Application ID: 73599 · innovation into the RBS curriculum; spearheading corporate engagement and education; and building collaborative networks. This funding will support costs

Application ID: 73599

Applicant: Rutgers, The State University of New Jersey

Solicitation: Robert Wood Johnson Foundation Proposal

Phase: Full Proposal

Title: Rutgers Institute for Corporate Social Innovation (RICSI)

Status: Submitted

Submitted on: Aug 1, 2018 05:04 PM ET

Submitted by: Nevin E. Kessler

Robert Wood Johnson Foundation ProposalApplicant Organization & Tax Verification *

* Indicates required

Instruction:

Provide the following information about the applicant organization. Include the formal legal name of the organization that, if awarded, will receive grant funds.

Note: If the Applicant Organization is a college or university, include the appropriate School, Department or Unit.

You may use the "Select organization information" link below to facilitate the entry of data required below. If the information already exists in the GuideStar Exchange or from prior activity with RWJF, the fields below will become prepopulated with the required data. If that occurs, please be sure to proofread the prepopulated information to ensure that it is accurate and current. Feel free to edit as needed. Use this link to learn more about this feature. If, instead, you prefer to manually enter all the required information below, you may do so.

Applicant Organization *

Rutgers, The State University of New Jersey

School/Department/Unit

Rutgers Business School

Address *

1 Washington Park

Address (line 2)

City *

Newark

State / Territory *

New Jersey

Zip + 4-digit extension *

07102

Main Phone Number *

973-353-5169

Fax Number

973-353-5782

Web site

www.business.rutgers.edu

1. Applicant Organization Tax ID (Employer ID Number)22-6001086

2. Is the applicant organization any of the following: tax-exempt under section 501(c)(3) of the Internal Revenue Code, a state university, or a governmental entity? *

Yes No

3. Is the applicant organization a private foundation or a Type III supporting organization? * Yes No

Robert Wood Johnson Foundation ProposalApplicant Background and Mission*

* Indicates required1. Applicant Background and Mission: *Provide background about the applicant and their mission. Include a brief statement for each key partner if applicable.

(Maximum 2500 characters including spaces, roughly one page.)

Rutgers, The State University of New Jersey, is a leading national research university and New Jersey's preeminent, comprehensive public institution of higher education. Established in 1766, the university is the eighth oldest higher education institution in the United States. With more than 100 undergraduate majors and more than 200 graduate programs, Rutgers educates close to 69,000 students from every state in the nation and more than 120 countries, nearly a third of whom are the first in their families to attend college. The university has more than 500,000 living alumni, approximately 9,000 faculty and 13,000 staff members, and logs 2.1 million annual patient visits at its united healthcare practices, centers, and clinics. The university ranks among the Top 5 public universities in the Northeast, among the Top 25 public universities in the country, and among the Top 100 universities in the world by U.S. News & World Report and other ranking entities. Rutgers has the threefold mission of: 1. providing for the instructional needs of New Jersey's and global populations through its undergraduate, graduate, and continuing education programs; 2. conducting the cutting-edge research that contributes to the medical, environmental, social, and cultural well-being of the state, as well as aiding the economy and the state's businesses and industries; and 3. performing public service in support of the needs of the residents of the state and it local, county, and state governments. Rutgers aspires to be broadly recognized as among the nation's leading public universities: preeminent in research, excellent in teaching, and committed to community. The mission statement of Rutgers Business School is as follows: By cultivating business knowledge, ethical judgment, and global perspectives in our students, promoting innovative research and teaching, and establishing robust business partnerships, Rutgers Business School-Newark and New Brunswick serves New Jersey, the communities we reside and work in, and the world.

Robert Wood Johnson Foundation ProposalKey Contacts *

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• Use the "Copy feature" to copy completed organizational and address information to a new contact. Choose a role from the drop-down menu and select the "Copy" button.

• If the Key Contact Organization is a college or university, include the appropriate School, Department or Unit.

You may use the "Select contact information" link below to facilitate the entry of data required below. If the information already exists in the GuideStar Exchange or from prior activity with RWJF, the fields below will become prepopulated with the required data. If that occurs, please be sure to proofread the prepopulated information to ensure that it is accurate and current. Feel free to edit as needed. Use this link to learn more about this feature. If, instead, you prefer to manually enter all the required information below, you may do so.

Project Director/Principal Investigator *

This is the person with the responsibility for overseeing the project. This person will be the primary recipient of all key Foundation correspondence: copy of award notice, post-award financial and monitoring, and grant closure. Additionally, after the application is submitted, this person will be asked to provide feedback to an independent survey firm on the application process and applicant characteristics in a brief, online survey. RWJF will share this person's contact information, including email address, with the survey firm for the sole purpose of soliciting feedback.


Email *

[email protected]

Confirm Email *

[email protected]

Prefix *

Dr.

First Name *

Michael

Middle Name

Last Name *

Barnett

Suffix

Degree(s)

Organization *


Position *

Professor of Management and Global Business



Address *

1 Washington Park

Address (line 2)

City *

Newark

Country

United States

State / Territory *

New Jersey

Zip or Postal Code *

07102

Office Phone Number *

973-353-3697

Phone Extn

Cell Phone Number

973-796-0318

Fax Number

973-353-1664

Co-Project Director/Principal Investigator

If applicable, provide the following information for the project co-director/co-principal investigator who will share responsibility for this project. This person will also receive all key Foundation correspondence as described above.


Email *

[email protected]

Confirm Email *

[email protected]

Prefix *

Dr.

First Name *

Jeana

Middle Name

Last Name *

Wirtenberg

Suffix

Degree(s)

Organization *


Position *

Associate Professor of Professional Practice, Management and Global Business Department



Address *

1 Washington Park

Address (line 2)

10th Floor

City *

Newark

Country

United States

State / Territory *

New Jersey


07102


973-335-6299

Phone Extn

Cell Phone Number

973-769-4217

Fax Number

973-353-1664

Financial Officer *

This is the person who will receive all payments for this award.


Email *

[email protected]

Confirm Email *

[email protected]

Prefix *

Ms.

First Name *

Nicole

Middle Name

Last Name *

McCray

Suffix

Degree(s)

Organization *


Position *

Business Manager, RBS



Address *

1 Washington Park

Address (line 2)

City *

Newark

Country

United States

State / Territory *

New Jersey


07102


973-353-5128

Phone Extn

Cell Phone Number

Fax Number

Authorized Official *

This is the person who receives the Letter of Agreement for a project and whom the applicant organization has designated as being authorized to sign contracts on behalf of the organization. This person will receive a copy of the award notice.


Email *

[email protected]

Confirm Email *

[email protected]

Prefix *

Ms.

First Name *

Diane

Middle Name

Last Name *

Ambrose

Suffix

Degree(s)

Organization *


Position *

Director, Office of Research and Sponsored Programs


Office of Research and Sponsored Programs

Address *

33 Knightsbridge Road

Address (line 2)

East Wing, 2nd Floor

City *

Piscataway

Country

United States

State / Territory *

New Jersey


08854-3925


848-932-4037

Phone Extn

Cell Phone Number

Fax Number

732-932-0162

Highest Ranking Official *

This person is generally the highest ranking individual of the applicant organization (e.g., CEO, president, chancellor or similar officer). The award notice is addressed to this person.


Email *

[email protected]

Confirm Email *

[email protected]

Prefix *

Dr.

First Name *

Robert

Middle Name

Last Name *

Barchi

Suffix

Degree(s)

Organization *


Position *

President


President's Office

Address *

Winants Hall

Address (line 2)

7 College Avenue, 2nd Floor

City *

New Brunswick

Country

United States

State / Territory *

New Jersey


08901-1281


848-932-7454

Phone Extn

Cell Phone Number

Fax Number

732-932-8060

Robert Wood Johnson Foundation ProposalProject Title & Summary Information


Instruction:

Provide the following information specific to the proposed project.

• Project Title (maximum 150 characters)• Requested Amount (over $250,000)• Proposed Start Date• Duration• Project Summary (maximum 2000 characters)

Project Title *

Requested Amount $ *

450,000

Proposed Start Date *

10/01/2018

Duration *

12 months

Rutgers Institute for Corporate Social Innovation (RICSI)

Project Summary *

Briefly summarize your proposed project in no more than one paragraph of 2,000 characters including spaces (approximately 300 words). This summary should address the following:

• Problem Statement• Project• Strategy• Risk and Challenges

Additional information on what to include for these topics is available in the "Project Proposal Narrative" template (see link to the left).

Business and business education have key roles to play in building a healthier and more sustainable society; and there is a critical need for more business leaders with experiences, perspectives, and skills to enable more corporations to fulfill this role. To advance the corporate sector's positive impact in addressing key societal needs, including the need to foster a culture of health, Rutgers Business School is launching the Rutgers Institute for Corporate Social Innovation

(RICSI) in fall 2018. RICSI builds upon RBS's commitment to educate and orient future business leaders to advance the success of their enterprises by better meeting the needs of society. It has three primary objectives: 1) Prepare the next generation of business leaders to integrate social innovation, sustainability, and shared value creation into the core of their operations, culture, and entrepreneurial ventures; 2) Leverage RBS strengths to launch university-wide, high-impact initiatives; and 3) Serve as a center of competency that connects engaged scholars and corporate leaders across academic and industry specializations to generate cutting-edge research. RICSI will follow a five-year, phased-in approach that most immediately includes infusing corporate social innovation into the RBS curriculum; spearheading corporate engagement and education; and building collaborative networks. This funding will support costs associated with start-up staffing, curriculum development, and corporate and faculty commitment and networking. Risks include faculty resistance to curricular change, attracting students to the program initially, and staffing delays. However, we are confident we can overcome them all and quickly begin to develop a broad and lengthy pipeline of strong and socially conscious business leaders who have the education, skills, will, and capacity to drive sustainable and socially responsible enterprises to create healthy communities across New Jersey, the country, and beyond.

Robert Wood Johnson Foundation ProposalProject Information Questions


1. If you have discussed this idea with an RWJF staff member(s), please provide his/her/their name(s). Discussion with staff is not required.

Shuma Panse

2. If this is a proposal to renew a prior RWJF award, please provide the I.D. number for that award.

Instruction:

Provide the following information specific to the proposed project.

Robert Wood Johnson Foundation ProposalProject Proposal Narrative *


Instruction:

To Begin: Download the template shown below. Follow the instructions included on the template.

To Upload: Upload the completed document(s) by selecting the "Upload" button below. For assistance with uploading, refer to the "Upload Documents" section of the "Applicant Guide," (see "Resources" area on the left).

When you have completed this page, select the "Save, section finished" button at the bottom of the page. Once all sections of your application are complete, you may "Submit" from the Home page. All uploaded documents may be updated and replaced until you submit your application.

Description Templates Uploaded Documents

Project Proposal Narrative *Download the template in the "Templates" column to the right, and follow the instructions carefully.

To maintain the original formatting, you must convert your document to a PDF prior to uploading. For additional information, refer to "Troubleshooting Tips," (see "Resources" area on the left).

Project Proposal Narrative

RICSI 8.1.18 FINAL.pdfDate added: 08/01/2018By: Nevin E. Kessler

Robert Wood Johnson Foundation ProposalBudget Worksheet *


Duration 12 months Project Total $450,000

From the Project Title & Summary Information section.

Instruction:

Enter budget information in the section below. If additional budget periods are needed, select "Add" to the right. Refer to the "Glossary & Instructions" section of the "Budget Preparation Guidelines" area in "Resources" (see link to the left) for complete instructions on the following categories.

• Budget Period• Personnel• Other Direct Costs• Purchased Services• Indirect Costs

This Budget Worksheet allows for up to five (5) budget periods for up to eighteen (18) months each.

Requested Budget

Personnel

Other Direct Costs

Period 1

Duration * 12 months

328,281

FTE

51,366 0.83

125,000 0.2

34,895 0.92

30,000 0.3

87,020

17,005

10,000

14,000

28,500

4,000

Total

51,366

125,000

34,895

30,000

87,020

328,281

Total

17,005

10,000

14,000

28,500

4,000

Proj. Dir./Prin. Invest.

Program Staff

Administrative Staff

Other Staff

Fringe Benefits 51.45 %

Personnel Total

Office Operations

Communications/Marketing

Travel

Meeting Expenses

Polls and Surveys

Equipment

Purchased Services

Indirect Costs

Total

73,505

48,214

450,000

48,214

73,505

Total

48,214

48,214

450,000

Project Space

Other

Other Direct Costs Total

Consultants

Contracts

Purchased Services Total

Indirect Costs Total

Robert Wood Johnson Foundation ProposalBudget Narrative *


Instruction:

To Begin: Download the template shown below. Follow the instructions included on the template.

To Upload: Upload the completed document(s) by selecting the "Upload" button below. For assistance with uploading, refer to the "Upload Documents" section of the "Applicant Guide," (see "Resources" area on the left).

When you have completed this page, select the "Save, section finished" button at the bottom of the page. Once all sections of your application are complete, you may "Submit" from the Home page. All uploaded documents may be updated and replaced until you submit your application.


Budget Narrative *Download the template in the "Templates" column to the right and follow the instructions carefully.

To maintain the original formatting, you must convert your document to a PDF prior to uploading. For additional information, refer to the "Troubleshooting Tips" (see "Resources" area on the left).

Budget Narrative

Budget_Narrative RWJF_...Date added: 08/01/2018By: Nevin E. Kessler

Robert Wood Johnson Foundation ProposalAdditional Documents


Instruction:

Download the templates and instructions below in the Templates column. Follow the instructions included on each. Upload the completed document(s) by selecting the "Upload" button below.

To maintain the original formatting, you must convert your document(s) in the PDF format prior to uploading. For additional information, refer to "Troubleshooting Tips" located in the "Resources" area (link to the left).


CV/Resume InstructionsCV/Resume(s) should include information on education, professional experience, years in public health research, publications and funded and unfunded research.

You may upload a separate CV/Resume for the principal investigator and co-principal investigator (if applicable). You may use a National Institutes of Health (NIH) or National Science Foundation (NSF) bio-sketch.

Maximum of three CV/Resume(s) including NIH and NSF formats.

CV/Resume Instructions

Additional Supporting InformationUse this template to provide additional supporting information that you deem vital to our review of your project. Providing additional information is optional, unless specifically requested.

Supporting Information

Dr. Jeana Wirtenberg C...Date added: 07/31/2018By: Nevin E. Kessler

Dr. Michael Barnett CV...Date added: 07/31/2018By: Nevin E. Kessler

RICSI Timeline Chart F...Date added: 08/01/2018By: Nevin E. Kessler

Robert Wood Johnson Foundation ProposalFinancial Due Diligence*



Financial Due DIligence *

Financial Due Diligence

Instruction:

Respond to the following questions. If required, download the template shown below. Follow the instructions included on the template. Upload the completed template by selecting the "Upload" button below.

To maintain the original formatting, you must convert your document(s) in the PDF format prior to uploading. For additional information, refer to "Troubleshooting Tips" in the "Resources" area on the left.

1. Is the applicant organization a college, university or government entity? * No Yes

Robert Wood Johnson Foundation ProposalPolls and Surveys*

* Indicates requiredNote: RWJF-funded surveys must conform to the Code of Professional Ethics and Practices of the American Association for Public Opinion Research (AAPOR).

All grantees and subcontractors conducting a survey will be expected to fill out two survey forms, describing their Survey Design and Survey Results. If awarded a grant, links to both survey forms will be emailed to the project director 30 days after the award date. Please note it is the responsibility of the project director to acquire this information from all subcontractors and send to the Foundation.

A survey is defined as any quantitative study of human populations that has the following characteristics:

1. The population to be studied is defined.2. A sample is selected from this population.3. Characteristics of this sample are measured.4. Sample statistics are calculated.5. Inferences are made from the sample statistics to the population parameters of interest.

The following types of research do not constitute survey research: focus groups, specialized interviewing, additional analysis of a previously fielded survey, laboratory or other experiments.

For additional information and FAQs, please read the RWJF Guidelines for Funding and Releasing Polls and Surveys.

1. Will any polls or surveys be conducted as part of this proposed project? *If you are unsure if your proposed project will contain a poll or survey, please select "Yes" at this time.

Yes No

Instruction:

Please respond to the question below to let us know if there are to be any polls or surveys conducted as a part of this proposed project, or as part of any projects for which you will use Foundation funds, including any subcontract agreements.

Page 1 of 10

Full Proposal Narrative Identifying Information Project Title: Rutgers Institute for Corporate Social Innovation (RICSI) Application I.D.: 73599 Applicant Name: Michael L. Barnett, Jeana Wirtenberg Legal Name of Applicant Organization: Rutgers, The State University of New Jersey FULL PROPOSAL NARRATIVE CATEGORIES

PROBLEM STATEMENT:

Business and business education have key roles to play in building a healthier and more

sustainable society. Corporations hold vast resources and wield great influence. If those who

lead these powerful organizations possess the knowledge and drive to do so, corporations can

use their strengths to develop and implement innovative methods that improve workplaces,

communities, and society at large. There is a critical need for more corporations to understand

their key role within a healthy and sustainable society, and for more business leaders with the

experiences, perspectives, and skills to enable more corporations to fulfill this role.

Rutgers Business School is launching the Rutgers Institute for Corporate Social

Innovation (RICSI) to advance the corporate sector’s positive impact in addressing key societal

needs, including the need to foster a culture of health. By investing in the education and

development of current and future business leaders through RICSI, RWJF can accelerate the

realization of solutions to social problems across many important areas, such as health and

well-being, by shaping the values and actions of the corporate sector.

PROJECT:

Objectives and Activities

Ranked as the #1 public business school in the New York Tri-State area (NY/NJ/CT) and 44th in

the nation by U.S. News and World Report, Rutgers Business School – Newark & New

Brunswick (RBS) will launch the Rutgers Institute for Corporate Social Innovation in fall 2018.

The Institute is based on the premise that, by educating current and future business leaders and

educators about the interdependence of business and society, we can increase the likelihood

that corporations will create and deploy innovative business practices to improve and sustain

the health and well-being of society. RICSI builds upon the well-established strengths and

capabilities of RBS to educate and orient future business leaders to integrate unmet societal

needs into business strategy and operations, and in doing so, to advance the success of their

enterprises by better meeting the needs of society. Founded by Rutgers graduate Gary M.

Cohen and officially launched based on Cohen’s intention to donate $1 million to the Rutgers

University Foundation based on progress made, the RICSI has three primary objectives:

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1) Prepare the next generation of business leaders to integrate social innovation,

sustainability, and shared value creation into the core of their operations, culture, and

entrepreneurial ventures;

2) Leverage RBS strengths to launch university-wide, high-impact initiatives; and

3) Serve as a center of competency that connects engaged scholars and corporate leaders

across academic and industry specializations to generate cutting-edge research.

RICSI will follow a five-year, phased-in approach that includes curricular innovation, executive

education, and stakeholder engagement to foster learning and collaboration within and beyond

Rutgers.

Phase One (Year 1)

Introduce corporate social innovation (CSI) into the curriculum. Working closely

with internal and external stakeholders such as RWJF, we will first develop a new CSI

elective for all MBA students. In order to introduce and build strong student interest in

the topic, the course will provide an overview of “mission-driven” businesses, including

recent developments in responsibility-centered business practices, benefit corporations,

and impact investment organizations. Students will learn from case studies, guest

speakers, and group projects. By studying the essential elements of corporate social

innovation, they will gain an understanding of the role of business in creating a culture of

health in the workplace and surrounding communities. In addition, we will develop

capstone projects that focus on sustainable social innovation and the health and well-

being of communities. Each year, 35 to 40 teams of MBA students complete capstone

projects that require them to work directly with local companies to find tangible solutions

to strategic issues. By working with our corporate partners, we will ensure that these

projects increasingly focus on finding innovative business solutions to social problems.

To further infuse CSI into the RBS curriculum, we need strong faculty support. To

achieve this, we will select a cohort of RICSI faculty fellows located within each RBS’s

six departments. They will help transform the academic landscape of RBS more broadly

by developing new coursework and championing opportunities to integrate CSI

principles and lessons into existing curricula. In cooperation with the RBS Teaching

Excellence Center, RICSI’s faculty fellows will develop CSI-relevant content suited for

use in their departmental courses -- to include case studies, teaching exercises, and

guest speakers -- and they will help their colleagues integrate such content into their

courses. Within the first year, each fellow will have outlined one new course in their

department and integrated CSI content into at least one existing departmental course.

Establish corporate engagement programs. RICSI will bring corporations together

with scholars to share challenges and develop collaborative, research-based solutions.

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RBS has significant scholarly expertise in corporate social responsibility, sustainability,

innovation, and entrepreneurship. We will use our convening power to establish a strong

bridge between scholarship and practice. In the first year, we will hold three executive

roundtables on sustainability, social innovation, and shared value creation. As part of

this effort, we will convene local, national, and global corporations located in New Jersey

to jointly address systemic issues related to health and well-being. This will provide a

unique opportunity for cross-sector collaboration in making positive health outcomes a

shared priority.

Develop and extend collaborative networks. RICSI will be built on an already existing

and solid foundation. Since 2005, Rutgers has had a University Committee for

Sustainability to engage the university community and to advise senior administration on

a wide array of sustainability issues. Rutgers recently held an event focused on

“Sustainable and Equitable Solutions for a Healthy Future” attended by over 200

students, faculty, and staff from across Rutgers. It featured Dick Jackson, host of PBS’s

“Designing Healthy Communities,” and engaged participants in faculty-led conversations

about the intersection of public health and the environment. The event reinforced

Rutgers’ commitment to engaging our diverse community and making health a priority in

both personal decisions and in public policies. In 2017, Rutgers became a key member

of Principles for Responsible Management Education (PRME), an initiative of the UN

Global Compact and the largest global movement committed to transforming business

and management education focused on realizing sustainable development goals

(SDGs). The PRME Committee has 35 active members representing a broad cross-

section of RBS faculty, staff, and student leaders who are working on implementation of

PRME at RBS. In addition to seeking to infuse sustainability into the curriculum and the

activities of student clubs, the committee is also conducting pre- and post-assessments

of PRME activities and interests among faculty and staff. Approximately half of faculty

and staff responding have already expressed strong interest in related guest speakers

and experts, course materials, research data, and seminars, and we expect that to

increase after RICSI is more established. An RBS MBA Net Impact group also fosters

business sustainability and is engaged in the PRME effort.

As RICSI draws from and contributes to these existing strong networks, it will

also build new connections. We will apply to join the Alliance for Research on Corporate

Sustainability (ARCS), a partnership among academic institutions created by several of

the nation’s top business schools to provide data and networking opportunities to

facilitate research on corporate sustainability. As a new member, we would have a seat

on the board and would offer to host an upcoming annual conference at RBS. RICSI will

also join the Network for Business Sustainability (NBS), a growing network of more than

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5,000 researchers and managers committed to advancing sustainable business through

dialogue that ensures managers have access to relevant research to support their

decision-making, while researchers are informed by an understanding of real-world

business challenges. By joining this strong, established network that is well-embedded in

practice, we will gain access to more corporate partners, and RICSI can have a broader

impact more quickly.

Phase Two (Years 2-5)

Infuse CSI across the RBS curriculum and beyond. Building on the momentum of

Phase One, we will seek to make RBS synonymous with “Realizing Business

Sustainability” by expanding CSI content across RBS’s many degree programs so that it

has a direct and lasting impact on our more than 9,000 students. The majority of the

school’s students are undergraduates. In consultation with internal and external

stakeholders, and with the help and guidance of our faculty fellows, RICSI will develop

and implement minors for both of RBS’s undergraduate programs. These minors will

require the completion of a series of CSI-related courses that will provide a deeper

understanding than a stand-alone course. Similarly, across our MBA program, we will

develop and seek to implement a concentration requiring completion of at least three

CSI-related courses. Moreover, we will create and seek to implement a new PhD course.

Boasting the largest cohort of PhD students of any accredited business school, RBS is

the only PhD-granting business school in New Jersey. By integrating CSI into the PhD

program, RICSI can leverage its influence on future business educators and researchers

-- individuals who will be training business leaders for decades into the future. Overall,

we expect to develop a suite of at least 10 CSI-related courses across RBS’s many

degree programs within the next five years. Looking beyond Rutgers, RICSI will seek

collaboration with existing curricular innovators, such as Harvard’s RWJF-supported

MOOC on “Business and a Culture of Health.”

Strengthen RICSI’s scholarly infrastructure and output. RICSI aims to serve as a

hub for development and diffusion of CSI scholarship. Toward this aim, RICSI will host

promising post-docs and esteemed visiting professors. Post-docs will help RICSI run

programs as they further develop their research and teaching skills. The search process

for post-docs will increase the visibility of RICSI, and the alumni network of post-docs will

serve to broaden RICSI’s footprint over time, as these promising future faculty members

obtain positions worldwide. In addition, by hosting esteemed visiting professors with

expertise in CSI, we can further develop our network and broaden our scholarly impact,

while drawing from their expertise to inform our various programs.

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Broaden RICSI’s outreach efforts. RICSI aims to serve as a much-frequented bridge

between academia, industry, and the community at-large. We will develop a broad and

ongoing set of events to facilitate the collaboration needed to uncover and implement

CSI opportunities. Drawing from RBS expertise in executive education, RICSI will

convene regular summits on advancing health and well-being through CSI.

Deliverables and Outcomes

A grant of $450,000 from RWJF will be instrumental in launching RICSI and supporting start-up

costs for the following deliverables between October 1, 2018, and September 30, 2019. A total

of $401,786 will support the three areas below, with $48,214 (12 percent) covering indirect

expenses.

1) Personnel. ($328,281) The largest RICSI start-up costs relate to staffing and building

support among faculty. It is imperative that RBS recruit and hire an accomplished

Executive Director to lead RICSI and to develop the kind of cross-disciplinary

collaboration needed to tackle major social issues, such as population health. A part-

time Administrative Assistant is needed to plan and coordinate programs and events,

and to manage Institute operations. This amount includes costs for an Executive Director

and part-time Administrative Assistant from December 2018 through September 2019.

RBS will provide two initial office spaces for these staff members.

Additionally, curriculum development is complex, requiring extensive faculty time

and expertise, and it is standard practice to compensate faculty for the creation of new

curriculum. This grant will support time compensation for co-PIs Mike Barnett and Jeana

Wirtenberg as they develop curricular and outreach programs; engage and consult with

leaders in the business community; identify relevant academic and business content;

and champion approval through the faculty review process. It will also support faculty

teaching fellows to help in the championing, promotion, and support of RICSI.

2) Marketing and communications. ($10,000) Informal feedback suggests significant

latent student interest in these types of issues and skills, but securing consistently strong

participation and enrollments in new courses requires a savvy marketing effort. During

the first phase, RICSI will need to convey the value of CSI to students by providing

courses, programs, and events that are interesting, practical, and relevant. This funding

will support a marketing plan and costs related to the design, printing, and information

distribution of brochures, posters, and marketing material necessary to promote RICSI

and its courses, programs, and events. RBS will cover all costs related to digital

marketing and website development by using internal sources.

3) Phase One activities, ($63,505) This total includes costs related to office operations

and equipment, travel, and meetings. It will also support expenses for planned

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workshops, and executive roundtables; corporate engagement; and active membership

and leadership in professional and CSI-related networks.

Research Method N/A

Communications

Our three primary target audiences are students, faculty, and executives. Curricular reform

requires student interest and faculty buy-in. RBS has a solid team of communications

professionals who write and design materials to promote new programs. RICSI will work with

them and use their existing online and print promotional channels to connect with current and

future students. RICSI will also work directly with the presidents of relevant student clubs, and

we will ask professors to promote the programs and new courses in their classes. The faculty

fellows program is essential to building faculty buy-in for CSI, as the scholarly interests and

norms vary significantly across departments, thus requiring specialist champions. To reach

executive audiences, we will also draw from existing Rutgers communications channels to

include mailings and postings on websites and social media, such as Facebook, Twitter, and

Instagram. Corporate communications will be carefully targeted to chief sustainability officers,

health professionals, and other executives with expertise relevant to CSI, many of whom can be

identified through existing networks and pre-existing personal relationships. We will also reach

out to alumni by working with the RBS Alumni Association and RBS Executive Education. In

addition, we will disseminate our findings through the scholarly networks we join and build, and

through affiliated journals, including Rutgers Business Review and Business & Society.

Staffing

RICSI founder and RBS alumnus Gary M. Cohen has extensive experience working across the

private, public, and nonprofit sectors to achieve positive business and societal impact. He and

the Dean of Rutgers Business School, Lei Lei, are leading the effort to assemble a strong team

that will ensure the Institute’s success. Cohen is the Executive Vice President, Global Health for

Becton Dickinson, one of the world's largest medical technology companies. He also serves as

President and board director of the BD Foundation, board director of the Perrigo Company,

CDC Foundation and UNICEF USA, board co-chair of GBCHealth, and board chair and founder

of Together for Girls. Cohen previously served on the UN Commission on Life Saving

Commodities for Women and Children and is a member of the UN Secretary General's Network

of Engaged Men Leaders. Cohen has served on the Rutgers University Board of Trustees and

on the board of advisors for Rutgers Business School, and was named a distinguished alumnus

by the Rutgers Graduate School of Management in 2005 and a Rutgers 250 Fellow in 2017.

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Lei holds a PhD in Industrial Engineering from the University of Wisconsin (Madison) with a

minor in Computer Sciences. She has served as the dissertation advisor for PhD students, co-

guest editor for Annals of Operations Research, and associate editor of IIE Transactions and

Naval Research Logistics. She was a member of the review board of Journal of Supply Chain

Management and the review panel of the National Science Foundation. Her expertise includes

supply chain network design and optimization, operations planning, scheduling, and process

recovery after disruptions, demand-supply planning, and resource allocation optimization.

Jeana Wirtenberg, RBS Associate Professor of Professional Practice in the Management

and Global Business Department, will oversee the project’s executive education offerings,

certificate programs, and workshops and events. She will also work to help increase corporate

sponsorship of the Institute. Wirtenberg is a former human resources director at AT&T and

PSEG, and an expert on transformational culture change who has been active in

leading Rutgers’ overall sustainability efforts. She co-founded and ran external services and

programs for the Institute for Sustainable Enterprise at Fairleigh Dickinson University and leads

RBS’s initiative to implement the Principles for Responsible Management Education of the UN

Global Compact. Wirtenberg is in the process of publishing a book to be released August 20,

2018, entitled The Sustainable Enterprise Fieldbook: Building New Bridges.

Michael L. Barnett, RBS Professor of Management and Global Business, will serve as

academic coordinator, overseeing curricular issues and the development of strong academic

networks. Barnett is an expert on the business case for corporate social responsibility. He has

won numerous awards for his scholarship, including the Academy of Management Journal Best

Paper Prize and the International Association for Business & Society Best Article Award. He

currently serves as International Research Fellow of the Oxford University Centre for Corporate

Reputation (UK), Distinguished Visiting Professor in the Social Innovations Group at EGADE

Business School at Technologico de Monterrey (Mexico), Fellow of the Institute for Ethical

Leadership at Rutgers, and as Fellow of the Rutgers Leadership Academy. He has previously

served as Fellow of the American Council on Education, Chair of the Social Issues in

Management Division of the Academy of Management, Vice Dean for Academic Programs at

RBS, Academic Area Head at Said Business School at Oxford, Research Director of the Oxford

University Centre for Corporate Reputation, and Research Fellow of the Patel Center for Global

Solutions at the University of South Florida.

In addition to external partners in the academic, corporate, and public sectors, dozens of

internal Rutgers schools, institutes, centers, and groups will collaborate on the RICSI project,

including: Rutgers New Jersey Medical School; Rutgers Biomedical and Health Sciences;

Rutgers School of Public Affairs and Administration; Rutgers School of Public Health; Rutgers

School of Social Work; Rutgers School of Environmental and Biological Sciences and its

Department of Ecology, Evolution, and Natural Resources; Rutgers Institute for Ethical

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Leadership; Rutgers Institute of Earth Ocean and Atmospheric Science; Rutgers Advanced

Institute for the Study of Entrepreneurship and Development; Rutgers Energy Institute; Rutgers

Climate Institute; Rutgers Edward J. Bloustein School of Planning and Public Policy; RBS

Lerner Center for the Study of Pharmaceutical Management; Rutgers Center for Urban

Entrepreneurship and Economic Development; and Rutgers Center for Urban and

Environmental Sustainability.

Timeline

(See attached Gantt chart). The first two steps are hiring a director and forming a curricular task

force composed of faculty from across RBS academic departments and with representation

from external stakeholders. We anticipate the director search will take approximately four

months, with the goal of having a director in place by December 2018. The curricular task force

will meet in September 2018, with the new school year. It is expected to add new members as

appropriate and to meet monthly for the first eight months, as this will be the most intensive

stage of course development. New courses must be planned at least nine months in advance to

gain appropriate approvals and be successfully promoted to potential students. Fall registrations

take place in the preceding March; spring registrations in the preceding October. To offer

RICSI’s first course by fall 2019, we will develop a course syllabus and proposal by winter 2018,

to gain approvals and inclusion into the registration system by March 2019. Per RBS policy, the

first RICSI course must be run as an elective for 1-3 semesters before it can be permanently

added to the curriculum. Marketing-wise, we will immediately begin to promote executive

education and roundtable opportunities to engage corporate partners and promote CSI in the

business community, exposing hundreds of people to RICSI in the first year.

STRATEGY:

RICSI will serve as a catalyst for corporate social innovation. It will embed CSI into the RBS

curriculum to prepare its more than 9,000 students to lead sustainable organizations that

succeed by finding innovative ways to benefit society. RBS has one of the most diverse faculties

and student bodies in the nation, representing an incredible range of cultures and ideas, with

students from Afghanistan to Zimbabwe. More than 32 percent of Rutgers current first-year

students are the first in their families to attend college, giving them unique sensitivities and

perspectives. By embedding principles and methods for achieving positive societal impact

across the RBS curriculum, tens of thousands of future RBS alumni will carry a commitment to

improving corporate practices into their future employment roles around the globe.

However, RICSI will impact more than just RBS students. It will serve as a hub, drawing

expertise from and partnering with a wide range of other groups inside and outside of Rutgers.

RICSI will serve as a holistic “umbrella,” focused on knowledge creation, as well as knowledge

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synthesis and implementation. It will help connect and integrate myriad scholars, experts,

practitioners, students, faculty, and staff at the intersection of business, health, and the

environment, bringing diverse perspectives together. Its strong and focused curriculum, as well

as its executive roundtables, seminars, and events, will bring experts and resources from "the

whole system" into the same conversations. RICSI will enable RBS to put important social

issues, such as health and well-being, at the fore of business decision-making. Students will be

educated and encouraged to consider such things as ethics in research and development;

consumer and patient safety; business and human relations; and the planet and environment,

as well as the impact of a corporation’s energy and carbon footprint, water management, and

waste disposal. They will learn the importance and shared value of workforce development;

health and safety diversity and inclusion; work/life balance and blend; wellness education; and

employee volunteerism and engagement.

Initial measures of success for RICSI include the hiring of an effective staff, student

enrollment, corporate engagement, and value infusion in RBS. During the grant year, we will

hire both an Executive Director and an Administrative Assistant. We will develop and offer the

initial RICSI MBA course in the fall 2019 semester. The MBA program has approximately 900

part-time and 150 full-time students. New program electives generally attract 20-30 students per

course, so we expect at least 40 students to enroll in the first year across our New Brunswick

and Newark campuses, and for the number of RICSI courses and students to grow rapidly in

subsequent semesters. RICSI’s impact will magnify as we reach beyond the MBA into other

RBS degree programs. Success in promotions and reaching the business community will be

gauged by the total number of companies participating in RICSI activities, contributing to RICSI

in an advisory capacity, and seeking out RBS students for internships and full-time positions.

After RICSI is firmly established, we will also measure value infusion by comparing the results of

our recent SDG baseline survey to a post-RICSI evaluation. We expect to find greater

awareness of and concern for such issues across RBS after RICSI is established.

Overall, the RICSI vision is strongly aligned with RWJF’s focus on a culture of health

throughout New Jersey and the United States. The Institute’s underlying principles are based on

an approach and a commitment to create an educational ecosystem that can deliver positive

social outcomes and serve as a catalyst for systemic, cross-sector change. The proposed RICSI

flagship course, “Corporate Social Innovation,” will emphasize how students can become

leaders in developing an “impact framework” in their respective corporate environments to

connect business missions with significant societal needs, such as health equity. RBS will also

embed aligned initiatives such as the 17 United Nations Sustainable Development Goals into

the RICSI curriculum. Students will not only learn about facilitating positive change coalitions,

but also develop a skill set to measure and innovate in areas of broad public concern. RBS has

several faculty members who conduct research on healthcare supply chains and logistics,

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pharmaceutical sales and management, as well as medical services and delivery methods. The

Pharmaceutical MBA concentration and Supply Chain MBA concentration are consistently

ranked among the top 10 in the world, and Rutgers and RBS are known to produce graduates

who make a meaningful difference in healthcare delivery.

To sustain RICSI after Year 1 and well into the future, the Rutgers University Foundation

and RBS plan to build on the initial contributions of Gary Cohen and RWJF by raising an

additional $5 million to $7.5 million toward an endowment that can generate between $200,000

and $300,000 annually. A portion of expenses will also be covered by annual advisory board

membership dues and corporate fees. Given the trend of emphasizing the sustainability of

business enterprises, we fully expect RICSI to generate substantial interest from a broad

number of industries in New Jersey and nationwide. Potential board member companies or

Institute sponsors can be drawn from corporate responsibility and sustainability industry groups,

such as the World Business Council for Sustainable Development, a CEO-led organization from

200 of the largest global companies committed to sustainable development, and BSR, a global

nonprofit with 250-member companies focused on building a just and sustainable world.

RISK AND CHALLENGES:

Faculty resistance to curricular change could lead to delays. Our phased approach, use of

faculty fellows from across RBS academic departments, and the strong support of the Dean of

RBS and the Executive Director of RICSI will lessen this risk. We also may be unable to quickly

find and hire an Executive Director. RICSI Founder Gary Cohen, who is behind this effort, has a

strong network from which to draw. But should delay unexpectedly occur, Professors Barnett

and Wirtenberg, who have considerable relevant expertise, can move forward with current plans

in the interim. Another risk is inadequate student interest in RICSI coursework. At present, all

indications are that current and future RBS students have strong interest in increasing their

knowledge of corporate social impact, and our focused marketing efforts will highlight the ability

of RICSI to help them pursue such goals. Gaining direct exposure to corporate leadership

through the various field projects will also increase students’ career opportunities, which will

sharpen their interest.

In conclusion, corporate social innovation is an important and timely topic, yet few

universities are stepping forward to address it in a truly comprehensive and focused manner.

RWJF’s $450,000 initial investment in RICSI can help develop a broad and lengthy pipeline of

strong and socially conscious business leaders who have the education, skills, will, and capacity

needed to create and implement interdisciplinary, disruptive innovations that will drive

sustainable and socially responsible enterprises to create healthy communities across New

Jersey, the country, and beyond.

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Identifying Information Project Title: Rutgers Institute for Corporate and Social Innovation (RISCI) Proposal I.D.: 73599 Applicant Name: Michael L. Barnett, Jeana Wirtenberg Legal Name of Applicant Organization: Rutgers, The State University of New Jersey

BN Form 05152014

Category Narrative

Personnel Note: You must include base annual salary and full time equivalent (FTE) information for each person/role where funds are being requested in this category. We recommend you insert a table with this information. See Personnel section of Budget Preparation Guidelines for complete instructions.

Project Director/ Principal Investigator

Category AY Salary FTE Budgeted Amount

FTE Calculation

Project Director/PI $ 150,000 0.833333 $125,000 10/12 mos. Program Staff $ 256,830 0.2 $51,366 0.1 x 2 pers Administrative Staff $ 38,067 0.916667 $34,895 11/12 mos. Other Staff $ 100,000 0.3 $30,000 .05 x 6 pers Fringe 51.45% Full- time;7.65% Part Time $ 87,020

$87,020

Project Staff

Administrative Staff

Other Staff

Fringe Benefits

Other Direct Costs

Office Operations

Membership in leadership networks (organizational fee): $17,005 ARCS $10,000; Advertising/Exec Ed Search Costs: Chronicle Higher Education $4,610; Executive Education: $1,390; Office supplies: $1,005

Communications/ Marketing

Digital marketing and website development: marketing $10,000 brochures, posters and marketing-related activities

Travel Travel for fundraising:$8,000; Relocation costs for $14,000 director: $6,000

Meeting Expenses

Executive Education and roundtables/Corporate $28,500 engagement

Equipment Office Equipment (computer/printer) $ 4,000

Indirect Costs

Indirect Costs Calculated as 12% of Total Direct Costs $48,214

In-kind Support

RBS will supply 2 office spaces, as well as digital marketing and website development using internal sources

RICSI Timeline - First Year

May-18 Aug-18 Oct-18 Dec-18 Mar-19May-19 Jul-19 Oct-19 Dec-19

Launch Executive CSI Round Table Series

Director Search

Curricular Task Force

Develop First Credit Bearing Course Syllabus

Activate First Credit Bearing Course for Registration

Promote & Advertise Course for Registration

Work with Faculty to Develop Concentration

Develop 2nd and 3rd Credit Bearing Syllabus

Activate 2nd and 3rd Credit Bearing Syllabus for Registration

Offer Exec Education RICSI Suite of Mini Courses

Corporate Sponsor Recruitment

RICSI Timeline - First Three Years

May-18 Dec-18 Jul-19 Jan-20 Aug-20 Feb-21

Director Search

Curricular Development and Course Promotion

Offer Foundation Course

Offer Core Course 1

Symposium or Conference

Offer Foundation Course on 2nd Campus

Recruit for participation in a Concentration

Offer Foundation & Core Course 2