Apple Ad Analysis

7/31/2019 Apple Ad Analysis

1/11

Hdvbrtgsgè

Khsb

[tudgbsHppmb Hd H`hmysgs

H nrgbi h`hmysgs oi h ibw popumhr Hppmb hdvbrtgsgè khaphge`s- g`kmudgè

tfb ihaous 8764 koaabrkghm h`d tfb Ahk vs. ZK khaphge` Tfb

biibktgvb`bss oi nrh`d moyhmty gs hmso toukfbd upo`

Ny Ahtt

Abgbr


2/11

Ahtt Abgbr | [uaabr >:8>

8

G@TÔDRKTGO@

Ufht gs Hppmb? Ubmm- gt gs h thsty irugt tfht ihmms iroa trbbs h`d khusbd Gshhk @bwto` to

ko`tbapmhtb erhvgty- nut tfhts òt gaporth`t rgeft òw. Hppmb gs h` hdvbrtgsgè heb`ky tfhtko`vg`kbs pbopmb to nuy rbhmmy bxpb`sgvb h`d ih`ky koaputbrs. Uhgt- tfht stgmm gs`t qugtb rgeft.

@o- Hppmb gs h fhrdwhrb koaph`y tfht fhs hmwhys rh` sbko`d to tfb powbrfousb Agkrosoit-

nut tfht dobs òt ahcb gt h`y mbss gaporth`t Hppmb- eugdbd ny tfb vgsgo` oi gts iorabr mbhdbr

[tbvb Lons- fhs koab to nb tfb nb!hmm- b`d!hmm korporhtgo`- nugmdgè smbbc- abthmmgk- h`d

dow`rgeft sbxy ehdebts h`d ahkfg`bs h`d ahrcbtgè tfba g` wfht kh` nb shgd hs nbgè

kmbvbr- wgtty- h`d komorium H`d ahrcbtgè gs wfbrb Hppmb trumy sukkbbds nbyo`d wfht h`y

koaph`y fhs bvbr do`b g` tfb fgstory oi hdvbrtgsgè

Trumy- tfb stroè hra oi Hppmb fhs nbb` gts hngmgty to ko`vg`kb ko`suabrs tfht tfby

rbhmmy wh`t- `hy- @BBD tfht `bw- bxpb`sgvb ehdebt tfht kh` strbhamg`b tfbgr mgib h`d ahcb

tfba fgp h`d koom Hppmb dgd òt bxhktmy sthrt out hs sukf g` gts bhrmy dhys3 prg`t hds nhkc

tfb` ior tfb koaph`y wbrb uemy- kmu`cy- h`d fhd why too aukf tbxt to nb sh`b8 Kmbhrmy-

tfby dgd òt fhvb tfbgr vgsgo` lust ybt- nut tfby kbrthg`my fhd tfb ahkfg`b to sbmm O`kb tfbgr

8764 hd dbnutbd ior tfb Hppmb Ahkg`tosf- Hppmb `bvbr moocbd nhkc wbmm- tfht gs u`tgm tfby

cgkcbd hwhy tfbgr mbhdbr- Lons- h`d ibmm g`to h smuap ior 88 ybhrs nbiorb ig`dgè tfbgr ibbt

hehg` wfb` tfby nroueft Lons nhkc> Hitbr tfbgr mhu`kf oi tfb gZod h`d gTu`bs sbrvgkb- gt whs

tfb`- trumy- tfht Hppmb nbkhab tfb powbrfousb ahrcbtgè ahkfg`b tfht gt gs todhy- wgtf

sukkbssium mhu`kfbs ior gts Ahknoocs- gZfo`bs- h`d gZhds

KOAZH^B H@D KO@T^H[T

Ufb` [upbr Nowm VYGGG rommbd hrou`d- ko`suabrs wbrb òt bxpbktgè to nb erbbtbd

ny h` hdvbrtgsbab`t tfht moocbd hs tfouef gt nbmoèbd g` h nge!nudebt aovgb Hs tfb

8Tfb Bvomutgo` oi Hppmb Hds>Hppmbs Erbhtbst Hds< Tfb Igrst Tfgrty Igvb Wbhrs


3/11


>

ihaous 8764 koaabrkghm pmhybd out- gahebs iroa Eboreb Orwbmms dystopgh` òvbm 8764

prbvhgmbd ! tfb mhreb- oagòus skrbb` wgtf Nge Nrotfbr spoutgè3 `habmbss soums sfuiimgè

ag`dmbssmy g` h dhrc- erby wormd3 h sb`sb oi fopbmbss`bss khstgè tfb stroèbst baotgo` Nut

tfrouef gt hmm- h woah` drbssbd sportgmy h`d wgbmdgè h smbdebfhaabr- kfhrebs tfrouef tfb

dbhd!mgcb ahssbs h`d swgès tfb fhaabr g`to tfb egh`t skrbb`- khusgè h` bxpmosgo` h`d h

aovgb!trhgmbr euy to sthrt thmcgè hnout tfgs tfgè khmmbd h Ahkg`tosf Hmm g` hmm- tfb koaabrkghm

whs bpgk- bxpb`sgvb- h`d byb!opb`gè

Ufht ahdb tfb 8764 koaabrkghm so u`gqub h`d abaorhnmb gs tfht ò o`b fhd tfb

hudhkgty to httbapt soabtfgè o` tfht skhmb nbiorb Ygsgo`hry skgb`kb igktgo` dgrbktor ^gdmby

[kott whs nroueft o` nohrd ny Kfght/Dhy ! tfb heb`ky rbspo`sgnmb ior krbhtgè tfb

koaabrkghm ! to produkb h`d dgrbktor tfb hd- wfgkf fhrcb`bd to tfb ihaous Orwbmm òvbm

8764- ò dount h sfot ht tfb ybhr oi tfb hds nrohdkhstgè.; Tfb produkt to nb ibhturbd g`

tfb hd whs tfb `bw Hppmb Ahkg`tosf- tfb igrst ahss!produkbd erhpfgkhm!usbr g`tbrihkb

koaputbr wgtf h aousb &Gt sfoumd nb òtbd fbrb tfht Hppmb `bvbr g`vb`tbd hs aukf hs gt dgd

g`òvhtb produkts o` tfb ahrcbt Tfb Ahkg`tosf whs òt tfb igrst ERG opbrhtgè systba

ahdb hvhgmhnmb tfht dgstg`ktgo` nbmoès to Vbroxs Tfb [thr- rbmbhsbd g` 8768'4

Hitbr tfb koaabrkghms g`kbptgo` o` tfb storynohrd- tfb Hppmb nohrd oi dgrbktors

wbrb òt pmbhsbd wgtf tfb dgrbktgo` tfb hd whs eogè3 tfb aost erossmy!sthtbd pog`t ahdb

ko`kbr`gè tfb hd whs tfb mhkc oi tfb hktuhm produkt- wgtf ò Ahkg`tosf to nb ibhturbd

durgè tfb hgrgè Dbspgtb tfb nohrds mhkc oi koìgdb`kb g` [kott h`d Kfght/Dhy- [tbvb Lons

qugbtmy hmmowbd tfb ko`tgùbd dbvbmopab`t oi tfb hd- wgtf Lons provgdgè kost ior fhmi oi tfb

koaabrkghms nudebt.2 @bbdmbss to shy- tfb ehanmb oi tfb hd phgd oii erbhtmy ior Hppmb h`d

Ahkg`tosf qugkcmy nbkhab h fousbfomd `habWbhrs mhtbr- g` >:8:- Hppmb woumd ahcb hòtfbr erbht ehanmb- o`b tfht b`dbd up

g`òvhtgè h` b`tgrb g`dustry wgtf gts dbnut O` Lhùhry >5- >:8:- [tbvb Lons tooc tfb stheb

;Hrt h`d Kopy4Ahkg`tosf h`d tfb Igrst ERG2Hrt h`d Kopy


4/11


;

to g`trodukb h `bw ehdebt to h khptgvb hudgb`kb- khmmgè tfb onlbkt g` fgs fh`ds tfb gZhd

Nbsgdbs tfb egeemb!wortfy `hturb oi tfb `hab ht igrst- bvbryo`b whs kurgous h`d bxkgtbd

hnout tfgs `bw dbvgkb- tfouef soab g`dgvgduhms mhnbmbd tfb dbvgkb h` ovbrsgzbd vbrsgo` oi

tfb gZod Toukf9 Tfb gZhd whs Hppmbs sbko`d sthn ht tfb thnmbt!khtbeory oi pbrso`hm

koaputgè h`d tfby g`tb`dbd to kfhèb tfb ahrcbt b`tgrbmy g` o`b ibmm swoop. &Hppmbs

orgeg`hm thnmbt- Tfb @bwto`- whs rbmbhsbd g` 877; h`d whs h` uttbr ihgmurb ior tfb koaph`y-

pbrfhps sg`kb Lons fhd òt ybt rbtur`bd to tfb koaph`y'5

Hppmb soueft to iurtfbr drua up g`tbrbst ny krbhtgè h th`thmgzgè koaabrkghm durgè

tfb Oskhrs tfht ybhr g` >:8:- wfgkf proposbd to ko`suabrs Ufht kh` you do wgtf h`

gZhd?6 Tfb koaabrkghm òt o`my hddrbssbd tfb vgbwbrs wfht tfb gZhd whs khphnmb oi dogè-

nut pummbd ah`y pbopmb g`to tfb G `bbd tfgs nh`dwheo`. [urb bòuef- wfb` tfb gZhd whs

ig`hmmy rbmbhsbd o` Hprgm ; oi tfb shab ybhr- shmbs wbrb tfrouef tfb rooi Mgtbrhmmy ovbr`geft-

tfb thnmbt ZK ahrcbt whs rbnor` h`d tfb koaputbr g`dustry fhs nbb` igeftgè bvbr sg`kb to

ahtkf tfb gZhd g` quhmgty h`d quh`tgty

Ufht kh` nb shgd hnout tfb bxtrbabmy sukkbssium 8764 koaabrkghm h`d tfb prb!

mhu`kf khaphge` ior tfb gZhd? Igrstmy- tfb hangeugty oi tfb produkt wfb` igrst h`òu`kbd

fbmpbd to drhw g`tbrbst iroa ko`suabrs Ufb` tfb 8764 hd hgrbd- bvbryo`b whs hscgè

tfbgr irgb`ds h`d ihagmy Ufht gs h Ahkg`tosf? Trumy- tfb o`my why to ig`d out whs to onthg`

o`b or còw oi soabo`b wfo fhd o`b- wfgkf surbmy fbmpbd to drhw word!oi!aoutf

punmgkgty ior Hppmb wgtfout tfb G`tbr`bt g` 8764- eooemgè up ior h`swbrs whs stgmm 84 ybhrs

hfbhd Ufb` tfb gZhd whs igrst h`òu`kbd- tfbrb tbkf`gkhmmy whs `bvbr h` h`òu`kbab`t to

nbeg` wgtf3 g`dustry h`hmysts fhd nbb` spbkumhtgè ior ao`tfs prgor to wfht bxhktmy Hppmb

whs koocgè up- wgtf hssuaptgo`s mbhdgè to h possgnmb thnmbt koaputbr [urb bòuef- tfbwormd nbkhab hwhrb oi tfb gZhd wfb` gt whs iorahmmy h`òu`kbd ny Lons g` bhrmy >:8:

9G`troduktory [kb`hrgo< Zomgsfgè tfb Hppmb &Hehg` h`d Hehg`' 5Tfb @WTgabs ^bvgbw oi tfb Orgeg`hm Hppmb Thnmbt< Mbss Tfh` Iumigmmgè6G`troduktory [kb`hrgo< Zomgsfgè tfb Hppmb &Hehg` h`d Hehg`'


5/11


6/11


2

bvbrytfgè Hppmb stood ior Tfb hds mhrebmy pmhybd oii hs h iora oi koaphrgso`

hdvbrtgsbab`t- wfgkf dbao`strhtb h nrh`ds hngmgty to shtgsiy ko`suabrs ny koaphrgè gts

ibhturbs to tfosb oi koapbtgtgvb nrh`ds.8:

Tfb g`tb`tgo`hm drgvgè strhtbey ior tfgs khaphge` whs to phg`t h pgkturb to ko`suabrs

tfht ZK &Ug`dows VZ' gs fgefmy suskbptgnmb h`d pro`b to ihgmurb- wfgkf whs g`dbbd h koaao`

gssub wgtf tfb opbrhtgè systba Tfb koaabrkghms dgd fgt h kford wgtf ko`suabrs wfb` tfb

khaphge` nbeh` g` >::93 ny tfb b`d oi tfb igskhm ybhr oi [bptbanbr >::9- Hppmb shmbs fhd

g`krbhsbd ny ;7"- wgtf shmbs oi Ahks `bhrgè 8; agmmgo` u`gts88Tfb khaphge`s sukkbss kh`

hmso nb abhsurbd ny tfb mbètf gt rh`- iroa Ahy >::9 to Oktonbr >::7- h` u`prbkbdb`tbd

haou`t oi tgab ior h`y khaphge`

Tfb khaphge` fhs fhd h mhstgè biibkt wgtf ah`y ko`suabrs sg`kb tfb khaphge`s

hgrgè- wgtf ah`y rbibrrgè to h`y ò`!Hppmb koaputbr hs h ZK wfgmb Ahks rbahg` Ahks

to nb pomgtgkhmmy korrbkt- fowbvbr- Ahks hrb stgmm ZKs ny dbig`gtgo`- sg`kb tfby rbahg` pbrso`hm

koaputbrs. [o- gt kh` nb bhsgmy shgd tfht òt o`my fhvb shmbs ior Ahks- h`d Hppmb produkts g`

eb`brhm- fhvb g`krbhsbd nbkhusb oi tfb Ebt h Ahk khaphge`- tfb sukkbss oi tfb

koaabrkghms fhs provgdbd h kumturhm toukf!ahrc tfht gs surb to rbahg` u`kfhèbd ior soab

tgab to koab

N^H@D MOWHMTW

Gi tfbrb gs o`b bmbab`t tfht ahcbs Hppmb bxtrbabmy sukkbssium- gt woumd nb tfb mbvbm oi

nrh`d moyhmty tfht gts ih`s fhvb hkqugrbd g` rbkb`t ybhrs- ht tgabs `bhrgè hmaost kumt!mgcb

mbvbms tfb mbhdgè wbnsgtb ior Hppmb produkt ruaors h`d h`òu`kbab`ts gs ò`btfbmbss

tgtmbd Kumt oi Ahk.

8:Abtfod K< Koaphrgso` Hds88Tfb Ebt h Ahk Khaphge` h`d Hppmbs Ygktory


7/11


9

Nrh`d moyhmty fhs h ihgrmy strhgeft!iorwhrd dbig`gtgo`< ko`suabrs rbpbhtbdmy purkfhsb

tfb shab nrh`d to tfb bxkmusgo` oi koapbtgtors nrh`ds.8> Ah`y g`dgvgduhms tfht fhvb

purkfhsbd Ahks g` ybhrs phst fhvb koab to sbb Ahks- h`d eb`brhmmy Hppmb produkts- hs tfb

o`my wortfy produkt wortf ow`gè Hppmbs stroè iommowgè kh` pronhnmy nb httrgnutbd to gts

stroè btfgk to provgdb ko`suabrs wgtf òt o`my smbbc h`d ushnmb produkts- nut hmso ny

provgdgè h mbvbm oi support u`sbb` g` aost otfbr g`dustrgbs Oitb` tgabs- h pbrso` wgtf h

nrocb` AhkNooc Zro kh` sgapmy vgsgt h mokhm Hppmb storb h`d swhp ior h `bw ahkfg`b-

wgtfout h ngt oi fhssmb to nb fhd Tfgs bhsb oi produkt support fhs ehg`bd Hppmb h vbry moyhm

iommowgè oi pbopmb wfo woumd nb fhrd prbssbd to kfhèb

Ufb` tfb 8764 hd dbnutbd durgè [upbr Nowm VYGGG - Hppmb dgd òt bxhktmy fhvb tfb

dgb!fhrd iommowgè gt b`loys todhy Zrbvgous Hppmb produkts- òthnmy tfb Hppmb GG- wbrb òt

wgdbmy popumhr or utgmgzbd g` tfb nusg`bss h`d foab g`dustrgbs Hs sthtbd nbiorb- Hppmb ahdb

tfb ehanmb oi ibhturgè h produkt tfb Ahkg`tosf g` h` hd tfht dgd òt hktuhmmy ibhturb tfb

produkt gtsbmi Oi koursb- sukkbss whs to nb fhd ior Hppmb h`ywhy- h`d ko`tgùgè sukkbss ior

tfb koaph`y kh` possgnmy nb httrgnutbd to tfb krbhtgo` oi nrh`d bqugty wgtf tfb 8764 hd

Nrh`d bqugty gs tfb sbt oi nrh`d hssbts mg`cbd to h nrh`d- gts `hab h`d syanom- wfgkf to

hppmy to tfb 8764 hd whs tfb ihagmghr rhg`now Hppmb moeo8; Tfb ihaous rhg`now moeo

nbeh` gts usb g` 8755 h`d woumd ko`tgùb to nb utgmgzbd ny tfb koaph`y u`tgm tfb mhtb 877:s

Tfht moeo gs g`sbphrhnmb iroa Hppmb h`d- bvb` todhy- sbbgè tfht rhg`now moeo kh` stgmm

gdb`tgiy tfb spbkgigk koaph`y gt rbprbsb`ts

Ny tfb tgab tfb gZhd hdvbrtgsgè khaphge` cgkcbd oii g` >:8:- tfb wormd whs eb`brhmmy

hwhrb oi Hppmb h`d tfbgr c`hkc ior fgefmy gìmub`tghm produkts- mbt hmo`b tfb moyhm ih`!nhsb

tfht fhd ioraumhtbd sg`kb tfb gZod rbvomutgo` oi tfb bhrmy >:::s Ufht Hppmb `bbdbd tosukkbbd wgtf g` tfb gZhd khaphge` whs òt abrbmy to rbmhu`kf h sthe`h`t koaputbr

khtbeory- nut to ko`vg`kb bvbryo`b tfht tfgs whs soabtfgè tfby `bbdbd Ugtf tfb Oskhr

8>Nugmdgè h`d Ahg`thg`gè Nrh`d Moyhmty haoè Ko`suabrs8;Nugmdgè h`d Ahg`thg`gè Nrh`d Moyhmty haoè Ko`suabrs


8/11


9/11


6

wfbrbg` Hppmb ko`troms bvbry hspbkt oi tfbgr produkt- iroa dbvbmopab`t hmm tfb why to

rbmbhsb H`d tfb produkts tfbasbmvbs tfht Hppmb rbmbhsbs- `habmy tfb AhkNooc h`d Zro mg`bs-

hrb too somgd h`d sgèumhr- wfgkf dobs òt hmmow ior bhsb to kustoagzb tfb ahkfg`b hs

wh`tbd

Dbspgtb ay fgefmy `behtgvb vgbwpog`t oi Hppmb- G aust egvb tfba cudos ior tfbgr

nrgmmgh`t ahrcbtgè tfrouef tfb ybhrs &bxkbptgo` to tfb Ebt h Ahk khaphge`- wfgkf G fhvb

fgefmy dgsherbbd wgtf tfbgr g`tbrprbthtgo` oi Ug`dows' Oi rbahrc- G aust khmm httb`tgo` to tfb

hds ior tfb gZod- ibhturgè sgmfoubttb pbopmb dh`kgè hehg`st komor nhkcerou`ds- tfb gZod

gtsbmi fgefmgeftbd g` sthrc wfgtb hehg`st tfb nmhkc sgmfoubttb3 G trumy movbd tfbsb hds h`d tfb iu`

vgnb tfby ehvb oii

G ha surb Hppmb wgmm ko`tgùb to nb h powbrfousb g` hdvbrtgsgè hs tfb ybhrs wbhr o`-

dbspgtb tfb moss oi tfbgr g`òvhtgvb mbhdbr [tbvb Lons Ugtf bvbry `bw produkt tfht Hppmb

rbmbhsbs- tfbrb gs surb to nb soab kmbvbr ahrcbtgè to nb fhd


10/11


7

UO^C[ KGTBDKfhpah`- Khabro` Tfb Bvomutgo` oi Hppmb Hds. [bptbanbr 82- >:8:

fttp::7/:7/tfb!bvomutgo`!oi!hppmb!hds/ &hkkbssbdAhy 8:- >:8>'

Bmabr!DbUgtt- Zfgmgp Fow Hppmb nbkhab tfb wormd%s aost vhmuhnmb nrh`d. Ahy 7- >:88

fttp:88/:2/:7/fow!hppmb!nbkhab!tfb!wormds!aost!

vhmuhnmb!nrh`d/ &hkkbssbd Ahy 8:- >:8>'

@osowgtz- Dh` Tfb @WTgabs ^bvgbw oi tfb Orgeg`hm Hppmb Thnmbt< Mbss Tfh` Iumigmmgè.

Lhùhry >2- >:8: fttp:8>'

@udd- Tga Hppmb%s %Ebt h Ahk-% tfb Koapmbtb Khaphge`. Hprgm 8;- >:88

fttp?pheb18 &hkkbssbd Ahy 8:- >:8>'

.Nugmdgè h`d Ahg`thgè Nrh`d Moyhmty haoè Ko`suabrs. G` Hdvbrtgsgè h`d G`tberhtbd

Nrh`d Zroaotgo`- ny Tfoahs K O%Eug``- Kfrgs T Hmmb` h`d ^gkfhrd L [bab`gc- >9

R[H< [outf!Ubstbr`- Kbèheb Mbhr`gè- >:8>

.G`troduktgo` [kb`hrgo< Zomgsfgè tfb Hppmb &Hehg` h`d Hehg`'. G` Hdvbrtgsgè h`d G`tberhtbd

Nrh`d Zroaotgo`- ny Tfoahs K O%Eug``- Kfrgs T Hmmb` h`d ^gkfhrd L [bab`gc- >59!

>55 R[H< [outf!Ubstbr`- Kbèheb Mbhr`gè- >:8>

.Abtfod K< Koaphrgso` Hds. G` Hdvbrtgsgè h`d G`tberhtbd Nrh`d Zroaotgo`- ny Tfoahs K

O%Eug``- Kfrgs T Hmmb` h`d ^gkfhrd L [bab`gc- ;4>!;4; R[H< [outf!Ubstbr`-

Kbèheb Mbhr`gè - >:8>

Hrt h`d Kopy. Dgrbktbd ny Doue Zrhy >::7


11/11


8:

[fonz Tfb Ebt h Ahk Khaphge` h`d Hppmbs Ygktory. Ibnruhry >;- >:88

fttp:88/:>/tfb!ebt!h!ahk!khaphge`!h`d!hppmbs!vgktory/

&hkkbssbd Ahy 8:- >:8>'

Tfb Fuiig`eto` Zost Hppmb%s Erbhtbst Hds< Tfb Igrst Tfgrty Igvb Wbhrs . Dbkbanbr 88- >:88

fttp:88/8:/:9/stbvb!lons!hppmbs!nbst!hd!

khaphge`s_`_7768>7ftam+s;7;246)tgtmb1H_Gs_Ior &hkkbssbd Ahy 8:- >:8>'

Rthf [thtb R`gvbrsgty Ahkg`tosf h`d tfb Igrst ERG. `d

fttp:8>'

Documents

Apple Ad Analysis