.
Sportfisher Review Detailed findings from our latest fishing boat
test/review
Boat TechThe future in boating,engines, and electronics reviewed by
our experts.
Tackle & TechniquesThe latest and greatest in new tackle and techniques local and
from around the world.
Sportfisher Review Detailed findings from our latest fishing boat
test/review
Boat TechThe future in boating,engines, and electronics reviewed by
our experts.
Tackle & TechniquesThe latest and greatest in new tackle and techniques local and
from around the world.
Sportfisher Review Detailed findings from our latest fishing boat
test/review
Boat TechThe future in boating,engines, and electronics reviewed by
our experts.
Tackle & TechniquesThe latest and greatest in new tackle and techniques local and
from around the world.
Sportfisher Review Detailed findings from our latest fishing boat
test/review
Boat TechThe future in boating,engines, and electronics reviewed by
our experts.
Tackle & TechniquesThe latest and greatest in new tackle and techniques local and
from around the world.
Sportfisher Review Detailed findings from our latest fishing boat
test/review
Boat TechThe future in boating,engines, and electronics reviewed by
our experts.
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Abu Garcia
Adamant Angler
Adventure Travel Alliance
AFTCO
Alcom Marine Electronics
Angler Wear
Anglers Center
Anglers Marine
Arribe
Avet Reels
Aztec Manufacturing
Baja Fish Gear
Baja Pirates
Baja Shores Sportfishing
Ballast Point Brewery
Ballyhood
Berkley
Bilge Pad
Exchange Program
Black Fly’s Sunglasses
Bloody Decks/ Fishdope
Blue Pacific Products
Blue Water Bait
Blue Water Jewelry
Booyaa
Boyce Photography
Buoyweather
Casta Designs
Cedros Outdoor Adventures
Charkbait
Chum Buddy
Clark’s Outdoor Adventures
Cousins Tackle
Daiwa
Dana Angling Club
Dana Pt Jet Ski
Dana Wharf
Design a Deck
Dove Island Lodge
Fish Alert
Fish and Fame
Fish Trap Lures
Fisherman’s Access
Fisherman’s Depot
Fishing for Freedom
FishTrack
Ford Trucks
Freedive n Spear
G. Loomis Rods
Get the Gaff
Grande Alaska
Greg Trompas Charters
Hardcore Products
Hardcore Tackle
Hobie Kayak
IGFA
Inside Sportfishing/SWBA
Jimmy’s Outdoors
Kelp Clothing
Kep Marine
Kozwel Volvo Penta
M & M Rods
Make a
Wish Tuna Challenge
Malibu Kayak
Marina Pez Vella
Maritime Expression
Marlin Nation
Maximum Angler
MC Swimbaits
Melton Tackle
New Fishall Bait Co.
NOAA
OC Used Oil recycling
Outbound Yacht
Pacific Edge
Pacific Pilothouse
Parker Boats
Pelagic
Penn Reels
Phenix Rods
Picante
PowerPro
Precision Marine Hardware
ProSoft Lures
PSO/United Anglers
Pure Fishing
Radon Boats
Raymarine
Reeb’s Lures
Reliable Kill bags
Rip Charts
Rod Gaff
San Diego Boats
Sato Custom Rods
Scent Blazer
Scheyden Eyewear
Seasons Sportfishing
Seeker Rods
Shimano
SoCal Offshore
SOS Marine
Sound Waves
Terrafin
The Outdoor Generation
Two Harbors Catalina
Ultra Sportfishing
United Anglers
United Composites
Vessel Assist
Wade Rods
West Coast Marine
West Coast Trailers
Western Outdoor News
Wholesale Fishing Shirts
Whopper Stopper
Woxoff Lodge
Yamaha
Your Guide Service
Sportfishing FESTIVAL exhibitors include these market leaders:
The Sportfishing FESTIVALEach February Pacific Coast Sportfishing kicks off
the fishing season with Southern California’s premier salt water trade show, the Sportfishing
FESTIVAL. What began in 2009, the FESTIVAL has grown to become a highly acclaimed trade show that attracts the best brands in the industry for exhibitors, and arguably the most active, dedicated anglers in the Southern California market.
The hallmark of the FESTIVAL is the seminar series that is held inside the main hall. Here you will find the west coast’s legendary captains sharing their knowledge onstage, with other legendary captains sprinkled in the audience absorbing what is being said. It’s a “who’s who” comprised of the giants in the sportfishing industry along with the private anglers whose names dominate the leader boards at the angling clubs and thousands of other saltwater anglers who come for
the learning and camaraderie of seeing old friends and making new ones.
The FESTIVAL is held at the Orange County Fair and Events Center adjacent to Newport Beach and offers easy access to Southern California’s most affluent coastal demographics within a 40 mile radius–over 8 million
consumers in all. For exhibitors, the Fair and Event Center is a non-union facility and offers easy ingress and egress. There are also adjacent hook-ups for motor homes and trailers in a park-like setting for overnight stays as well as numerous hotels nearby.
The Sportfishing FESTIVAL and Pacific Coast Sportfishing magazine in
tandem offers advertisers the unique and powerful marketing opportunity for our readers to meet with your representatives face-to-face and build lifelong loyalties to your brand. It’s always a good idea to secure your location now for next year’s show.
Our 9th Year!Feb 16, 17 & 18
2018
