This form is called the ‘why I did this project form’. This is the first form displayed when the user starts the application. I immediately wanted to give the user insight on the applications objective. I believe this explanation will allow the user to understand the value of this application and wisdom on how they can use it to meet their personal business needs.

“It has been stated that 84% of businesses use computer simulation models in strategic planning. As a Computer Information Systems student, business analysis and statistical modeling is a large component of what I study in school. I have been trained to analyze business scenarios, and gather resources to construct a SWOT analysis. After discovering the basic components of the business, it is appropriate to generate solutions and processes to enhance the strategic plan of a business. This program will recommend scenarios when dealing with what-if questions. These recommendations will be constructed by the task environment and prior financial statements. I will be using PepsiCo as a specific example on how this program operates.”

After closing the previous form, ‘Form1’ displays. I used an analysis I performed of PepsiCo to demonstrate how the application displays information. The current form displays information regarding the company’s income statement.

The user has the option of inserting information into the data grid by inputting their information in the textboxes provided regarding year number, total revenue, cost of revenue, and gross profit. The next image will show the input from the textboxes in the data grid.

Inside the document ‘Income Statement 2’ is the designated line the user copies into txt file.

There is an option on the main form to show the formulation form. The next image will display the form that opens once the user clicks the ‘Show Formulation Form’ button.

This is the ‘Formulate The Problem Form’.

The user can push the ‘Why Is This Important’ button to gain clarity on the use of this particular form. The message box states “Anything that increases investor confidence in higher future earnings will increase the Price-To-Earnings ratio they’ll be willing to pay.

This form opens once the user clicks the ‘Specific questions to be answered by’ button. The user has the option to review how PepsiCo is doing now, where they should be, and how they are going to get there. Every business should ask themselves these question. This form makes a great template for reviewing essential information of your business.

Once the user clicked the button outlined in red, they application will display information about PepsiCo’s current situation. The label states “PepsiCo is able to sell a premium price although they are failing behind their competitors, Coca-Cola. PepsiCo increases profits by selling more products, while Coca-Cola is focused as an international company.

After the user pushed ‘where they should be’, the label states “To keep up with Coca Cola, PepsiCo should raise their market cap by forty billion.

This screen displays once the user pushes the ‘Mission Analysis’ button. The form consists of ten different questions regarding the mission statement from Campbell’s analysis of what makes a good mission statement.

The user has the opportunity to fill in the appropriate answer based on their company’s mission statement. The red dots signify the textboxes for entering information.

The significance of this form is the user’s ability to save their response to a file for future reference and analysis. Once the user pushes the ‘Save Text to File’ button as outlined in red, the application will notify the user that it saved the input into an existing file in the displayed message box. The next image will show the ‘.txt’ document with the requested information.

This is the document that contains the information regarding the mission analysis. The document includes the questions on the form, along with the user’s response to those questions.

Now it is time to demo the items listed on the menu on the main form. Under the ‘File’ Menu tab is the option to display the CTA (Call to Action) form. By pressing the button outlined in red, the CTA form will open. This is displayed and explained in the next image.

A CTA explains the relative action you want the user to accomplish by using your application. It should be the unique selling point of your application.

Beneath the ‘problem solution’ tab of the menu, the user can click the ‘hypothesis’ tab of the menu as outlined in red. The following image will display what opens once the user clicks this button.

A message box explains to ‘please remember that absolute legitimacy is impossible. This model’s purpose is to simplify the reality of the situation’.

The user has the option to view more information by clicking the ‘click here for more information’ as outlined in red. The text on the right of the red dot is what is displayed to the user.

The user can then view data statements by clicking the ‘data statement’ button outline in red. The text to the right of the red dot displays once the user has click that button.

The purpose of a data statement is to describe the specific information you need to evaluate whether your hypothesis is true or not. Keep in mind that this statement should be as specific as possible.

Another option under the ‘problem solutions’ tab on the main form is the ‘stats’ form as outline in red. Once the user clicks this button the form shown below will display.

The application immediately informs the user that ‘this form provides factual data about the feasibility of the hypothesis stated’.

This is the statistical form the calculates the probability that ROI will be $3.50 for every $1.00.

Once the user has entered the requested information for the population mean and sample mean, they can check the checkbox on the right of the red dot if the two means are different. Once the user checks the checkbox the information outlined in red will display.

The user then will input their ROI for four quarters and click the ‘calculate average’ button. Once the user clicks this button, the information on the right of the red dots will display automatically.

The standard deviation measures the fit of how well the mean represents the data.

The user will have to manually input the standard deviation. They do this by squaring the number to the right of the red dot. Once the user has computed and entered the standard deviation for the z-score, they can push the calculate button outlined in red.

The application will compute the z-score once the ‘calculate’ button is clicked. The result of the computation is located to the left of red dot, where it says ‘Z-Score’. The application will also display a message saying whether the true value will fall within the limits or not. This is located to the right of the red dot.

Once the user is finished discovering information on this form, they can click the ‘LinkLabel1’ link to take them to a new statistics form. The next image will display the requested screen.

This is the form the opens when the user clicks the ‘LinkLabel1’ link.

When the user hover over the ‘regression analysis’ button, a message displays what the button will accomplish. It states ‘When testing hypothesis, regression analysis is a way of predicting an outcome variable from one predictor variable’.

Once the user clicks the ‘regression analysis’ button, the following information to the right of the red dots display.

Before the user does anything with the data, they first must push the button outlined in red to activate the data grid. Disregard the one’s assigned in the data grid. The user can then input information into the designated text boxes shown by the red dots.

By entering the ‘Calculate Sum of Squared Difference’ button, the click event will insert your values into the data grid and automatically calculate your SST. The button also inputs your values into the average and observed labels to the left of the red dots.

The SST (Total Sum of Squares) measures the total variability within a set of observations.

The user will then have the option to calculate the SSR.

The SSR is the squared difference between the prediction for each observation and the population mean.

By clicking the ‘calculate ssr’ button, the application will display the requested values to the left of the red dot.

The last option for the user to calculate is the SSM.

Once the user clicks the ‘calculate SSM’ button, the information to the right of the red dots will display. This information includes the reduction in inaccuracy, whether the regression is better than our best guess, and the percentage of variation in the outcome that can be explained by the model.

The last tab on the ‘problem solutions’ tab is the ‘populate mean’ button. The following image displays once the user clicks this button.

This is the ‘populate mean form’. The following image explains the functionalities of this form.

The user has the ability to enter their monthly ROI in the text box to the right of the red dot. The user can then click enter as outlined in red.

Once the user clicks the enter, the value they entered in the textbox will automatically display next to the correlated month. The value to the left of the red dot demonstrates this functionality.

The number to the right of the red dot represents the last number to be entered for the months. The next image will display what happens when the user pushes enter for this last value.

Both the last value entered and the average ROI for the year are automatically displayed in the allocated labels to the left of the red dots.

The user can then sort the ROI value by clicking the button outlined in red.

A message box will immediately display indicating the largest ROI value.

Following the message box displaying the largest value, the application will display the smallest ROI value.

After the the user clicks ‘ok’ to the previous message boxes, the application will then show the values sorted smallest to largest in the designated list box to the right of the red dot.

Once the user observes these sorted values, they can click the ‘click here to observe expected and observed values’ button outlined in red. Once the user clicks on this button, the information to the right of the red lines will automatically display.

The user enters values representing their expected values in the text boxes provided to the right of the red dot. Once the user enters 12 values, they can click the ‘Enter’ button as outlined in red.

This screen demonstrates what happens once the user clicks ‘Enter’. The values inserted in the text boxes from the previous image are automatically displayed in the list box of ‘Expected Values’, and the observed values from the list box under the button ‘click here to sort your ROI values’ are display in the list box under ‘Observed Values’.

The button outlined in red will allow the user to generate random numbers from the ROI values.

Generating random values will ensure that all values have an equal chance of occurring.

After the user clicks the button outlined in red, a randomly generated number will display in the list box from the list box to the right of the red dot.

The user can click all the buttons to the right of the red dot and the corresponding values will display in the list box to the right of the button. The user then has the option to calculate the average by clicking the button outlined in red and the values to the right of the labels displaying ‘average’ will automatically generate. The values under the button indicate the average of the randomly generated numbers.

The user can click the ‘compute chi square’ button outlined in red. A message box will display immediately following the click of the button indicating what the chi squared value represents.

A value will display to the left of the red dot with the computed chi square value as shown in the screen displayed to the left.

We can now move along to the ‘About Pepsi’ tab. The first option on the home screen for the tab is the ‘Company History’ button. The user can click this button to gain insight of PepsiCo to better understand the use of this application.

This screen displays the ‘Company History’ form.

The second option for the ‘About Pepsi’ tab is the ‘Task Environment’ button. Once the user click this button as indicated to the left of the red dot, the screen on the following image will display.

This is the ‘Task Environment’ form. The user can click the ‘template’ button as outlined in red to fill out information regarding their personal task environment for their company. The following image displays the screen of the template.

This is the template form for personal use. The user has the option to answer the following questions to the right of the red dot.

When the user clicks ‘yes’ as outlined in red, the application will display a label and textbox to record the user response to the first question. The user enters the appropriate response to the left of the red dot.

If the user’s response is no, they can click the button to the left of the red dot. The following image will display what the application does when the user pushed ‘no’.

This message box displays when the user clicks the ‘no’ button. The message box explains why it is effective to acquire a distribution channel.

The user can enter information with the appropriate response to the second question listed. The next screen will demonstrate what happens when the user clicks ‘yes’ for the third question to the right of the second red dot.

The user will enter the appropriate response to the right of the red dot. The user also has the option to answer ‘no’ to the third question listed. The next image will display the screen when the user clicks the ‘no’ button as outlined in red.

When the user clicks ‘no’ as outlined in red, this message box will display to the right of the red dot.

When the user clicks ‘yes’ as outlined in red to the fourth question listed, the application will display a label and textbox asking where.

The user can complete the template by entering the necessary information in the textboxes to the left of the red dot and then click ‘submit’ as outlined in red. The following image will display what happens once the user clicks ‘submit’.

The application will create a file saving the user input to the listed question. The application immediately notifies the user that a file exists once they push submit. The next image will show the file containing the information requested.

This is the file that contains the information entered from the previous form.

Going back to the main form, the user can take advantage of the third option of the ‘AboutPepsi’ tab. The following image will display the screen that corresponds with the ‘financials’ button of the form.

This is the financial form. It contains buttons for displaying information regarding the actual ratio, along with a description of that ratio.

The text displays after the user clicks the button as outlined in red. This is information regarding the liquidity ratio for PepsiCo.

The text on this screen displays once the user clicks the ‘cash ratio’ button as outlined in red.

The text on this screen displays once the user clicks the ‘profitability ratio’ as outlined in red.

The text on this screen displays once the user click the ‘activity ratios’ button as outlined in red.

The text on this screen displays once the user clicks the ‘leverage ratios’ button as outlined in red.

The text on this screen displays once the user clicks the ‘other ratios’ button as outlined in red.

The user can then return to the main form and click the ‘What Are They Doing Now’ button under the ‘About Pepsi’ tab. The following image displays the screen of the ‘What Are They Doing Now’ form.

This screen shows the ‘What Are They Doing Now’ button with the stated objectives.

The user can click the last button on the ‘About Pepsi’ tab on the main form of the application. The next image displays the screen associated with the ‘Concern and Recommendations’ button as outlined in red.

This is the ‘Concerns and Recommendations’ form. The user can click the ‘hypothesis form’ link as circled in red. The following image displays the screen associated with the ‘hypothesis form’ link.

This is the ‘Hypothesis’ form.

The following image will display once the user clicks the ‘Click here for more information’ button as outlined in red.

This is the screen the application displays once the user clicks the ‘click here for more information’ button from the previous image.

The user then has the option to view data statements by clicking the ‘data statement’ button outlined in red.

The application displays this screen once the user clicks the ‘data statement’ button.

The user can return back to the main form and view the options under the ‘Personal Use’ tab. The following image demonstrates what happens once the user clicks the ‘Financial Formulas’ button of the ‘Personal Use’ tab.

The message box to the right of the red dot automatically displays before the form fully loads.

This form allows you to perform various financial calculations. The following screen will demonstrate what happens when the user click the button outlined in red.

The application allows the user to input values for their current assets, inventory, and current liabilities. The user can then click ‘Calculate’ and the Quick Ratio will display automatically.

This screen demonstrates what displays once the user click the second button as outlined in red. Once the user clicks ‘Calculate’, the application will instantly calculate the ‘Cash Ratio’

The user can move to the third button of the screen to calculate their return on investment. The user must enter the ‘net profit after taxes’ and their ‘total assets’. They can then click ‘Calculate’ for the application to calculate their ROI.

The fourth option is the ability to calculate the ROE. Once the user inputs the two values to the left of the ‘calculate’ button, they can click ‘Calculate’ and the application will compute the users ROE automatically.

The button outlined in red allows the user to compute their asset turnover by entering their sales and total assets, and then clicking ‘calculate’.

The user can calculate their fixed asset turnover by clicking the button outlined in red and entering their sales and fixed assets. They can then click ‘calculate’ to allow the application to perform the computation.

To compute their debt-to-asset ratio, the user can click the button outlined in red and then enter the values for total debt and total assets. By pushing ‘calculate’ the application will compute the debt-to-asset ratio.

By clicking the button outlined in red, the user can calculate the debt-to-equity ratio. Once the user clicks the button, the application will allow the user to enter the total debt and shareholder’s equity. Once the user clicks ‘Calculate’, the application will calculate the debt-to-equity ratio.

By clicking the button outlined in red, the application will display the area that allows the user to enter their market price per share and earnings per share. Once this is entered, the user can click ‘calculate’ to compute the price/earnings ratio.

The last option on this form is to calculate the dividend yield on common stock. By clicking the button outlined in red, the application will display the area for the user to input their dividends per share and market price per share. They can then click ‘Calculate’ to compute the dividend yield on common stock.

Going back to the main form, the user can click the ‘Calculations’ button under the ‘Personal Use’ tab. The following image displays the screen after the user has clicked the ‘Calculations’ button.

This is the calculation form that displays after clicking the button from the previous screen.

The user can input values for their stock’s current price and the company’s trailing 12-month earnings per share from continuous operations. Once the user clicks the ‘Compute’ button, the application will display the message box to the right of the red dot before displaying the value for the requested computation.

The user can move onto filling in values for the current share price and their number of shares outstanding. Once they click ‘compute’ the message box to the right of red dot immediately displays. After pushing ‘Ok’ on the message box, the market cap value will display in the area to the right of the ‘Compute’ button.

The user can then return to the main form and click the ‘Strategic Audit’ button located beneath the ‘Personal Use’ tab. The following image will display the screen that shows once the user clicks the ‘Strategic Audit’ button outlined in red.

This is the Strategic Audit button that displays after the user click the button from the previous image.

The can begin by inserting information in the designated text boxes to the right of the red dots. The user can then click the ‘Save To File’ button outlined in red once finished.

The application will notify the user that the file was created and that it exists. The next image will display the document that was created when the user clicked the ‘Save To File’ button.

This is the document with the information provided from the previous form.

The final option for the user to take advantage of is the ProForma Template located under the ‘Personal Use’ button. The next image displays what happens after the user clicks the ‘ProForma Template’ button outlined in red.

This is the ProForma Form. The user can input the necessary information into the text boxes as shown to the right of the red dots. For the purpose of this demonstration, I have only inserted values into Last Year, Historical Average, Trend Analysis, and Comments.

Once the user has completed the input of information into the text boxes, they can click the ‘Save To File’ button as outlined in red. Immediately after the click of the button, the message box to the right of the red dot will appear notifying the user a file exists. The next image will display the document containing the saved input.

This is the document that contains the user input from the values entered above.

That completes the features of this application. To close the application, the user can click ‘Exit’ under the ‘File’ tab.