APPLE

Group 1 members : Alex, Annie, Hannah, Stella, Soufiane, Miley

History

●1975, Woz worked at Hewlett-Packard and helped Steven Paul Jobs design the electronics game which called Atari.

Founding:

● 1976,Steve Jobs formed Apple Computer in its garage with Steve Wozniak and Ronald Wayne .

● 1976,The original mark was designed by Wayne, who is one of the founder

History

● In February,1977, Apple computer company formal to register for “Apple Computer Co., Ltd.”

Founding:

● In April,1997, Apple II was the first time to come out at the first West Coast Computer Fair.

● 1981, IBM PC from IBM Company swept the personal computer market, Apple III was just totally made 90 thousand parts.

HistoryThe drop (1989 – 1996):

● After Jobs left from Apple, the position of exploit manager was taken by Jean-Louis Gassée. Gassée’ s policy caused the price of Apple more and more high.

● In 1990, Gassée’ s policy started to lead to a wide range dispute and caused him to retire finally.

History2001 – 2011：

● On October, 2001, the release of iPod had a big successful.

● In 29, August, 2006 Apple issued the statement that the CEO of Google Company, Eric Emerson Schmidt, joined the board of directors of Apple.

● On January 9, 2007, the Apple Computer company released formally its the first smart phone iPhone, and declared to change name to Apple company.

History2001 – 2011：

● On January 15, 2008, the Apple company announced the MacBook Air notebook computer, was thinnest notebook computer on the market the at that time.

● On January 27, 2010, the Apple released the tablet product iPad

● On June 6, 2011, Garber Si managed the Apple world developer general assembly, and announced the OS X Lion and iOS 5, iCloud etc. product.

● October 4, the new appointee executive officer lifted the Mu. the database gram managed a product presentation, and released the iPhone 4 S for the first time.

History2011– now

● On August 24, 2011, Garber Si resigned from the Apple company executive officer's post.

● On September 21, 2012, the Apple announced the iPhone 5.

● On October 23, the Apple announced the iMac of iPad, 13 inches of Retina MacBook pros, the new generation Mac mini and new generation.

History2011– now

● On June 10, 2013, the Apple announced OS X Mavericks, iTunes Radio music streaming service, all-new circle tube type Mac Pro and iOS on the software developer annual convention in world 7.

● On October 22, the Apple announced the iPad Air of new generation 9.7 inches in San Francisco, California, the United States, with the new generation 7.9 inches of iPad mini 2.

● On September 9, 2014, The Apple declared that the Apple watch would announce three serieses: Apple Watch Sport, Apple Watch and Apple Watch Edition.

● On October 16, the Apple announced the iPad Air of new generation 9.7 inches 2 and iPad mini of new generation 7.9 inches 3 in San Francisco, California, the United States.

● On September 9, 2015, Apple announced iPhone 6 s and iPhone 6 s Plus.

Department

EngineeringDepartment

DesignDepartment

Product DevelopmentDepartment

Technology Department

MarkingDepartment

OperationDepartment

Product Department

HumanResource

Department

ServiceDepartment

FinancialDepartment

LegalDepartment

Administration Department

Accessories Iphone 6

How Apple promote their products ?

Focus on building what they want to build and ignore the critics.

No matter the perceived cost, they build what they want, not reach out and figure out what people want. Example : When Steve Jobs debuted the iPad, the critics stood in line, throwing every insult they could muster. The critics said that the iPad would fail. The numbers say otherwise. Picture people wait to buy IpadAir in New York.

They build products which are more beautiful and smart.• They’ve been pioneering

not only the features of standard operating systems and computer systems, but simultaneously reinventing the design standards as well.

Example : invented iOS.

• Make products that some others company can’t do.

Example :No other computer can match the display of a 27” iMacNo other software can match what iTunes brings to the table.No laptop is as thin as the Macbook Air.

Take care to the customers

• Always update new applications for customers in around the world.

• use technology to go into different purposes

Example : They have some application to take care the health of customers : MyFitnessPal, MyQuit Coach, Andrew Johnson ( decrease stress ),..

• useful applications for users.

Example : Map, weather, temperature, …

Justify The Price

In the time of price, how can Apple sell their products with the 2x or 4x price than some same products of different companies? 1. They build beautiful products for an audience that loves them passionately.2. They justify their price with features and benefits that can’t be matched.

Since we’ve already hit point 1, let’s work point 2.

NEW PRODUCT

iPhone 6s and 6s plus

- 3D touch- A9 chip is the most advanced smartphone chip in the world.

iPad Pro

- Apple’s largest mobile device- The highest resolution on any iPad- you can divide the screen into two different vision

Apple Pencil

- pressure-sensitive stylus with multiple sensors that are able to detect position, force, and tilt. 

Smart Keyboard

- Copy the foldover “ origami” keyboard- Connect to the tablet through three bumps- It made of fabric

Apple TV

- A new way to controlling it: voice and touch- TV use the tvOS system- A special remote, it has a touch surface on it