Surrounding Brand and/or Wing Wall configurations are generic representations only. Refer to Floor Plan within this Design Kit for actual fixture widths and Apple TV shelf location (where carried).Configuration

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Table • 3m • iPad • A

iPad SignA4 Comparison

iPad SignA4 Why

iPad Air 2gold

iPad mini 4gold

iPad mini 4space gray

iPad mini 2space gray

iPad Pro (12.9-inch)space gray

with Apple Pencil

iPad Pro (9.7-inch)space gray

with Smart Keyboard

iPad Pro (12.9-inch)gold

with Smart Keyboard

iPad Pro (9.7-inch)rose gold

with Apple Pencil

iPad Pro (9.7-inch)silver

with Apple Pencil

Table • 3m • iPhone + Watch • AAirPodsA6 Sign

Apple Watch SignA5 Features

Apple WatchTry-on Tray 1

42mm Space Gray S1 Aluminum Case with Black Sport Band

38mm Silver S2-Nike Aluminum Case with Light Gray & White Nike Sport Band

Apple Watch SignA5 Collection

Apple WatchTry-on Tray 2

42mm Gold S2 Aluminum Case with Toasted Coffee/Caramel Woven Nylon Band

38mm Rose Gold S1 Aluminum Case with Pink Sand Sport Band

iPhone 7jet black

iPhone 7 Plusblack

iPhone 7silver

iPhone SignA5 Why

iPhone SignA5 Comparison

iPhone 6s Plusgold

iPhone SErose gold

iPhone 6srose gold

Table • 3m • Desktops + Notebooks • with MBP Rd (15-inch)Mac Sign

A4 ComparisonMacBook Pro

with Retina display15-inch

MacBookgold

iMacwith Retina 5K display

27-inchMacBook Air

13-inch

MacBook Prowith Retina display

13-inch

15-inch MacBook Prowith Touch Bar

space gray

13-inch MacBook Prowith Touch Bar

space gray

MacBook Prospace gray

Apple Shop • Three Table Shop • 3m • Vertical • with MBP Rd (15-inch) • A

Demo ProductsDemo Products

ProductProduct QtyQty

Ancillary ItemsAncillary Items

ItemItem ImageImage QtyQty

GraphicsGraphics

ItemItem ImageImage QtyQty

GPF2 - iPhone (NY) 1

Merchandising Element Summary

Apple Shop • Three Table Shop • 3m • Vertical • with MBP Rd (15-inch) • A (1.9-WM)

Apple Shop - Merchandising Updates - December 2016

Refer to configuration for orientation.Planogram

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FRONTMac SignA4 Comparison

MacBook Prowith Retina display

15-inch

MacBookgold

iMacwith Retina 5K display

27-inchMacBook Air

13-inch

MacBook Prowith Retina display

13-inch

15-inch MacBook Prowith Touch Bar

space gray

13-inch MacBook Prowith Touch Bar

space gray

MacBook Prospace gray

290120

25120

470 (to base)

305 305 290

285285285

380(to base) 25

120

120120

AppleCare Products(where carried)

Refer to configuration for

placement.

AppleCare Products(where carried)

Refer to configuration for

placement.

Apple Shop • Table • 3m • Desktops + Notebooks • with MBP Rd (15-inch)

Refer to configuration for orientation.Planogram

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FRONT

==

iPad SignA4 Comparison

iPad SignA4 Why

iPad Air 2gold

iPad mini 4gold

iPad mini 4space gray

iPad mini 2space gray

iPad Pro (12.9-inch)space gray

with Apple Pencil

iPad Pro (9.7-inch)space gray

with Smart Keyboard

iPad Pro (12.9-inch)gold

with Smart Keyboard

iPad Pro (9.7-inch)rose gold

with Apple Pencil

iPad Pro (9.7-inch)silver

with Apple Pencil

355 355310 350 400 120

45120

2525170

310325335335120 120

55 25 2540200120 170

40

120120

iPad Pro (9.7-inch)silver

with Smart Keyboardand Apple Pencil

iTunes Gift Cards (where carried)

Refer to configuration for

placement.

iTunes Gift Cards (where carried)

Refer to configuration for

placement.

Apple Shop • Table • 3m • iPad • A

Planogram

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FRONT

Refer to following page for key. Refer to configuration for orientation.

AirPodsA6 Sign

Apple Watch SignA5 Features

Apple WatchTry-on Tray 1

42mm Space Gray S1 Aluminum Case with Black Sport Band

38mm Silver S2-Nike Aluminum Case with Light Gray & White Nike Sport Band

Apple Watch SignA5 Collection

Apple WatchTry-on Tray 2

42mm Gold S2 Aluminum Case with Toasted Coffee/Caramel Woven Nylon Band

38mm Rose Gold S1 Aluminum Case with Pink Sand Sport Band

iPhone 7jet black

iPhone 7 Plusblack

iPhone 7silver

iPhone SignA5 Why

iPhone SignA5 Comparison

iPhone 6s Plusgold

iPhone SErose gold

iPhone 6srose gold

460

25 150 115

120

120

180

120120

25

345

345

345

345

345

345 120

180

25

Apple Shop • Table • 3m • iPhone + Watch • A

Planogram

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1 2 3 4 5 6 7

11 14

8

12 159 13 1610

Top Row Watch Face Watch Band Image

1 38mm Silver S2-NikeAluminum Case

Light Gray & VoltNike Sport Band

2 Plug — —

3 38mm Silver S2 Aluminum Case

PearlWoven Nylon Band

4 38mm Gold S2Aluminum Case

ConcreteSport Band

5 38mm Rose Gold S2Aluminum Case

Light Pink/Midnight BlueWoven Nylon Band

6 38mm Space Gray S2Aluminum Case

Black Sport Band

7 Plug — —

8 38mm S2Stainless Steel Case Milanese Loop

Bottom Row Watch Face Watch Band Image

9 42mm Space Gray S2-NikeAluminum Case

Black & VoltNike Sport Band

10 Plug — —

11 42mm Silver S2Aluminum Case

White Sport Band

12 42mm Gold S2 Aluminum Case

Toasted Coffee/Caramel Woven Nylon Band

13 42mm Rose Gold S2Aluminum Case

Midnight BlueSport Band

14 42mm Space Gray S2Aluminum Case

BlackWoven Nylon Band

15 Plug — —

16 42mm Space Black S2 Stainless Steel Case

Space BlackMilanese Loop

Apple Shop • Table • 3m • iPhone + Watch • A • Apple Watch Collection Display

Accessories

12/16

Refer to floor plan for location.

Apple Shop • Wing Wall • 1.9m • Apple TV

Apple TV SteelSeries Nimbus Wireless

Gaming Controller

345

85 95

105 95 95

Apple TV SignA5 Features

Accessories

12/16

Refer to floor plan for location.

When products are missing, follow the accessory merchandising guidelines principles:

If BeatsX is not available, replace with iTunes Cards.If AirPods are not available, replace with Apple Music Cards. If your country does not have cards, create multiple facings of product within the same category.

(with Price Signs) (without Price Signs)(display Accessories in the order shown)

StudioWireless Headphones

StudioWireless Headphones

Solo3Wireless Headphones

Solo3Wireless Headphones

Powerbeats3Wireless Earphones

BeatsXWireless Earphones

AirPods Apple Music Cards

Apple Shop • Wing Wall • 1.9m • Wireless

Accessories

12/16

Refer to floor plan for location.

Try-On CasePolishing Cloth

Caddy

Try-On Case

Apple Shop • Wing Wall • 1.9m • Wireless • Try-On Case

Try-On Case

Polishing ClothCaddy

FRONT VIEW

TOP VIEW

Accessories

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1

6

2

7

3

8

4

9

5

10

Bottom Row Watch Face Watch Band Image

6 — — —

7 — —

8 38mm S2Stainless Steel Case

Saddle BrownClassic Buckle

9 — — —

10 — — —

Top Row Watch Face Watch Band Image

1 — — —

2 — — —

3 42mm S2Stainless Steel Case Milanese Loop

4 — — —

5 — — —

Loose Band Stored in Case Size Watch Band Image

42mmSM/ML

Midnight BlueSport Band

38mmSM/ML

ConcreteSport Band

42mm BlackWoven Nylon Band

38mm Light Pink/Midnight BlueWoven Nylon Band

42mm Space Orange/AnthraciteWoven Nylon Band

38mm Yellow/Light GrayWoven Nylon Band

42mmUniversal Link Bracelet

38mmUniversal

Space BlackMilanese Loop

Apple Shop • Wing Wall • 1.9m • Wireless • Try-On Case

Graphic Panel

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Apple Shop • GPF2 • Wall-Mounted