Applying the Principles of Supplier Relationship Management to Human Capital

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    Abstract: For more than a decade, companies have optimized their hard goods supply chain to

    bring together buyers and suppliers and yield tremendous efficiencies and bottom line bene-

    fits. However, the human capital procurement supply chain remains chaotic and generally

    uncontrolled. Companies risk co-employment issues, uncontrolled spending, missed business

    objectives and the potential for non-qualified employees through these process inefficiencies.

    This paper outlines the benefits of applying the proven principles of collaborative supply chain

    management and the newer Supplier Relationship Management process to streamline and

    control the entire human capital supply chain for enhanced and immediate ROI.

    Solutions for the Human Side of Business

    Applying the Principles of

    Supplier Relationship Management (SRM)

    to Human Capital

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    A New Perspective on Human Capital

    Not long ago the focus within Human Resources centered on best practices and business

    processes surrounding the people that became, or would become, full-time employees.

    Human Resources focused on efforts that made the lives of their employees easier and the

    tracking of those employees more effective. Data metrics, human resources key performanceindicators, were captured on full-time employees to track management satisfaction, salaries

    and adjustments, benefits, personnel tracking and more.

    Were at the beginning of one of the most important revolutions in business. The Internet

    will forever change the way business is done. It will change every relationship, between our

    businesses, between our customers, between our suppliers. Distribution channels will

    change. Buying practices will change. Everything will be tipped upside down. The slow

    become fast, the old become young. Its clear weve only just begun this transformation.

    Jack Welch, Chairman GE, Fortune Magazine 5/1/2000

    Jack Welchs comments demonstrate that shifting market trends and changing buying

    patterns spurred by the adoption of the Internet economy affect not only the manufacturing

    lifecycle, but also services transactions and processes. The Internet and the Buyers

    economy that it has fostered demand a swift change in business practice and policies

    changes that are now beginning to unfold.

    As it relates to human resources, the transformation of the business climate and economy

    make it imperative for organizations to expand their focus to a broader spectrum of human

    capital management. This expanded focus on the management and control of the overall

    human capital spend includes the dollars spent on the contingent workforce, temporary

    workers, suppliers of temporary staff and the internal time related to these areas.

    The Buyers Side of Human Capital ManagementCompanies today spend 60-80 percent of their indirect e-procurement dollars on services

    (i.e.--travel, marketing, payroll) (iSource Magazine, January 2001), and have no efficient

    means of tracking and managing these costs.

    Companies are experiencing enormous inefficiencies with their overall human capital

    processes and expenditures, costing them immediate dollars and placing them in undue

    risk of co-employment issues and uncontrolled spending. Among these inefficiencies,

    corporations often do not know the overall dollars being spent, where the acquired people

    or services are being utilized, how long theyve been employed, and where they came from

    in the first place. Companies continually do business with suppliers they hardly know, have

    no formal relationship with and may have no confidence in.

    White Paper -- Applying the Principles ofSupplier Relationship Management to Human Capital -- 4/26/2001

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    These loosely managed, yet highly strategic, supplier relationships can be costly elements

    if left uncontrolled. Besides the lost dollars from not leveraging volume discounting and

    solidified supplier partnerships, companies could easily spend substantial dollars on

    unqualified personnel that negatively impact their business objectives and operations.

    Processes can also become very inefficient through chaotic purchasing and non-streamlined

    requisition processes that often result from working with unapproved and unfamiliar

    suppliers, costing additional hours spent on administration and operations.

    Buyers are now recognizing that a vast amount of their dollars are being spent not only on

    full-time employees,but also on contract workers,consulting,projects,outsourcing and more.

    Procurement refers not to a single process, but to many inter-dependent sub processes,

    each with their own specialization, pain points, and opportunities for savings. The complex-

    ity is driven largely by the differences in business processes necessary to support acquisition

    of the wide variety of goods and services needed by every enterprise. However, existing

    software applications facilitate only a very small sub-segment of these processes. The bulk

    of process automation has yet to be addressed by any single software application provider.E-Marketplaces: The Impact on Procurement Gartner Group, October 2000

    The Suppliers Struggle

    The current market conditions arent just affecting the buying organizations, but staffing and

    service suppliers are directly impacted by the shift of power to the buyer. Suppliers have

    become accustomed to their personalized sales and marketing approaches their manual

    processes surrounding candidate submittals, paper timecards, billing, approvals and more.

    In most cases they have not, until recently, felt the need to adopt available technologies to

    support their work processes.

    Suppliers are now beginning to realize that these traditional manual processes carry weighty

    operational costs. Their clients, through the advent of new technologies and by leveragingnew methodologies for acquiring human capital, have succeeded in driving down supplier

    margins. Clients have gained a certain level of control over the bidding process and

    expected rates. Contractor rates have also increased, making it more difficult for suppliers

    to add higher margins on already high prices. And with growing concentration on the entire

    supply chain, clients are applying more focus to those efforts that streamline their supply

    chain processes both internally and externally, making it a necessity for suppliers to join if

    they are to maintain critical business relationships.

    From a human capital perspective, suppliers must remain conscientious of client needs on a

    real-time basis and maintain high levels of quality assurance, all while continuing their own

    focus on process efficiency and optimization to ensure strong profits and their long term exis-

    tence in the entire supply chain.

    White Paper -- Applying the Principles ofSupplier Relationship Management to Human Capital -- 4/26/2001

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    Buyer and Supplier Market Pains

    The Evolution of Hard Goods Supply Chain Optimization

    The Manufacturing Paradigm

    The quality initiatives of the last ten years changed the manufacturing paradigm from Mass

    Production to Flexible, Lean Production. Fortune 500 corporations became devout in their

    pursuit of Demings Total Quality Management, or Eli Goldratts Theory of Constraints

    (as made popular in his business novel The Goal) for identifying and resolving the

    shifting bottlenecks which arise in dynamic real world manufacturing environments.

    Companies learned that Process Maturity could be leveraged for marketing advantage as

    well as operational efficiencies, by imposing corporate standards on partners, and even onentire industries.

    This shift changed the methodology in which buyers and suppliers interacted. Both sides

    joined forces to complete production cycles on-time and on-budget and to streamline dollar-

    generating practices into the entire supply chain. Buyers drove the supply chain ecosystem

    to enforce collaborative best practices upon their suppliers and impose a more interactive

    participation toward the final output. Suppliers then became more cognizant of their clients

    needs, trying to accommodate Six Sigma1 practices within their clients infrastructure, and

    streamlining their own internal management of inventory and supply.

    [Six Sigma] creates a common language for understanding what customer requirements are

    and how you go about meeting them

    Scott McNealy, CEO Sun Microsystems, Fortune Magazine 5/1/2000.

    1 Six Sigma is the structured application of the tools and techniques of Total Quality Management (TQM) applied on

    a project basis to achieve strategic business goals with maximum efficiency

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    The B2X Phenomenon

    The adoption of Business to Consumer (B2C) e-commerce has been constrained by human

    factors such as book buyers preferring to browse in a bookstore when they are not buying

    a specific book. This has rewarded organizations who employ a clicks and mortar strategy.

    In contrast, Business-to-Business (B2B) e-commerce represents the wholesale migration

    of entire industries workflow to an electronic medium, transforming how companies com-

    municate internally and externally (with suppliers, customers and partners) with astonishing

    speed. The decentralization of the corporate purchasing approval process and the vastly

    lower error rate of e-commerce based purchasing often cost-justify the building of these

    systems within two to three years.

    With the advent of B2B e-commerce, companies are continually seeking to collaborate

    across their industry, upstream (with suppliers) and downstream (with customers),

    sharing information to increase efficiencies in workflow, sales forecasting and inventory

    management.

    End to End Supply Chain ManagementIn the Internet world, the competition is between entire supply chains (suppliers, customers

    and partners) rather than individual companies. To keep their value proposition high, cor-

    porations are seeking to embed their business workflow rules in their suppliers, customers

    and partners e-commerce systems, leveraging cross industry collaboration for strategic

    advantage. Companies have bought into the ROI-producing procurement platforms in order

    to deliver a streamlined purchasing process that remains central to the entire organization.

    A practice that drives down enterprise-wide expenditures, consolidates spend, leverages

    high-volume suppliers, and increases internal efficiencies.

    However, many organizations have limited this type of supply chain management to

    MRO-type (maintenance, repair and operations) spend (pencils, paper, computers, office

    supplies, etc.). While these materials may make up a sizeable portion of a companysexpenditures, they are not strategic to their core business offering and do not directly impact

    their business strategies or internal production processes.

    The focus on MRO spend has been on the much less complex buying cycles of office sup-

    plies, rather than on highly collaborative and involved supply chain processes, such as those

    related to Human Capital procurement and management, that require a front- and back-end

    procurement process. Organizations are just recently getting back to those collaborative

    buyingcycles that streamline into theircore business operations and supply chain processes.

    Supplier Relationship Management (SRM)

    What is Supplier Relationship Management (SRM) and how has this evolved from the hard

    goods supply chain methodologies of the past? Looking at recent announcements from mate-

    rials and hard goods application providers, SRM has been defined as the new category of

    solutions that enable manufacturers to optimize their relationships and expenditures

    with suppliers.

    Barry Wilderman, MetaGroup as quoted in Line56 article,

    Supplier Relationship Management, January 22, 2001.

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    Supplier relationships can account for as much as 80 percent (Line56, Supplier Relationship

    Management, January 22, 2001) of an organizations spend, becoming a critical business

    relationship to manage. Supplier Relationship Management, as a software product category,

    has been initiated by the focus on the manufacturing process to streamline the efficiencies

    and costs related to purchasing components and creating product. Since these processes are

    driven by supplier accountability and reliability, SRM has evolved to support highly collab-

    orative process requirements ensuring that B2B bottlenecks become a thing of the past.

    Organizations are changing their focus to leverage fewer supplier relationships to ensure a

    better services environment and to maintain a higher level of confidence in accountability

    and reliability. Leveraging common procedures with a smaller group of suppliers also helps

    to ensure streamlined B2B processes while enabling buying companies to set up discount-

    ing programs based on usage and/or expenditures. This also helps the shortlist of supplier

    organizations as they become more intelligent of their clients needs and processes and can

    ensure revenue stability through a long-term business relationship and contract.

    Supplier Relationship Management has developed into the concept of two organizationsworking together toward a common goal to leverage stronger business ties with fewer sup-

    pliers to reduce the cost and improve the quality of those elements being purchased and

    managed. These two principles of SRM are crucial elements to the more complex and multi-

    process environment of sourcing, tracking, engaging, managing, assessing and retaining

    services and personnel.

    Applying the Principles of SRM to Human Capital

    A significant portion of the money spent on human capital

    involves third party suppliers. It would only make sense

    that companies focus on better ways to manage these

    relationships in order to reduce their overall cost

    and increase time and process eff i c i e n c i e s . Gary Anderson,

    Corporate Procurement Carlson Companies

    The Buyers Point of View

    For a buyer of staffing and/or services,

    applying SRM principles to human capital

    procurement and management begins with

    the pre-procurement processes in defining

    the needs of the organization. In both

    manufacturing and services organizations,

    planning ahead requires the knowledge of

    what you will need, when you will need it,

    and in many cases, how long. Both processes

    require the services of people, and both process-

    es have people associated to various pro j e c t s .

    By applying the standards used in hard goods SRM,

    organizations can benefit from analyzing historical metrics

    associated to period-based needs and organizational trends.

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    Companies can also associate just-in-time inventory methodologies to temporary person-

    nel by looking at upcoming engagement roll-offs ensuring resource requirements are met

    now and into the future.

    The second step requires sourcing various places or suppliers, from which an organization

    is going to acquire their materials and/or services. Organizations need to be able to locate

    suppliers and establish relationships with multiple and/or single suppliers based on various

    parameters (i.e., area of expertise or specialty, location, other). In many cases, companies

    need to bid out requisitions to multiple suppliers so they can choose the best bid based on

    ability to fulfill, quality and/or cost. Thus begins the application of the true principles of

    Supplier Relationship Management, enabling organizations to effectively optimize supplier

    relationships to reduce cost and increase quality and efficiency.

    Once a supplier is chosen, a highly collaborative process may take place to define exactly

    what the needs are and how they are to be filled jointly by both client and supplier. Note,

    in many cases the supplier is chosen before a requisition is even created. Buyers prefer

    to leverage preferred and known suppliers to fill their needs and most have pre-contractedrelationships set up with those vendors to accommodate long-term needs and volume

    discounts.

    Some additional similarities between hard goods and human capital exist within the

    lifecycle of the purchasing process. Some of these include in-bound and outbound logistics,

    quality measurements and tracking, and ongoing supplier management. People, temporary

    or permanent, need to have a place to sit and their materials ready for them once they are

    brought on-site. Similar to material-based logistics applications, an automated logistics

    capability can greatly streamline internal processing and timeframes while ensuring

    incoming personnel needs are met. This also allows organizations to effectively manage all

    personnel logistics throughout an engagement, noting any unforeseen changes in space,

    supplies, or other.

    Just as it is important for organizations to manage and track all their supply chain activities

    by consolidating information into a single system, it is even more important to enable users

    to get information out. An SRM platform needs to have highly analytic capabilities to

    support future decision-making and validate historical performance and efforts. These

    assessments include internal processing and timeframes, external spending and quality

    measurements, and other subjective and/or objective metrics based on suppliers, candidates

    or internal management. The information will enable decision-making validation and will

    assist in optimizing supplier relationships and expenditures around staffing and services.

    The Suppliers Point of View

    From the suppliers point of view, establishing strong client relationships is critical to support

    their clients needs and fill their requirements on a real time basis. Suppliers prefer the

    revenue-stabilizing long-term contract and appreciate it when clients abide to the terms

    associated with preferred vendor programs. Bottom line, suppliers prefer to work collabora-

    tively with their clients to ensure they are doing everything possible to manage and

    maintain solid business partnerships, giving the supplier peace-of-mind for future stability

    and revenue growth.

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    While suppliers like the potential of doing business with additional client organizations, they

    ultimately value the benefits of taking on a preferred status. Being in a preferred status

    allows specific suppliers to see their clients needs first, without outside suppliers having

    knowledge of the business opportunity. Thus a major requirement from a suppliers point of

    view is to make sure there is no leakage of job postings outside the preferred vendors.

    A common shortcoming of Internet technologies to date is that they facilitate only one side

    of the buying equation. Staffing and services purchasing and management requires that

    both sides are in-the-know and thus work together in the pre- and post-procurement

    processes. By applying the principles of SRM to human capital, suppliers benefit from

    streamlined processes throughout the pre- and post-engagement lifecycle. Suppliers

    can leverage Internet technologies to automate and streamline many of their time and

    cost-consuming manual processes around timesheets, billing, approvals and sales.

    In summary, an SRM platform needs to leverage business relationships to facilitate both

    sides of the B2B buying infrastructure. Suppliers, like clients, need to have accountability in

    the overall goal, and by leveraging a streamlined process with checks and balances on bothends, suppliers have an increased confidence level and satisfaction in knowing their clients

    needs are being met.

    Supplier Relationship Management Organizational Impact

    Leveraging the Internet to establish strong B2B relationships can impact a business, whether

    buyer or supplier, in many ways. The following list represents some high-level benefits, or

    business impacts, companies should recognize through the use of Supplier Relationship

    Management principles and processes:

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    Conclusion

    Companies are now focusing on enhanced quality and efficiency in and around their human

    capital supply chains. More organizations are utilizing temporary services and outsourced

    functions to accommodate a number of business requirements. It is critical that companies

    know what is really happening in their human capital efforts, and that these processes

    enhance the organizations overall goals with limited cost and increased efficiency.

    Exploiting the business practices that have been prevalent in hard goods supply chain in

    recent years, puts organizations at an operational and competitive advantage in maximizing

    the efficiency and return on their human capital supply chain. Supplier Relationship

    Management (SRM) maximizes business relationships to streamline the entire supply chain.

    The inherent principles of SRM that have been proven in the procurement of hard goods can

    be applied to human capital procurement and management, ensuring that both buyers

    and suppliers optimize their human capital supply chain by leveraging strategic business

    relationships. Providing a two-way approach to the purchasing lifecycle enhances the

    timely fulfillment of client needs while increasing supplier productivity.

    White Paper -- Applying the Principles ofSupplier Relationship Management to Human Capital -- 4/26/2001

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