Applied Universities as Platform- Based Innovation Hubs€¦ · 24 Innovation Hubs incorporate functional elements of research labs, science parks, communities and networks of practice

Applied Universities as Platform-Based Innovation Hubs

Hannes RaffasederGabriele Permoser

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The Digital Age?

Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre

The Information Society?

(Higher) Education 4.0?

„Something is changingin our relationship with music!“

Bill Drummond:

„…Music was no longer about time, place, occasion…“„…it´s all wanting to be recorded…“„…it somehow reduced everything to one single genre“

What has changed?

2005…

…2013

New Tools

New Workflows

1877:

Thomas A. EdisonPhonograph

1977: Digital Recording1982: CD – Compact Disc1987: DAT – Digital Audio Tape1982: MD – Mini Disc1997: www.mp3.com1999: ADSL – Breitband-Internet in Österreich2001: Apple iPod2006: HSDPA – Mobiles Breitband in Österreich2010: Apple iPad..

New channels of distribution and communication

AUDIOin the Creative Industries

Media-Music for Film and TV

Sound for Advertising

Musicproduction

Sound-Design (for Film and Video)

Game Audio

Sonification und Auditory Displays

Audio-BrandingCorporate Sound

Media-Performance

(Interactive) Mediainstallations

WFS

Product-Sound-Design

Podcasts

Audio-Art

Sounddesign for Events

Usergenerated Content

Do-It-Yourself Communities Musicrecording

Multichannel Audio

…

New fields of activity and employment

Sony Walkman 1979

1987: Nokia Mobira Cityman 9001982: Nokia Mobira Senator

What has changed?

Cyborgs in Utopia?Virtual Reality or Real Virtuality? – Media-Reality!

Digital Perception!

Living in a digital age, but learning…

1900…

…today?

What hasn´t changed?

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HEI in the Digital Age?


Question:

What is changing in Professional Higher Education 4.0?

Titel des Mustervortrages | Wintersemester 2014 | Max Mustermann | Datum 13

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Humboldt: Unity of Higher Education and Science Knowledge transfer as HEI third mission came up simultaneously with the

digital age

Three Missions!


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Third Mission? Knowledge-Transfer Entrepreneurial-University Societal engagement Continuing Education Offer academic services to the public …

…what´s it all about?…where to start?


www.t3n.de

http://www.t3n.de/

Higher Education – A growing Field?


69 Higher Education Institutes

Regular Students (Summer 2015): more than 300.000

More than 2000 study programmes

Higher Education – A big business!


www.innovaionfiles.org

http://www.combiboilersleeds.com

http://www.innovaionfiles.org/

http://www.combiboilersleeds.com/

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HEIs Business Modells?Success Factors:

number of students number of a academic degrees revenues number of publications number of research projects number of patents … Quality? Impact? Interaction with Society? Interactions with Industry? …


…depending on „products“!

Questions:

Is there a diverse variety of HEI?

What are your HEI´s USPs?

Are there alternative sucess factors and performance indicators?

(How) is your HEI reacting to upcoming trends or new buzz words?


„…it all became this thing, where you can sit and youcan put it on anytime, and you can switch off whenyou want…“

(Bill Drummond)

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Economy in the Digital Age?


22Applied Universities as Platform-Based Innovation Hubs | Hannes Raffaseder, Gabriele Permoser | EURASHE Conference 30 March 2017 | Le Havre

Shift from R&D to (Open) Innovation?

Innovation is an important key to master difficult, complex and interrelated societal and economic challenges!

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Innovation Ecosystems

Increasing demand triggered an ongoing evolution of innovation processes, creative environments and collaborative methods

Of course innovation ecosystems have been developed inside companies, universities, traditional networks and communities

But even more important trends and interesting issues have come up off the beaten tracks (maker spaces, coworkingspaces, creative labs, crowdfunding, open source, social innovation,…)

www.health2con.com


http://www.health2con.com/

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Innovation Hubs incorporate functional elements of research labs,

science parks, communities and networks of practice or incubators and accelerators

combine tried and true methods with networking and community-based ideas

embrace fluidity and diversity

focus on impact

encourage serendipity

create a sense of community

intensify collaborative innovation

dynamise the innovation process and enable, rather than force innovation

allow for new combinations of existing knowledge bases that otherwise would not happen

…the opposite of universities´ ivory towers?

www.huffingtonpost.com


http://www.huffingtonpost.com/

Questions:

What is your institutions role within (regional) innovation ecosystems?

What could/should it be?


A Shift from Products to Platforms?

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Ecosystem values. Image Credits: Jonker. J. (eds)(2014). New Business Models: Collaborating to Create Value. Den Haag : Academic ServiceSource: https://sharedvalue.org/groups/framework-measuring-shared-valueS

ourc

e:

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://pl

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/ann

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-sca

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Source: http://www.starchip-ic.com/Company/Business_Model.html


http://platformed.info/announcing-platform-scale-book/

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Open Innovation: the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation (Henry Chesbrough)

Platforms: manage relationships with various stakeholders and enable direct interactions between them (like Google, Uber, eBay, Airbnb…) instead of “simply” selling a product. (Hagiu & Wright, 2015)

More and more platform-based companies succeed product-based companies

Transitions have a major impact on business models and workflows

Ongoing trend to “Do-it-Yourself!”

…www.health2con.com


Open Innovation – Platforms – DIY

http://www.health2con.com/

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Professional Higher Education 4.0:A Change for Universities of Applied Sciences?


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Include and interact with a divers variety of:

institutions and organizationssuch as global companies, regional SMEs and start-ups, NGOs, schools, training centers, science centers, museums, co-working spaces, innovation hubs, accelerators and incubators, science and business parks, research labs and other higher education institutions, regional and federal governments, interest and pressure groups, funding agencies,…

ambitious and smart individualssuch as pupils, students and alumni, lecturers, scientists and developers, artists, practioniers and industry experts, business angels and investors, decision makers, responsible citizens,…

disciplines and industrial sectors business models and processes

as well as learning, teaching, research and innovation methods

UAS as Platform-based Innovation Hubs


Questions:

Would you consider your HEI as product or platformoriented?

What are the (dis)advantages of HEIs as platforms?

What´s your opinion about academic „ivory towers“?


Interact with a Divers Varietyof Institutions and Organizations


Questions:

How is your HEI managing relationships with various stakeholders?

(How) do you enable direct interactions between them?

(How) do you observe ideas and concepts off the beaten tracks outside common academic ecosystems?


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Towards a Platform-BasedInnovation Hub


Encouraging Faculty Innovation

promoting and enabling interdisciplinarity

facilitating collaborative research, responsible science and open innovation

supporting individual researchers

facilitating science and technology transfer with transparent guidelines


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Promote Interdisciplinarity


New Study Programmes

Master in Digital Healthcare Students with Bachelor-Degrees in Healthcare OR ICT

Working together on projects along the innovation chain

Bachelor in Smart Engineering Cooperative Programm with 30+ industry partners

Focus on Industry 4.0, Smart Manufactoring


Promote Student Innvation :7 steps to start up

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Entrepreneurship & Innovation Basics

Motivation & Ideas

Experiments & Concepts

Discover & Encourage

Develop & Enhance

Networking & Promotion

Starting a Business


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Interact with a Wider PublicResearch to Society - Society to Research


Questions:

(How) is your HEI enabling and supporting highly motivated individuals?

(How) is your HEI enabling and supporting interdisciplinary collaboration across the boundaries of departments and institutes?

Is your HEI facilitating interaction of science with society?

What´s the role of objectivities and performance indicators in your HEI?


Best-Practice:

What are your HEI´s best practices?


Creative Pre-Incubator(Step 5: Develop & Enhance)

Support excellent innovative ideas togehter with accent GmbH, the business incubator of Lower Austria (http://www.accent.at)

One year of intensive coaching (for students and alumni) students and alumni apply with already well elaborated ideas for innovative

business expert jury selects three or four projects per year free co-working space individual support by accent GmbH and UAS customized workshops and seminars contacts to the start-up ecosystem within the Vienna region and Lower Austria support for public relations and marketing activities First contacts to business angels and investors

http://www.fhstp.ac.at/cpi


http://www.accent.at/

http://www.fhstp.ac.at/cpi

Example I: CARMACenter for Applied Research in Media Assisted Health and Social Care

INTELLIGAIT - Using machine learning for pattern recognition and gait classification

IMPECD – Improvement of Education and Competences in Dietetics

SONIGait - Design and manufacturing of a portable and low-cost pair of wireless-sensor shoe insoles, which are capable of capturing a person’s gait (walking) parameters and providing auditory information in real-time for altering movement

BRELOMATE – Breaking Loneliness with Mobile Assistive Technologies for Elderly

Master in Digital Healthcare (http://showreel.mdh.fhstp.ac.at/)

http://carma.fhstp.ac.at


http://showreel.mdh.fhstp.ac.at/

http://carma.fhstp.ac.at/

Connect Knowledge form various, usually not interrelated Programmes/ BranchesExample III: SOUND DESIGN

Several research projects about sound design for film and television

Interactive sound installations for Toccarion @ Festspielhaus Baden-Baden

Sound design for a relaxation room at St. Martins SPA & Lodge

Design of warning sounds for Daimler AG

Sonification of Health Data / Musicbased Training / SoniGAIT


Conclusions?


Thank you!

Hannes Raffaseder & Gabriele PermoserSankt Pölten University of Applied Sciences, Austria

http://www.fhstp.ac.at

[email protected]@fhstp.ac.at

Documents

Applied Universities as Platform- Based Innovation Hubs€¦ · 24 Innovation Hubs incorporate functional elements of research labs, science parks, communities and networks of practice